What Paul Mckenna Training does

Paul McKenna Training is a founder-led, direct-to-consumer self-help business built around the personal brand and therapeutic methodology of Paul McKenna, PhD. The company distributes self-hypnosis, NLP, and Havening-based audio and coaching content globally through four channels: a proprietary iOS/Android mobile app with a 7-day free trial converting to subscription; direct website downloads of individual audio programs; physical and digital books sold through the Amazon marketplace in 32 languages (including 'I Can Make You Thin', 'I Can Make You Rich', 'Change Your Life in 7 Days'); and high-touch live events such as the 'Ultimate Mind Body Retreat' in Portugal and 3-day 'Personal Transformation' events. The mobile app is the core product, housing a re-recorded (2024) catalogue of hypnosis content spanning weight loss, sleep, anxiety, confidence, happiness, wealth, positivity, and smoking cessation, alongside Paul McKenna AI — a generative-AI on-demand success coach designed to replicate McKenna's therapeutic responses 24/7.

The business is privately held and operated through three California LLCs (McKenna Made LLC, McKenna Holdings LLC, Paul McKenna Online LLC) with a Beverly Hills office address, despite the UK-rooted personal brand and London-listed city. The team is intentionally lean at 7 employees, with mobile app engineering outsourced to Taggr Ltd. There is no disclosed venture capital, private equity, or institutional ownership; the founder retains full control of brand, content, and commercial decisions. Marketing relies on McKenna's celebrity TV endorsement footprint (Ellen, Good Morning America, Dr. Oz, Rachael Ray), the personal brand, app store presence, and Amazon discoverability rather than paid acquisition at scale.

Revenue is generated from a diversified mix of consumer transactions: app subscription recurring revenue, one-time digital download purchases, book sales (physical and Kindle), and premium in-person events. Pricing for the app post-trial and for retreats is not publicly disclosed, and no financial figures (revenue, ARR, subscribers, event attendance) are available in the source material. Customer concentration is by definition atomized across millions of individual consumers, but commercial durability is structurally tied to the founder's brand and continued public visibility.

Name

Paul Mckenna Training

Legal name

McKenna Made LLC, McKenna Holdings LLC and Paul McKenna Online LLC

Website

https://paulmckenna.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Paul McKenna Training is a founder-led, direct-to-consumer self-help business distributing self-hypnosis mobile apps, digital downloads, bestselling books, and live retreats globally under the Paul McKenna personal brand, serving individual consumers seeking weight loss, sleep, anxiety, confidence, and habit-change outcomes.

Ownership category

akta.pro rank

Product category

Personal Development and Self-Help Services

NAICS

Educational Support Services (61171)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

Keywords

• Self-hypnosis programs
• Personal development apps
• Digital self-help content
• Mobile wellness subscriptions
• Behavioral change audio

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel, Others

Revenue model

1. Mobile App Subscription: App-based subscription model with free 7-day trial. Users get full access to comprehensive hypnosis content library after trial period.
2. Digital Downloads: Individual audio programs and downloads available for purchase. Products include 'I Can Make You Thin', 'I Can Make You Sleep', 'Freedom from Anxiety', and other self-help titles.
3. Book Sales: Physical and digital books sold through Amazon and other retailers. Includes bestsellers like 'I Can Make You Thin', 'Change Your Life in 7 Days', and 'I Can Make You Rich'.
4. Live Events and Retreats: In-person transformation events and retreats. Examples include 'Ultimate Mind Body Retreat' in Portugal (7 days with Paul McKenna and Jason Vale) and 'Personal Transformation' 3-day events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Paul McKenna Training sells a mobile app (Paul McKenna AI / Hypnosis App) that delivers self-hypnosis audio programs for weight loss, sleep, anxiety, confidence, happiness, wealth mindset, positivity, and smoking cessation, supported by digital audio downloads, published books, and in-person retreats. The offering combines hypnotherapy, NLP, and Havening techniques newly recorded in 2024, with an AI chatbot providing on-demand personalized coaching 24/7.

Product overview

Paul McKenna Training offers a mobile-first platform centered on the Paul McKenna AI App and Hypnosis App, which provide on-demand access to self-hypnosis programs for personal development. The core offering includes specialized sub-products covering weight loss (I Can Make You Thin), self-confidence (I Can Make You Confident), sleep improvement (I Can Make You Sleep), anxiety relief (Freedom from Anxiety), happiness (I Can Make You Happy), wealth mindset (I Can Make You Rich), positivity, and smoking cessation. The company also publishes bestselling books and offers digital downloadable audio programs. The platform operates on a subscription model with a 7-day free trial and is available on iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Paul McKenna AI App Mobile application providing 24/7 on-demand AI-powered coaching based on Paul McKenna's therapeutic methods, covering anxiety, confidence, sleep, motivation, and personal development.
• Paul McKenna Hypnosis App Mobile app with an extensive catalogue of self-hypnosis programs for weight loss, sleep, anxiety, confidence, happiness, wealth mindset, positivity, and smoking cessation, available on iOS and Android with a 7-day free trial.
• I Can Make You Thin Weight loss system using psychological techniques and self-hypnosis to reprogram the mind's relationship with food and eating behaviors.
• I Can Make You Confident Self-confidence program using hypnosis to master emotions, increase self-belief, and build confidence in business, romance, and life.
• I Can Make You Sleep Sleep improvement system developed over 20 years to reset the body's natural sleep mechanism and achieve deep, restful sleep.
• Freedom from Anxiety Anxiety relief program using hypnotherapy, NLP, and Havening techniques to help reprogram the brain for positive thinking and peace.
• I Can Make You Happy Happiness improvement program based on 25 years of research, designed to install positive programs that magnify happiness factors.
• I Can Make You Rich Wealth mindset program studying the psychology of financially successful people, installing a rich mindset through proven psychological techniques.
• Positivity Program Mental strength and adaptability program developed over 30 years to build resilience, optimism, and good decision-making capabilities.
• Quit Smoking or Vaping Smoking and vaping cessation program using conditioning techniques to retrain the mind and body to quit without weight gain.
• Paul McKenna Books International bestselling books including I Can Make You Thin, Change Your Life in 7 Days, I Can Make You Rich, and I Can Mend Your Broken Heart, sold in 32 languages.
• Digital Audio Downloads Standalone downloadable audio programs covering topics including Control Stress, Hypnotic Gastric Band, Instant Confidence, I Can Make You Smarter, and Success for Life.
• Live Transformation Events and Retreats In-person events including the Ultimate Mind Body Retreat in Portugal (7 days with Paul McKenna and Jason Vale) and Personal Transformation 3-day events.

Quantifiable outcome

• Over 10 million books sold worldwide
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Jason Vale (Juice Master)coreStrategic or Co-development Partner · 26 September 2026Co-hosted 'Ultimate Mind Body Retreat' - a 7-day wellness event in Portugal (September 26 - October 3, 2026) combining Paul McKenna's hypnosis expertise with Jason Vale's juice and nutrition programs for comprehensive mind-body transformation.
• Amazon UKcoreChannel Partner/ Reseller/ DistributorBooks sold through Amazon UK author store. Includes 'I Can Make You Thin', 'Change Your Life in 7 Days', 'I Can Make You Rich', and other titles available for purchase.
• Apple (App Store)coreChannel Partner/ Reseller/ DistributorIn-app purchases for Paul McKenna app are processed through Apple. App available for download from Apple App Store.
• Google (Google Play)coreChannel Partner/ Reseller/ DistributorIn-app purchases for Paul McKenna app are processed through Google. App available for download from Google Play Store.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BetterHelp: Large online therapy and mental wellness platform connecting users with licensed therapists via subscription — a broader incumbent operating at scale in the same consumer mental wellness space that Paul McKenna targets with self-help hypnosis, but with a clinician-led model.
• Talkspace: Public online therapy and mental health platform providing text- and video-based therapy subscriptions, serving overlapping self-pay consumer demand for anxiety, stress, and sleep support — a broader, publicly traded incumbent in the digital mental wellness category.

Direct peers

• Mindvalley: Personal development learning platform offering subscription courses across transformation, health, mind, and wealth taught by celebrity 'gurus' (e.g., Vishen Lakhiani) — highly comparable to Paul McKenna's multi-category self-improvement catalogue with a strong founder-led brand model.
• Headspace: Major meditation and mindfulness app with guided sessions, courses, and coaching across sleep, anxiety, focus, and self-improvement, sold via annual subscription — directly comparable in product format, target consumer, and self-help positioning to the Paul McKenna app.
• Calm: Leading subscription meditation and sleep app offering audio content, Sleep Stories, and masterclasses across anxiety, sleep, and self-improvement — the closest scaled competitor to Paul McKenna's hypnosis app in terms of mobile-first D2C subscription model and life-category coverage.
• Insight Timer: Large meditation and wellness app with a library of free and paid guided sessions, courses, and community features, monetizing via subscriptions — directly comparable mobile meditation/wellness marketplace with similar self-improvement and mental wellness focus.
• Aura: Personalized mental wellness app offering guided meditations, life coaching, therapy, and an AI-driven coaching component across sleep, anxiety, and mood — a near-direct comparator given its mix of audio content, AI personalization, and D2C subscription.
• Breethe: Subscription meditation, sleep, and mental wellness app with a large library of guided audio sessions and coaching content — a similar mid-sized direct competitor in the audio-led self-help/wellness subscription category.
• Reveri: Self-hypnosis app founded by Stanford psychiatrist Dr. David Spiegel offering interactive, evidence-based hypnosis sessions for sleep, anxiety, pain, and habits — one of the closest direct peers to Paul McKenna given its specific focus on clinical hypnosis delivered via mobile app.

Emerging players

• Simple Habit: Smaller meditation and mental wellness app offering short, topic-specific guided sessions (sleep, anxiety, productivity) via subscription — comparable in mobile-first, on-demand audio model, but smaller scale and narrower content library than Paul McKenna.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/paul-mckenna-training

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paul Mckenna Training