Paysalia
Paysalia is a biennial French trade show for landscape, garden, and sports professionals, organized by GL Events Exhibitions Operations and co-located with Rocalia. The 2025 edition drew 41,500+ visitors, connecting manufacturers, suppliers, distributors, architects, contractors, and public authorities.
- Company typePrivate
- Founded-
- HeadquartersLyon, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Paysalia does
Paysalia is the flagship biennial trade show for landscape, garden, and sports professionals in France, organized by GL Events Exhibitions Operations (SAS, registered in Lyon, share capital €15,027,908), a subsidiary of GL Events Group. The next edition is scheduled for November 30 – December 2, 2027 at Eurexpo Lyon, and is co-located with Rocalia, a natural stone trade fair; the combined 2025 edition attracted 41,500+ professionals, confirming Paysalia's role as the primary French platform for the landscape value chain.
The commercial offering spans exhibitor space rental, sponsorship packages, and professional visitor registration. Supporting products include the Paysalia Rocalia Connect mobile application (iOS) for visit preparation and appointment scheduling, digital badges, the Carré des Jardiniers competition for landscape designers, the WorldSkills Arena for trade excellence, the Journée Ville Verte (Green City Day) program for public-sector buyers, the new Le Bistrot des Jardiniers on-site hospitality venue, and a series of strategic e-books covering exhibitor and visitor guidance.
Paysalia serves manufacturers, suppliers, brands, distributors, landscape contractors, architects and specifiers, and local authorities. Distribution combines a dedicated in-house commercial team with international sales agents for Germany, BENELUX, Spain, Italy, and Turkey, plus a self-service exhibitor portal and industry association partnerships (notably Unep and Les Entreprises du Paysage). The show sits within the GreenTech+ division of GL Events Group, which aggregates trade shows focused on ecological innovation and sustainable development across landscape, energy, water, and construction verticals.
Paysalia firmographics
Firmographics- Name
- Paysalia
- Legal name
- GL EVENTS EXHIBITIONS OPERATIONS
- Website
- https://paysalia.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Paysalia is a biennial French trade show for landscape, garden, and sports professionals, organized by GL Events Exhibitions Operations and co-located with Rocalia. The 2025 edition drew 41,500+ visitors, connecting manufacturers, suppliers, distributors, architects, contractors, and public authorities.
- Ownership category
- akta.pro rank
Paysalia industry classification
Industry- Product category
- Trade Show and Exhibition Services
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Industry-Specific B2B Trade Show Organizers (THAHABAB)
Keywords
Where Paysalia is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Paysalia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Exhibitor Space Rental: Exhibitors (manufacturers, suppliers, brands) pay to rent exhibition space/stands at the Paysalia trade show. The show promotes multiple exhibitor services including showroom areas, theme trails, and innovation competitions.
- Visitor Badges/Registration: Professional visitors register and obtain e-badges to attend the trade show, generating revenue from attendance.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Paysalia product offering
Product offeringCore offering
Paysalia operates a biennial B2B trade show for landscape, garden, and sports professionals held at Eurexpo Lyon, France, where manufacturers, suppliers, distributors, architects, contractors, and local authorities meet to discover innovations, source products, and develop business relationships. The event is co-located with the Rocalia natural stone trade fair, and is supported by a mobile app (Paysalia Rocalia Connect), digital e-badges, e-books, on-site competitions (Carré des Jardiniers, WorldSkills Arena), themed programming (Journée Ville Verte / Green City Day), and on-site hospitality services (Le Bistrot des Jardiniers).
Product overview
Paysalia is a trade show exhibition platform for landscape and garden professionals, operated by GL Events Exhibitions under the GreenTech+ division. The core offering is the Paysalia trade show (held November 30 - December 2, 2027 at Eurexpo Lyon), which is strategically co-located with Rocalia (natural stone trade show) to create synergies between plants and minerals in landscape design. Supporting products include: the Paysalia Rocalia Connect mobile app for visitor planning; the Carré des Jardiniers competition for landscape professionals; the WorldSkills Arena showcasing trade excellence; Le Bistrot des Jardiniers on-site dining; and downloadable ebooks for exhibitor and visitor guidance. Together these form an integrated platform combining professional exhibitions, competitions, digital tools, and networking services.
Differentiator
Problem solved
Functional benefit
Products and services
- Paysalia Trade Show The flagship biennial trade exhibition for landscape professionals, gathering manufacturers, suppliers, distributors, architects, landscape contractors, and local authorities to discover innovations, source products, and develop business relationships.
- Rocalia Trade Show
Quantifiable outcome
- 41,500+ professionals attended the 2025 edition
- +1 more outcomes
Companies that use Paysalia
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Paysalia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Paysalia partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and minor.
- RocaliacoreRocalia is a natural stone trade show co-located with Paysalia at Eurexpo Lyon. The partnership creates synergies between the plant/landscape and natural stone industries, offering exhibitors and visitors a comprehensive platform covering both sectors. The combined event attracted 41,500+ professionals in 2025.
- Unep (Union Nationale des Entreprises du Paysage)coreUnep is the national union of landscape companies, representing and supporting landscape professionals. They partner with Paysalia for events like WorldSkills Arena and the Carré des Jardiniers competition, helping promote the show and professional excellence in the sector.
- WorldSkills FranceflagshipWorldSkills France partners with Paysalia and GL events to host the WorldSkills Arena, showcasing excellence in landscape trades. Top-performing young professionals compete for places on the French team for international competitions.
- Ecopack SolutionsminorEcopack Solutions collects roll-ups from the show and reuses them to create Boomerang packages, supporting the show's sustainability and circular economy commitments.
- ValdeliaminorValdelia is an environmentally-friendly organization approved by the French ministry for ecology, sustainable development and energy. They collect wood waste (partitions, flooring) and furnishings abandoned on the show after dismantling for proper recycling.
- Planting for the Future FundminorPaysalia partners with the Planting for the Future fund to support reforestation projects in France. For the 2023 edition, Paysalia planted a tree for every registered exhibitor. The fund supports 352+ reforestation projects with 2.35 million trees planted.
- Les Entreprises du PaysagecoreLes Entreprises du Paysage is the professional organization representing landscape companies in France. They partner with Paysalia for the Carré des Jardiniers competition and to promote the show to their member network.
- Pierre ActualflagshipPierre Actual is the only French magazine dedicated to the stone industry. They partnered to create Rocalia, which is now co-located with Paysalia, contributing industry expertise and editorial support to the combined event.
- Le Chaînon ManquantminorThis association recovers unsold food from the catering services at Eurexpo Lyon to fight food waste, supporting Paysalia's sustainability commitments.
- Bioval'huilesminorBioval'huiles recovers edible oils from the catering operations at the show, supporting the eco-assertive approach of Paysalia.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Paysalia competitors and assessment
Company assessmentDirect peers
- Spoga+gafa: Spoga+gafa is the leading international trade fair for the garden lifestyle and outdoor living industry, held annually in Cologne, Germany. It overlaps with Paysalia's garden and outdoor segments and competes for the same European exhibitor pool (manufacturers, distributors, and retailers of garden products).
- IPM Essen: IPM Essen is the world's leading trade fair for horticulture, held annually in Essen, Germany. It covers plants, technology, floristry, and garden features, directly overlapping Paysalia's plants and landscape supply chain, and is the main international benchmark for horticultural exhibitor demand.
- GaLaBau: GaLaBau is the leading international trade fair for the landscaping, garden, and green maintenance sector, held biennially in Nuremberg, Germany. It is the closest direct competitor and benchmark for Paysalia, serving landscape architects, contractors, and municipal buyers across Europe with exhibitors in plants, machinery, and hardscape.
Broad incumbents
- Messe Frankfurt: Messe Frankfurt is one of the world's largest trade fair organizers, with a portfolio that includes consumer and B2B exhibitions across multiple industries. It is comparable to GL Events in breadth and organizes IPM Essen (a Paysalia competitor), positioning it as a broad incumbent peer in the same exhibition-organization business model.
- Informa Markets: Informa Markets is the exhibitions division of Informa plc and one of the world's largest B2B events organizers. It runs industry-specific trade shows in multiple verticals comparable to Paysalia and competes for the same international exhibitor spend across the European landscape, construction, and sustainability sectors.
- Reed Exhibitions (RX): Reed Exhibitions (RX) is a global leader in B2B events and exhibitions, part of RELX. It operates numerous industry-specific trade shows globally in formats comparable to Paysalia, including landscape and construction-adjacent events, and competes for international exhibitor budgets.
- GL Events Group: GL Events Group is the parent company of Paysalia and one of the world's largest exhibition organizers, operating across multiple verticals and geographies. It is a broad incumbent whose GreenTech+ division contains Paysalia; comparable in that it organizes many similar industry-specific trade shows but at much larger and more diversified scale.
Regional players
- Myplant & Garden: Myplant & Garden is Italy's leading trade fair for the green industry, covering horticulture, garden, and landscape professionals. It serves the same landscape value chain as Paysalia but is anchored in Italy rather than France, making it a regional peer rather than a direct competitor in the French market.
- Salon du Végétal (SEPANG Events): Salon du Végétal is the historic French trade show for horticulture and plant professionals, held in Angers. It overlaps with Paysalia's plants and landscape value chain but has a more horticultural/floral focus; it competes for the same French exhibitor audience within a different micro-vertical.
Emerging players
- Maison & Objet: Maison & Objet is the biannual French design and lifestyle trade show held in Paris. While primarily focused on interior design and decoration, it intersects with Paysalia's outdoor/landscape design segment and competes for premium French exhibitor branding and design press visibility.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Paysalia social profiles
Digital presencePaysalia compliance and trust
Trust signalCompliance2 records
Paysalia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paysalia leadership team
Management profileNumber of profiles
Profiles7 records
Paysalia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paysalia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paysalia
What does Paysalia do?
Paysalia operates a biennial B2B trade show for landscape, garden, and sports professionals held at Eurexpo Lyon, France, where manufacturers, suppliers, distributors, architects, contractors, and local authorities meet to discover innovations, source products, and develop business relationships. The event is co-located with the Rocalia natural stone trade fair, and is supported by a mobile app (Paysalia Rocalia Connect), digital e-badges, e-books, on-site competitions (Carré des Jardiniers, WorldSkills Arena), themed programming (Journée Ville Verte / Green City Day), and on-site hospitality services (Le Bistrot des Jardiniers).
Is Paysalia a public or private company?
Paysalia is a private company. It is classified as corporate owned and is currently operating.
When was Paysalia founded?
Paysalia was founded in -1. It employs 1 to 10 people.
Where is Paysalia based?
Paysalia is headquartered in Lyon, France, in the Europe region.
How does Paysalia make money?
Two revenue lines are on record. Exhibitor Space Rental is the primary driver. The others are visitor Badges/Registration.
Who are Paysalia's main competitors?
Direct peers on record are Spoga+gafa, IPM Essen and GaLaBau. Broad incumbents are Messe Frankfurt, Informa Markets, Reed Exhibitions (RX) and GL Events Group. Regional players are Myplant & Garden and Salon du Végétal (SEPANG Events). Maison & Objet is listed as an emerging player.
Does Paysalia have an API?
No public API is recorded for Paysalia.
What industry is Paysalia in?
Paysalia's product category is Trade Show and Exhibition Services. Its primary akta.pro industry code is THAHABAB, Industry-Specific B2B Trade Show Organizers. Its NAICS code is 56192 and its SIC code is 7990.