Pedal for Alzheimer's, Ltd.

What Pedal for Alzheimer's, Ltd. does

Pedal for Alzheimer's, Ltd. is a 501c3 public charity headquartered in Knoxville, Tennessee, founded in 2017 by Josh Crisp and Michelle Brooke-Marciniak to raise money, create awareness, and provide education toward a cure for Alzheimer's disease. The organization was incubated from the inaugural Pedal for Pat, a 1,098-mile cycling event Crisp created to honor the legacy of University of Tennessee women's basketball coach Pat Summitt who died of Alzheimer's in 2016. Its core activities are endurance and community cycling events — flagship Pedal for Pat (1,098-mile, multi-day ride), the Elk River Valley 100 (31/62/80/100-mile gran fondo), the Knoxville Gran Fondo (25/60/85-mile routes plus 5K trail run), weekly Thursday Night Group Rides, and the Eddie's Tee Off for Alzheimer's annual golf tournament at The Club at Gettysvue. Funds raised are directed to the Pat Summitt Foundation, the Pat Summitt Alzheimer's Clinic at University of Tennessee Medical Center, and the Alzheimer's Research Initiative at UT Medical Center.

The business model is event-driven and donation-funded rather than technology-based. Revenue is generated through event participant registration fees, corporate sponsorship tiers (golf sponsorship levels range from $250 Hole Sponsor to $2,500 Title Sponsor, with team-of-four entry at $1,000), individual donations via a GoFundMe storefront, and a Virtual Cyclist program allowing remote participation. The organization additionally offers professional event and race management services to third parties. A national ambassador program (24+ ambassadors across the U.S. and Canada) extends grassroots reach beyond Tennessee.

Operational scale is small and volunteer-led: the organization employs 8 people on a primarily volunteer basis, with professional cycling partnerships (notably Nashville Local Cycling since 2023), healthcare-aligned board leadership including Founder Josh Crisp (also Founder/President/CEO of senior care operator Solinity), Dr. Joe Graves, and emeritus members with deep Tennessee and University of Tennessee ties. Notable disclosed grant issuances include $100,000 to the Pat Summitt Foundation in 2017 and $70,000 to the Alzheimer's Research Initiative at UT Medical Center in 2018, plus incremental gifts from subsequent golf tournaments. There is no parent company, no institutional funding structure, and no proprietary technology platform — the underlying 'infrastructure' is event logistics, volunteer coordination, and community engagement.

Name

Pedal for Alzheimer's, Ltd.

Legal name

Pedal for Alzheimer's, Ltd.

Website

https://pedalforalzheimers.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Pedal for Alzheimer's, Ltd. is a 501c3 non-profit in Knoxville, Tennessee that organizes cycling, running, and golf events — including the 1,098-mile Pedal for Pat, Elk River Valley 100, and Knoxville Gran Fondo — to raise funds and awareness for Alzheimer's research at the University of Tennessee Medical Center and the Pat Summitt Foundation.

Ownership category

akta.pro rank

Product category

Charitable Event Organization and Fundraising

NAICS

Arts, Entertainment, and Recreation (71), Voluntary Health Organizations (813212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

akta.pro secondary industry

Cycling, Mountain Biking & E-Bike Adventure Tour Operators (THAAADAE)

Keywords

• Charity cycling events
• Alzheimer's fundraising
• Endurance ride events
• Charity golf tournaments
• Event management services

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Donations and Fundraising: The organization raises money through donations, cycling events, golf tournaments, and corporate sponsorships. Funds are directed to The Pat Summitt Foundation, The Pat Summitt Alzheimer's Clinic at University of Tennessee Medical Center, and the Alzheimer's Research Initiative at UT Medical Center.
2. Event Participation Fees: Revenue generated from participant registration fees for cycling events (Elk River Valley 100, Knoxville Gran Fondo, Pedal for Pat) and golf tournament entries.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Pedal for Alzheimer's, Ltd. is a 501c3 non-profit charitable platform that organizes endurance cycling events and a charity golf tournament to raise money, awareness, and education for Alzheimer's research, support, and care. The organization also provides professional event and race management services for cycling, running, and philanthropic events operated by third parties.

Product overview

Pedal for Alzheimer's, Ltd. operates as a non-profit charitable platform organized around cycling endurance events and event management services. The core portfolio includes flagship cycling events (Pedal for Pat, Elk River Valley 100, Knoxville Gran Fondo), community group rides, and golf fundraisers, all dedicated to raising money and awareness for Alzheimer's research. Additionally, the organization offers professional event and race management services to third parties. The product line is structured as a series of recurring annual events rather than a software platform, with event management services as a separate professional service offering.

Differentiator

Problem solved

Functional benefit

Brands

• Pedal for Pat: 1,098-mile endurance cycling event created to honor Pat Summitt's legacy and raise funds for Alzheimer's research
• Elk River Valley 100
• Knoxville Gran Fondo
• Eddie’s Tee Off for Alzheimer’s

Products and services

• Pedal for Pat An annual 1,098-mile endurance cycling event honoring the legacy of University of Tennessee women's basketball coach Pat Summitt, who died of Alzheimer's in 2016. It serves as the flagship fundraising and awareness initiative for the organization, with editions touring the southeastern United States.
• Elk River Valley 100 A middle Tennessee Gran Fondo cycling event held annually in August in Tullahoma, TN, offering multiple route distances of 31, 62, 80, and 100 miles. Described as the Southeast's longest-running cycling event, it drew 200 cyclists from 12 states and Germany in 2025.
• Knoxville Gran Fondo and Trail Run An annual cycling and trail run event in Knoxville, TN offering timed route distances of 25, 60, and 85 miles plus a timed 5K trail run. The event combines competitive and recreational participation to support the Alzheimer's cause.
• Eddie's Tee Off for Alzheimer's An annual charity golf tournament hosted by Knoxville health expert Eddie Reymond at The Club at Gettysvue in Knoxville, TN. Funds are raised through team registrations ($1,000 per team of four) and corporate sponsorships ranging from $250 (Hole Sponsor) to $2,500 (Hole-In-One/Title Sponsor).
• Thursday Night Group Rides Weekly community cycling events open to the public, held every Thursday evening from Urban Wilderness Gateway Park in Knoxville, TN. Rides cater to different skill levels with A Group (17-19 mph) and B Group (14-16 mph) options.
• Ride Tennessee An endurance charity cycling event covering 500+ miles from Nashville to Knoxville over multiple days with over 25,000 feet of elevation, hosted for teams of cyclists engaging in multi-day participation.
• Event and Race Management Services Professional event and race management services for cycling, running, and philanthropic events operated by third parties, covering consultation, permitting, course design, registration, branding, kit design, communications, advertising, setup, production, and teardown.

Quantifiable outcome

• $170,000+ raised for Alzheimer's research, education, support and care
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Nashville Local Cycling (NLC)coreStrategic or Co-development Partner · 1 January 2023Pedal for Alzheimer's partnered with professional cycling team Nashville Local Cycling (NLC), making Pedal for Alzheimer's the official non-profit charity of NLC. The collaboration is committed to spreading awareness and raising funds for Alzheimer's research, education, support and care. The 100+ NLC team members promote awareness and raise funds during local, regional and nationally viewed races.
• SolinitycoreGTM or Marketing PartnerSolinity, founded by Pedal for Alzheimer's co-founder Josh Crisp, is a Title Partner. Solinity is a Knoxville, Tennessee-based company in the senior care living space. The company built the Pedal for Alzheimer's website.
• JakroominorGTM or Marketing PartnerJakroo is listed as an Other Partner. The organization has a shop partnership with Jakroo for custom cycling apparel.
• Eddie Reymond/Eddie's Health ShoppecoreStrategic or Co-development PartnerEddie Reymond, owner of Eddie's Health Shoppe, hosts Eddie's Tee Off for Alzheimer's, an annual charity golf tournament that has raised $55,000+ for the organization over three years. Eddie Reymond is described as 'Knoxville health expert'.
• K BrewminorGTM or Marketing PartnerK Brew (Knoxville Brew) is listed as an Other Partner supporting the organization's events.
• Moe's Southwest GrillminorGTM or Marketing PartnerMoe's Southwest Grill is listed as an Other Partner, providing support for events.
• The Club at GettysvuecoreGTM or Marketing PartnerPrivate golf course venue for Eddie's Tee Off for Alzheimer's annual charity golf tournament in East Tennessee.
• SilverAssistminorGTM or Marketing PartnerCEO Greg Mason completed a 444-mile charity cycling fundraiser (Strambecco's Ride to Fight Alzheimer's) on the Natchez Trace Parkway in October 2024, partnering with Pedal for Alzheimer's.
• SHEEXminorGTM or Marketing PartnerCo-founded by Michelle Brooke-Marciniak, Pedal for Alzheimer's co-chair. Listed as Alumni Partner. Performance sleep and athletic apparel company.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pan-Massachusetts Challenge: One of the largest athletic fundraisers in the US, raising hundreds of millions for cancer research/care through an annual mass-participation cycling event. Operates a near-identical model to PFA: flagship multi-route cycling rides, tiered sponsorship packages, regional volunteer base, and health-cause beneficiary.
• Pelotonia: A major cycling fundraiser that has raised over $250M for cancer research at Ohio State via multi-route annual rides. Directly comparable as a cycling-only charity organization built around flagship rides with multi-state participation and dedicated rider pipelines.
• ALS Association: Runs cycling fundraisers (Ride to Defeat ALS) alongside its Walk events for ALS research. Comparable as a disease-focused nonprofit deploying mass-participation athletic events (cycling + golf/walking) for fundraising in the same model PFA uses for Alzheimer's.
• Pat Summitt Foundation: Founded in 2011 to honor Pat Summitt and fund Alzheimer's research through the UT Medical Center. A direct peer and primary beneficiary of PFA's Pedal for Pat fundraising; comparable as a Tennessee-rooted Alzheimer's nonprofit sharing the same cause narrative and overlapping donor base.
• National Multiple Sclerosis Society (Bike MS): Runs Bike MS, the largest charity cycling series in the US, raising over $1B since inception. Comparable as a disease-focused nonprofit operating a portfolio of cycling events with multi-route distance options and event registration/sponsorship structures that mirror PFA's model.
• American Diabetes Association (Tour de Cure): Operates Tour de Cure, a nationwide cycling event series for diabetes research. Directly comparable as a health-cause nonprofit that uses mass-participation cycling events with tiered sponsorship levels and route distances similar to PFA's Elk River Valley 100 and Knoxville Gran Fondo.

Emerging players

• BrightFocus Foundation: A smaller nonprofit funding Alzheimer's, macular degeneration, and glaucoma research. Comparable as a more focused emerging player in the Alzheimer's research funding space, though without the cycling-event-based fundraising platform PFA has built.

Broad incumbents

• Alzheimer's Association: The dominant US nonprofit for Alzheimer's care, support, and research with multi-hundred-million-dollar annual fundraising capacity. Operates Walk to End Alzheimer's as its flagship mass-participation event, making it a broad incumbent that competes with PFA for the same donor dollars and cause awareness.
• Livestrong Foundation: A nationally recognized health-cause nonprofit historically partnered with endurance events including cycling rides. Comparable as a broad health-cause fundraising organization with established cause-marketing and event-sponsorship structures.

Others

• Strambecco: A cycling event and content platform whose CEO Greg Mason completed a 444-mile Ride to Fight Alzheimer's fundraiser partnered with PFA. Adjacent as an enabling cycling-event ecosystem participant rather than a direct operational peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pedalforalz
• Instagraminstagram.com/pedalforalz
• LinkedInlinkedin.com/company/pedal-for-alzheimer-s-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pedal for Alzheimer's, Ltd.