PartnerBoost B.V.
PartnerBoost B.V. is a Dutch boutique consultancy, founded in 2024, that delivers subscription-based Alliance Manager as a Service to Microsoft partners in the Netherlands, providing outsourced expertise on Partner Center governance, Designations, Specializations, funding, incentives, and co-sell programs.
- Company typePrivate
- Founded2023
- HeadquartersSchoonhoven, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What PartnerBoost B.V. does
PartnerBoost B.V. is a privately held Dutch boutique consultancy, founded in 2024 by Karin Duijm and Pascal Schut, headquartered in Schoonhoven, Netherlands. The company provides 'Alliance Manager as a Service' — a subscription-based advisory engagement model that supplies Microsoft partners in the Netherlands with a dedicated, outsourced Alliance Manager to operate their Microsoft partnership. Service delivery spans Partner Center governance, CPOR/PAL customer registrations, Solutions Partner Designations and Specializations (including Modern Work, Security, Azure, Data & AI, and Copilot), Microsoft Commerce Incentives and COOP funding, co-sell program participation, CSP Direct Bill and Indirect Reseller compliance, and go-to-market enablement.
The firm's core offering is organized into four monthly subscription tiers — Support, Advanced, Professional, and Custom — plus an entry-point Partnership Health Scan that produces a prioritized partnership roadmap. All seven named consultants (including the two co-founders) previously held roles inside Microsoft (Partner Development Manager, Customer Success Manager, Cloud Architect, Partner Marketing Manager) or at major Microsoft partners and distributors (Axians, SAP, various Microsoft distributors). This insider pedigree is the firm's central differentiator, as it translates to direct knowledge of how Microsoft partner programs, incentives, and decision-making actually function.
PartnerBoost operates with no proprietary software platform; it is a pure services business monetized through recurring monthly retainers billed per partner organization. Its go-to-market combines direct consultative sales, content marketing via an extensive blog covering Microsoft program changes, event-led demand generation (including a self-organized event at Microsoft Netherlands HQ), podcast and media appearances, and referrals from the Dutch Microsoft partner ecosystem. Customers are Dutch Microsoft partners across mid-market and enterprise segments, including Lemontree, ilionx, Northwave Cyber Security, Esprit ICT, Techone, H&R Business IT Solutions, Vooruit, Adoptify, and NAVARA. The firm appears bootstrapped with no disclosed external funding and operates exclusively within the Netherlands.
PartnerBoost B.V. firmographics
Firmographics- Name
- PartnerBoost B.V.
- Legal name
- PartnerBoost B.V.
- Website
- https://partnerboost.nl
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PartnerBoost B.V. is a Dutch boutique consultancy, founded in 2024, that delivers subscription-based Alliance Manager as a Service to Microsoft partners in the Netherlands, providing outsourced expertise on Partner Center governance, Designations, Specializations, funding, incentives, and co-sell programs.
- Ownership category
- akta.pro rank
PartnerBoost B.V. industry classification
Industry- Product category
- Microsoft Partner Consulting
- NAICS
- Management Consulting Services (54161), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)
Keywords
Where PartnerBoost B.V. is headquartered
LocationHeadquarters
- HQ city
- Schoonhoven
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
PartnerBoost B.V. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Alliance Manager as a Service Subscriptions: Monthly subscription model with four tiers (Support, Advanced, Professional, Custom). Each tier specifies service components such as Partner Center support, mail/chat support, onsite frequency (quarterly to monthly), strategy sessions, marketing & sales support, project management, co-sell services, and custom projects. Revenue is recurring on a monthly or annual contract basis, billed per partner organization.
- Partnership Health Scan (One-time Advisory): An upfront assessment engagement comprising a comprehensive Partner Center assessment and a minimum of two stakeholder interviews, resulting in a report with project recommendations and priorities. This serves as the entry point for new client relationships, after which partners typically convert to one of the subscription tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Support – Basic tier with Partner Center support, monthly calls, and quarterly onsite visits. |
| Subscription | Monthly | Advanced – Mid-tier adding strategy sessions, marketing & sales support, and bi-monthly onsite visits. |
| Subscription | Monthly | Professional – Higher tier with Partner Center execution, project management, co-sell services, management updates, and monthly onsite visits. |
| Subscription | Monthly | Custom – Tailored engagements for special projects, strategy trajectories, business cases, MPN consolidation, and program progression. |
| Subscription | Monthly | Senior Microsoft Alliance Manager (job posting — internal salary reference) |
| Subscription | Monthly | Microsoft Alliance Manager (job posting — internal salary reference) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
PartnerBoost B.V. product offering
Product offeringCore offering
PartnerBoost B.V. is a Dutch boutique consultancy that sells "Alliance Manager as a Service" to Microsoft Partners in the Netherlands. The offering provides each Microsoft partner customer with a dedicated Alliance Manager who manages the partner's relationship with Microsoft end-to-end, covering Partner Center governance, Solutions Partner Designations and Specializations, funding and incentive claims (COOP, Commerce Incentives), CPOR/PAL customer registrations, co-sell program participation, and Go-To-Market strategy execution. Engagements begin with an entry-point Partnership Health Scan assessment and then convert into one of four recurring subscription tiers (Support, Advanced, Professional, or Custom).
Product overview
PartnerBoost B.V. is a boutique consultancy firm — not a software product company — offering advisory and managed services to Microsoft Partners under the 'Alliance Manager as a Service' model. The core offering is a subscription-based engagement providing Microsoft Partners with a dedicated Alliance Manager who helps them navigate the Microsoft Partner ecosystem, manage Partner Center, optimize Designations and Specializations, claim incentives and funding, and execute Go-To-Market strategies. The portfolio is structured into four service tiers — Support, Advanced, Professional, and Custom — supplemented by an entry-point Partnership Health Scan that assesses the partner's current status and produces a prioritized roadmap. All services are delivered by consultants with direct experience inside Microsoft or at major Microsoft distributors.
Differentiator
Problem solved
Functional benefit
Products and services
- Alliance Manager as a Service A subscription-based advisory engagement that assigns a dedicated Alliance Manager to a Microsoft Partner organization to manage and optimize its Microsoft partnership end-to-end, including Partner Center governance, Solutions Partner Designations and Specializations, Microsoft Commerce Incentives and COOP funding, CPOR/PAL registrations, co-sell program execution, and Go-To-Market strategy support.
- Partnership Health Scan A one-time upfront assessment for prospective Microsoft Partners that audits the Partner Center environment, conducts stakeholder interviews, and produces a structured report mapping the partner's current Microsoft ecosystem status, available funding/incentive opportunities, and a prioritized project roadmap. Functions as the entry engagement that converts partners into a recurring Alliance Manager as a Service subscription.
Quantifiable outcome
- Lemontree targeted achieving two Azure Specializations within six months with PartnerBoost's guidance.
- +4 more outcomes
Companies that use PartnerBoost B.V.
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
PartnerBoost B.V. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
PartnerBoost B.V. partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Ingram MicrominorOfficial Microsoft CSP distribution partner. PartnerBoost helps its partner clients transition to indirect CSP models via Ingram Micro if they cannot meet new CSP Tier 1 requirements. Ingram Micro is listed as one of Microsoft's official distribution partners for partners needing to move to indirect models.
- ALSO GroupminorOfficial Microsoft CSP distribution partner. Listed as an indirect CSP pathway for PartnerBoost's Microsoft partner clients who need to transition away from Direct Bill status due to non-compliance with new CSP requirements.
- TD SYNNEXminorOfficial Microsoft CSP distribution partner. Mentioned specifically in the H&R Business IT Solutions customer case where PartnerBoost coordinates the client's relationship with TD SYNNEX as part of the Microsoft partnership optimization.
- KPNminorOfficial Microsoft CSP distribution partner. Listed as a potential indirect CSP pathway for PartnerBoost's partner clients who cannot meet new Direct Bill requirements.
- CopacominorOfficial Microsoft CSP distribution partner in the Netherlands. Listed as a potential indirect CSP pathway for PartnerBoost's partner clients.
- Pax8minorOfficial Microsoft CSP distribution partner. Listed as an indirect CSP pathway for PartnerBoost's partner clients needing to move to Tier 2.
- Arrow NederlandminorOfficial Microsoft CSP distribution partner. Listed as a potential indirect CSP pathway for PartnerBoost's partner clients.
- CompanialminorOfficial Microsoft CSP distribution partner. Listed as a potential indirect CSP pathway for PartnerBoost's partner clients.
- TD SYNNEXcoreIn the H&R Business IT Solutions customer case, PartnerBoost plays a coordinating role between the partner client and TD SYNNEX, acting as a central connecting factor to ensure efficient cooperation and clear roles/responsibilities between the partner, distributor, and Microsoft.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
PartnerBoost B.V. competitors and assessment
Company assessmentBroad incumbents
- Avanade: Joint Accenture/Microsoft consultancy with deep Microsoft ecosystem expertise and global delivery. Comparable to PartnerBoost because it also sells Microsoft alliance and partner enablement services, but at much larger scale and as one of many practice areas.
- Sherweb: North-American-headquartered Microsoft cloud distributor and partner enablement platform that helps partners manage Microsoft licensing, CSP, and co-sell motions. Comparable in the partner-enablement category but operates globally and as a distributor rather than boutique advisor.
- Slalom: Global consulting firm with a dedicated Microsoft practice that helps partners and enterprises navigate Microsoft programs, cloud migrations, and GTM strategy. Comparable in advisory scope but operates at significantly larger scale across multiple geographies.
- Cegeka: European IT services group with a Microsoft practice advising partners and enterprises on cloud, security, and Microsoft program optimization. Comparable capability but at enterprise scale across multiple countries.
Regional players
- InSpark: Dutch Microsoft-focused cloud consultancy and managed services provider helping partners and end-customers adopt Microsoft cloud, Modern Work, and security solutions. Adjacent competitor in the Dutch Microsoft partner advisory space.
- Irecognize: Dutch consultancy focused on the Microsoft ecosystem, providing Partner of the Year advisory, MPN coaching, and Microsoft business development support. Most direct Dutch-language competitor to PartnerBoost's Alliance Manager as a Service offering.
- IT-Effect: Netherlands-based consultancy advising Microsoft partners on MPN strategy, designations, and cloud practice development. Comparable boutique positioning to PartnerBoost in the Dutch market.
Direct peers
- ProPartners: Dutch advisory firm specialized in Microsoft partner enablement, including Designation/Specialization achievement and Partner Center optimization. Closest functional peer to PartnerBoost's subscription alliance-management model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Customer concentration
PartnerBoost B.V. social profiles
Digital presencePartnerBoost B.V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
PartnerBoost B.V. leadership team
Management profileNumber of profiles
Profiles7 records
PartnerBoost B.V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PartnerBoost B.V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PartnerBoost B.V.
What does PartnerBoost B.V. do?
PartnerBoost B.V. is a Dutch boutique consultancy that sells "Alliance Manager as a Service" to Microsoft Partners in the Netherlands. The offering provides each Microsoft partner customer with a dedicated Alliance Manager who manages the partner's relationship with Microsoft end-to-end, covering Partner Center governance, Solutions Partner Designations and Specializations, funding and incentive claims (COOP, Commerce Incentives), CPOR/PAL customer registrations, co-sell program participation, and Go-To-Market strategy execution. Engagements begin with an entry-point Partnership Health Scan assessment and then convert into one of four recurring subscription tiers (Support, Advanced, Professional, or Custom).
Is PartnerBoost B.V. a public or private company?
PartnerBoost B.V. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PartnerBoost B.V. founded?
PartnerBoost B.V. was founded in 2023. It employs 1 to 10 people.
Where is PartnerBoost B.V. based?
PartnerBoost B.V. is headquartered in Schoonhoven, Netherlands, in the Europe region.
How does PartnerBoost B.V. make money?
Two revenue lines are on record. Alliance Manager as a Service Subscriptions are the primary driver. The others are partnership Health Scan (One-time Advisory).
Who are PartnerBoost B.V.'s main competitors?
Broad incumbents on record are Avanade, Sherweb, Slalom and Cegeka. Regional players are InSpark, Irecognize and IT-Effect. ProPartners is listed as a direct peer.
Does PartnerBoost B.V. have an API?
No public API is recorded for PartnerBoost B.V..
What industry is PartnerBoost B.V. in?
PartnerBoost B.V.'s product category is Microsoft Partner Consulting. Its primary akta.pro industry code is BPAHADAI, Strategic Partnerships, Alliances & JVs Advisory. Its NAICS code is 54161 and its SIC code is 8742.