Parrot Bay Pools & Spas

What Parrot Bay Pools & Spas does

Parrot Bay Pools & Spas is a North Carolina-based swimming pool construction and service company founded in 2008 by Shaun Braddy. The firm specializes exclusively in fiberglass inground pool installations, having pivoted away from vinyl liner pools in 2019 to deepen technical focus. Operating showrooms in Fuquay-Varina and Benson, Parrot Bay builds more than 100 pools annually across an 18-county service territory in central and eastern North Carolina, with a stated expansion into the Charleston, South Carolina market.

The company uses proprietary installation techniques including Rhino Roc bottoms and 100% crushed gravel backfill, partnered with leading fiberglass shell manufacturers and integrated Pentair equipment packages under a Pentair Certified Partner relationship. It holds industry certifications from APSP, NSPF, PHTA, and Genesis. Beyond new-pool construction, Parrot Bay generates recurring and ancillary revenue through openings, closings, maintenance, equipment repair, liner replacement, hot tub sales, and financing referral partnerships. Average project tickets range from $62,000 to over $100,000, with company-disclosed revenue metrics consistent with a small but operationally specialized regional builder.

The firm operates with approximately 13 in-house employees, supplemented by subcontracted installation crews that scale capacity for build season. Recognition on the Inc. 5000 list at rank #2631 provides a public benchmark of three-year revenue growth, though no absolute revenue figures are disclosed. The business model is project-based with high gross margins per installation, supplemented by aftermarket service contracts that extend customer lifetime value and create a modest switching-cost buffer around the installed base.

Name

Parrot Bay Pools & Spas

Legal name

Parrot Bay Pools & Spas

Website

https://parrotbaypoolsnc.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Parrot Bay Pools & Spas is a North Carolina-based fiberglass pool installer founded in 2008, building 100+ inground pools annually across 18 NC counties with stated expansion into South Carolina, serving residential customers with project tickets of $62K-$100K+.

Ownership category

akta.pro rank

Product category

Swimming Pool Construction and Installation

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industries

Water Testing & Chemical Balancing (HSAIALAB), Pool Deck & Screen Enclosure Cleaning (HSAEAMAF), Leak Detection & Repair (Pool/Spa Plumbing & Shell) (HSAIALAH)

Keywords

• Fiberglass pool installation
• Pool construction services
• Vinyl liner pools
• Hot tub sales
• Pool maintenance services

Headquarters

HQ city

Fuquay-Varina, North Carolina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fiberglass Pool Sales and Installation: Full-service installation of fiberglass pools including delivery, excavation, plumbing, equipment (Pentair pump, filter, sanitizer, lighting, skimmer, ladder), equipment pad, and maintenance equipment. Pools priced from $62,000 to $80,000+ depending on size. The primary revenue driver representing the core business.
2. Vinyl Liner Swimming Pool Installation: Installation of vinyl liner inground pools with permits, plumbing, fittings, electrical, pump, filter, sanitizer, lighting, skimmer, and ladder included. Offered as a budget-friendly alternative to fiberglass.
3. Pool Liner Replacement Services: Professional vinyl pool liner replacements offering 27-30 mil liners with various patterns. Includes inspection, measurement using proprietary Measure technology, removal of old liner, installation, and post-installation testing.
4. Pool Cleaning, Opening & Closing Services: Weekly or bi-weekly cleaning services for inground pools including skimming, brushing, vacuuming, water chemistry testing, and equipment checks. Also offers seasonal pool openings and closings with winterization.
5. Real Estate Pool Inspections: Certified pool inspections for home buyers, sellers, and real estate agents. Includes comprehensive evaluation of pool structure, equipment, safety features, and written reports with photos and recommendations.
6. DIY Fiberglass Pool Kits: Shell-only or complete kit options for DIY installation including fiberglass shell, plumbing package, filtration system, dig specifications, and manufacturer installation guide. Optional add-ons include heaters, automation, water features.
7. Hot Tub Sales: Sales of various hot tub models including Embark, Ascent, Summit, and Iconic Spas lines. Focus on relaxation, wellness, and year-round enjoyment benefits.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Parrot Bay Pools & Spas is a regional pool builder and installer specializing in fiberglass in-ground swimming pools, with supporting offerings that include vinyl liner and concrete pools, above-ground pools, plunge pools, hot tubs, and DIY fiberglass pool kits. Beyond new pool construction, the company provides pool cleaning and seasonal opening/closing services, vinyl pool liner replacement, and certified real estate pool inspections. Operations are based out of a 10,000-sq-ft headquarters and design showroom in Benson, NC, serving residential customers across 18 counties in central and eastern North Carolina with recent expansion into South Carolina.

Product overview

Parrot Bay Pools & Spas is a swimming pool and spa construction and service company offering a portfolio of products centered on inground pools (fiberglass, vinyl liner, and concrete), above-ground pools, and hot tubs/spas. Its core offering is fiberglass pools sold primarily through two manufacturer brands — River Pools and Aviva Pools — available as in-stock shells or custom orders. The portfolio spans the full pool lifecycle: it includes DIY fiberglass pool kits for self-installation, pool liner replacement services, and a broad range of add-on features (automation, lighting, water features). Beyond new pool construction, Parrot Bay provides pool cleaning/maintenance services, real estate pool inspections, and pool financing through partner lenders. A proprietary cloud-based project management app gives customers 24/7 visibility into their installation timeline. The company operates primarily in central and eastern North Carolina, with expansion into South Carolina.

Differentiator

Problem solved

Functional benefit

Products and services

• Fiberglass Swimming Pools Prefabricated one-piece fiberglass pool shells available in multiple shapes, sizes, and colors, including options with tanning ledges, benches, integrated spas, and freeform or rectangular designs. Sold in-stock or custom-ordered through River Pools and Aviva Pools manufacturers with full installation, excavation, plumbing, and Pentair equipment included. Pools priced from $62,000 to $80,000+ depending on size.
• Vinyl Liner Inground Swimming Pools Budget-friendly inground pools constructed with polymer or steel walls and a flexible vinyl liner fitted into a pre-dug hole. Includes customizable shape, size, depth, and liner pattern options with permits, plumbing, fittings, electrical, pump, filter, sanitizer, lighting, skimmer, and ladder included. Offered as a budget-friendly alternative to fiberglass.
• Concrete (Gunite) Inground Swimming Pools Custom luxury concrete pools offering the highest degree of design customization, including outdoor kitchens, built-in deck seating, and fire pits. Pools start at $100,000 and have a lifespan of 50–75 years.
• Plunge Pools Compact fiberglass and vinyl plunge pools designed for small backyards or limited spaces, available in multiple shapes and sizes including N16, R20, Topaze, Opal, Entertainer, and Lounger models.
• Above Ground Pools Affordable above-ground pools available in round and oval configurations, including Alexandria (corrosion-resistant steel), Stonehaven (resin foundation), and Castlebay models with 52-inch wall heights.
• Hot Tubs and Spas Hot tubs and spas including Embark (E45, E45L), Ascent (A40, A50, A60, AL40, AL50, AL60), Summit (S40, S50, S60, SL40, SL50, SL60), Iconic Spas (85L, 85NL, 91L, 91NL), G2, and Premium Madrid models. Offered through brand partnerships with spa manufacturers.
• DIY Fiberglass Pool Kits Self-install fiberglass pool shell kits ranging from shell-only to complete packages with plumbing, variable-speed pump, sand or cartridge filter, saltwater chlorine generator, LED lighting, and 2-inch PVC fittings. Optional add-ons include heaters, automation systems (Pentair), water features, tanning ledges, spas, and safety/automatic covers. On-site support available at $1,800 per 8-hour day.
• Pool Liner Replacement Service Professional vinyl pool liner replacement service offering 27–30 mil liners in a variety of patterns including Bali/Blue Granite, Hampton/Seaglass, Nantucket/Blue Seastone, and others. Includes inspection, old liner removal, new liner installation, and post-installation testing. Uses Latham Measure Technology for accurate measurements.
• Pool Cleaning, Opening and Closing Services Professional weekly or bi-weekly pool cleaning services for inground pools, including skimming, brushing, vacuuming, water chemistry testing, filter maintenance, and equipment checks. Also includes seasonal pool opening and winterization/closing services.
• Real Estate Pool Inspections Certified pool inspection service for real estate transactions, evaluating pool/spa structure, equipment, safety features, and overall condition. Delivers a written report with photos, immediate safety concerns, repair recommendations, and equipment life estimates.
• Pool Construction and Installation Services Full-service inground pool construction covering layout, delivery from Kentucky/Virginia/Florida, GPS-guided excavation, laser-leveled floor setting, plumbing, backfilling, coping, decking, and pool fence installation. Includes Rhino Roc construction procedures and 100% gravel backfill. Pool shell placement typically completes in 3–5 days, with in-stock pools installed in as little as 30–45 days from contract.
• Swimming Pool Financing Pool financing options facilitated through partner lenders including HFS Loans (100% direct-to-consumer funding, no equity, no money down) and Lyon Financial (loans up to $200,000, fixed rates, terms up to 30 years).

Quantifiable outcome

• Fiberglass pools last 50+ years with proper maintenance
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• River PoolscoreTechnology or IntegrationMajor manufacturer partner providing high-quality one-piece fiberglass pool shells. River Pools warranties cover both structural and surface issues including osmotic blisters for 15 years. Pools feature modified epoxy skin-coat resin with structural ribs and reinforced coping.
• Aviva PoolscoreTechnology or IntegrationManufacturer partner offering fiberglass pool shells backed by structural shell warranty. Pools delivered from Florida manufacturing location.
• PentaircoreTechnology or IntegrationEquipment partner for pumps, filters, sanitizers, automation systems, and salt systems. Parrot Bay is a Pentair Certified Partner providing best warranty service on the market. 3-year warranty on equipment when purchased as a set of 3 (pump, filter, salt system, heater). Also a Pentair Warranty Center for pool build clients.
• Genesis UniversityminorStrategic or Co-development PartnerIndustry training organization providing design and construction education. Owner Shaun Braddy completed Genesis D265 Master Design Class in Napa and company holds Genesis University badges for Cost Estimating and Advanced Fluid Engineering.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Premier Pools & Spas: Large national residential pool builder with franchise model offering custom gunite and fiberglass pool construction across many US markets. Directly comparable business model of full-service pool installation with regional/local operator structure and design showroom approach.
• Blue Haven Pools & Spas: National residential pool builder with branch network offering custom concrete/gunite and fiberglass pool installations plus service. Comparable in full-service installation approach, showroom model, and supplemental service offerings (cleaning, repairs).
• Anthony & Sylvan Pools: Established US residential pool builder operating since 1946, offering fiberglass, vinyl, and concrete pool construction across multiple states. Comparable in core service offering (full-service residential pool installation) but with national scale and broader geographic reach than Parrot Bay's regional focus.

Regional players

• California Pools & Landscape: Large regional residential pool builder based in the western US offering custom pool and landscape construction. Comparable in full-service residential pool installation business model but serves different geography; useful for understanding design and premium pool pricing benchmarks.

Others

• River Pools: Manufacturer of fiberglass pool shells and operator of a dealer/builder network. Direct supplier to Parrot Bay but also competes indirectly through their certified builder network offering comparable fiberglass installation services in overlapping geographies.
• Latham Pool Products: Manufacturer of vinyl liners, fiberglass pools, and pool equipment with builder and dealer network. Partner of Parrot Bay for liner replacement measurement technology; comparable as both a supply ecosystem participant and a competitive channel through their certified builder program.
• Leisure Pools USA: Fiberglass pool shell manufacturer with builder network in North America. Comparable to River Pools as both a competitor in the fiberglass category and a potential supply partner; represents the broader fiberglass manufacturing competitive landscape Parrot Bay participates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/parrotbaypoolsnc
• LinkedInlinkedin.com/company/parrot-bay-pools-&-spas

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parrot Bay Pools & Spas