Pearl by Lela Rose

What Pearl by Lela Rose does

Pearl by Lela Rose, doing business as Pearl NYC, is a New York City-based fashion brand founded in 2017 and tied to American designer Lela Rose. According to the source data, the company operates with approximately 32 employees and runs its commercial activity through a single direct-to-consumer e-commerce website at pearl.nyc. The website presents minimal public-facing detail beyond a brand identity ("Elevate Your Style"), a contact form, and an email signup for updates and promotions; no product catalog, collections, SKUs, price points, or service modules are disclosed in the available source material.

The company's stated value proposition centers on style elevation for general consumers, and its sole documented distribution channel is its own e-commerce storefront, with no retail, wholesale, or marketplace relationships identified. There is no disclosed pricing model, no public revenue figures, no funding history, no partnerships, no management team information, no app presence, no API or SDK, and no AI or technology stack disclosed. The source describes the website as active and functional with current contact information and promotional content, indicating ongoing operations as of the data pull.

Ownership is not explicitly disclosed beyond the "by Lela Rose" branding, which the source material interprets as likely indicating Lela Rose is the founder or principal creative; no venture capital, private equity, or parent-company relationship is mentioned. Geographic scope is limited to a single domestic market (United States), with no claims of global footprint or international restrictions documented.

Name

Pearl by Lela Rose

Website

https://pearl.nyc

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pearl by Lela Rose, operating as Pearl NYC, is a New York City-based direct-to-consumer fashion brand founded in 2017 that sells style-focused apparel to individual consumers through its e-commerce website at pearl.nyc.

Ownership category

akta.pro rank

Product category

Women's Fashion Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury & Designer Apparel Retail (CRAAABAI)

akta.pro secondary industry

Luxury Fashion (Ready-to-Wear & Couture) (CRAKAFAE)

Keywords

• Women's fashion apparel
• Designer clothing brand
• Fashion and lifestyle
• Direct-to-consumer fashion
• Premium apparel

Headquarters

HQ city

New York City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Distribution channels1 record

Marketing channels1 record

Core offering

Pearl by Lela Rose (also known as Pearl NYC) is a fashion brand founded in 2017 and operated by designer Lela Rose, headquartered in New York City. The brand sells fashion and style offerings to individual consumers through its own online presence, positioning itself around the tagline "Elevate Your Style." The company functions as a direct-to-consumer fashion brand with approximately 32 employees.

Product overview

Pearl NYC is a fashion brand operated by designer Lela Rose. The website serves as the brand's online presence, featuring general brand information and a contact/email signup form. The source material does not provide specific details about individual product offerings, collections, or service modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Pearl NYC Fashion Line

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• Lela Rose: The main designer label of the same namesake designer behind Pearl NYC. Pearl appears to be a sister or extension line leveraging Lela Rose's design language, customer base, and wholesale relationships.
• Tanya Taylor: New York-based designer label known for printed women's ready-to-wear, sold DTC and through specialty boutiques. Closely comparable in city, scale, and designer-led positioning.
• Alice + Olivia: New York-based contemporary designer label selling women's apparel and accessories through its own DTC site and wholesale partners, directly comparable in positioning and channel mix to Pearl NYC.
• Veronica Beard: American contemporary designer brand with a strong DTC e-commerce footprint and selective wholesale. Comparable to Pearl in target customer (modern professional woman), price band, and channel strategy.
• Adam Lippes: Independent American designer label based in New York, distributed through DTC and select luxury wholesale. Comparable as a small-to-mid-scale designer-led women's apparel brand.
• Lafayette 148 New York: NYC-based women's designer brand combining in-house design with wholesale and DTC. Comparable in operating model, geography, and target customer to Pearl NYC.
• Rebecca Taylor: Contemporary women's designer brand with NYC roots and a mix of DTC and wholesale distribution, operating in the same price and style tier as Pearl NYC.

Broad incumbents

• Saks (Saks Fifth Avenue): Major luxury department store carrying multiple designer labels including Lela Rose. Comparable as a potential wholesale partner and benchmark for the customer segment Pearl NYC targets.

Others

• Rent the Runway: Adjacent platform for occasion and designer wear. Not a direct competitor but relevant context for the customer base Pearl NYC serves in occasion-driven apparel.

Emerging players

• Moda Operandi: Online luxury retailer specializing in emerging and established designer brands via trunk-show and full-price models. A plausible distribution and discovery channel for Pearl NYC's collections.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/pearl-by-lela-rose

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pearl by Lela Rose