Pedersen Insurance, Inc.

What Pedersen Insurance, Inc. does

Pedersen Insurance, Inc. is a third-generation, family-owned independent insurance agency headquartered in Cochranton, Pennsylvania, founded in 1961. The agency operates two offices — in Cochranton and Meadville (the latter formerly Schwab Insurance) — and is licensed to write policies across Pennsylvania and Ohio. It serves hundreds of individuals, families, and small to mid-size businesses in Crawford County and surrounding regions.

The agency offers a broad product catalog spanning personal lines (home, auto, life, condo, flood, watercraft, motorcycle, RV, classic car, umbrella, earthquake, mobile home, sinkhole, rental property, valuable possessions, long-term care, and bundled home-and-auto) and commercial lines (business owners policy, commercial property, general liability, workers' compensation, business auto, and commercial umbrella). Rather than underwriting risk, Pedersen functions as a licensed brokerage representing multiple carriers including Erie Insurance (its core partner), Progressive, AIC, Hagerty, Millville Insurance Companies, and Tuscano.

Revenue is generated via commissions from carriers on policies placed through the agency. Distribution combines in-person consultations at both offices, phone-based advisory, website quote-request forms, and a Client Center portal for self-service policy management, claims, and billing. The current principal agent is Michael C. Pedersen, who joined the agency in July 2015 after working as a claims adjuster at Amica Mutual Insurance Company.

Name

Pedersen Insurance, Inc.

Legal name

Pedersen Insurance, Inc.

Website

https://pederseninsuranceinc.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1–10 employees

Short description

Pedersen Insurance, Inc. is a third-generation, family-owned independent insurance agency in Cochranton, Pennsylvania, offering personal and commercial coverage through two offices and multiple carrier partnerships across Pennsylvania and Ohio.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Standalone Umbrella Liability (FSAJANAE)

akta.pro secondary industry

Public Liability (Premises/Operations) (FSAJADAD)

Keywords

• Independent insurance agency
• Personal insurance coverage
• Business insurance solutions
• Commercial property insurance
• Multi-carrier insurance brokerage

Headquarters

HQ city

Cochranton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Commissions: As an independent insurance agency, Pedersen Insurance earns commissions from insurance carriers for policies placed on behalf of clients. They represent multiple insurance companies including Erie Insurance, AIC, Hagerty, Millville Insurance Companies, Progressive, and Tuscano.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pedersen Insurance, Inc. is an independent insurance agency that sells personal and business insurance policies on behalf of multiple carriers including Erie Insurance, AIC, Hagerty, Millville Insurance, Progressive, and Tuscano. Licensed insurance advisors help individual and business clients identify coverage needs and build customized insurance plans across home, auto, life, commercial property, general liability, and specialty lines. The agency operates two offices in Pennsylvania and is licensed across Pennsylvania and Ohio.

Product overview

Pedersen Insurance, Inc. is an independent insurance agency offering a comprehensive suite of insurance solutions rather than a unified software product. The company provides two core product categories: Personal Insurance (including Home, Auto, Life, Condo, Flood, and specialty lines like Watercraft, Motorcycle, RV, Classic Car, and Umbrella coverage) and Business Insurance (including Business Owners Policy, Commercial Property, General Liability, Commercial Umbrella, and Business Auto coverage). The independent agency model allows them to represent multiple insurance carriers including Erie Insurance, Progressive, and others, offering customers choice across different price points and coverage options. The company operates as a licensed insurance advisor providing personalized consultation and policy management services through two Pennsylvania locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Comprehensive suite of personal insurance products covering home, auto, life, and specialty coverage for individuals and families, sourced from multiple carriers via the agency's independent brokerage.
• Business Insurance Business insurance solutions including property, liability, workers' compensation, and specialized coverage for companies of all sizes, sourced from multiple carriers.
• Home Insurance Coverage protecting homeowners from risks including fire, property damage, personal liability, and natural disasters.
• Auto Insurance Vehicle coverage including liability, collision, comprehensive, medical payments, and uninsured/underinsured motorist protection.
• Individual Life Insurance Term, whole, and universal life insurance products to protect families' financial futures.
• Condo Insurance Coverage for condominium units including betterments, personal property, liability, and loss assessment.
• Flood Insurance Specialized coverage for flood damage through NFIP and Write Your Own carriers.
• Business Owners Insurance Business Owners Policy (BOP) combining property and liability coverage for small to medium businesses.
• Business Auto Insurance Commercial vehicle coverage for business cars, trucks, and fleets with higher liability limits.
• Commercial Property Insurance Coverage for commercial buildings, equipment, inventory, and business records against damage and loss.
• General Liability Insurance Protection against bodily injury and property damage claims from third parties.
• Commercial Umbrella Insurance Excess liability coverage supplementing existing business policies when payout limits are exceeded.
• Watercraft Insurance Boat and watercraft coverage including physical damage, liability, towing, and pollution coverage.
• Umbrella Insurance Personal excess liability coverage adding protection above auto and homeowners policies.
• Motorcycle Insurance Motorcycle coverage including liability, collision, comprehensive, and roadside assistance.
• Off-road Vehicle Insurance Specialized coverage for ATVs, dirt bikes, snowmobiles, and other off-road vehicles.
• RV Insurance Recreational vehicle coverage including motorhomes, campers, and travel trailers.
• Classic Car Insurance Collector vehicle coverage with agreed-upon value protection for antique and classic cars.
• Earthquake Insurance Specialty coverage for earthquake damage to homes and possessions.
• Mobile Home Insurance Specialized coverage for manufactured and mobile homes against unique risks.
• Sinkhole Insurance Coverage for damage caused by sinkholes, not typically included in standard homeowners policies.
• Rental Property Insurance Landlord coverage for rental properties including building, liability, and lost rental income.
• Vacant Home Insurance Coverage for unoccupied homes typically excluded from standard policies after 30 days.
• Valuable Possessions Insurance Scheduled coverage for jewelry, art, antiques, and collectibles beyond standard policy limits.
• Excess Liability Insurance Additional liability protection kicking in when primary policy limits are exhausted.
• Yacht Insurance Luxury watercraft coverage with agreed value or cash value payout options.
• Secondary Home Insurance Vacation property coverage for secondary and seasonal homes.
• Child Life Insurance Whole life policy for children providing funeral cost coverage and cash reserve benefits.
• Voluntary Supplemental Life Insurance Employer-sponsored optional life coverage paid by employees with simplified underwriting.
• Long-Term Care Insurance Coverage for nursing home, assisted living, and home care expenses due to chronic illness.
• Home and Auto Insurance (Bundled) Multi-policy discount program combining home and auto coverage from the same carrier.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Erie InsurancecoreChannel Partner/ Reseller/ DistributorPedersen Insurance is a proud partner of Erie Insurance, offering ERIE coverage at competitive rates. The agency provides ERIE quotes and services including online quote tools, bill payment, and insurance calculators. The partnership upholds Erie Insurance's long-standing commitment to service excellence.
• AIC (Agency Insurance Company)minorChannel Partner/ Reseller/ DistributorAgency Insurance Company listed as one of the insurance carriers the agency represents, providing property and casualty insurance products.
• HagertyminorChannel Partner/ Reseller/ DistributorHagerty Insurance Agency listed as a partner, specializing in classic and collector vehicle insurance.
• Millville Insurance CompaniesminorChannel Partner/ Reseller/ DistributorMillville Mutual Insurance Company listed as one of the insurance carriers the agency represents.
• ProgressiveminorChannel Partner/ Reseller/ DistributorProgressive Insurance listed as one of the insurance carriers the agency represents for auto and other coverage.
• TuscanominorChannel Partner/ Reseller/ DistributorTuscano Insurance Agency listed as one of the insurance carriers the agency represents.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Selective Insurance Group: Regional P&C carrier with strong Mid-Atlantic presence, offering personal and commercial products through independent agents comparable to Pedersen's distribution model.
• Cincinnati Financial: Regional P&C carrier with operations across PA and OH, offering independent agents comparable personal and commercial product sets and competing for the same households and small businesses.
• Erie Insurance Group: Pennsylvania-headquartered P&C carrier that is Pedersen's core carrier partner and also operates a direct sales channel competing for the same PA/OH households and small businesses.
• Donegal Insurance Group: Pennsylvania-headquartered regional P&C carrier offering similar personal and commercial lines in the Mid-Atlantic, with comparable independent-agent distribution and overlapping geography.

Broad incumbents

• Acrisure: Large global insurance brokerage built primarily through acquiring independent agencies across the U.S., representing a directly comparable distribution model at vastly greater scale and an active acquirer of agencies like Pedersen.
• Brown & Brown, Inc. Large publicly-traded insurance brokerage that actively acquires independent agencies like Pedersen and competes for the same personal and commercial insurance customers across the U.S.
• The Hilb Group: Mid-Atlantic insurance brokerage that actively acquires independent agencies of similar size to Pedersen, with comparable multi-line personal and commercial offerings and overlapping regional presence.
• Hub International: Major North American insurance brokerage aggregator with extensive acquisition activity in the independent agency channel, offering comparable personal and commercial lines at much greater scale.

Direct peers

• Tompkins Insurance: Pennsylvania-based independent insurance agency offering personal and commercial products with a comparable agency distribution model and overlapping Mid-Atlantic geographic footprint.
• Glatfelter Insurance Group: Pennsylvania-based independent insurance agency offering multi-line personal and commercial coverage through multiple carrier relationships, structurally similar to Pedersen's independent agency model and regional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PedersenIns
• Facebookfacebook.com/pedersenins
• Instagraminstagram.com/pederseninsuranceinc
• LinkedInlinkedin.com/company/pederseninsuranceinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pedersen Insurance, Inc.