The Paul Canoville Foundation

Name

The Paul Canoville Foundation

Legal name

The Paul Canoville Foundation

Website

https://paulcanovillefoundation.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

The Paul Canoville Foundation is a UK-registered charity founded in 2015 that delivers the Team Canoville ABC curriculum-aligned inclusion programme to primary and secondary schools via the Kick it Out Academy LMS, in-person assemblies, and Chelsea FC-hosted awards, funded by donations and grants.

Ownership category

akta.pro rank

Product category

Youth Education and Inclusion Services

NAICS

Educational Support Services (611710), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Human Rights Organizations (813311)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

NGO/Nonprofit Education Programs & Service Delivery (EDADALAC)

akta.pro secondary industry

Special Education, Disability Support & Inclusive Education Nonprofits (BPAGADAH)

Keywords

• Youth education programmes
• School partnerships
• Equality diversity inclusion
• ELearning curriculum
• Community outreach

Headquarters

HQ city

Peterborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations: Individual donors contribute to the foundation's operations through JustGiving platform. The foundation actively campaigns for donations.
2. Grants: Charity receives support through grants from organisations and trusts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Paul Canoville Foundation is a registered charity delivering free youth empowerment programmes to UK primary and secondary schools. It offers whole-school partnership programmes (assemblies, inspirational speakers, competitions, ABC Awards) and a six-week curriculum-aligned eLearning programme (Team Canoville ABC) covering Allyship, Belonging, and Community, hosted on The Academy LMS operated in partnership with Kick it Out. All programmes are funded by donations and grants and provided to schools at no cost.

Product overview

The Paul Canoville Foundation operates as a single unified offering centred on its Team Canoville brand, delivering youth empowerment programmes through two main channels: (1) the Team Canoville ABC six-week eLearning programme accessible via The Academy platform, and (2) the School Partnership Programme providing in-person engagement through assemblies, inspirational speakers, competitions (International Women's Day, Attendance Champions), and the annual ABC Awards. The Mirror Mirror: The Tour serves as a supplementary creative initiative delivered in partnership with Still Shadey, Ment4, and BBC1Xtra. All activities are unified under the Foundation's ABC Values framework of Allyship, Belonging, and Community.

Differentiator

Problem solved

Functional benefit

Products and services

• Team Canoville ABC eLearning Programme A six-week eLearning programme created in partnership with Kick it Out and the University of Westminster, bringing Paul Canoville's personal story into classrooms. The programme explores Allyship, Belonging, and Community through curriculum-aligned lesson plans, videos, project-based learning activities, and assessment tools mapped to UK national curriculum requirements for Citizenship, PSHE, History, and English. Accessible to educators via The Academy platform at theacademy.kickitout.org.
• School Partnership Programme A whole-school engagement programme that partners directly with UK primary and secondary schools to improve attendance and belonging. Delivered through launch assemblies, inspirational speakers from professional football backgrounds, ongoing competitions (International Women's Day, Attendance Champions), and culminating ABC Awards events at Chelsea FC. Designed for Key Stage 3 and 4 students.
• Mirror Mirror: The Tour A live concert programme delivered in partnership with Still Shadey, Ment4, and BBC1Xtra. Features graduates of the Mirror Mirror creative programme ahead of their headline October show and is hosted annually at a partner school cluster each September.
• ABC Awards An annual awards ceremony bringing partner schools together at Chelsea FC's Stamford Bridge stadium to honour students who best embody the ABC values of Allyship, Belonging, and Community, with families invited to attend.

Quantifiable outcome

• Tens of thousands of children and young people reached annually
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Professional Footballers' Association (PFA)coreStrategic or Co-development PartnerListed as an ally of the foundation. The PFA supports the foundation's mission to use Paul's story to inspire young people through equality and diversity initiatives.
• Kick it OutcoreStrategic or Co-development PartnerCo-created the six-week Team Canoville ABC eLearning programme. The foundation's online Academy platform is hosted through Kick it Out's infrastructure, making the programme accessible to hundreds of educators nationwide.
• University of WestminstercoreStrategic or Co-development PartnerCollaborated with the foundation to create the six-week eLearning programme that brings Paul Canoville's story into classrooms alongside insights from Marie Gentles OBE and Pat Nevin.
• Still ShadeyminorGTM or Marketing PartnerMusic artist partner for the Mirror Mirror creative programme. The partnership brings live concerts to school clusters each September featuring graduates of the programme ahead of their headline October shows.
• Ment4minorGTM or Marketing PartnerPartner in the Mirror Mirror creative programme, collaborating with Still Shadey and BBC1Xtra to deliver creative music experiences to young people through school cluster events.
• BBC1XtraminorGTM or Marketing PartnerMedia partner for the Mirror Mirror creative programme, supporting visibility and reach of the foundation's creative initiatives for young people.
• Chelsea Football ClubcoreStrategic or Co-development PartnerHome venue for ABC Awards ceremonies and International Women's Day competitions. Provides matchday experiences at Stamford Bridge for Attendance Champions winners. Paul Canoville is lifelong Chelsea fan and former player.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Anti-Bullying Alliance: UK coalition of over 130 organisations delivering anti-bullying education, training, and policy work in schools. Comparable schools-based inclusion focus with overlapping curriculum (PSHE) and similar funder mix of grants and donations.
• The Diana Award: UK charity in memory of Princess Diana running anti-bullying and youth empowerment programmes in schools, including a national anti-bullying ambassadors programme. Overlapping school audience, inclusion/anti-bullying outcomes, and recognised brand-led delivery.
• Kick it Out: Football's equality and inclusion organisation running anti-racism education in schools and hosting The Academy LMS used by the foundation. Operates in the same category, with overlapping curriculum content and the same football-aligned beneficiary audience.
• Show Racism the Red Card: UK charity using professional football's reach to deliver anti-racism education in schools. Highly comparable model — athlete-led storytelling, school partnerships, curriculum resources — making it the closest direct competitor to The Paul Canoville Foundation.
• Diversity Role Models: UK charity that sends trained LGBT+ and ally role models into schools to embed inclusion and prevent bullying. Closely comparable school-facing delivery model addressing belonging, allyship, and student-led inclusion — the foundation's stated outcomes.
• Anne Frank Trust: UK education charity delivering anti-racism, prejudice-reduction, and inclusion programmes in schools via trained youth ambassadors. Comparable target audience (KS3/KS4), curriculum-linked content, and partnership-led delivery model.

Broad incumbents

• Stonewall: Major UK LGBT rights charity with a sizeable school-facing education programme on inclusion and allyship. Wider remit and larger resource base than the foundation, but directly addresses some of the same inclusion-and-belonging outcomes for UK secondary schools.

Emerging players

• Changing Faces: UK charity promoting inclusion and tackling disfigurement-related bullying in schools. Smaller and more niche than the foundation, but operates in the same inclusion/anti-bullying space with comparable school workshop and curriculum resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-paul-canoville-foundation

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Paul Canoville Foundation