Total Physiotherapy
- Company typePrivate
- Founded2000
- HeadquartersFairlie, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingServices
Total Physiotherapy firmographics
Firmographics- Name
- Total Physiotherapy
- Legal name
- Freedom Endeavour Ltd
- Website
- https://totalphysiotherapy.co.nz
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Total Physiotherapy industry classification
Industry- Product category
- Physiotherapy Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Veterinary Services (541940), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Health Services (8000), Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Home Health Physical Therapy & Mobile PT (HSADAIAO)
- akta.pro secondary industries
- Rehabilitation & Physical Therapy (Hydrotherapy, Sports Med) (HLAMAAAJ), Veterinary Rehabilitation, Physiotherapy & Pain Management (AFAEANAL)
Keywords
Where Total Physiotherapy is headquartered
LocationHeadquarters
- HQ city
- Fairlie
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Total Physiotherapy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Human Physiotherapy Services: Consultation fees for ACC-registered and private musculoskeletal physiotherapy, pelvic health services, clinical Pilates, and acupuncture treatments. Sessions offered in 30-minute and 60-minute durations with initial and follow-up pricing tiers.
- Veterinary Physiotherapy Services: Specialized physiotherapy for small animals and equine/large animals using ActiVet Pro LASER technology. Pricing includes base consultation plus travel costs per kilometer.
- Telehealth/Virtual Consultations: Video consultation sessions offered at reduced rates for both ACC-funded and private patients seeking remote advice and guidance.
- Physiotherapy Products: Sale of rehabilitation products including air cushions, wheat bags, AllCare PT Rub, foam rollers, reflex balls, and Loumet spikey balls through the clinic and via mycareshop.co.nz.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | ACC Physiotherapy - Initial and Follow Up 30' $75, 60' $150 |
| Unit Pricing | Pay-as-you-go | Private MSK - Initial and Follow Up 30' $115, 60' $230 |
| Unit Pricing | Pay-as-you-go | PINCandSTEEL Cancer Rehab - Private Initial 45' $150, Follow up 30' $115 |
| Unit Pricing | Pay-as-you-go | Pelvic Health - Initial $150-$230, Follow up $75-$115 |
| Unit Pricing | Pay-as-you-go | Tele-health - Video Consult $20-$40 |
| Unit Pricing | Pay-as-you-go | Home Visits - ACC $150 + travel, Private $230 + travel |
| Unit Pricing | Pay-as-you-go | Veterinary Small Animal - Initial $210, Follow up $105 (+ travel) |
| Unit Pricing | Pay-as-you-go | Veterinary Equine/Large Animal - $210 (+ travel) |
| Unit Pricing | Pay-as-you-go | Discounted Rates - Seniors and Students |
| Unit Pricing | Pay-as-you-go | Late Cancellation/DNA Fee - $40-$60 |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Total Physiotherapy product offering
Product offeringCore offering
Total Physiotherapy operates a boutique physiotherapy practice providing ACC-registered musculoskeletal physiotherapy, PINC & STEEL cancer rehabilitation, pelvic health physiotherapy, clinical Pilates, acupuncture and dry needling, visceral manipulation, and yoga-based services for human patients, alongside veterinary physiotherapy for horses and small animals using ActiVet Pro LASER technology. The clinic delivers services in-person at its Wanaka location, via mobile home/yard visits across Central Otago, through ACC-subsidized claims, and via telehealth video consultations, while also retailing rehabilitation products online.
Product overview
Total Physiotherapy is a physiotherapy practice operating under Freedom Endeavour Ltd, offering a unified service model that combines human physiotherapy (including ACC-registered services, cancer rehabilitation via PINC & STEEL, pelvic health, visceral manipulation, clinical Pilates, and acupuncture) with veterinary physiotherapy services for equines and small animals. The practice also retails rehabilitation products (Air Cushions, Wheat Bags, AllCare PT Rub, Foam Rollers, Reflex Balls, Loumet Spikey Balls) and offers integrative coaching programs. The core offering is the physiotherapy service portfolio, with veterinary services and retail products serving as complementary offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Physiotherapy Services
Companies that use Total Physiotherapy
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles1 record
Total Physiotherapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Total Physiotherapy partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Veterinary Clinics (Wanaka, Cromwell, Arrowtown)corePartner veterinary clinics provide facilities for small animal physiotherapy treatments. These clinics serve as distribution points where animal patients are seen, with the physiotherapist visiting to provide rehabilitation services.
- ClinikocoreCloud-based practice management and online booking platform used for appointment scheduling. Customers book through totalphysiotherapy.cliniko.com. This is the primary customer-facing booking technology.
- StripecorePayment processing partner used for secure online transaction handling for bookings and payments.
- PINC & STEEL Cancer Rehabilitation FoundationcoreCertified provider of PINC and STEEL cancer rehabilitation programs. These are specialized oncology rehabilitation programs designed to help cancer patients maximize recovery. Funding may be available through the foundation.
- ACC (Accident Compensation Corporation)coreNew Zealand government accident insurance scheme. Total Physiotherapy is an ACC-registered provider, enabling patients to claim subsidized physiotherapy treatments for covered injuries.
- MyCare Shop (mycareshop.co.nz)minorAffiliate e-commerce partnership for selling physiotherapy products including air cushions, wheat bags, foam rollers, and massage tools.
- Becky Onyett - Integrative CoachingminorBecky Onyett offers Integrative Coaching Programs as a complementary wellness service, promoted alongside Total Physiotherapy services.
Scale indicators2 records
Expansion highlights5 records
Total Physiotherapy competitors and assessment
Company assessmentBroad incumbents
- Hinge Health: US-headquartered digital musculoskeletal care platform offering virtual physiotherapy, pelvic health, and pain management programmes to employers and health plans. Comparable in modality coverage (pelvic health, MSK, digital delivery) but at vastly larger scale serving an enterprise buyer rather than individual consumers.
- Sword Health: Global digital physiotherapy and pelvic health platform combining AI-guided exercise with clinician oversight. Overlaps with Total Physiotherapy in musculoskeletal and pelvic health treatment categories, though delivered virtually at enterprise scale.
- Habit Health: One of New Zealand's largest rehabilitation and physiotherapy providers, offering multidisciplinary services including physio, vocational rehab, and pain management nationwide. Comparable in service categories but operates at significantly larger scale across many locations.
Emerging players
- K9 Biologics: Animal rehabilitation and physiotherapy provider focused on canine sports medicine, post-surgical rehab, and conditioning. Comparable in veterinary physiotherapy modality though focused exclusively on canine rather than mixed equine/small-animal practice.
Others
- Physitrack: New Zealand-founded global platform providing exercise prescription, patient engagement, and outcome-tracking software used by physiotherapy clinics worldwide. Adjacent enabling technology rather than a direct clinical competitor, but serves the same practitioner customer base.
Direct peers
- Body in Motion Physiotherapy: New Zealand physiotherapy clinic offering musculoskeletal treatment, sports rehabilitation, and post-surgical recovery with ACC registration. Closely mirrors Total Physiotherapy's clinic-based human physiotherapy offering and customer segments in the NZ market.
- Animal Physiotherapy Solutions: Specialist veterinary physiotherapy provider offering equine and small-animal rehabilitation including laser therapy, manual therapy, and post-surgical recovery. Directly comparable to Total Physiotherapy's veterinary physiotherapy service line for companion animals and horses.
- Active+ Physiotherapy: New Zealand physiotherapy network offering ACC-registered musculoskeletal treatment, sports rehab, and return-to-work programmes across multiple clinics. Directly comparable to Total Physiotherapy in core service mix and ACC integration, but operating at substantially greater scale with multi-clinic reach.
- Proactive Physio: New Zealand physiotherapy practice offering manual therapy, acupuncture, and rehabilitation services with ACC registration. Directly comparable small-clinic peer with similar service mix targeting musculoskeletal patients.
Regional players
- PhysioChoice: Trans-Tasman physiotherapy network offering musculoskeletal treatment, sports rehab, and ACC-equivalent services across Australia and New Zealand. Comparable in service mix but primarily serves Australian geography rather than Total Physiotherapy's Central Otago catchment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Total Physiotherapy social profiles
Digital presenceTotal Physiotherapy compliance and trust
Trust signalCompliance1 record
Total Physiotherapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Physiotherapy leadership team
Management profileNumber of profiles
Profiles1 record
Total Physiotherapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Physiotherapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Physiotherapy
What does Total Physiotherapy do?
Total Physiotherapy operates a boutique physiotherapy practice providing ACC-registered musculoskeletal physiotherapy, PINC & STEEL cancer rehabilitation, pelvic health physiotherapy, clinical Pilates, acupuncture and dry needling, visceral manipulation, and yoga-based services for human patients, alongside veterinary physiotherapy for horses and small animals using ActiVet Pro LASER technology. The clinic delivers services in-person at its Wanaka location, via mobile home/yard visits across Central Otago, through ACC-subsidized claims, and via telehealth video consultations, while also retailing rehabilitation products online.
Is Total Physiotherapy a public or private company?
Total Physiotherapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Total Physiotherapy founded?
Total Physiotherapy was founded in 2000. It employs 11 to 50 people.
Where is Total Physiotherapy based?
Total Physiotherapy is headquartered in Fairlie, New Zealand, in the Oceania region.
How does Total Physiotherapy make money?
Four revenue lines are on record. Human Physiotherapy Services are the primary driver. The others are veterinary Physiotherapy Services, telehealth/Virtual Consultations and physiotherapy Products.
Who are Total Physiotherapy's main competitors?
Broad incumbents on record are Hinge Health, Sword Health and Habit Health. K9 Biologics is listed as an emerging player. Physitrack is listed as an others. Direct peers are Body in Motion Physiotherapy, Animal Physiotherapy Solutions, Active+ Physiotherapy and Proactive Physio. PhysioChoice is listed as a regional player.
Does Total Physiotherapy have an API?
No public API is recorded for Total Physiotherapy.
What industry is Total Physiotherapy in?
Total Physiotherapy's product category is Physiotherapy Services. Its primary akta.pro industry code is HSADAIAO, Home Health Physical Therapy & Mobile PT, with a secondary code of HLAMAAAJ, Rehabilitation & Physical Therapy (Hydrotherapy, Sports Med). Its NAICS code is 621340 and its SIC code is 8000.