Expedia Group Partnerships
- Company typePublic
- Founded-
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Expedia Group Partnerships does
Expedia Group Partnerships is the B2B partnerships and platform division of Expedia Group (NASDAQ: EXPE), publicly traded and headquartered at 1111 Expedia Group Way W, Seattle, WA. The division operates a global travel technology platform that connects more than 70,000 business partners — including hotels, vacation rental hosts, airlines, cruise lines, car rental companies, activity providers, destination marketing organizations, financial institutions, and brand/advertising partners — to travelers through 200+ booking sites spanning 75+ markets and 40 languages. The platform handles an average of 1 billion searches per month and serves 10 million+ daily visitors across the Expedia brand portfolio (Expedia, Hotels.com, Vrbo).
The product portfolio is organized into three solution tracks: (1) inventory distribution via Partner Central and Vrbo Owner Dashboard; (2) B2B experience-building via Rapid API, White Label Travel Platform, Expedia TAAP, and Travel Creator Program; and (3) advertising solutions including TravelAds Sponsored Listings, EG Reach+ offsite advertising, Display Advertising, and the E Studio creative service. Technology is built on a modular API architecture with 70+ petabytes of first-party data, enabling integration, white-label configuration, and personalization. Co-brand, offer, and loyalty partnerships extend Expedia inventory into third-party loyalty ecosystems (United MileagePlus, KrisFlyer, Walmart+, Rakuten, Tesco Clubcard).
Revenue is generated through four streams: commissions and transaction fees on bookings (hotels, vacation rentals, flights, cruises, cars, activities); advertising and media solutions; API and technology licensing/white-label fees; and affiliate/creator commissions (Travel Creator Program offers up to 4% commission on valid bookings). Pricing for enterprise solutions is custom and quote-based, while creator/affiliate flows are transaction-based. The division is led by CEO Ariane Gorin of the parent Expedia Group.
Expedia Group Partnerships firmographics
Firmographics- Name
- Expedia Group Partnerships
- Legal name
- Expedia, Inc.
- Website
- https://partner.expediagroup.com
- Company type
- Public
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Expedia Group Partnerships industry classification
Industry- Product category
- Online Travel Distribution
- NAICS
- Other Travel Arrangement and Reservation Services (56159), All Other Travel Arrangement and Reservation Services (561599)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)
- akta.pro secondary industries
- B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO), Earning Partnerships (Retail, Travel, Lifestyle) (THABAKAC), Lodging & Vacation Rental Booking Platforms (BPAMAIAC)
Keywords
Where Expedia Group Partnerships is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Expedia Group Partnerships business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations, Supply Chain
Revenue model
- Booking Commissions and Transaction Fees: Expedia Group generates revenue through commissions on bookings made through its platform, including hotel, vacation rental, flight, cruise, car rental, and activity reservations. Partners list inventory and pay commissions on successful transactions.
- Advertising and Media Solutions: Full-funnel advertising solutions including display advertising, sponsored listings, offsite advertising (EG Reach+), and E Studio creative services. Brands and partners advertise to reach Expedia's massive traveler audience.
- API and Technology Solutions: Revenue from providing Rapid API access, white-label platform solutions, and technology integrations to B2B partners including travel agencies, airlines, and other travel providers.
- Affiliate and Partner Commissions: Travel Agent Affiliate Program (TAAP) and Travel Creator Program generate commissions on valid bookings referred through affiliate links, with creators earning up to 4% commission on bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Travel Creator Program Commission Structure |
Go-to-market motion3 records
Distribution channels9 records
Marketing channels8 records
Expedia Group Partnerships product offering
Product offeringCore offering
Expedia Group Partnerships is the B2B partnerships division of Expedia Group, providing technology platforms and advertising solutions that let third-party travel suppliers, advertisers, financial institutions, and creators access EG's travel inventory, demand, and audience. Core offerings include the Rapid API for travel booking integration, a White Label Travel Platform for partners to launch branded booking experiences, the Partner Central portal for partner management, TravelAds and EG Reach+ for advertising, the Travel Creator Program and TAAP for affiliate/agent distribution, and co-brand partnerships with financial institutions.
Product overview
Expedia Group Partnerships operates as a B2B travel technology platform offering a portfolio of interconnected solutions. The core offerings include inventory distribution through Partner Central and Vrbo, B2B technology solutions (Rapid API, White Label Travel Platform, TAAP, Travel Creator Program), and advertising solutions (TravelAds, EG Reach+, Display Advertising, E Studio). Partners can also access co-brand and loyalty partnership programs. The platform serves over 200 booking sites in more than 75 markets and 40 languages, processing an average of 1 billion searches per month and serving 10 million+ daily visitors.
Differentiator
Problem solved
Functional benefit
Brands
- Expedia TAAP (Travel Agent Affiliate Program): Affiliate program for travel agents to access Expedia's inventory and earn commissions on bookings.
- Rapid API
- White Label Travel Platform
- TravelAds
- Travel Creator Program
- EG Reach+
- E Studio
Products and services
- Rapid API
Quantifiable outcome
- Partners see travelers who stay longer, cancel less, and spend more
- +4 more outcomes
Companies that use Expedia Group Partnerships
Customer profileNamed customers21 records
Segments10 records
Ideal customer profiles6 records
Expedia Group Partnerships technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature6 records
Expedia Group Partnerships partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- KlarnacoreBNPL financing partnership enabling flexible payment options for travelers. Klarna's custom financing solution increased conversion rates and bookings while providing travelers with buy-now-pay-later options at checkout.
- AffirmcoreFinancial technology partner providing installment payment solutions integrated with Expedia Group travel booking experiences.
- Japan Airlines (JAL)coreAirline partner for co-branded travel experiences and loyalty program integrations.
- Korean AircoreAirline partner for co-branded travel and loyalty program partnerships.
- United MileagePluscoreLoyalty program partnership delivering 34% increase in loyalty member vacation package revenue over five months through travel package offerings.
- KrisFlyer (Singapore Airlines)coreSingapore Airlines' loyalty program partner for co-branded travel rewards redemption through Expedia Group platform.
- RakutencoreE-commerce and loyalty rewards partner integrating travel offerings into Rakuten's rewards ecosystem.
- Tesco ClubcardcoreUK's leading loyalty program partner enabling Tesco Clubcard members to access and redeem travel rewards through Expedia Group.
- ShopBackminorCashback and rewards partner distributing travel offerings to ShopBack's Asian Pacific user base.
- TopCashbackminorCashback partner driving traveler referrals to Expedia Group through affiliate distribution.
- iGraalminorEuropean cashback partner driving traveler acquisition for Expedia Group in France and Germany.
- AccorcoreMajor hospitality group distributing hotel inventory through Expedia Group's global platform and booking sites.
- Avis Budget GroupcoreCar rental partner distributing fleet inventory through Expedia Group's transportation offerings.
- Celebrity CruisescorePremium cruise line partner distributing cruise itineraries and packages through Expedia Group.
- The Excellence CollectionminorLuxury resort collection distributing high-end property inventory through Expedia Group platform.
- EnterprisecoreCar rental partner distributing inventory through Expedia Group's global booking platform.
- HertzcoreCar rental partner distributing fleet availability through Expedia Group platform.
- Las VegascoreDestination marketing partnership promoting Las Vegas tourism to Expedia Group's global traveler audience.
- MGM ResortscoreMajor resort and entertainment partner distributing hotel and experience inventory through Expedia Group. Case study showed 42% increase in room nights booked.
- Riu HotelscoreSpanish hotel chain partner distributing resort inventory through Expedia Group's global platform.
- Royal CaribbeancoreMajor cruise line partner distributing cruise packages and itineraries through Expedia Group.
- VacasacoreVacation rental management company distributing property inventory through Expedia Group and Vrbo platforms.
- Walmart+coreSubscription membership partner integrating travel benefits through Expedia Group for Walmart+ members.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Expedia Group Partnerships competitors and assessment
Company assessmentDirect peers
- Booking Holdings: Parent of Booking.com, Priceline, Agoda, KAYAK, and OpenTable. The most direct global OTA competitor, operating parallel B2B partner programs, white-label solutions, and advertising networks targeting the same hotels, airlines, and travel agencies.
- Airbnb: Operates one of the world's largest alternative accommodation marketplaces and offers partner/API integrations for hosts and software partners; a direct competitor in vacation rental distribution and partner technology.
- Trip.com Group: Global OTA group (Trip.com, Ctrip, Skyscanner, Qunar) operating B2B partner platforms across Asia and internationally; comparable in OTA marketplace, affiliate, and white-label capabilities to Expedia Partnerships.
- HotelBeds: B2B travel distribution platform specializing in hotel inventory, transfers, activities, and ancillary services for tour operators, OTAs, and travel agents; directly comparable in the B2B hotel distribution and ancillary layer.
- Amadeus: Global GDS and travel technology provider serving airlines, hotels, and travel agencies with distribution, IT, and B2B integration solutions — directly comparable to Expedia's Rapid API, Partner Central, and white-label platform offerings.
- Travelport: Global GDS providing travel commerce and distribution technology for airlines, hotels, and travel agencies; a direct peer in B2B travel technology and content aggregation.
- Sabre Corporation: Major GDS and travel technology company providing airline distribution, hotel IT, and agency booking tools; competes head-to-head with Expedia Group Partnerships in B2B travel technology and distribution.
Broad incumbents
- Marriott International: World's largest hotel company with Marriott Bonvoy loyalty program and aggressive direct-booking strategy; represents both a key supply partner and the primary disintermediation threat to Expedia's lodging distribution economics.
- Google Travel: Search-driven travel aggregation embedded in Google Search, Maps, and Hotels; not a traditional OTA but increasingly competes for travel discovery traffic and pushes partners toward Google's ad ecosystem.
Emerging players
- Hopper: Travel fintech and mobile-first OTA offering price prediction, BNPL, and B2B (Hopper Cloud) white-label solutions to airlines and OTAs; an emerging competitor with overlapping white-label and partner technology ambitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Expedia Group Partnerships social profiles
Digital presenceExpedia Group Partnerships compliance and trust
Trust signalCompliance4 records
Expedia Group Partnerships financial estimates
Financial estimateRevenue estimate
Valuation estimate
Expedia Group Partnerships leadership team
Management profileNumber of profiles
Profiles1 record
Expedia Group Partnerships funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Expedia Group Partnerships M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Expedia Group Partnerships
What does Expedia Group Partnerships do?
Expedia Group Partnerships is the B2B partnerships division of Expedia Group, providing technology platforms and advertising solutions that let third-party travel suppliers, advertisers, financial institutions, and creators access EG's travel inventory, demand, and audience. Core offerings include the Rapid API for travel booking integration, a White Label Travel Platform for partners to launch branded booking experiences, the Partner Central portal for partner management, TravelAds and EG Reach+ for advertising, the Travel Creator Program and TAAP for affiliate/agent distribution, and co-brand partnerships with financial institutions.
Is Expedia Group Partnerships a public or private company?
Expedia Group Partnerships is a public company. It is classified as public and is currently operating.
When was Expedia Group Partnerships founded?
Expedia Group Partnerships was founded in -1. It employs 11 to 50 people.
Where is Expedia Group Partnerships based?
Expedia Group Partnerships is headquartered in Seattle, United States, in the North America region.
How does Expedia Group Partnerships make money?
Four revenue lines are on record. Booking Commissions and Transaction Fees are the primary driver. The others are advertising and Media Solutions, API and Technology Solutions and affiliate and Partner Commissions.
Who are Expedia Group Partnerships's main competitors?
Direct peers on record are Booking Holdings, Airbnb, Trip.com Group, HotelBeds, Amadeus, Travelport and Sabre Corporation. Broad incumbents are Marriott International and Google Travel. Hopper is listed as an emerging player.
Does Expedia Group Partnerships have an API?
Yes. Rapid API provides flexible access to Expedia Group's global accommodation inventory with a modular structure that allows customization from purchase through booking and payment. Partners can integrate what they need now and adapt later as their requirements evolve. Developer documentation is at portal.expediapartnersolutions.com/sign-in.
What industry is Expedia Group Partnerships in?
Expedia Group Partnerships's product category is Online Travel Distribution. Its primary akta.pro industry code is THALAMAA, Online Booking & Reservation Platforms (B2B/B2C), with a secondary code of THAKAAAO, B2B OTA/White-Label Booking Platforms & Affiliate Networks. Its NAICS code is 56159 and its SIC code is 4700.