Sentower Park
Sentower Park is a privately held Belgian multifunctional event venue and equestrian center in Opglabbeek hosting international show jumping, dressage, and youth championships, plus B2B corporate events and exhibitions across four indoor arenas, 500+ stables, and a 10,000-visitor expo hall.
- Company typePrivate
- Founded2011
- HeadquartersOpglabbeek (Oudsbergen), Belgium
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Sentower Park does
Sentower Park is a privately held, multifunctional event venue and equestrian center headquartered in Opglabbeek (Oudsbergen), Belgium, on a site of approximately 10 hectares. The company operates a state-of-the-art equestrian complex comprising four indoor arenas (largest 85m x 40m, supporting ~1,250 spectator seats and 800 VIP tribune seats), two outdoor arenas (115m x 70m and 100m x 50m), two riding arenas, capacity for 500+ horse stables, and parking for 150+ trucks. Adjacent to the equestrian infrastructure, the venue operates a 17-meter-high Expo Hall accommodating up to 10,000 visitors for exhibitions, concerts, trade fairs, and corporate congresses. The company is organized internally into four business units: Eventshall, Horesto, Sales, and Service.
Sentower Park generates revenue by hosting national and international equestrian competitions (CSI events from 1* to 4*/5* levels, CDI dressage, youth championships, Belgian national championships) as well as B2B corporate events, exhibitions, and consumer shows. Three core product lines anchor the offering: the Equestrian Hall, the Expo Hall, and a B2B Events service for company parties and team-building activities. Two add-on offerings extend the platform: a branded equestrian competition series (STP Riders Series, with its own website) and a horse-leasing service operated through a strategic partnership with Karel Cox, providing competition-ready horses from 2* to 5* Grand Prix levels. Pricing for corporate events is quote-based and customized, while arena rental is unit-priced per use. The company markets through its website, Facebook, Instagram, YouTube (Sentower TV), LinkedIn, the STP Riders Series site, and a partner network of 30+ organizations spanning equestrian brands, technology vendors, logistics providers, and the institutional backer Sport Vlaanderen.
The company's go-to-market is event-driven: it serves the professional and amateur equestrian community (primary), corporate and B2B clients seeking differentiated event venues (primary), and the general public / visitors attending events (secondary). Distribution combines direct B2B sales (event bookings handled via [email protected] and dedicated contact personnel) with self-serve online event registration for equestrian competitions and digital channels such as livestreaming via stream.thomputer.be. Revenue is not publicly disclosed and the company is independently operated with no parent company, no external funding rounds, and no disclosed institutional ownership beyond the Sport Vlaanderen subsidization relationship.
Sentower Park firmographics
Firmographics- Name
- Sentower Park
- Legal name
- Sentower Park
- Website
- https://sentowerpark.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sentower Park is a privately held Belgian multifunctional event venue and equestrian center in Opglabbeek hosting international show jumping, dressage, and youth championships, plus B2B corporate events and exhibitions across four indoor arenas, 500+ stables, and a 10,000-visitor expo hall.
- Ownership category
- akta.pro rank
Sentower Park industry classification
Industry- Product category
- Equestrian & Event Venue Services
- NAICS
- Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Equestrian & Rodeo Facilities (MPAKAEAM)
- akta.pro secondary industries
- Racecourse Hospitality, Sponsorship & On-Track Experiences (MPAEADAM), Horse Boarding, Livery & Stable Operations (AFAEAGAG)
Keywords
Where Sentower Park is headquartered
LocationHeadquarters
- HQ city
- Opglabbeek (Oudsbergen)
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Sentower Park business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales
Revenue model
- Event Hosting and Venue Rental: Sentower Park generates revenue by hosting national and international equestrian competitions (CSI events, dressage, youth championships), corporate B2B events, exhibitions, and consumer shows. The venue offers rental options for its arenas, expo hall, and outdoor spaces for various events.
- Arena and Facility Rental: Outdoor arenas and riding arenas are available for rental. Corporate events and team-building activities are hosted in the expo hall and dedicated B2B event spaces.
- STP Riders Series: Organized equestrian competition series under the STP Riders Series brand, generating revenue through participant fees and event organization.
- Horse Leasing Partnership: Partnership with Karel Cox Leasing offering quality show jumping horses for competition, providing an additional service revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B Events - Customized corporate event packages |
| Unit Pricing | Pay-as-you-go | Outdoor and riding arena rental |
| Unit Pricing | Multi-year contract | Expo Hall rental for large-scale events |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Sentower Park product offering
Product offeringCore offering
Sentower Park operates a multifunctional event complex that hosts national and international equestrian competitions (CSI 1* to 5*, CDI dressage, youth and national championships) and rents its indoor arenas, outdoor arenas, expo hall, and 500+ horse stables to corporate clients for B2B events, exhibitions, trade fairs, and consumer shows. The venue spans approximately 10 hectares in Opglabbeek, Belgium, and is supported by four business units (Eventshall, Horesto, Sales, Service), the STP Rider Series competition brand, and a horse-leasing partnership with Karel Cox Leasing.
Product overview
Sentower Park is a multifunctional event venue complex in Opglabbeek, Belgium, organized around four business units: Eventshall, Horesto, Sales, and Service. The venue spans approximately 10 hectares and offers three core facilities: the Equestrian Hall (state-of-the-art equestrian center with indoor/outdoor arenas, spectator seating, and stables), the Expo Hall (large venue for exhibitions and corporate events up to 10,000 visitors), and B2B Events (corporate party and team-building services). Additional offerings include horse leasing via Karel Cox Leasing and the STP Rider Series. The park hosts diverse events including international show jumping competitions (CSI 1*-4*), dressage events (CDI 4*), national championships, training sessions, and non-equestrian events such as auto shows and agricultural fairs.
Differentiator
Problem solved
Functional benefit
Brands
- STP Rider Series: Dedicated equestrian rider series competition brand with its own website (stpriderseries.com) operated under Sentower Park.
Products and services
- Equestrian Hall
Companies that use Sentower Park
Customer profileSegments3 records
Ideal customer profiles3 records
Sentower Park technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sentower Park partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core and minor.
- Groep JAMcoreMajor equestrian sports partner providing strategic support for events and competitions at Sentower Park.
- EventPaycoreEvent payment processing solutions partner enabling secure transactions for event registrations and bookings.
- Emmers EquestriancoreLeading equestrian brand partner contributing to the equestrian ecosystem and event support.
- ArtebeauminorLifestyle partner providing marketing support and brand visibility at events.
- EquinewscoreEquestrian media partner providing news coverage and promotional support for events.
- Boobies GinminorBeverage partner providing hospitality services and brand sponsorship at events.
- HippomundocoreInternational equestrian media platform partner promoting events globally.
- Prestige ItaliacorePremium equestrian equipment brand partner contributing to event quality and sponsor activation.
- Karel CoxcoreStrategic horse leasing partner offering quality show jumping horses from 2* 1.45 Grand Prix to 5* 160 Grand Prix level, enabling riders to compete at their dream events.
- KookkunstenaarsminorCulinary partner providing catering services and hospitality support at events.
- Desutter NaturallyminorEquestrian health and care brand partner contributing to horse wellness services.
- Sport VlaanderencoreOfficial Flemish sports organization partner providing subsidization and institutional support.
- ZangersheidecoreEquestrian stud and breeding organization partner, important stakeholder in the equestrian community hosting stallion events.
- STX HorsetruckscoreHorse transport equipment partner providing logistics support for competitors.
- Heusden-SchaffercoreVehicle and equipment partner supporting event logistics and transportation needs.
- B&G SysteembouwminorConstruction partner providing facility development and infrastructure support.
- ImmofluisteraarminorReal estate partner supporting venue operations and development.
- ALOGA EquestriancoreEquestrian auction partner hosting horse sales and auction events at the venue.
- ALOGA AuctioncoreEquestrian auction platform partner for premium horse trading events.
- Limburgs OktoberfestminorEvent partner hosting themed entertainment events at the venue.
- SVD (Stallen Van De)coreEquestrian partner specializing in stable solutions and horse management.
- LansinkminorIndustrial partner providing facility solutions and infrastructure support.
- Steelhead Stables (SHS)corePremium equestrian partner contributing to the international equestrian community.
- DLVminorAgricultural and consultancy partner supporting event and business operations.
- Red Mills HorsecoreHorse feed and nutrition brand partner supporting equine health at events.
- Jarvis InsuranceminorInsurance partner providing coverage solutions for equestrian events and operations.
- Maya Del OrezminorHospitality partner contributing to event experiences and catering services.
- Equestrain AppcoreDigital platform partner providing equestrian event management and tracking solutions.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Sentower Park competitors and assessment
Company assessmentOthers
- Zangersheide: Belgian stud farm and breeding organization that is a strategic partner of Sentower Park and hosts stallion events there. Comparable ecosystem participant in the Benelux equestrian community, though operating in breeding/auction rather than venue services.
Broad incumbents
- Flanders Expo Ghent: Major Belgian multipurpose exhibition and congress venue in Ghent. Comparable in hosting trade fairs, corporate events, and large-scale public exhibitions — directly mirroring Sentower's Expo Hall B2B/corporate vertical, though without equestrian specialization.
- Ahoy Rotterdam: Major Dutch multipurpose arena and exhibition complex hosting concerts, trade shows, sports events, and corporate functions. Comparable scale venue for large public events, especially on the concerts/exhibitions vertical that Sentower's Expo Hall targets.
- Brussels Expo: Belgian multipurpose venue hosting trade fairs, exhibitions, and corporate congresses at scale. Comparable to Sentower's Expo Hall on the corporate and exhibition vertical, though a broader incumbent without equestrian specialization.
Direct peers
- CHIO Aachen: The world's premier outdoor equestrian event held annually in Aachen, Germany, hosting CSI 5* show jumping and CDI 5* dressage. Directly comparable to Sentower's top-tier CSI/CDI competition offering and venue operations, and the benchmark Sentower must match to attract elite riders.
- Jumping Amsterdam: Indoor equestrian event held in Amsterdam (RAI venue), featuring CSI 4*/5* show jumping, dressage, and para-dressage. Comparable indoor arena-based format, audience mix, and B2B event dimension that mirrors Sentower's indoor competition hosting model.
- CSIO Roma / Piazza di Siena: Historic outdoor equestrian event held at Villa Borghese in Rome, Italy, hosting CSIO 3*/5* Nations Cup competition. Comparable in hosting top-tier outdoor show jumping with international competition and spectator-event character.
- The Dutch Masters: Major indoor equestrian event in 's-Hertogenbosch, Netherlands, hosting CSI 4*/5* show jumping and CDI 4* dressage. Closest geographic peer in the Benelux indoor equestrian circuit with comparable event caliber and audience profile.
- CHI Geneva: World-class indoor equestrian event at Palexpo Geneva featuring CSI 5* and FEI World Cup finals. Comparable in elite CSI 5* positioning, indoor arena format, and sponsorship-driven revenue model targeting international show jumping audiences.
Emerging players
- Stephex Stables: Belgian equestrian organization and stable operation running its own CSI events (Stephex Masters) and producing competitive horses. Comparable as a Belgian equestrian competitor with similar target audience, though Stephex operates as organizer/breeder rather than venue.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sentower Park social profiles
Digital presenceSentower Park financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sentower Park leadership team
Management profileNumber of profiles
Profiles4 records
Sentower Park funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sentower Park M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sentower Park
What does Sentower Park do?
Sentower Park operates a multifunctional event complex that hosts national and international equestrian competitions (CSI 1* to 5*, CDI dressage, youth and national championships) and rents its indoor arenas, outdoor arenas, expo hall, and 500+ horse stables to corporate clients for B2B events, exhibitions, trade fairs, and consumer shows. The venue spans approximately 10 hectares in Opglabbeek, Belgium, and is supported by four business units (Eventshall, Horesto, Sales, Service), the STP Rider Series competition brand, and a horse-leasing partnership with Karel Cox Leasing.
Is Sentower Park a public or private company?
Sentower Park is a private company. It is classified as unknown and is currently operating.
When was Sentower Park founded?
Sentower Park was founded in 2011. It employs 1 to 10 people.
Where is Sentower Park based?
Sentower Park is headquartered in Opglabbeek (Oudsbergen), Belgium, in the Europe region.
How does Sentower Park make money?
Four revenue lines are on record. Event Hosting and Venue Rental is the primary driver. The others are arena and Facility Rental, STP Riders Series and horse Leasing Partnership.
Who are Sentower Park's main competitors?
Zangersheide is listed as an others. Broad incumbents are Flanders Expo Ghent, Ahoy Rotterdam and Brussels Expo. Direct peers are CHIO Aachen, Jumping Amsterdam, CSIO Roma / Piazza di Siena, The Dutch Masters and CHI Geneva. Stephex Stables is listed as an emerging player.
Does Sentower Park have an API?
No public API is recorded for Sentower Park.
What industry is Sentower Park in?
Sentower Park's product category is Equestrian & Event Venue Services. Its primary akta.pro industry code is MPAKAEAM, Equestrian & Rodeo Facilities, with a secondary code of MPAEADAM, Racecourse Hospitality, Sponsorship & On-Track Experiences. Its NAICS code is 711212 and its SIC code is 7948.