Pear Anderson

What Pear Anderson does

Pear Anderson, operating legally as Pearson Consulting Sdn Bhd, is a Malaysia-headquartered (Puchong, Selangor) B2B professional services firm founded in 2018 that provides travel market research and on-the-ground sales representation to overseas tourism boards, travel companies, and attractions seeking access to Southeast Asia. Its core service lines are Market Research & Strategy, Sales Representation, Roadshow Management, and In-Market Training, supplemented by a specialised Muslim Travel Research & Strategy practice that produces recurring third-party-validated reports on Muslim traveller demand and National Tourism Organisation readiness. The firm maintains a proprietary Southeast Asia Travel Industry Pulse dashboard that aggregates inbound, domestic, outbound, and aviation recovery statistics across nine countries (Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, Vietnam), serving as both a client deliverable and a thought-leadership asset.

The go-to-market is sales-led and direct: bespoke project and retainer engagements are quoted on a per-client basis with no publicly disclosed pricing. Distribution is purely relationship-based B2B, leveraging a trade network spanning Malaysia, Thailand, Singapore, Indonesia, Vietnam, the Philippines, Cambodia and Myanmar. Marketing channels are limited to the company website, an insights blog, a LinkedIn company page, a weekly email newsletter, and co-branded research reports distributed via partners such as Salam Standard, Wego, and the Islamic Tourism Centre under Malaysia's Ministry of Tourism, Arts and Culture. The firm has no public app, no disclosed API, no patents or trademarks, no disclosed funding rounds, and operates with a seven-person team.

Name

Pear Anderson

Legal name

Pearson Consulting Sdn Bhd

Website

https://pearanderson.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pear Anderson is a Malaysia-based B2B professional services firm that provides Southeast Asian travel market research, on-the-ground sales representation, roadshow management, and training to overseas tourism boards, travel companies, and attractions.

Ownership category

akta.pro rank

Product category

Travel Market Research and Sales Representation

akta.pro primary industry

B2B / Industrial Market Research (MPAAALAA)

Keywords

• Travel market research
• Sales representation services
• Tourism consulting
• Trade training services
• Muslim travel research

Headquarters

HQ city

Puchong

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Market Research & Strategy Services: Conducting quantitative and qualitative research with first-hand knowledge of the Southeast Asian region to provide market strategies that directly meet client targets.
2. Sales Representation Services: On-the-ground B2B sales representation providing access to a wide network of qualified travel agency targets across Southeast Asia.
3. Roadshow Management Services: Organizing logistics, guest lists and follow-up for roadshows to reach large audiences of travel trade professionals.
4. In-Market Training Services: Training the trade on how to sell products' advantages through intimate gatherings or classroom style sessions to increase visitor numbers and spend.
5. Muslim Travel Research & Strategy: Specialized research and strategy services focused on the unique needs of Muslim travelers including halal meals and prayer facilities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Pear Anderson provides B2B travel market research, on-the-ground sales representation, roadshow management, and in-market training services to tourism boards, travel companies, and attractions seeking to grow their presence in Southeast Asia. The firm leverages first-hand regional knowledge and an established B2B travel trade network across nine Southeast Asian countries, with a specialised focus on the Muslim travel market segment.

Product overview

Pear Anderson offers a portfolio of travel market research and sales representation services focused on the Southeast Asian tourism industry. The core offering consists of four main service lines: Market Research & Strategy, Sales Representation, Roadshow Management, and In-Market Training. These are complemented by the Southeast Asia Travel Industry Pulse, a data dashboard tracking tourism recovery across nine countries. The company also specialises in Muslim Travel Research & Strategy, including published research reports. Services are targeted at tourism boards, shopping & attractions, and travel companies. The portfolio is structured as a service-based offering rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Research & Strategy Quantitative and qualitative research service analysing Southeast Asian travel markets to produce strategies aligned with client business objectives, leveraging first-hand regional knowledge. Targeted at tourism boards, travel companies, and attractions seeking market entry or growth in Southeast Asia.
• Sales Representation On-the-ground, sales-driven representation providing clients access to a wide B2B travel agency network of qualified targets across Southeast Asia. Built for tourism boards, shopping centres, attractions, and travel companies seeking in-region sales coverage.
• Roadshow Management End-to-end organisation of trade roadshow events including logistics, guest lists, and post-event follow-up to maximise reach among Southeast Asian travel trade professionals. Targeted at clients running limited-time in-market activities.
• In-Market Training Trade training delivered via intimate gatherings or classroom-style sessions to teach travel agents how to sell client product advantages and increase visitor numbers and spend. Designed for tourism boards, attractions, and travel suppliers.
• Southeast Asia Travel Industry Pulse Easy-to-read dashboard summarising key facts and analysis on inbound, domestic, outbound, and aviation data for Southeast Asian tourism recovery. Used by tourism boards, travel companies, and attractions to inform in-market strategy decisions.
• Muslim Travel Research & Strategy

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Islamic Tourism Centre (ITC)coreStrategic or Co-development Partner · 17 October 2022Research collaboration with the Islamic Tourism Centre, an entity under the Malaysian Ministry of Tourism, Arts and Culture tasked with developing the Islamic tourism segment. The partnership produced the third edition report 'How Online Ready are NTOs for Muslim Travellers in 2022', launched at the 3rd World Islamic Tourism Conference (WITC) in Kuala Lumpur.
• Salam StandardminorChannel Partner/ Reseller/ DistributorPartnership for distribution of Muslim travel research reports including the 'Global Economic Impact of Muslim Tourism and Future Growth 2017-2020' report through Salam Standard's platform.
• WegominorChannel Partner/ Reseller/ DistributorPartnership for distribution of the report 'Insights Into Southeast Asian Muslim Travellers in the New Normal - 2020'.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Phocuswright: Global travel industry research and events firm producing travel market research, reports, and conferences. Highly comparable to Pear Anderson's market research and travel trade insights business, though operating at a larger global scale.
• Twenty First Century Group: Travel industry sales, marketing, and representation firm providing market entry, B2B representation, and trade marketing services to tourism boards and travel brands. Directly comparable on the sales representation service line.
• IPK International: Travel market research consultancy specializing in global tourism and travel behavior analysis. Direct competitor in the travel market research space, especially for destinations and tourism boards seeking consumer and trade insights.
• Skift: Travel industry media, research, and events company providing daily insights, research reports, and newsletters on the global travel industry. Comparable in combining content marketing, research publishing, and B2B travel intelligence.
• Cedar Consulting / Travel & Tourism representation firms: Tourism marketing and representation consultancy that sells destinations and travel brands into travel trade networks. Comparable to Pear Anderson's sales representation and trade engagement work for tourism boards and attractions.

Broad incumbents

• TripAdvisor / Tripadvisor for Industry: Major travel platform offering B2B insights, destination marketing tools, and audience targeting for tourism boards and attractions. Adjacent in helping attractions and tourism boards reach travelers, though at much larger scale.
• Oxford Economics (Tourism Economics): Economic research and forecasting firm with a dedicated travel and tourism practice serving tourism boards and major hospitality clients. Competes with Pear Anderson for high-value tourism research and forecasting mandates.
• Euromonitor International: Global market research firm with extensive travel, tourism, and consumer research. Broader and more diversified than Pear Anderson, but directly comparable for tourism boards and travel companies purchasing syndicated and custom travel research.
• STR (CoStar): Global hospitality and tourism data analytics firm providing benchmarking, performance data, and insights to hotels, tourism boards, and travel companies. Comparable data-and-insights angle to Pear Anderson's Travel Industry Pulse dashboard.

Emerging players

• Wego: Southeast Asian online travel platform that partners with Pear Anderson for Muslim travel research distribution. An emerging regional player in travel distribution that intersects with Pear Anderson's travel trade and Muslim travel niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pear-anderson

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pear Anderson