Aviva Pools

What Aviva Pools does

Aviva Pools, Inc. designs and markets premium composite fiberglass in-ground swimming pools sold exclusively through a network of independently owned and operated certified dealers across North America. The company's product line spans 15 distinct pool models in linear and freeform configurations, supplemented by three signature spa models, three tanning ledge configurations, four water feature options, and an Aquaguard®X color system with eight finishes. The core technical differentiator is a proprietary triple-layer construction system combining HydroShield™ quadraxial fiberglass fabric, ViPoxy™ vinyl ester resin bonding, and Aquaguard®X high-gloss gelcoat — engineered specifically for freeze-thaw climates and clay soil conditions, and backed by ICC ESR-1732 compliance plus Lifetime Structural and Osmosis warranties.

Aviva Pools operates as the North American brand subsidiary of Explore Industries, a Queensland, Australia-based global manufacturer with 25+ years of fiberglass pool manufacturing experience and 150,000+ lifetime installs worldwide across the Aviva and sister-brand Leisure Pools networks. Go-to-market is exclusively channel-partner driven: dealers purchase pools wholesale (typical consumer-installed pricing $45,000-$85,000) and are supported via the Elite Dealer Program (launched 2025), which now spans 30+ locations with exclusive territories, centralized marketing support, and training through Explore Academy. Commercial revenue streams include pool shell sales, enhancement/upsell revenue (spas, ledges, water features, Integra automatic covers), dealer licensing/territory rights, and warranty services, with operational headquarters in Knoxville, Tennessee.

Name

Aviva Pools

Legal name

Aviva Pools, Inc.

Website

https://avivapools.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Aviva Pools designs and markets premium composite fiberglass in-ground swimming pools, spas, and tanning ledges sold exclusively through a certified independent dealer network in North America, operating under parent company Explore Industries.

Ownership category

akta.pro rank

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Fiberglass Pool Sales: Aviva Pools manufactures and sells premium fiberglass swimming pools through a network of independently owned and operated certified dealers. Pools are sold as complete shells with proprietary triple-layer construction technology. Typical consumer pricing ranges from $45,000 to $85,000 for fiberglass pools, excluding installation.
2. Pool Enhancements: Sale of complementary products including signature spas (The Jewel, The Oracle, The Savu), tanning ledges (TL-R, TL-C, TL-XL), water features (WF-C, WF-S, W8/W4), and automatic pool covers through Integra. Available in all gelcoat finishes to match pools.
3. Dealer Licensing: Independent dealers are authorized to sell and install Aviva Pools products under a license from Aviva Pools. Dealers pay for products and receive exclusive territories, brand alignment, marketing support, and access to Explore Academy training.
4. Warranty Services: All pools backed by Lifetime Structural Warranty and Lifetime Structural Osmosis Warranty. Dealers handle installation while Aviva Pools provides warranty coverage for manufacturing defects.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Aviva Pools designs and manufactures premium composite fiberglass in-ground swimming pools, including 15 distinct pool models (linear and freeform designs), three signature spas, three tanning ledges, and water features, sold through a network of independently owned certified dealers in North America. Products feature a proprietary triple-layer construction system (HydroShield™ quadraxial fiberglass, ViPoxy™ vinyl ester resin bonding, Aquaguard®X gelcoat) and are backed by Lifetime Structural and Lifetime Structural Osmosis warranties. Fiberglass pool pricing typically ranges from $45,000 to $85,000, excluding installation and site work.

Product overview

Aviva Pools is a premier manufacturer of in-ground composite fiberglass swimming pools featuring a boutique collection of European-inspired linear and freeform designs. The product portfolio centers on 15 distinct pool models (The Apex, The Ovation, The Dynasty, The Intrigue, The Triumph, The Luxe, The Vogue, The Vita, The Chic, The Luma, The Aria, The Eden, The Serene, The Opus, The Cosmopolitan) supported by proprietary triple-layer construction technology (HydroShield quadraxial fiberglass, ViPoxy vinyl ester resin bonding, Aquaguard X gelcoat surface) and backed by lifetime structural and osmosis warranties. Enhancement offerings include three Signature Spa models (The Jewel, The Oracle, The Savu), three Tanning Ledge models (TL-R, TL-C, TL-XL), four Water Feature models (WF-C, WF-S, W8, W4), and Integra automatic pool covers. The Aquaguard X Color System provides eight color options. The company operates through a network of certified independent dealers, with an Elite Dealer Program launched in 2025 offering exclusive territories, centralized marketing, and access to Explore Academy training.

Differentiator

Problem solved

Functional benefit

Brands

• The Apex: Rectangular fiberglass pool collection with full-width splash deck and full-length bench, available in three sizes (30', 35', 40')
• The Ovation
• The Dynasty
• The Intrigue
• The Triumph
• The Luxe
• The Vogue
• The Vita
• The Chic
• The Luma
• The Aria
• The Eden
• The Serene
• The Opus
• The Cosmopolitan
• HydroShield
• ViPoxy
• Aquaguard X
• The Jewel Spa
• The Oracle Spa
• The Savu Spa
• TL-R Tanning Ledge
• TL-C Tanning Ledge
• TL-XL Tanning Ledge

Products and services

• The Apex Rectangular fiberglass pool collection featuring a full-width splash stage and full-length bench along one side, available in three lengths (30', 35', 40') with varying depths. Designed for contemporary residential backyards with spacious resort-style lounge area.
• The Ovation Linear fiberglass pool with full-width splash pad plus full-length bench, designed for compact urban environments. Available in three compact sizes (23', 26', 30').
• The Dynasty Contemporary fiberglass pool featuring a commanding splash deck entry platform with full-length swim channel, bold splash pad, shallow-end step down, and deep-end extended bench. Available in 26', 30', and 35' lengths.
• The Intrigue Rectangular pool with built-in spa, generous splash pad, full-length bench, and welcoming swimming area. Available in three lengths for complete outdoor living experience.
• The Triumph Luxury pool collection with built-in spa, full-length bench, and splash deck emptying into open swim area. Sized for smaller backyards, available in two compact sizes.
• The Luxe Statement pool featuring extravagant splash deck with end-to-end swim channel and luxurious built-in spa atop the splash deck. Natural spillover creates gentle waterfall into the splash pad. Available in 30', 35', and 40' lengths.
• The Vogue Bold rectangular pool design with extravagant splash deck area for relaxing and playing. Features end-to-end swimming channel with deep-end step out seat and bench. Available in 30', 35', and 40' lengths.
• The Vita Sophisticated rectangular design with 8-foot deep end for plunging and underwater exploration. Features unobstructed swim channel and shallow end with bench seating. Single 40' size.
• The Chic Compact European-inspired swimming pool with crisp, clean modern design. Features generous entry steps, end-to-end swimming channel, and flat-bottom design for compact pool placement.
• The Luma Freeform fiberglass pool with flowing curves designed for an aquatic sanctuary feel. Features generous entry stairs, swim-out step/bench, partial wrap-around bench, and seating range. Available in 23' and 26' sizes.
• The Aria Freeform fiberglass pool featuring multiple gathering zones including bench around entry steps and deep-end seating. Elegant splash pad and gradual floor slope for all skill levels. Available in 30', 35', and 40' sizes.
• The Eden Contemporary freeform pool design with elegant splash pad, welcoming entry area, and additional step-out seats. Flowing curves and sanctuary design. Available in 27', 32', and 37' lengths.
• The Serene Freeform pool with built-in spa on shallow end and stylish splash deck with generous entry steps. Spa features two spillovers — one flowing into splash pad and one into pool. Available in 27', 32', and 37' sizes.
• The Opus Curved fiberglass pool with graceful rounded entry steps flowing into shallow sanctuary before descending to an 8-foot deep end. Features wrap-around bench, unobstructed swim channel, and large entry/exit steps.
• The Cosmopolitan Half-moon shaped pool with infinity edge design and flat bottom for tranquil dips and gatherings. Features built-in catch basin, internal/external steps, and submerged bench seating. Single 23' size.
• Signature Spas (The Jewel, The Oracle, The Savu) Three signature spa models sold as add-on enhancements: The Jewel (linear design with reclined lounge and three bucket seats with full-body water jets), The Oracle (spacious linear design with open-seating and strategically placed hydrotherapy jets), and The Savu (circular design with open-seating and full-body water jets). Available in all Aquaguard X gelcoat finishes.
• Tanning Ledges (TL-R, TL-C, TL-XL) Three tanning ledge models: TL-R (rectangular for straight-wall pools, 10'5" length), TL-C (curved side for freeform pools, 7'10" width), and TL-XL (expanded length for lounging and play, 14' length x 7'3" width). All available in any Aquaguard X gelcoat finish.
• Water Features (WF-C, WF-S, W8, W4) Four water feature models: WF-C (2-foot center-mounted silk flow sheer descent waterfall), WF-S (curved elegant water feature), W8 (8-foot long waterfall, 2' height), W4 (4-foot long waterfall, 3'11" width). Available in various sizes ready for custom cladding and tiling with optional color-changing LEDs.
• Integra Automatic Pool Covers Automatic swimming pool covers from Integra offered for all brands and models of in-ground pools. Features proprietary 18-ounce Aegis acrylic-coated fabrics for superior strength, ASTM-certified safety barrier protection, and available in seven colors.
• Aquaguard X Color System (8 finishes) Proprietary color system with eight finishes inspired by tropical paradise waters and beaches: Santorini Sky, Tahiti Blue, Maldives Blue, Amalfi Turquoise, Seychelles Sand, Exuma Silver, Gibraltar Grey, and Bora Bora Black. UV-, blister-, and chemical-resistant gelcoat surface.
• Lifetime Structural and Osmosis Warranty Comprehensive Lifetime Structural Warranty and Lifetime Structural Osmosis Warranty covering all Aviva Pools products, protecting customer investment against manufacturing defects and structural issues.
• Elite Dealer Program Dealer collaboration program offering exclusive territories, centralized marketing support, advanced training through Explore Academy, and long-term strategic business development to qualified independent pool builders across both the Leisure Pools and Aviva Pools networks.

Quantifiable outcome

• Fourfold increase in lead generation for Elite Dealer Program participants (Leisure Pools Coastal Mississippi reported approximately 4x growth after joining)
• +4 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Explore IndustriescoreStrategic or Co-development PartnerParent company of Aviva Pools brand. Global manufacturer and marketer of fiberglass swimming pools with over 25 years of experience and 150,000+ pools installed worldwide. Developed the Elite Dealer Program to help pool builders scale through exclusive territories, centralized marketing, training through Explore Academy, and strategic business development. Operates both Leisure Pools and Aviva Pools dealer networks.
• Leisure PoolscoreStrategic or Co-development PartnerSister brand under Explore Industries umbrella. Both Leisure Pools and Aviva Pools networks participate in the Elite Dealer Program, with dealers able to operate under either brand name within exclusive territories. Combined network represents over 150,000 pools installed globally.
• Vistafi Solutions, LLCminorOthersThird-party merchant partner. By agreeing to Privacy Policy and completing forms, customers consent to Explore Industries USA, Inc. sending personal contact information to Vistafi Solutions, LLC and other third-party merchant partners.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Leisure Pools: Sister brand under Explore Industries selling premium fiberglass pools through the same Elite Dealer Program and dealer network. Closest direct comparison to Aviva — same parent, same manufacturing, overlapping product line.
• San Juan Pools: Long-established US fiberglass pool manufacturer with extensive model catalog and nationwide dealer presence. Comparable shell-production business model and customer profile to Aviva.
• River Pools & Spas: US fiberglass pool manufacturer and installer operating both as a manufacturer and branded dealer in select markets. Direct competitor with overlapping dealer-distribution model and customer demographic.
• Latham Pool Products: Largest US swimming pool manufacturer (acquired Viking Pools, Coverstar, and others), producing fiberglass and vinyl liner pools at scale with broad dealer and distributor reach. Direct competitor to Aviva in the fiberglass category with significantly larger footprint.
• Thursday Pools: US-based fiberglass pool manufacturer focused on modern design aesthetics and dealer-led distribution. Competes with Aviva for premium, design-conscious residential buyers.
• Blue Hawaiian Fiberglass Pools: Established US fiberglass pool manufacturer selling molded pool shells through a national dealer network. Competes head-to-head with Aviva on similar product attributes (durability, gelcoat finish, lifetime warranties).
• Imperial Pools: Established US manufacturer of fiberglass and vinyl liner pools with a multi-decade history and broad dealer network. Comparable product breadth and B2B2C distribution model.

Broad incumbents

• Pebble Technology International: Leading supplier of premium aggregate pool finishes (PebbleTec, PebbleSheen, etc.) used in concrete pool construction. Adjacent incumbent whose finishes define the premium concrete category Aviva competes against.
• Premier Pools & Spas: Large US custom concrete pool builder with franchise-style branch network. Represents the entrenched concrete alternative that Aviva's fiberglass value proposition must displace in many markets.

Others

• SCP Pool Corporation: Largest US distributor of swimming pool supplies, equipment, and parts to builders, retailers, and service companies. Indirectly comparable as the dominant supply-chain intermediary through which much of the industry (including Aviva-adjacent equipment) reaches the dealer market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AVIVAPools
• Facebookfacebook.com/avivapoolsnow
• Instagraminstagram.com/avivapools
• Pinterestpinterest.com/avivapools
• LinkedInlinkedin.com/company/avivapools

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aviva Pools