Paysages Rossignol

What Paysages Rossignol does

Paysages Rossignol is a privately held, family-owned integrated horticultural company founded in 1990 by Nancy Fontaine and Martin Rossignol in Quebec, Canada. The business is built around four production departments operating under one umbrella: a sod farm (Gazonnière) producing roll sod at $4.10-$4.70 per roll; a tree and cedar hedge grower producing ornamentals and privacy hedges priced $12.99-$129.99 by size; bulk landscaping materials (mulch, soil, compost, river stones, sand) sold by bag or yard; and a professional planting and sod installation service covering assessment, plant selection, delivery, ground preparation, planting, staking, and mulch installation. The company runs two physical garden centers in the Outaouais region — the original in Saint-André-Avellin (established 2001) and a newer Gatineau location opened in 2023 on boulevard des Affaires — and complements retail with an online store that supports browse-and-pre-order for in-store pickup at either site. Quantity calculators for bulk materials and sod are offered on the website to support project estimation, alongside a Freebees loyalty program, weekly promotional flyers, and an email newsletter.

The company serves three customer segments in the Outaouais region of Quebec: residential homeowners (primary), professional landscapers, and construction professionals. Distribution combines in-store retail, online pre-order with in-store pickup, and field-delivered professional planting and sod installation services. The firm holds memberships in the Passion Jardins garden center network, the Groupex Horticultural Cooperative, APGQ, and Québec Vert, and has received the Jardimètre customer service quality award from Groupex for multiple consecutive years.

The business is operated with 7 employees, no disclosed external funding, no parent company, and no subsidiaries. Pricing across all product categories is unit-based transactional. Online ordering requires in-store payment, and no mobile app, API, or SDK is offered. Active social presence is limited to Facebook and Instagram, with marketing centered on weekly promotional circulars (20-50% off seasonal categories), gardening-advice blog content, and the Freebees loyalty program. The operating model is regionally bounded to Outaouais and structurally seasonal, with growth evidenced principally through the 2023 Gatineau branch opening and incremental digital channel additions.

Name

Paysages Rossignol

Legal name

Paysages Rossignol

Website

https://paysagesrossignol.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Paysages Rossignol is a family-owned integrated horticultural company in Quebec operating two garden centers in the Outaouais region that produce and sell sod, trees, cedar hedges, plants, and bulk landscaping materials alongside professional planting and installation services for homeowners, landscapers, and construction professionals.

Ownership category

akta.pro rank

Product category

Garden Center & Landscaping Services

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Nursery and Tree Production (111421), Soil Preparation, Planting, and Cultivating (115112)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

akta.pro secondary industry

Sod Installation & Lawn Seeding (Turf Establishment) (HSAIAFAO)

Keywords

• Garden center retail
• Sod production
• Landscape installation
• Tree nursery
• Horticultural supplies

Headquarters

HQ city

Saint-André-Avellin

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Garden Center Retail Sales: Retail sales of plants, horticultural products, and garden supplies through two physical locations and online store. Products include annuals, perennials, vegetables, herbs, shrubs, trees, conifers, cedar hedges, indoor plants, garden accessories, soil, mulch, and bulk materials.
2. Planting and Sod Installation Services: Professional planting services and sod installation for residential and commercial customers across the Outaouais region, including project assessment, plant selection advice, delivery, ground preparation, planting, staking, and mulch installation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Paysages Rossignol is an integrated horticultural company that operates two retail garden centers (in Gatineau and Saint-André-Avellin) combined with in-house production operations including a sod farm, a tree and cedar hedge nursery, and bulk landscaping materials, and offers professional planting and sod installation services across the Outaouais region of Quebec.

Product overview

Paysages Rossignol is an integrated horticultural company offering a comprehensive range of garden and landscaping products and services. The business operates through two garden centers (in Gatineau and Saint-André-Avellin) and encompasses four production departments: a sod farm (Gazonnière) producing roll sod, a tree and cedar hedge grower, bulk landscaping materials, and professional planting services. The online store provides access to plants including ornamentals, vegetables, trees (maples, crabapples, birch), conifers, cedar hedges, packaged mulch and soil products, biological seeds, and compost. Additional services include a Freebees loyalty program, gift cards, and quantity calculators for bulk products. Founded in 1990 as a landscaping company, it expanded in 2001 to develop its garden center and plant production, with a new Gatineau location opened in 2023.

Differentiator

Problem solved

Functional benefit

Brands

• Freebees Loyalty Program: Free rewards program that allows customers to earn Rossignol dollars on in-store purchases

Products and services

• Centre Jardin (Garden Centre) Retail garden center offering plants, vegetables, herbs, shrubs, conifers, cedar hedges, and indoor plants, with on-site expert horticultural advice for residential and professional customers.
• Gazonnière (Sod Farm) In-house sod production facility that grows and harvests roll sod for sale and installation, with rolls priced from $4.10 to $4.70.
• Producteur d'arbres (Tree Grower) Production and growing of trees and cedar hedges in various sizes for residential and commercial landscaping projects, including small and large-caliper trees and cedar hedges ranging from $12.99 to $129.99 by size.
• Produits en vrac (Bulk Materials)

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Five partnerships are on record, tiered minor.

• APGQ (Association des producteurs en quête d'un meilleur)minorOthersProfessional horticultural association membership that helps Rossignol stay informed about industry trends, new plant varieties, and best practices.
• Passion JardinsminorOthersGarden center network allowing Rossignol to benefit from shared marketing, brand recognition, and access to industry resources.
• Groupex Horticultural CooperativeminorOthersCooperative organization that awarded Rossignol the Jardimaître customer service quality award. Provides purchasing power and industry resources to member garden centers.
• Québec VertminorOthersHorticultural industry association helping Rossignol stay connected with industry trends and best practices in the Quebec green industry.
• FreebeesminorChannel Partner/ Reseller/ DistributorThird-party loyalty rewards platform used by Rossignol to manage their loyalty program. Customers earn Rossignol dollars on in-store purchases through this platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Rona: Rona is a major Quebec-founded home improvement retailer with extensive garden center offerings including plants, mulch, soil, and sod. It competes with Rossignol on commodity horticultural products at scale and lower price points.
• Home Depot Canada: Home Depot Canada operates big-box stores with seasonal garden centers carrying plants, mulch, soil, and sod. It is comparable as a broad incumbent competing with Rossignol on commodity garden products across Quebec and Canada.
• Canadian Tire: Canadian Tire is a Canadian mass retailer with a garden center category including plants, soil, and outdoor products. It competes with Rossignol at the consumer level across multiple categories of outdoor and gardening merchandise.

Others

• Premier Tech: Premier Tech is a Quebec-based company producing horticultural inputs including growing media, peat, and soil amendments. It is comparable as a Quebec horticultural ecosystem peer supplying products sold in garden centers like Rossignol.
• Passion Jardins: Passion Jardins is a Quebec network of independent garden centers, of which Rossignol is a member. It is comparable as a horticultural retail ecosystem peer — Rossignol operates under its brand while other members are competitors.

Direct peers

• Jardin Hamel: Jardin Hamel is a well-known Quebec garden center and nursery offering plants, garden products, and seasonal landscaping supplies. It is comparable to Rossignol in scale and product mix, serving Quebec consumers through physical retail.
• Pépinière Abbotsford: Pépinière Abbotsford is a Quebec nursery and garden center offering plants, trees, and landscaping products. Comparable to Rossignol as a regional Quebec grower-retailer serving homeowners and landscape professionals.
• Botanix (Centre Jardin Botanix): Botanix is a Quebec-based garden center chain with multiple locations offering plants, garden supplies, and landscaping products. It is directly comparable to Rossignol as a regional Quebec garden center retailer operating physical stores.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Rossignolcentrejardin
• Instagraminstagram.com/rossignol_centrejardin
• LinkedInlinkedin.com/company/paysages-rossignol

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paysages Rossignol