Paschal's Restaurant

What Paschal's Restaurant does

Paschal's Restaurant is an Atlanta-based soul food establishment founded in 1947 by brothers James and Robert Paschal, headquartered at 180 Northside Drive SW in the Castleberry Hill Arts District. The company operates a single full-service dine-in restaurant supplemented by private event capacity for up to 100 guests, an online ordering channel through Tabit, and large-scale catering booked through the Tripleseat platform (historically handling orders as large as 5,000+ fried chicken dinners). Menu pricing is structured as pay-as-you-go unit pricing with entrees ranging from approximately $7 (sides) to $27 (signature pasta), anchored by the proprietary 1947 fried chicken recipe maintained as a trade secret for over 75 years.

The business also captures traveler demand via three Paschal's-branded locations within Hartsfield-Jackson Atlanta International Airport — in the Atrium, Concourse A, and Concourse C — operated through the Concessions/Paschal's J.V., a joint venture with Concessions International, Inc. (controlled by Herman J. Russell). Airport concessions were originally secured through a 1978 joint venture with Dobbs House Inc. and renewed under the 1995 JV structure. The company is owned jointly by the Paschal family and Herman J. Russell following a 2002 partnership that reopened the restaurant in its current Castleberry Hill location after the 1996 divestiture of Paschal's Motor Hotel.

Paschal's customer base spans local diners, tourists, private event hosts, corporate clients, and a documented historical patronage of civil rights leaders, politicians (including Vice Presidents Kamala Harris and Al Gore), and entertainment figures (Aretha Franklin, Dizzy Gillespie). The business monetizes through three core revenue streams: dine-in restaurant sales, private event catering, and takeout/delivery, with no disclosed technology infrastructure, no proprietary software systems, and no funding or investor capital structure on record.

Name

Paschal's Restaurant

Legal name

Paschal's Restaurant

Website

https://paschalsatlanta.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1–10 employees

Short description

Paschal's Restaurant is a historic Atlanta soul food establishment founded in 1947, operating a full-service restaurant in Castleberry Hill with private dining, online ordering, catering, and three airport concession locations at Hartsfield-Jackson via a joint venture with Concessions International.

Ownership category

akta.pro rank

Product category

Soul Food Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

Keywords

• Southern soul food
• Fried chicken restaurant
• Private event catering
• Atlanta dining
• Homestyle cooking

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Sales: Traditional restaurant revenue from customers dining in, with menu items ranging from $7 to $27 per entree.
2. Private Event Catering: Revenue from hosting private dining events accommodating up to 100 guests, with inquiries managed through an event request form.
3. Takeout and Delivery: Online ordering through Tabit platform for takeout orders, plus large pans ordering through Triple Seat portal for catering quantities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Paschal's Restaurant operates a historic Southern soul food restaurant in Atlanta's Castleberry Hill Arts District, serving homestyle cuisine built around Robert Paschal's original 1947 secret fried chicken recipe. The restaurant offers dine-in service, online ordering for takeout and delivery, private event hosting for up to 100 guests, and catering services, with three additional locations at Hartsfield-Jackson Atlanta International Airport operated through a joint venture.

Product overview

Paschal's Restaurant is a historic soul food dining establishment offering a unified restaurant experience. The core offering centers on in-person dine-in service and online ordering, complemented by private dining and catering services for events up to 100 guests. The menu features signature dishes including the 1947 Fried Chicken (using Robert Paschal's original secret recipe), Georgia Peach Cobbler, catfish meals, and vegetable plates. The restaurant operates as a single location in Atlanta's Castleberry Hill Arts District and also maintains three airport locations within Hartsfield-Jackson Atlanta International Airport, all managed through joint ventures.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Restaurant Service Full-service soul food dining experience at Paschal's downtown Atlanta location in Castleberry Hill Arts District, featuring homestyle Southern cuisine with signature dishes. Open Monday-Thursday 11:30am-9pm, Friday-Saturday 11:30am-10pm, Sunday 11am-9pm.
• Online Ordering

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Concessions International, Inc. / Concessions/Paschal's J.V.coreStrategic or Co-development Partner · 1 January 1995Joint venture between Paschal's and Concessions International, Inc. (owned by Herman J. Russell, founder of H.J. Russell Construction Company) to form Concessions/Paschal's J.V. This partnership won the contract to provide food and beverage services as one of two prime operators at Hartsfield-Jackson Atlanta International Airport. Currently operates three Paschal's locations at the airport in the Atrium, Concourse A, and Concourse C.
• Dobbs House Inc.coreStrategic or Co-development Partner · 1 January 1978Landmark agreement between James and Robert Paschal with Dobbs House Inc. to form 'Dobbs-Paschal Midfield Corporation' joint venture. The partnership won a 15-year contract (1980-1995) to provide food, beverage, and retail services at Hartsfield Atlanta International Airport upon its opening.

Scale indicators4 records

Recent moves10 records

Expansion highlights3 records

Direct peers

• Gladys Knight's Chicken & Waffles: Atlanta-based soul food restaurant chain specializing in fried chicken and waffles. Comparable as a direct competitor in the Atlanta soul food segment targeting dine-in, takeout, and catering with similar price points and menu focus.
• Sylvia's Restaurant: Iconic Harlem soul food restaurant (founded 1962) serving fried chicken, barbecue, and Southern sides to tourists and locals. Comparable as a heritage, founder-driven soul food institution with strong cultural significance, tourism-driven dine-in traffic, and national brand recognition similar to Paschal's.
• Mary Mac's Tea Room: Historic Atlanta Southern/soul food institution, founded in 1945, serving similar homestyle menus including fried chicken, vegetables, and cobblers in a full-service dine-in model. Directly comparable as a heritage Atlanta comfort-food competitor with identical target customer and dining format.
• The Colonnade Restaurant: Long-standing Atlanta full-service Southern restaurant serving meat-and-three style meals. Comparable as a same-city legacy Southern dining concept competing for traditionalists and family diners at similar price points.
• Busy Bee Cafe: Historic Atlanta soul food restaurant on Martin Luther King Jr. Drive serving fried chicken, meat-and-three sides, and daily specials. Comparable as a same-city, African-American-founded, full-service soul food counterpart competing for the same cultural-heritage-seeking diner.
• Soul Vegetarian: Atlanta vegetarian soul food restaurant with multiple locations. Comparable as a same-city, legacy African-American-concept eatery serving Atlanta diners interested in Southern-flavored cuisine through a dine-in, takeout, and catering model.

Others

• Concessions International, Inc. Herman J. Russell's airport concessions company and Paschal's JV partner operating three airport locations. Comparable as the operating counterparty whose economics, contract renewals, and airport relationships directly determine the airport channel's contribution to Paschal's revenue.

Emerging players

• Hattie B's Hot Chicken: Multi-location Nashville-style hot chicken chain with growing Atlanta presence. Comparable as a Southern comfort-food concept competing for fried-chicken occasions and dine-in traffic in the Atlanta market at higher price points and with greater scale.
• Slutty Vegan: Atlanta-born fast-casual vegan concept that has expanded into multiple locations. Comparable as a Black-owned Atlanta comfort-food brand that uses cultural identity and digital marketing to build scale, representing a contrasting growth-oriented model to Paschal's heritage approach.
• One Flew South: Upscale sit-down restaurant located inside Hartsfield-Jackson Atlanta International Airport. Comparable as a Hartsfield concession peer competing for the same captive airport traveler dining dollars and concession-side customer segmentation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/paschal's-restaurant

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paschal's Restaurant