PARQUET BARATTE
PARQUET BARATTE is a privately-held French specialty flooring retailer founded in 1947, selling parquet, rigid vinyl, laminate, and densified wood products to individual homeowners and trade professionals through three showrooms and an e-commerce site serving metropolitan France.
- Company typePrivate
- Founded1947
- HeadquartersRouen, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
PARQUET BARATTE firmographics
Firmographics- Name
- PARQUET BARATTE
- Legal name
- PARQUET BARATTE
- Website
- https://parquet-baratte.fr
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PARQUET BARATTE is a privately-held French specialty flooring retailer founded in 1947, selling parquet, rigid vinyl, laminate, and densified wood products to individual homeowners and trade professionals through three showrooms and an e-commerce site serving metropolitan France.
- Ownership category
- akta.pro rank
PARQUET BARATTE industry classification
Industry- Product category
- Flooring Retail
- NAICS
- Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Hardwood Veneer and Plywood Manufacturing (321211)
- SIC
- Lumber & Wood Products (No Furniture) (2400), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)
- akta.pro primary industry
- Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF)
Keywords
Where PARQUET BARATTE is headquartered
LocationHeadquarters
- HQ city
- Rouen
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
PARQUET BARATTE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: One-time sale of flooring products including parquets (massif, contrecollé), vinyl floors, laminate floors, and accessories. Products are sold per square meter with pricing ranging from budget to premium segments.
- Professional Installation Services: The company offers professional parquet installation services through certified installers, providing complete project management from floor preparation to finishing for both residential and commercial projects.
- Financing Services: Partnership with BRED bank to offer 3x payment installment option for customer purchases, facilitating higher-value transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Promotional Parquet Saint Laurent |
| Unit Pricing | Pay-as-you-go | Mineral Wood - Freeport |
| Unit Pricing | Pay-as-you-go | Mineral Wood - Niles/Brookside/Irondale |
| Unit Pricing | Pay-as-you-go | Factory Stratifié - Industrial Style |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
PARQUET BARATTE product offering
Product offeringCore offering
PARQUET BARATTE is a specialty retailer that sells wood, vinyl, laminate, and densified-wood flooring products (parquets massifs, parquets contrecollés, sols vinyles rigides, stratifiés, mineral wood, bois densifiés) priced per square meter, together with installation accessories and natural wood terrace decking. Products are sourced from FSC/PEFC certified suppliers (manufactured in Germany, France, and the Netherlands) and delivered across metropolitan France. The company also provides professional installation services through certified in-house installers.
Product overview
PARQUET BARATTE operates as a specialist flooring retailer offering a comprehensive portfolio of indoor and outdoor floor covering products. The core product range spans five main categories: solid hardwood flooring (Parquets Massifs), engineered wood flooring (Parquets Contrecollés), rigid vinyl/LVT flooring (Sols Vinyles Rigides and Mineral Wood), laminate flooring (Stratifiés), and densified wood flooring (Bois Densifiés). These are complemented by an accessories line (Accessoires) covering sublayers, skirting boards, adhesives, and sealants, plus natural wood terrace decking. The company positions itself in the medium-to-high market segment, emphasizing quality, sustainability certifications (FSC, PEFC), and French manufacturing expertise since 1947. Products are available through three French showrooms (Rouen, Angoulême, Aix-en-Provence) and online via the e-commerce platform. Promotional offerings such as the Saint Laurent engineered floor at €65/m² drive featured selections.
Differentiator
Problem solved
Functional benefit
Products and services
- Parquets Massifs (Solid Hardwood Flooring) Solid hardwood flooring made entirely from a single wood species throughout its thickness. Known for durability (30–100 year lifespan), authenticity, and ability to be sanded and refinished multiple times. Sourced from FSC/PEFC certified suppliers for residential and professional customers.
- Parquets Contrecollés (Engineered Wood Flooring)
Quantifiable outcome
- Parquet massif can last 30-100 years with proper maintenance
- +2 more outcomes
Companies that use PARQUET BARATTE
Customer profileSegments2 records
Ideal customer profiles2 records
PARQUET BARATTE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PARQUET BARATTE partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- DB SCHENKERcoreLogistics partner providing freight and delivery services throughout metropolitan France. Delivers products from factories in Germany, Netherlands, and France directly to customers. Specialized carrier with appointment scheduling for heavy volume deliveries.
- BRED BankminorBanking partner providing 3x payment installment financing option for customers purchasing parquet products. Allows customers to pay purchases in three installments with their bank card.
- FSC (Forest Stewardship Council)coreCertifying partner for sustainable forestry management. FSC certification guarantees that wood products come from responsibly managed forests that provide environmental, social and economic benefits.
- PEFCcoreProgramme for the Endorsement of Forest Certification. PEFC certification demonstrates sustainable forest management and chain of custody, ensuring wood comes from responsibly managed sources.
- AQUARELLEminorPartner company visible in the partners section of the website. Nature of partnership appears to be commercial or referral-based.
- LR HOMEminorPartner company visible in the partners section of the website. Nature of partnership appears to be commercial or referral-based.
- DUMOUCHELminorPartner company visible in the partners section of the website. Nature of partnership appears to be commercial or referral-based.
- COUL'EURE DE NORMANDIEminorPartner company visible in the partners section of the website. Regional partner based in Normandy.
- TECHNIBATminorPartner company visible in the partners section of the website. Nature of partnership appears to be commercial or referral-based.
- TINHO.SAminorPartner company visible in the partners section of the website. Nature of partnership appears to be commercial or referral-based.
- PICARD DÉCOminorPartner company visible in the partners section of the website. Nature of partnership appears to be commercial or referral-based.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
PARQUET BARATTE competitors and assessment
Company assessmentBroad incumbents
- Gerflor: French-headquartered global manufacturer of vinyl and resilient flooring — comparable as a French-origin vinyl/LVT flooring provider competing in the same rigid vinyl segment Baratte sells.
- Leroy Merlin: France's dominant home improvement retailer offering parquet, vinyl, laminate flooring alongside broader DIY categories — comparable on product range but operates at much larger scale with broader assortment.
- Tarkett: Global flooring manufacturer with strong presence in wood, vinyl, and laminate products; comparable as a wood flooring supplier/brand present in the French market though it operates at manufacturer scale.
- Berry Alloc: European laminate and parquet flooring brand offering mid-to-high-end wood flooring products — comparable product categories and quality positioning to Baratte's range.
- Quick-Step (Unilin): Premium laminate and engineered wood flooring brand owned by Mohawk/Unilin — directly comparable product portfolio in laminate and engineered parquet sold through French retail and installation channels.
- Castorama: Major French home improvement chain selling flooring products including parquet and laminate; comparable category overlap but diversified across DIY, kitchen, and garden.
- Brico Dépôt: Discount home improvement chain with parquet and laminate flooring ranges — competes for price-sensitive renovation customers in France.
Direct peers
- Décoplus Parquets: French parquet retailer offering solid, engineered, and laminate wood flooring across multiple price tiers via showroom and online channels — directly comparable mid-to-high-end parquet specialist.
- Panaget: French manufacturer and retailer of solid and engineered parquet flooring with a strong artisanal heritage and FSC-certified sourcing — closely comparable as a heritage French parquet specialist.
- Saint Maclou: Leading French flooring retailer specializing in parquet, vinyl, laminate, and carpet with a national showroom network and installation services — directly comparable on product mix, target customers, and showroom-plus-installation model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PARQUET BARATTE social profiles
Digital presencePARQUET BARATTE compliance and trust
Trust signalCompliance4 records
PARQUET BARATTE financial estimates
Financial estimateRevenue estimate
Valuation estimate
PARQUET BARATTE leadership team
Management profileNumber of profiles
Profiles1 record
PARQUET BARATTE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PARQUET BARATTE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PARQUET BARATTE
What does PARQUET BARATTE do?
PARQUET BARATTE is a specialty retailer that sells wood, vinyl, laminate, and densified-wood flooring products (parquets massifs, parquets contrecollés, sols vinyles rigides, stratifiés, mineral wood, bois densifiés) priced per square meter, together with installation accessories and natural wood terrace decking. Products are sourced from FSC/PEFC certified suppliers (manufactured in Germany, France, and the Netherlands) and delivered across metropolitan France. The company also provides professional installation services through certified in-house installers.
Is PARQUET BARATTE a public or private company?
PARQUET BARATTE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PARQUET BARATTE founded?
PARQUET BARATTE was founded in 1947. It employs 1 to 10 people.
Where is PARQUET BARATTE based?
PARQUET BARATTE is headquartered in Rouen, France, in the Europe region.
How does PARQUET BARATTE make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are professional Installation Services and financing Services.
Who are PARQUET BARATTE's main competitors?
Broad incumbents on record are Gerflor, Leroy Merlin, Tarkett, Berry Alloc, Quick-Step (Unilin), Castorama and Brico Dépôt. Direct peers are Décoplus Parquets, Panaget and Saint Maclou.
Does PARQUET BARATTE have an API?
No public API is recorded for PARQUET BARATTE.
What industry is PARQUET BARATTE in?
PARQUET BARATTE's product category is Flooring Retail. Its primary akta.pro industry code is IMADADAF, Wood Decking, Fencing & Outdoor Lumber Products. Its NAICS code is 3212 and its SIC code is 2400.