Pearl Yachts

What Pearl Yachts does

Pearl Yachts is a privately held British boutique yacht builder founded in 1998 in Stratford-upon-Avon by Iain Smallridge and John Yarnold. The company designs and constructs luxury motor yachts from 18.6m to 30m under the Pearl 63, Pearl 73, Pearl 82, Pearl 95, Pearl 72, and flagship Pearl 100 Hybrid model lines, manufactured in a single state-of-the-art 'oyster' production facility housing the full supply chain in the UK. All models feature exterior styling and naval architecture by Dixon Yacht Design (Bill Dixon) and interiors exclusively designed by Kelly Hoppen CBE, with optional themes (Indulgence, Luxury, Modern, Monochrome). Propulsion systems include Volvo IPS pod drives, MAN V12 engines up to 2,000hp, and a hybrid powertrain on the Pearl 100 Hybrid.

The business model is hardware sales of bespoke, built-to-order yachts to ultra-high-net-worth individuals and families, with each unit configurable across engine selection, layouts, and Kelly Hoppen interiors. Pricing is quote-based (not publicly disclosed), contracts are multi-year per build, and a Lombard Marine financing partnership supports buyer transactions. Sales flow through exclusive regional dealerships in the UK, France, Germany, Spain/Balearics, North America and the Caribbean, US West Coast, the GCC, Hong Kong, and Southeast Asia, supplemented by direct UK sales from a Swanwick/Southampton office. Customer acquisition is heavily event-driven, anchored to recurring presence at Cannes, FLIBS, Boot D\u00fcsseldorf, Dubai, Palma, and other international boat shows, with additional brand reinforcement through yachting media awards (Motor Boat Awards, World Yachts Trophies, International Yacht & Aviation Awards). Each yacht carries an industry-leading 5-year comprehensive warranty. The company is founder/family-owned with no external private equity or public listing.

Name

Pearl Yachts

Legal name

Pearl Yachts Ltd

Website

https://pearlyachts.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Pearl Yachts is a privately held British boutique builder of luxury motor yachts (18.6m\u201330m), founded in 1998, serving ultra-high-net-worth individuals worldwide via exclusive regional dealers and direct UK sales, with design partnerships with Bill Dixon and Kelly Hoppen CBE.

Ownership category

akta.pro rank

Product category

Luxury Motor Yachts

NAICS

Boat Building (336612), Ship and Boat Building (3366)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Luxury Motor Yacht Manufacturing (IMAJAMAD)

akta.pro secondary industries

Semi-Custom Luxury Yacht Manufacturing (IMAJAMAA), Luxury Yacht Systems Integration & Commissioning (Shipyard) (IMAJAMAI)

Keywords

• Luxury motor yachts
• Flybridge yacht building
• Boutique yacht construction
• Superyacht design
• Marine propulsion systems

Headquarters

HQ city

Warwick

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Luxury Motor Yacht Sales: Pearl Yachts generates revenue through the design, build, and sale of luxury motor yachts. As a boutique builder producing a limited number of yachts each year, each vessel is a significant transaction. Owners are offered selection of engines and layouts, and can tailor interiors with Kelly Hoppen CBE design themes. Revenue is one-time per unit, with financing introduced through partners such as Lombard Marine.

Pricing tiers

Go-to-market motion2 records

Distribution channels10 records

Marketing channels6 records

Core offering

Pearl Yachts designs, builds, and sells a limited annual collection of luxury motor yachts ranging from 18.6 metres to 30 metres in length, including flybridge and raised pilothouse configurations. Each yacht is a bespoke build featuring exclusive naval architecture by Dixon Yacht Design and interiors by Kelly Hoppen CBE, configurable across engine, layout, and interior theme options. The product line currently spans the Pearl 63, Pearl 73, Pearl 82, Pearl 95, and flagship Pearl 100 Hybrid, sold directly in the UK and through exclusive regional dealers worldwide.

Product overview

Pearl Yachts is a British boutique yacht builder that produces a limited collection of luxury motor yachts ranging from 18.6 to 30 metres. The current fleet comprises the Pearl 63, Pearl 73, Pearl 82, and flagship Pearl 100 Hybrid flybridge/raised pilothouse models. All yachts feature exclusive exterior design by Dixon Yacht Design and interiors by Kelly Hoppen Interiors. The company operates as an 'Atelier of Yachting' with in-house production ensuring high quality craftsmanship. Each model offers unique features such as dual master cabins, innovative deck configurations, and advanced propulsion systems including Volvo Penta IPS and hybrid technology. Pearl supports its yachts with an industry-leading five-year warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Pearl 63
• Pearl 73
• Pearl 82
• Pearl 100 Hybrid
• Pearl 95 The previous flagship model under 30 metres (29.2m) featuring a full-beam owner's cabin on the main deck and an expansive beach club with hydraulically operated bathing platform and fold-down buttresses. Award-winning combination of performance, style, and quality, recognised with 'Best Layout' at the World Yachts Trophies.
• Pearl 72 A layout-leading motor yacht featuring four en-suite staterooms including two master cabins — one forward with private entrance and one full-beam amidships. Includes an open-plan saloon layout, garage accommodating a Williams 345 tender and jet ski, and Kelly Hoppen CBE interior themes. Won Best Interior (19-24m) at the World Yacht Trophies 2023 and Flybridges over 60ft at the Motor Boat Awards 2024.
• Pearl 62 An 18.6 metre flybridge motor yacht, the only one in its size class offering accommodation for eight guests across four cabins including a full-beam owner's suite with private entrance. Features an aft galley open to the cockpit, a vast flybridge, foredeck lounge, and Volvo IPS pod drive propulsion with joystick control. Top speeds of up to 32 knots with cruising range over 250 nautical miles.

Quantifiable outcome

• The Pearl 62 won European Powerboat of the Year 2021 in the Up to 20m category
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered regional, core and supporting.

• Pearl Yachts GermanyregionalChannel Partner/ Reseller/ Distributor · 1 September 2026Pearl Yachts Germany, led by Ralf Segel and Justyna Ewa Rokicka, expanded to serve the Adriatic market. Partnered with Pearl for inaugural appearance at Dalmatia Boat Show (April 2026) and Venice Boat Show (May 2026).
• Pearl GermanyregionalChannel Partner/ Reseller/ Distributor · 1 January 2025Pearl Germany, operated by Ralf Segel and Justyna Ewa Rokicka, based in Werder (Havel) with access to Berlin's waterways and the Baltic Sea. Announced at Boot Düsseldorf 2025.
• Pearl GulfregionalChannel Partner/ Reseller/ Distributor · 1 January 2025Pearl Gulf, a member of OceanWorld Group, based in Dubai. Serves clients across UAE, Saudi Arabia, Qatar, and Bahrain. Announced at Boot Düsseldorf 2025. Debuted at Dubai International Boat Show 2025.
• Pearl FranceregionalChannel Partner/ Reseller/ Distributor · 1 January 2025Pearl France, managed by Cenk Efe (Founder and Director of Mallorca Marine Group), exclusively represents Pearl in France. Fully operational office opened in Antibes in September 2025.
• Max Marine AsiaregionalChannel Partner/ Reseller/ Distributor · 1 February 2024Max Marine Asia entered an exclusive partnership with Pearl Yachts in February 2024 to serve the Southeast Asian market.
• VP YachtsregionalChannel Partner/ Reseller/ Distributor · 1 October 2022VP Yachts, directed by Vivian Chan (also GM of Sun Hing Shipyard), represents Pearl in Hong Kong and the broader Asian market. Partnership announced in late 2022.
• Jeff Brown YachtsregionalChannel Partner/ Reseller/ Distributor · 1 November 2021Exclusive dealer for the US West Coast, with offices in San Diego, Newport Beach, Sausalito, and Seattle. Signed in November 2021 to consolidate record growth in the Americas.
• Bill Dixon / Dixon Yacht DesigncoreStrategic or Co-development PartnerAward-winning naval architect Bill Dixon leads Pearl's exterior styling and naval architecture across all models. His design ethos of beautifully crafted yachts, leading innovation and superb seakeeping defines the Pearl brand identity.
• Kelly Hoppen CBE / Kelly Hoppen InteriorscoreStrategic or Co-development PartnerPearl is the only yacht company that works with world-renowned British designer Kelly Hoppen CBE, who creates exclusive interior design themes (Indulgence, Luxury, Modern, Monochrome) for each Pearl model.
• Mallorca Marine GroupcoreChannel Partner/ Reseller/ DistributorLong-standing exclusive dealer for Spain and Balearic Islands. Operates from Puerto Portals. Also manages Pearl France from Antibes. Has represented Pearl for many years and co-exhibits at Palma International Boat Show.
• Atlantic Yacht & ShipcoreChannel Partner/ Reseller/ DistributorAtlantic Yacht & Ship is the exclusive dealer for North America & the Caribbean. Long-standing partner that co-exhibits at FLIBS and Palm Beach Boat Show. Led by Chris Carroll.
• Volvo PentasupportingTechnology or IntegrationVolvo Penta supplies IPS pod drive propulsion systems to Pearl Yachts. Pearl 62 was selected to demonstrate Volvo Penta's new Assisted Docking feature at the Southampton Boat Show 2023. Volvo IPS propulsion is standard across the Pearl 62, 63, and 72 models.
• MAN EnginessupportingTechnology or IntegrationMAN V12 engines are offered as propulsion options on the Pearl 82 and Pearl 73, ranging from 1650hp to 2000hp, enabling top speeds of up to 33 knots.

Scale indicators5 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Princess Yachts: British luxury motor yacht builder producing flybridge and raised pilothouse yachts in overlapping size classes (18–30m). Most direct comparable on geography, size, and customer base, though significantly larger scale than Pearl.
• Heesen Yachts: Dutch semi-custom luxury motor yacht builder (30–80m+) competing in similar semi-custom boutique segment. Comparable on design-driven customization, owner-direct sales model, and emphasis on build quality and warranty.
• Azimut Yachts: Italian luxury motor yacht builder with broad flybridge range overlapping Pearl's size classes. Strong European dealer network and similar premium positioning targeting family cruising and owner-operator segments.
• Sunseeker: UK-based luxury motor yacht manufacturer offering flybridge yachts in the same 18–30m segment with global dealer distribution. Closest direct competitor on product category, target customer (UHNW), and international boat-show channel strategy.
• Sanlorenzo: Italian luxury yacht builder specializing in semi-custom and custom motor yachts in the 24–50m range, with strong design collaborations. Overlaps with Pearl at the upper end of Pearl's range and in design-led boutique positioning.
• Pershing: Italian performance motor yacht brand within Ferretti Group producing flybridge and sport yachts. Comparable in semi-custom approach, dealer-led distribution, and Mediterranean/UHNW customer base.
• Ferretti Group: Italian luxury yacht group owning Ferretti Yachts, Riva, Pershing, and Custom Line. Comparable in flybridge motor yacht offerings, Mediterranean dealer reach, and bespoke customization, though at substantially larger production scale.
• Riva: Iconic Italian luxury yacht builder with flybridge models in the 20–30m segment. Comparable on craftsmanship, design-led brand equity, and global dealership through Ferretti Group network.
• Mangusta (Overmarine): Italian luxury motor yacht builder offering flybridge and sport yachts in the 20–50m segment with strong Mediterranean and international presence. Comparable on semi-custom approach and HNW private buyer focus.

Broad incumbents

• Benetti: Italian megayacht builder (Azimut|Benetti Group) producing custom yachts from 30m upward. Overlaps with Pearl 100 Hybrid at the lower end and offers broader superyacht range, but operates at larger scale and longer build cycles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pearl-yachts

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pearl Yachts