Pierce Brothers Valhalla Memorial Park

Name

Pierce Brothers Valhalla Memorial Park

Legal name

Pierce Brothers Valhalla

Website

https://pbvalhallamemorialpark.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Funeral and Cemetery Services

NAICS

Funeral Homes and Funeral Services (812210), Cemeteries and Crematories (812220)

akta.pro primary industry

Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites) (BPAGAJAL)

Keywords

• Funeral services
• Cremation services
• Cemetery property
• Pre-need planning
• Memorial services

Headquarters

HQ city

North Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Funeral Services: Traditional funerals, memorial services, and celebrations of life conducted in the on-site chapel or reception venues. Includes personalization options, extended visitations, and military honors.
2. Cremation Services: Full cremation services with transparent pricing, custody-of-care guarantees, and options for scattering, cemetery memorialization, or underwater (Neptune Memorial Reef) and space (Celestis) memorials.
3. Cemetery Property Sales: Burial plots, private estates, semi-private family benches, mausoleum entombments (Mausoleum of Eternal Love with 750+ entombments and 140 cremation niches), cremation gardens, columbaria, and Garden of Remembrance ossuary.
4. Pre-Need/Pre-Planning Contracts: Advance funeral and cemetery planning with up to 10% off, low interest options on prepaid cemetery property and funeral plans.
5. Catering and Reception Services: Catering packages for celebration of life receptions including breakfast, appetizers, light fare, and full fare options starting at $395.
6. Memorial Products: Cremation urns, burial merchandise, memorial keepsakes, memory books, tribute movies, and online memorials.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Integrated funeral home and cemetery providing traditional funeral services, cremation services through an exclusive on-site crematory, burial and cemetery property (in-ground plots, mausoleum entombments, cremation niches, family estates), pre-need/pre-planning contracts, and memorial reception catering. Also offers free online memorials, tribute movies, and keepsake programs for families in the San Fernando Valley and greater Los Angeles area.

Product overview

Pierce Brothers Valhalla Memorial Park and Mortuary operates as a unified funeral home and cemetery providing comprehensive end-of-life services to the San Fernando Valley since the 1920s. The core offering combines funeral services, cremation services, and burial/cemetery property, with the funeral home and cemetery working together to streamline arrangements. Key venue products include the 135-seat chapel with audio-visual capabilities, visitation rooms, and catering services. Cemetery products span burial options (private estates, family benches, in-ground burials), the Mausoleum of Eternal Love (opened 2016), multiple cremation gardens with columbaria and niches, and specialized community sections like the Garden of Mount Ararat for Armenian families and Jardin del Angel for Hispanic families. Memorial add-on products include online memorials, tribute movies, memory books, and keepsake programs. The Portal of the Folded Wings serves as a distinctive aviation memorial sub-brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Funeral Services Traditional and personalized funeral and memorial services conducted in the on-site 135-seat chapel or visitation rooms, including ceremonies, personalization options, extended visitations, and military honors for families in the San Fernando Valley and greater Los Angeles area.
• Cremation Services Comprehensive cremation services with transparent pricing, Custody-of-Care guarantee, and a private on-site crematory where only one person is cremated at a time with thorough cleaning between cremations; options include scattering, cemetery memorialization, underwater memorials (Neptune Memorial Reef), or space memorials (Celestis).
• Burial & Cemetery Property Cemetery property sales across the 101-acre grounds spanning Burbank and North Hollywood, including in-ground burial plots, private estates, semi-private family benches, mausoleum entombments, cremation gardens, columbaria, and the Garden of Remembrance ossuary.
• Mausoleum of Eternal Love Multi-level outdoor mausoleum with capacity for more than 750 entombments and 140 cremation niches.
• Cremation Gardens Multiple cremation gardens featuring a rotunda, columbaria, core monoliths (large granite rocks for cremated remains), and the Garden of Remembrance ossuary.
• Pre-Planning Services Advance funeral, cremation, and burial planning with planning advisors, a free planning guide, appointment scheduling, and up to 10% off prepaid cemetery property and funeral plans; low-interest options on trust-funded contracts available.
• Chapel & Visitation Venues Traditional chapel with high ceilings, stained-glass windows, pew seating for 135, and state-of-the-art audio-visual system, plus two visitation rooms with a private home-like atmosphere, available for funeral, memorial, and reception events.
• Catering Services Food and beverage catering packages for celebration of life receptions, including Breakfast (from $395), Dessert (from $495), Appetizer (from $595), Light Fare (from $695), and Full Fare (from $795) packages with reception room, setup, waitstaff, and service items.
• Memorial Keepsakes Package Bundle of memorial mementos for attendees and family including cremation urns, burial merchandise, free interactive online memorial, tribute movie video compilation, memory book of photos and messages, and tangible keepsake programs with obituary, photos, and poems.
• Portal of the Folded Wings Shrine to Aviation Aviation memorial shrine featuring marble, mosaic, sculpted figures, and a small aviation museum; serves as a final resting place for aviation pioneers and celebrities including Amelia Earhart.

Quantifiable outcome

• 100% service guarantee with refund if expectations not met
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• American Legion and Veterans of Foreign WarscoreStrategic or Co-development PartnerCollaboration with local American Legion and Veterans of Foreign Wars chapters to design military funeral honors for veterans.
• TelefloraminorOthersOn-site flower shop partnership allowing families to conveniently add floral arrangements for services.
• CareCreditminorOthersFinancial assistance partner providing healthcare credit cards for funeral and cremation financing.
• Neptune Memorial ReefminorOthersUnderwater cremation garden off Florida coast offered as alternative memorialization option for cremated remains.
• Celestis Memorial SpaceflightminorOthersSpace memorial option taking cremated remains into space either temporarily or permanently.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Forest Lawn Memorial Park: Iconic 100+ year-old cemetery and funeral services operator in Glendale, CA serving the greater Los Angeles area with integrated funeral, cremation, and cemetery offerings — directly comparable integrated model and SoCal geography.
• Rose Hills Memorial Park: Large Southern California cemetery and mortuary in Whittier offering funeral, cremation, and cemetery property under one operator with multicultural sections — directly comparable integrated death-care campus model.
• Hollywood Forever Cemetery: Historic Los Angeles cemetery offering funeral, cremation, burial, and event/cultural programming in a single grounds — comparable historic prestige, integrated offerings, and Los Angeles metro service area.
• Angelus-Rosedale Cemetery: Historic Los Angeles cemetery offering traditional burial, cremation, and mausoleum services — comparable urban Southern California death-care operator serving multicultural communities.

Broad incumbents

• StoneMor Partners: Publicly traded owner and operator of cemeteries and funeral homes across the U.S. with comparable cemetery property sales, pre-need contracts, and integrated death-care offerings.
• Dignity Memorial: National funeral, cremation, and cemetery network of 1,900+ locations under SCI that Pierce Brothers operates within — comparable service portfolio at a much larger national scale.
• Service Corporation International: Public parent company (NYSE: SCI) operating the largest North American network of funeral homes and cemeteries including Pierce Brothers' parent SCI Shared Resources and the Dignity Memorial brand.
• Foundation Partners Group: Private equity-backed operator of funeral homes and cemeteries across multiple U.S. states with integrated service model similar to Pierce Brothers' funeral home plus cemetery combination.

Others

• Green Burial Council: Nonprofit standards body promoting environmentally sustainable burial and cremation practices — adjacent industry influence shaping end-of-life consumer preferences relevant to cemetery operators.

Emerging players

• Neptune Memorial Reef: Offshore cremation memorial reef off the Florida coast offered by Pierce Brothers as an alternative — comparable cremation memorialization use case though non-traditional delivery model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pierce-brothers-valhalla-memorial-park

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pierce Brothers Valhalla Memorial Park