What Freebees does

Freebees, operated by Superstar Communications Inc., is a Quebec-based monetary rewards platform founded in 2014 that replaces traditional points-based loyalty programs with an electronic money system. The platform enables merchants to issue their own 'exclusive' merchant money plus a universal Freebees currency that consumers can spend across the partner network, with no transaction fees for merchants and balances that never expire as long as partners remain active. Core technology consists of a cloud-based loyalty and rewards platform delivered through iOS and Android mobile applications, a consumer web portal (freebeespoints.com), a merchant business portal (business.freebeespay.com), and deep integrations with 12+ point-of-sale systems including Veloce, MaitreD, Positouch, Acomba, BEST, MaxV, and others, plus major e-commerce platforms. Product surface spans gift card modules (virtual and physical, reloadable), in-store and online loyalty platforms, a promotions management module, promo codes management, push/email communication tools, prepaid cards for institutional use, and custom branded mobile app development for merchants.

The company serves a two-sided market: SMB restaurants, retailers, and hospitality businesses as paying merchant customers, and individual consumers as free members. Pricing is a B2B SaaS subscription model with two tiers — $35/month for the Gift Card Package and $199/month for the Freedom/Loyalty Package — plus a $99 one-time setup fee, no transaction fees, and supplementary transaction fees of $1.50 + $0.50 per gift card sold. Distribution combines a direct sales team with a franchise-style regional service center model across Canadian provinces, POS reseller channels, and merchant-led consumer acquisition. Named customers include Pacini (mid-market restaurant chain), Habaneros (SMB restaurant), Hotel Le Bonne Entente (hospitality), Studio 157 (beauty/wellness), and a Canadian university using Freebees for campus payments since 2017. In 2024 Freebees was selected as the strategic partner for a Quebec government-funded project to promote local Quebec products and support retail businesses, and the company reported 34% merchant adoption growth and 24% consumer subscriber growth in 2023. Freebees has raised only a nominal angel investment from Capital Angel Network and remains privately held with concentrated founder/executive ownership; geographic operations are restricted to Canada.

Name

Freebees

Legal name

Superstar Communications Inc.

Website

https://freebeespoints.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Freebees is a Quebec-based electronic money loyalty platform that lets SMB merchants issue real cash rewards (instead of points) and integrates with 12+ POS systems and e-commerce platforms, serving hundreds of Canadian merchants and free consumer members since 2014.

Ownership category

akta.pro rank

Product category

Customer Loyalty Software

akta.pro primary industry

Rewards, Incentives & Gift Card Program Services (MPAAAIAG)

akta.pro secondary industry

Closed-Loop Gift Cards (Single-Merchant) (FSAMANAB)

Keywords

• Customer loyalty platform
• Merchant loyalty software
• Electronic gift cards
• Mobile rewards app
• POS integration solutions

Headquarters

HQ city

Gatineau

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Merchant Subscription - Gift Card Package: Monthly subscription fee of $35/month for merchants to access gift card functionality including virtual gift cards, in-store redemption, and card reload capabilities. Includes $99 one-time setup fee.
2. Merchant Subscription - Freedom/Loyalty Package: Monthly subscription fee of $199/month for comprehensive loyalty program including all gift card features plus promotional tools, unlimited promotional tools, online loyalty platform, mobile app presence, communication module, and detailed analytics.
3. Gift Card Purchases: Consumers purchase gift cards from merchants through Freebees platform. Management fees of $1.50 + $0.50 per card apply. Card values range from $10-$100 per card.
4. Mobile App Development Services: Custom mobile app development for merchants by the Freebees team.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Freebees operates a cash-back loyalty and rewards platform that connects merchants and consumers through electronic money (Freebees Money) instead of traditional points. Merchants subscribe to a monthly SaaS package (Gift Card or Freedom/Loyalty) that includes gift card modules, in-store and online loyalty tools, promotions management, and POS integrations across 12+ systems. Consumers download a free mobile app or obtain a membership card to earn and spend monetary rewards at hundreds of partner merchants across Canada.

Product overview

Freebees is a monetary rewards platform consisting of two main platforms: the Consumer Platform (freebeespoints.com) for members to accumulate and spend cash rewards, and the Business Platform (business.freebeespay.com) for merchants to manage loyalty programs. The core product is the Loyalty Program (Liberté/Freedom Package) which includes gift cards, in-store and online loyalty platforms, promotions management, and communication modules. The ecosystem also includes a mobile app for consumers, branded mobile app development services for merchants, and integrations with over 12 POS software providers and major e-commerce platforms. Membership is free for consumers; merchants pay subscription fees ($35/month for Gift Cards, $119/month for Loyalty/Freedom package) plus setup fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Freebees Loyalty Program (Freedom/Liberté Package) A monthly subscription loyalty package ($199/month + $99 setup) for merchants that includes all gift card features plus unlimited promotional tools, an online loyalty platform, mobile app presence, communication module (emails/push notifications), promotions management, promo codes management, and detailed analytics. Designed for SMB and mid-market merchants seeking to increase visit frequency and average transaction value without discount-driven margin erosion.
• Gift Cards Module A monthly subscription gift card module ($35/month + $99 setup) enabling merchants to sell physical and virtual gift cards with reloadable functionality, both in-store and online. Includes free import of existing gift cards, in-store loyalty platform, customized cards, gift card module, and detailed reporting. Management fee of $1.50 + $0.50 per card applies on consumer purchases.
• Custom Mobile App Development Professional services offering where Freebees develops customized branded mobile apps for merchants to extend the platform's loyalty functionality under their own brand identity. Priced as a separate engagement with monthly cadence noted.

Quantifiable outcome

• 34% increase in merchant adoption
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered flagship and core.

• Regroupement des SDC du QuébecflagshipStrategic or Co-development Partner · 1 January 2024Strategic partnership as part of the Valorisation des produits du Québec project. With government funding, Freebees helps promote Quebec products, local shopping awareness, and supports retail businesses through the rewards program.
• EuratechnologiescoreStrategic or Co-development Partner · 1 January 2019Freebees joined the Euratechnologies accelerator as part of their international expansion strategy, connecting with European markets through the ID Gatineau program.
• Microsoft BizSparkcoreTechnology or Integration · 1 January 2014Freebees was selected for the Microsoft BizSpark program in 2014, which provided free support, assistance, and software licenses to help develop their loyalty platform.
• Les Produits du QuébecflagshipStrategic or Co-development PartnerFreebees partners with Les Produits du Québec to integrate their verified products into the loyalty rewards program, promoting local products and supporting Quebec merchants.
• Veloce POScoreTechnology or IntegrationPOS integration allowing Freebees loyalty functionality within Veloce point-of-sale systems used by restaurants.
• MaitreDcoreTechnology or IntegrationPOS integration with MaitreD software for restaurant and retail point-of-sale functionality.
• PositouchcoreTechnology or IntegrationPOS integration for hospitality businesses using Positouch systems.
• AcombacoreTechnology or IntegrationAccounting and POS integration with Acomba software for Quebec businesses.
• BEST POScoreTechnology or IntegrationPOS integration with BEST POS systems for retail environments.
• Superstar Communications Inc.coreOthersFreebees program is owned and operated by Superstar Communications Inc., a Quebec-based company whose core business is the Freebees loyalty platform.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Square Loyalty (Block): Square's built-in loyalty program offers SMB merchants digital punch cards, points, and rewards integrated with Square POS and payments. Directly comparable to Freebees' SMB loyalty and gift card offering, but with Square's broader payments and e-commerce ecosystem.
• Smile.io: Smile.io provides a loyalty and rewards platform for e-commerce merchants (Shopify, BigCommerce, WooCommerce) with points, referral, and VIP programs. Comparable to Freebees' merchant loyalty module and multi-POS/multi-channel integration strategy.
• Yotpo Loyalty: Yotpo offers a loyalty and referrals product alongside reviews, SMS marketing, and subscriptions for DTC and SMB merchants. Comparable to Freebees in the SMB loyalty/rewards vertical with broader marketing-stack ambitions.
• LoyalZoo: LoyalZoo is a digital loyalty program for small retailers and restaurants with a customer-facing app, merchant dashboard, and POS integrations. Closely comparable to Freebees on customer persona, SMB focus, and POS-integrated loyalty.
• Paytronix: Paytronix provides loyalty, gift card, and online ordering platforms for restaurants and convenience stores, with deep POS integrations. Comparable to Freebees on restaurant gift cards, loyalty, and POS-software distribution model.
• Punchh: Punchh is a digital loyalty and engagement platform for restaurant chains with mobile wallet, gift card, and POS integration capabilities. Comparable to Freebees on the restaurant vertical, gift card, and digital wallet offerings.
• Kangaroo Rewards: Kangaroo Rewards provides loyalty, gift card, and referral programs for SMB retailers with POS integrations. Directly comparable to Freebees on SMB merchant persona, gift card functionality, and SaaS pricing model.
• Como (Como Connect): Como offers a customer engagement and loyalty platform for SMBs including gift cards, loyalty programs, and mobile apps. Comparable to Freebees across the full SMB loyalty, gift card, and branded app stack.

Broad incumbents

• Shopify: Shopify is a large incumbent commerce platform that bundles gift cards, basic loyalty apps, and POS (Shopify POS) for SMB merchants. Comparable to Freebees as a broad platform offering overlapping loyalty/gift card functionality to the same SMB merchant persona.

Emerging players

• PassKit: PassKit enables merchants to issue digital loyalty cards, coupons, and gift cards through Apple Wallet and Google Pay. Comparable to Freebees on the digital wallet and gift card mechanics, though PassKit focuses on wallet delivery rather than full loyalty program management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/freebeespoints
• YouTubeyoutube.com/channel/UCBEp3BXmbWkmjMg5lWnrJoQ
• Facebookfacebook.com/freebeespay
• LinkedInlinkedin.com/company/freebeespay

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freebees