Peace Country Rentals & Sales Inc.

What Peace Country Rentals & Sales Inc. does

Peace Country Rentals & Sales Inc. is an independent, locally owned equipment rental company founded in 1977 and headquartered in Fort St. John, British Columbia, with a second hub in Chetwynd. The company serves the North Peace region of Peace River country, providing short-term and long-term rentals of construction, industrial, and light-duty equipment organized across 19 product categories — including aerial work platforms, excavators, forklifts, generators, compaction equipment, concrete tools, light towers, trailers, and lawn and garden equipment. The company distributes fleet sourced from major OEM brands such as John Deere, Genie, Honda Power Equipment, Doosan, and Kubota, and also resells used rental equipment and offers operator training services. The operating model is a three-step "Reserve, Rent, Return" workflow, supported by online catalog browsing, phone and email reservations, walk-in pickup, and fee-based onsite delivery to job sites, with 24/7 emergency service availability out of the Fort St. John headquarters.

The business serves two primary customer segments: contractors and builders (the larger segment, supporting construction projects, commercial builds, and residential construction) and homeowners (for backyard, home improvement, and landscaping projects). Revenue is generated through three streams: usage-based equipment rentals (daily, weekly, or monthly rates), one-time sales of used equipment, and transaction fees for delivery and pickup services. Pricing is quote-based and not publicly disclosed, with reservations processed through an online request form or direct phone/email contact. The company employs 18 people and operates with no institutional ownership, no funding rounds, and no public market presence.

The technology footprint is limited to an online rental catalog and inventory management system with no disclosed proprietary AI, automation, or data capabilities. Distribution is regionally concentrated across Fort St. John and Chetwynd, with both retail-style walk-in pickup and on-site delivery. The company differentiates on nearly 50 years of local brand presence, personal customer relationships, and its positioning as the only locally owned and operated rental company in Fort St. John.

Name

Peace Country Rentals & Sales Inc.

Legal name

Peace Country Rentals & Sales Inc.

Website

https://peacecountryrentals.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Peace Country Rentals & Sales Inc. is an independent, locally owned equipment rental company founded in 1977, serving contractors, builders, and homeowners in British Columbia's North Peace region from Fort St. John and Chetwynd with a 19-category rental fleet, used equipment sales, and job-site delivery.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)

akta.pro primary industry

Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)

akta.pro secondary industries

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Lifting & Hoisting Rental & Leasing (IMAHAJAN)

Keywords

• Construction equipment rentals
• Heavy machinery rental
• Tool rental services
• Used equipment sales
• Aerial work platform rentals

Headquarters

HQ city

Fort St. John

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rentals: Short-term and long-term rental of construction equipment, tools, and machinery including aerial work platforms, excavators, forklifts, generators, heaters, pumps, trailers, and more. Revenue generated through daily, weekly, or monthly rental rates.
2. Used Equipment Sales: Sale of pre-owned rental equipment through dedicated used equipment inventory.
3. Delivery Services: On-site delivery and pickup services to job sites with additional fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Peace Country Rentals rents construction, industrial, and light-duty equipment on a short-term and long-term basis to contractors, builders, and homeowners across the North Peace region from its Fort St. John and Chetwynd locations. The offering spans 19 equipment categories (aerial work platforms, excavators, forklifts, generators, heaters, pumps, trailers, welding gear, and more) under daily, weekly, or monthly rates, with on-site delivery available. Auxiliary offerings include sales of pre-owned rental equipment, operator training, and 24/7 emergency service.

Product overview

Peace Country Rentals is a locally owned and operated equipment rental company serving the North Peace region since 1977. The business operates from two locations (Fort St. John and Chetwynd) and offers a comprehensive portfolio of rental equipment organized across 19 product categories spanning aerial work platforms, excavation, material handling, power generation, and specialty equipment. The product portfolio includes Aerial Work Platforms & Scissor Lifts, Air Equipment & Compressors, ATV/UTV/Snowmobile, Compaction Equipment (standard and light duty), Concrete Equipment, Excavators, Forklifts, Generators, Heaters, Hose, Lawn & Garden Equipment, Light Towers, Pressure Washers, Pumps, Skidsteers & Track Loaders, Traffic Control Equipment, Trailers, and Welding Equipment. Additionally, the company offers Used Equipment Sales and Training Services as complementary offerings. Equipment is sourced from trusted brands including John Deere, Genie, Honda Power Equipment, Doosan, and Kubota. The rental model follows a Reserve-Rent-Return workflow with optional delivery services available.

Differentiator

Problem solved

Functional benefit

Products and services

• Equipment Rental Service Short-term and long-term rental of construction, industrial, and light-duty equipment for contractors, builders, and homeowners in the North Peace region, organized across 19 categories including Aerial Work Platforms & Scissor Lifts, Air Equipment & Compressors, ATV/UTV/Snowmobile, Compaction (standard and light duty), Concrete Equipment, Excavators, Forklifts, Generators, Heaters, Hose, Lawn & Garden Equipment, Light Towers, Pressure Washers, Pumps, Skidsteers & Track Loaders, Traffic Control Equipment, Trailers, and Welding Equipment, available under daily, weekly, or monthly rates.
• Used Equipment Sales Sale of pre-owned rental equipment from the company fleet to customers seeking cost-effective ownership of machines previously used in the rental inventory.
• Equipment Delivery Service On-site delivery and pickup of rental equipment to and from customer job sites across the North Peace region, available for an additional fee beyond equipment rental charges.
• Equipment Training Services Instructional training services to ensure safe and proper operation of rental equipment, supporting customers using higher-skill machinery from the fleet.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• John DeereminorOthersEquipment brand supplier. Peace Country Rentals uses John Deere equipment in their rental fleet, representing a vendor relationship for quality equipment sourcing.
• GenieminorOthersEquipment brand supplier. Genie aerial work platforms are part of the rental inventory, providing access to quality lifting equipment.
• Honda Power EquipmentminorOthersEquipment brand supplier for power equipment including generators and other tools in the rental fleet.
• DoosanminorOthersEquipment brand supplier providing construction equipment such as compressors and excavators for the rental fleet.
• KubotaminorOthersEquipment brand supplier for compact equipment and tractors included in the rental inventory.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• EquipmentShare: Fast-growing tech-enabled equipment rental platform with proprietary telematics and digital fleet management. Comparable as a competing rental provider, but differentiated by digital booking and connected fleet — highlighting the technology gap PCR faces.

Broad incumbents

• Sunbelt Rentals: Major North American equipment rental provider with extensive fleet across construction, industrial, and specialty categories. Comparable as a competitor in the same rental categories as PCR, with broader geographic reach and a growing Canadian footprint.
• United Rentals: Largest equipment rental company in North America with a broad fleet including aerial, earthmoving, material handling, and industrial equipment. Comparable as a direct provider of the same rental categories PCR offers, but at national scale with significantly larger fleet depth and digital infrastructure.
• Herc Rentals: Public equipment rental company serving construction, industrial, and infrastructure markets across North America. Comparable as a competing equipment rental provider, particularly active in Western Canada including resource and infrastructure projects similar to those served by PCR.

Regional players

• SMS Equipment: Canadian heavy equipment dealer and rental provider with locations across Western Canada. Comparable as a competing source of construction and mining equipment rentals for the same northern BC and resource-sector customer base PCR serves.
• Brandt Tractor: Canada's largest Caterpillar dealer with a rental fleet serving Western Canadian construction, forestry, and resource customers. Comparable as a regional competitor in the same heavy equipment rental categories, particularly relevant to PCR's energy/resource contractor base.
• Acklands-Grainger: Canadian distributor of industrial equipment, tools, and supplies with rental and sales offerings across Western Canada. Comparable as a competing provider of light-duty equipment, tools, and supplies to the same industrial and contractor customers PCR targets.

Direct peers

• H&E Equipment Services: Large integrated equipment rental and sales company serving construction and industrial customers. Comparable in offering earthmoving, aerial, and material handling rentals alongside used equipment sales — the same diversified model PCR operates.
• Ahern Rentals: Privately held equipment rental company with a diversified fleet of aerial, earthmoving, and material handling equipment. Comparable as a similarly structured independent rental operator with multi-category fleet and dedicated delivery capabilities.
• The Cat Rental Store (Caterpillar dealer network): Caterpillar's dealer-operated rental network offering compact and heavy construction equipment rentals. Comparable as a competing source of earthmoving and material handling equipment rentals for the same contractor customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/peace-country-rentals

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peace Country Rentals & Sales Inc.