Partylandia Allestimenti Eventi

What Partylandia Allestimenti Eventi does

Partylandia Allestimenti Eventi is an Italian visual-communication and event-installation company founded in 2001 in Pordenone, operating through the legal entity Partylandia s.a.s. The company specializes in custom balloon decorations and large-format inflatable advertising structures for corporate events, retail openings, trade shows, street marketing, and seasonal campaigns. Its product portfolio spans biodegradable latex and Mylar custom balloons, inflatable arches, totems, mascots, mirror spheres, hot-air balloons, gazebos, and fully bespoke inflatable replicas of products and vehicles (up to 20 meters in height), all designed in-house via 3D design and produced using high-frequency welded PVC and certified biodegradable natural latex.

The business operates a hybrid go-to-market: a direct sales channel delivering turnkey (chiavi in mano) custom projects to enterprises, agencies, and public-sector clients, combined with two B2B e-commerce platforms — PrimeBalloons.com for Italy and PrimeGlobos.es for Spain — for self-serve purchasing of standard and customized items. Products are designed as 'Plug & Play' kits that customers can self-install in 5–10 minutes without technicians, with logistics optimized for 24–48 hour delivery across Italy and Europe. The company is privately held, founder/management-led (Barbara Turcatel as Amministratore), has 7 employees, and serves a marquee client base that includes Vogue Italia, Ferrari, Coca-Cola, Lindt, Puma, Disney, RAI, Land Rover, Skoda, Decathlon, Leroy Merlin, and major Italian municipalities.

Name

Partylandia Allestimenti Eventi

Legal name

Partylandia s.a.s.

Website

https://partylandia.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Partylandia is an Italian balloon marketing and inflatable advertising company, founded in 2001, that designs, produces, and installs custom biodegradable balloons and large-format inflatables for enterprises, agencies, retailers, and public-sector clients across Italy and Spain via custom projects and dual B2B e-commerce platforms.

Ownership category

akta.pro rank

Product category

Event Marketing & Promotional Decorations

NAICS

Indoor and Outdoor Display Advertising (541850)

akta.pro primary industry

Balloon Decor & Installations (HSACAOAC)

akta.pro secondary industries

Floral & Event Installations (HSACAAAC), Holiday Party Services (HSACACAF)

Keywords

• Custom balloon marketing
• Advertising inflatables
• Event decoration services
• Promotional balloons
• Street marketing installations

Headquarters

HQ city

Pordenone

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Event Installations: Turnkey (chiavi in mano) project services for corporate events, trade shows, retail openings, and street marketing campaigns. Includes design, production, and installation support. Revenue generated through project-based pricing for bespoke balloon and inflatable decorations.
2. E-commerce B2B Sales (PrimeBalloons & PrimeGlobos): Online sales of standard and custom balloons, giant inflatables, arches, gazebos, mirror spheres, and promotional products to businesses, agencies, and event professionals in Italy and Spain. Self-serve purchasing model.
3. Product Sales (Kits and Standard Items): Sale of do-it-yourself decoration kits for seasonal events (Valentine's Day, Christmas, Halloween), standard inflatables, and branded promotional products. Includes self-install kits for stores and retail locations.
4. Balloon Marketing Strategy Consulting: Strategic consulting services for below-the-line marketing campaigns, guerrilla marketing, and street marketing initiatives using balloon decorations as visual communication tools.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Partylandia Allestimenti Eventi (Partylandia s.a.s.) designs, manufactures and installs custom biodegradable latex balloons and large-format inflatable advertising structures for corporate events, street marketing campaigns, trade fairs, and retail decoration. The company provides end-to-end project execution — from concept and 3D design to prototyping, production, on-site installation and post-event dismantling — serving more than 2,500 brands from its base in Pordenone, Italy with a team of seven employees.

Product overview

Partylandia operates as a digital group with three main divisions: Partylandia.com (institutional/creative hub for custom advertising inflatables), PrimeBalloons.com (Italian B2B e-commerce for custom balloons), and PrimeGlobos.es (Spanish subsidiary). The company develops two principal product lines: Balloon Marketing Professionale (biodegradable latex and Mylar custom balloons for events and street marketing) and Gonfiabili Pubblicitari e Strutture Speciali (inflatable arches, totems, mascots, and giant product replicas up to 20 meters for trade shows and promotions). Products are designed as 'Plug & Play' solutions for self-installation, with complete kits including products, structures, and operational instructions for autonomous setup.

Differentiator

Problem solved

Functional benefit

Brands

• PrimeBalloons: B2B e-commerce platform dedicated to the Italian market, specializing in professional custom balloons and promotional inflatables.
• PrimeGlobos

Products and services

• Balloon Marketing Professionale (Custom Biodegradable Balloons)
• Gonfiabili Pubblicitari e Strutture Speciali (Advertising Inflatables)
• Archi Gonfiabili (Inflatable Arches)
• Riproduzioni Gonfiabili (Custom Inflatable Replicas)
• Gazebo Gonfiabili (Inflatable Gazebos)
• Sfere Giganti Specchiate (Giant Mirror Spheres)
• Mongolfiere Pubblicitarie (Advertising Hot Air Balloons) Tethered and flight-capable advertising hot air balloons used as aerial landmarks and visual icons for product launches, festivals and tourism campaigns; engineered with full custom envelopes and baskets.
• Sky Dancer / Fly Dancer (Inflatable Tube Men) Animated air-driven inflatable tube dancers and fly dancers for forecourts, store openings and outdoor promotions; supplied with continuous-duty blowers and custom printing.
• Palloni Gonfiabili Giganti (Giant Inflatable Balloons) Very large helium- or air-filled inflatable balloons used as outdoor landmarks and aerial brand identifiers for events, store openings, parades and trade fairs.
• Automobile Gonfiabile (Inflatable Car) Custom life-size inflatable car replicas used for automotive dealership launches, motorsport activations and promotional tours; built to scale with printed branding.
• Allestimenti San Valentino Kit (Valentine's Day Kit) Pre-packaged Valentine's Day balloon decoration kit for shops, restaurants and event venues; includes biodegradable latex balloons and accessories designed for a themed installation.

Quantifiable outcome

• 5-10 minute installation time for Plug & Play inflatable structures, eliminating technician costs
• +4 more outcomes

Named customers26 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Airigami: US-based balloon art and design studio specializing in large-scale balloon installations and sculptures for corporate events, brand launches, and entertainment. Directly comparable to Partylandia in artistic balloon decor, event installations, and high-visibility enterprise client work (e.g., Vogue, RAI, Ferrari parallels in US markets).
• ID4 Creative: UK bespoke inflatable advertising company producing custom product replicas, mascots, arches, and promotional structures. Comparable to Partylandia in custom inflatable manufacturing, B2B agency and brand customer model, and event/exhibition end use cases.
• Advertising Inflatables Co. UK-based custom inflatable advertising manufacturer producing sky dancers, arches, mascots, and product replicas. Directly comparable to Partylandia's inflatable product line in category, customization model, and event/promotional deployment use cases.
• Inflatable Images: UK-based specialist in bespoke inflatable advertising structures and promotional products, offering custom-designed inflatables for brand activations, events, and retail. Directly comparable to Partylandia in terms of custom inflatable manufacturing, B2B targeting, and event-driven demand.
• Gravity Creative: UK bespoke inflatable manufacturer producing custom shapes, arches, and promotional structures for brand campaigns and events. Highly comparable to Partylandia's gonfiabili pubblicitari line in product category, customization approach, and B2B agency/enterprise customer base.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency delivering events, exhibits, and brand activations for enterprise clients. Competes with Partylandia for below-the-line marketing budgets from major brands (e.g., Land Rover, Puma, Disney, Coca-Cola), though offers much broader integrated services beyond balloon/inflatable specialization.
• Pioneer Balloon / Qualatex: Global balloon manufacturer and the leading latex/Mylar balloon brand, supplying balloons through a worldwide distribution network. Operates upstream of Partylandia as a potential supplier and offers competing printed balloon products, though at industrial scale rather than bespoke event services.
• Brand Activation Specialists (e.g., Sparks): Global brand experience and event marketing agency delivering retail activations, sampling programs, and event execution for major brands. Comparable to Partylandia in addressing enterprise below-the-line marketing needs, though with broader service offerings and larger operational footprint.
• Imagination Group: Global brand experience agency producing immersive events, exhibitions, and installations for major brands. Comparable to Partylandia as a competitor for large enterprise experiential budgets, though operating at much broader scale across event design, content, and integrated campaigns.

Others

• M&C Saatchi: Global advertising agency network with event and activation capabilities, listed in Partylandia's customer portfolio (Saatchi & Saatchi). Functions as both a peer in competing for below-the-line budgets and a customer/channel partner for balloon-led campaign execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrgDQc2CSIIUZTQZXcF1tTQ
• Facebookfacebook.com/Partylandia.eventi
• Instagraminstagram.com/partylandia_action_marketing
• Pinterestpinterest.it/partylandia
• LinkedInlinkedin.com/company/partylandia-eventi-aziendali

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Partylandia Allestimenti Eventi