Peelbergen Equestrian Centre

What Peelbergen Equestrian Centre does

Peelbergen Equestrian Centre, legally Equestrian Centre de Peelbergen BV, is a privately-held equestrian competition venue founded in 2015 in Kronenberg, Limburg, the Netherlands. The company operates a multi-discipline facility with indoor and outdoor arenas, stables, an on-site restaurant, and eventing terrain through its membership in the Grandorse equestrian zone. Its core offerings are weekly national show jumping events under the Peelbergen Competition brand, a professional PRO Tour circuit, and international CSI1* to CSI3* show jumping competitions including dressage and para-dressage (CDI/CPEDI), with the venue selected to host the Longines EEF Series Semi-Final for Regions West/North from 2026 through 2030.

The revenue model is event-anchored and multi-stream. Peelbergen derives income from competition entry fees (€23.50-€29 per class by height), annual riding-club memberships at €69.50 bundled with automatic KNHS affiliation, hourly arena rental (€145 indoor October-March, €115 outdoor April-September, or €22.50 per horse for group training), pre-paid stables rental, on-site hospitality and restaurant services, and an expanding sponsorship portfolio anchored by the Maya Delorez Grass Arena naming deal alongside partnerships with Carr&Day&Martin, Prestige, TRUST Equestrian, Emmers Equestrian, Henders & Hazel, and Longines. Spectators attend for free, generating large audience exposure for sponsors, and the venue livestreams all international events via ClipMyHorse.TV.

The facility is run by a small team of 22 employees under Managing Director Ken Ruysen, with no parent company, outside investors, or public listing disclosed. The 2024 hosting of the FEI European Youth Championships, the 10-year anniversary in 2025, and the 2026-2030 Longines EEF Semi-Final rights underline its trajectory from a regional riding centre to an internationally credentialed European competition venue serving amateur riders, professional show jumpers, and youth athletes from over 40 countries.

Name

Peelbergen Equestrian Centre

Legal name

Equestrian Centre de Peelbergen BV

Website

https://peelbergen.eu

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Peelbergen Equestrian Centre is a privately-held Dutch equestrian venue in Kronenberg, Limburg, founded in 2015, hosting weekly national show jumping, international CSI events, and the 2026-2030 Longines EEF Series Semi-Final, serving amateur, professional, and youth riders from over 40 countries.

Ownership category

akta.pro rank

Product category

Equestrian Sports Venue

NAICS

Sports Teams and Clubs (711211), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sport/Show Horse Training & Performance Programs (AFAEAGAF)

akta.pro secondary industry

Horse Boarding, Livery & Stable Operations (AFAEAGAG)

Keywords

• Equestrian venue services
• Show jumping competitions
• Dressage competitions
• Riding club membership
• Arena rental services

Headquarters

HQ city

Kronenberg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Membership Fees: Annual riding club membership providing access to Peelbergen Competitions and PRO Tour events, with automatic KNHS membership included
2. Competition Entry Fees: Fees charged for participation in Peelbergen Competitions ranging from €23.50 to €29.00 depending on height class, with prize money awarded to top placements
3. Arena and Stables Rental: Rental income from indoor/outdoor arenas (€145/hour indoor, €115/hour outdoor) and stables (pre-paid per night). Training sessions at €22.50 per horse
4. Hospitality and Restaurant: On-site restaurant serving visitors during events with views over the arenas
5. Partnerships and Sponsorships: Revenue from arena naming rights (Maya Delorez Grass Arena), event sponsorships, and partner collaborations

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Peelbergen Equestrian Centre operates a multi-discipline equestrian venue in Kronenberg, Netherlands, hosting weekly national show jumping competitions (Peelbergen Competition), a professional PRO Tour, and international CSI events up to 3-star level including the Longines EEF Series Nations Cup Semi-Final. The centre also runs international dressage (CDI/CPEDI) competitions, offers arena and stable rental for training, and sells annual riding club memberships that include automatic KNHS affiliation.

Product overview

Peelbergen Equestrian Centre operates as a multi-disciplinary equestrian venue offering both national and international competition products. The core product portfolio includes Peelbergen Competition (weekly national show jumping), PRO Tour (professional show jumping with enhanced prize money and Grand Prix), and CSI/CSIO international competitions including Longines EEF Series Nations Cup events and Youth CSI. Supporting services include training and arena rental, stables rental, and a riding club membership. The venue also hosts international dressage competitions (CDI/CPEDI), maintains the Grandorse equestrian zone for eventing, and provides hospitality services through its restaurant and partner hotel network.

Differentiator

Problem solved

Functional benefit

Brands

• PRO Tour: Competition circuit designed to prepare professional riders for international competitions, featuring courses built by internationally recognized course designers and higher prize money
• Peelbergen Competition
• Youth CSI
• Grandorse

Products and services

• Peelbergen Competition Weekly national show jumping competitions open to members of Rijvereniging De Peelbergen, with classes from 70cm to 1.30m and prize money awarded to top placements.
• PRO Tour Professional show jumping tour with higher prize money, internationally recognized course builders, and a 1.45m Grand Prix with jump-off designed to prepare professional riders for international competition.
• CSI International Show Jumping Competitions International show jumping competitions ranging from CSI1* to CSI3* and CSIO events featuring Nations Cup formats, including the Longines EEF Series and youth international events.
• CSIO Longines EEF Series International Nations Cup competitions sanctioned by the European Equestrian Federation with Longines as title sponsor; Peelbergen hosts the Semi-Final for Regions West/North from 2026 to 2030.
• Youth CSI International youth show jumping competitions including European Youth Championship selections and special youth events with clinics featuring top riders.
• KNHS Shows National show jumping competitions sanctioned by the Dutch Equestrian Federation (KNHS), providing a pathway for riders to compete at federation-level events.
• CDI/CPEDI International Dressage Competitions International dressage and para-dressage competitions (CDI and CPEDI) hosted at Peelbergen's indoor arenas with panoramic viewing.
• Peelbergen Riding Club Membership Annual membership priced at €69.50 to Rijvereniging De Peelbergen required for Peelbergen Competition participation, providing automatic KNHS membership for exclusive access to competitions.
• Training & Arena Rental Arena rental services for training purposes: indoor arena at €145/hour (October-March), outdoor arena at €115/hour (April-September), and €22.50 per horse for group training sessions.
• Stables Rental Horse stabling services for one or multiple nights during competitions or training, with stables cleaned and disinfected before arrival and online pre-paid reservations.
• Events & Restaurant Hospitality On-site restaurant and catering services with views over indoor arenas during winter and an outdoor pavilion during summer, available for external visitors, events, and private hire.
• Grandorse Equestrian Zone Innovative equestrian zone partnership featuring eventing terrain connected by Equiduct to a drive terrain, with water obstacles, marathon obstacles, and eventing routes through adjacent forest.

Quantifiable outcome

• 34,000+ annual visitors from 40 countries
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered major, flagship, minor and core.

• Carr&Day&MartinmajorGTM or Marketing Partner · 4 June 2026Horse care brand partnership for 2026 season. Includes Carr&Day&Martin Gallop Shampoo Bar at wash racks, groom recognition initiatives, and product experiences. Grand Prix class presented by Carr&Day&Martin on June 13, 2026. Partnership emphasizes rider, groom, and horse care with end-of-season groom prize competition.
• PrestigemajorGTM or Marketing Partner · 1 June 2026Prestige Youth Cup sponsorship during PRO Tour August 6-8, 2026. Maximum 40 participants receiving Prestige Youth Cup kits (saddle pad, ear hood, t-shirt, cap). Winner receives Prestige saddle. Top 10 riders receive Prestige accessories. Top 6 access exclusive clinic with Henrik von Eckermann.
• TRUST EquestrianmajorGTM or Marketing Partner · 20 May 2026Partnership with Emmers Equestrian launching TEST.TRAIN.TRUST. concept. Grand Prix class presented by TRUST with product prizes for top placements (bridle voucher, bit vouchers, €50 Emmers vouchers). Focus on supporting riders through education, experience, and expert bit fitting advice during training sessions.
• Emmers EquestrianmajorGTM or Marketing Partner · 20 May 2026Retail partner located outside Peelbergen gates. Distributes TRUST and Carr&Day&Martin products. Expert advisors for bit fitting and product selection. Key partner in TEST.TRAIN.TRUST. concept offering professional guidance to riders.
• Longines EEF SeriesflagshipStrategic or Co-development Partner · 20 May 2026Host of Longines EEF Series Semi-Final (Regions West/North) for 2026-2030. Major international Nations Cup event attracting top European teams. First-time host of the Semi-Final after hosting Region West qualifiers since 2021.
• Henders & HazelminorGTM or Marketing Partner · 23 February 2026H&H Ranking 2026 initiative. Contemporary furniture brand with distinctive design supporting equestrian events and creating visibility through ranking competitions.
• Maya DelorezflagshipGTM or Marketing Partner · 21 January 2026Arena naming partner from January 1, 2026. The Maya Delorez Grass Arena inaugurated during CSI in May 2026. Innovative Swedish equestrian brand partnership for the outdoor grass arena.
• Dekkers TweewielersminorGTM or Marketing Partner · 12 September 2025Branded e-bikes partnership for best riders at CSI Youth 2025. Leading specialist in bicycles and e-bikes providing prizes for young rider competitions.
• International Grooms AssociationcoreStrategic or Co-development Partner · 1 January 2025Strategic partnership supporting groom recognition and welfare. Peelbergen is a partner of the International Grooms Association, implementing initiatives to highlight and reward the work of grooms throughout the season.
• SportfotcoreStrategic or Co-development PartnerOfficial photography and video partner for most international shows. Years of experience capturing moments at the world's most famous shows. Provides event photography services and online gallery access.
• GrandorsecoreStrategic or Co-development PartnerPeelbergen is part of Grandorse, an innovative equestrian zone where various partners collaborate to support the entire horse sector. Includes eventing terrain with water obstacles, marathon obstacles, and routes through adjacent forest. Well-drained sandy soil ideal for eventing.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dublin Horse Show (RDS): Ireland's national equestrian event held at the RDS in Dublin, hosting CSIO5* Nations Cup and international show jumping. Comparable to Peelbergen as a long-established European show jumping venue combining national federation shows with international CSI competition.
• CHIO Aachen: Germany's premier equestrian event held annually in Aachen, hosting CSIO5* Nations Cup, dressage, and eventing. Comparable as a leading European show jumping venue hosting top-tier international competition, though at significantly larger scale than Peelbergen.
• Sentower Park: Belgian equestrian venue hosting CSI2*/CSI3* international show jumping competitions, weekly national events, and youth classes. Highly comparable to Peelbergen in scale, multi-discipline programming, and Benelux rider catchment.
• Piazza di Siena / CSIO Roma: Italy's premier outdoor show jumping event held in Rome's Villa Borghese, hosting CSIO5* Nations Cup and FEI Longines Global Champions Tour events. Comparable to Peelbergen in hosting top-tier outdoor international show jumping with major sponsor activation.
• Gothenburg Horse Show: Swedish indoor show jumping event held at Scandinavium arena, hosting CSI5* competition and FEI World Cup events. Comparable to Peelbergen as a Northern European indoor venue hosting top-level international riders and competitions.
• Knokke Hippique: Belgian coastal equestrian event combining CSI show jumping competition with luxury hospitality and lifestyle components. Comparable to Peelbergen in targeting premium sponsors and combining competition with lifestyle/hospitality revenue.
• Jumping Mechelen: Belgian indoor show jumping event held annually in Mechelen, hosting international CSI competition and youth classes. Comparable to Peelbergen in CSI programming, indoor venue scale, and Benelux rider base.
• The Dutch Masters: Indoor show jumping event held in 's-Hertogenbosch, Netherlands, hosting the Rolex Grand Slam leg with top-tier CSI5* competition and Nations Cup formats. Comparable as a Netherlands-based premier international equestrian venue targeting similar elite riders and sponsors.
• CSI Oliva Nova: Spanish equestrian venue in Oliva hosting CSI2*/CSI3* international show jumping competitions and seasonal Mediterranean circuits. Comparable to Peelbergen in hosting multi-week international show jumping seasons targeting European professional and amateur riders.
• Wellington International (Winter Equestrian Festival): Major US equestrian venue in Wellington, Florida, hosting the Winter Equestrian Festival with 12 weeks of CSI competition including CSI5* events. Comparable as a multi-week international show jumping venue operating a season-long competition calendar similar to Peelbergen's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/peelbergen
• LinkedInlinkedin.com/company/peelbergen-equestrian-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peelbergen Equestrian Centre