PayPerWash

What PayPerWash does

PayPerWash A/S is a Danish privately-held company that provides cloud-based laundry administration and payment-booking software for multi-housing laundry facilities. Founded in 2009 under the name Vaskeridata (with operations dating back to 1999) and rebranded to PayPerWash in 2015, the company is headquartered in Jyllinge, Denmark with a regional office in Herning, and operates across Denmark, Norway, Sweden, Germany, and Poland via daughter companies established under a 2018 A/S corporate restructuring with three owners.

The platform is modular, organized into four core service tiers: Pay Per Wash 1 (full outsourcing including equipment provision), Pay Per Wash 2 (payment and booking system with 10-year service commitment), Pay Per Wash 3 (administration-only outsourcing), and Hosting (cloud-based system hosting). Add-on modules include call center support, card/chip administration, machine statistics reporting, RCO R-Card M5 hosting, and web booking. The technology integrates with Electrolux Professional's Vision Web, MieleLogic, and Airwallet platforms; residents access services through the Vision Web portal and the Vision Mobile APP with QR code scanning. Revenue is generated through per-wash transaction fees, fixed monthly subscriptions (per department), one-time hardware sales (laundry cards at 120 DKK), and small balance-refund processing fees across DKK, euro, and Polish zloty.

PayPerWash serves housing associations, student housing operators, educational institutions, and commercial venues such as food markets, with named customers including AB Bangbohus, BaseCamp properties across multiple European cities, Silkeborg Boligselskab, Frederikshavn Boligforening, and Street Food venues in Danish cities. The company employs 9 people and reaches customers primarily through its website, phone sales, and direct contact, with self-service portals handling resident booking and payment. Pricing is quote-based and not publicly disclosed, with laundry owners able to choose between full outsourcing, partial administration, or hosting-only engagement.

Name

PayPerWash

Legal name

Pay Per Wash A/S

Website

https://payperwash.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

PayPerWash A/S is a Danish cloud-based laundry administration and payment-booking platform serving multi-housing laundries across Denmark, Norway, Sweden, Germany, and Poland, offering modular outsourcing tiers and equipment integrations with Electrolux and Miele.

Ownership category

akta.pro rank

Product category

Laundry Administration Services

akta.pro primary industry

Laundry Room Organization (HSAFAJAA)

Keywords

• Laundry administration services
• Payment and booking systems
• Laundry management platform
• Cloud-based booking system
• Multi-housing laundry solutions

Headquarters

HQ city

Jyllinge

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Per-Use Transaction Fees (Pay Per Wash 1): Fixed price per wash and fixed price per minute for drying charged to residents, with optional all-inclusive pricing including utilities. Laundry owners can optionally set prices higher than PayPerWash's offering to generate monthly income.
2. Monthly Subscription (Pay Per Wash 2): Fixed monthly price regardless of number of washing machines and residents. Includes purchase, setup, service and updates of payment/booking system for 10 years.
3. Revenue Share (Pay Per Wash 3): Fixed price per wash deducted from laundry profit before refunding remainder to laundry owner. Owner decides price per wash and keeps any potential profit above PayPerWash's fee.
4. Hosting Services: Monthly fixed price per laundry department for hosting payment system on cloud servers, including backup, updates, support, and basic software licenses. Also includes card/chip administration at fixed monthly price.
5. Laundry Support Services: Call center support for laundry users available weekdays 8 AM to 5 PM. Fixed monthly price per department depending on number of users.
6. R-Card M5 Hosting: Monthly fixed price per system for hosting RCO access control/alarm systems, including updates, support, and basic software licenses.
7. Business Laundry Solutions: Fixed price per wash and fixed price per minute for drying for business laundries, charged via invoice. Optional inclusion of all expenses (water, electrics, gas, soap, etc.) in monthly price.
8. Balance Refund Processing Fee: Fee charged when residents move away and request balance refund: 50 DKK or 7 euro or 30 zloty.
9. Laundry Card Sales: Sale of new laundry cards to residents at 120 DKK per card.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

PayPerWash provides cloud-based laundry administration and payment-booking systems for multi-housing laundry owners across Europe. The company offers tiered outsourcing solutions ranging from full operational takeovers (equipment purchase, installation, 10-year maintenance, and resident support) to software-only engagements (payment/booking system hosting). Customers include housing associations, student residences, schools, and business laundries primarily in Denmark, Sweden, Norway, Germany, and Poland.

Product overview

PayPerWash offers a modular laundry administration platform with four core service tiers (Pay Per Wash 1-3 and Hosting) plus optional add-on modules. Pay Per Wash 1 provides complete outsourcing including equipment provision; Pay Per Wash 2 covers payment/booking systems only; Pay Per Wash 3 handles administration only; and Hosting offers cloud-based system management. Add-on modules include Laundry Support (call center), R-Card M5 Hosting, Card/Chip Administration, Web Booking, and Statistics. Residents access services via Vision Web portal and Vision Mobile APP. The platform integrates with Electrolux Professional payment systems and RCO (R-Card M5) access control equipment.

Differentiator

Problem solved

Functional benefit

Brands

• Pay Per Wash 1: Complete outsourcing solution where PayPerWash purchases and installs washing machines and payment systems, handles operation and maintenance for 10 years, and manages all laundry administration.
• Pay Per Wash 2
• Pay Per Wash 3
• Pay Per Wash - Hosting
• Pay Per Wash - Business
• Pay Per Wash - Laundry Support
• Pay Per Wash - R-Card M5 Hosting

Products and services

• Pay Per Wash 1

Quantifiable outcome

• Defective equipment fully functional within 24 hours
• +1 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• ElectroluxcoreTechnology or IntegrationElectrolux is the supplier of professional and environmentally friendly washing machines for Pay Per Wash 1 complete outsourcing solutions. PayPerWash integrates with Electrolux Professional's Vision Web platform for payment and booking systems. This is a key equipment partnership for the core product offering.
• MielecoreTechnology or IntegrationIntegration with MieleLogic platform allowing residents to book laundry appointments and access the service. Miele washing machines are offered as part of the professional laundry solutions.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• LaundryCard: Provides cashless payment and central-management systems for on-premise laundry rooms across multifamily and student housing — directly comparable to PayPerWash's Payment & Booking System and Web Booking modules.
• CSC ServiceWorks: Leading North American provider of multi-housing laundry services, air-vending, and payment solutions. Direct competitor to PayPerWash in shared-facility laundry admin, operating at significantly larger scale across the US.
• LaundryLux: US-based distributor and service provider for commercial and on-premise laundry, offering equipment, payment systems, and laundry-room management comparable to PayPerWash's PPW1/PPW3 stack.
• MacGray: US-based multi-housing, campus, and community laundry management operator providing payment systems, route operations, and equipment services — directly comparable to PayPerWash's multi-housing admin/equipment offering.
• WASH Multifamily: Operates laundry rooms in multifamily housing under a service-contract model with payment systems, comparable to PayPerWash's PPW1-style full outsourcing for property managers.

Broad incumbents

• Miele Professional: PayPerWash's secondary OEM partner integrated via MieleLogic. A broader commercial laundry incumbent with comparable professional equipment and service portfolio across European markets.
• Electrolux Professional: PayPerWash's primary OEM partner supplying professional washers and the Vision Web platform. A broader commercial laundry incumbent that competes indirectly through bundled equipment-plus-service offerings.
• Speed Queen (Alliance Laundry Systems): Major commercial laundry equipment manufacturer with its own multi-housing services and payment platform. Indirect competitor as both equipment vendor and bundled-service provider in shared-laundry rooms.

Regional players

• Coinamatic Canada: Canadian commercial and multi-housing laundry service provider with route-based equipment and payment operations — comparable regional laundry-admin peer operating outside PayPerWash's European footprint.

Emerging players

• Laundris: Operations software and analytics platform for commercial laundry and multi-housing operators; emerging direct competitor to PayPerWash's admin/statistics modules with lighter feature set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pay4wash

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PayPerWash