City of Pembroke

Municipal Government Servicespembroke.ca

The City of Pembroke is a municipal government in Ontario, Canada, delivering water and sewer services, public transit, recreation programs, parks, library services, permitting, and property tax administration to residents, businesses, and visitors of Pembroke in the Ottawa Valley.

Company typePrivate
Founded-
HeadquartersPembroke, Canada
Headcount51–100
GTM typeB2C
OfferingServices

What City of Pembroke does

The City of Pembroke is a municipal government entity providing public services to the residents, businesses, and visitors of Pembroke, Ontario, a waterfront community in the Ottawa Valley. Core service delivery spans water distribution and wastewater collection, public transit via Ottawa River Transit (ORTC), recreation programs, parks and playgrounds, public library services, property tax administration, permitting and licensing, by-law enforcement, and emergency services coordination. The city also operates community facilities including Kinsmen Pool, the Pembroke Memorial Centre, Riverside Park and Campground, and the Pembroke Marina, and runs an annual calendar of more than 130 community events and festivals.

The city operates a modest digital service infrastructure that includes the official municipal website (pembroke.ca), an online recreation booking and facility rental portal powered by ActiveNet, an e-billing system for property taxes and water/sewer bills, a "Report a Concern" submission platform, and the Blaise Transit mobile application for public transit ticketing and trip planning. Physical infrastructure is substantial and capital-intensive: 108 km of water distribution pipes serving 4,052 connections via 533 fire hydrants, 100.4 km of sanitary sewer mains with 11 pumping stations, and 54.6 km of storm sewer mains. The organization is staffed by approximately 71 employees across administrative, operational, recreational, and tourism functions.

Revenue is generated through a diversified public-sector model anchored by property taxation as the primary recurring stream, supplemented by transaction-based transit fares at $5 per ride, recurring water and sewer billing, recreation program and facility rental fees, and one-time fees from building permits, business licenses, and other municipal permits. Distribution occurs through city facilities (City Hall, recreation centers, parks), digital self-service portals, and partnerships with local hotels, the Downtown BIA, and delivery platforms (DoorDash, Uber Eats, Skip the Dishes, Valley Eats) that extend the city's commercial ecosystem. Strategic direction is set by multi-year planning documents including a Parks and Recreation Master Plan (2024-2034) and a Pembroke/LV Transportation Master Plan.

City of Pembroke firmographics

Firmographics

Name: City of Pembroke
Legal name: City of Pembroke
Website: https://pembroke.ca
Company type: Private
Operating status: Operating
Headcount range: 51–100 employees
Short description: The City of Pembroke is a municipal government in Ontario, Canada, delivering water and sewer services, public transit, recreation programs, parks, library services, permitting, and property tax administration to residents, businesses, and visitors of Pembroke in the Ottawa Valley.
Ownership category
akta.pro rank

City of Pembroke industry classification

Industry

Product category: Municipal Government Services
NAICS: Water Supply and Irrigation Systems (221310), Water, Sewage and Other Systems (2213), Bus and Other Motor Vehicle Transit Systems (485113), Nature Parks and Other Similar Institutions (71219)
SIC: Water Supply (4941), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Services-Amusement & Recreation Services (7900), Refuse Systems (4953)
akta.pro primary industry: City Clerk/Records, Elections & Civic Engagement (BPAIACAB)
akta.pro secondary industries: Water Supply & Wastewater Utilities Administration (BPAIACAG), Parks, Recreation & Cultural Services (BPAIACAI), Public Transit Agencies (Bus, Rail, Metro, Paratransit) (BPAIALAB)

Keywords

Municipal government services
Public transit operations
Water and wastewater
Recreation programs
Property tax administration

Where City of Pembroke is headquartered

Location

Headquarters

HQ city: Pembroke
HQ country: Canada
HQ region: North America

Offices8 records

Markets served

City of Pembroke business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

Property Taxes: Property taxation is a primary revenue source for municipal operations, infrastructure maintenance, and city services.
Transit Fares: Ottawa River Transit (ORTC) generates revenue through transit fares at $5 per ride.
Recreation Program Fees: Revenue from swimming lessons, pool memberships, facility rentals, and recreational programs.
Permits and Licenses: Revenue from building permits, business licenses, animal control licenses, burning permits, fireworks permits, and other municipal permits.
Water and Sewer Services: Water distribution and wastewater collection services billed to property owners.

Pricing tiers

Model	Billing	Price
Subscription	Pay-as-you-go	Ottawa River Transit - Standard Fare

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

City of Pembroke product offering

Product offering

Core offering

The City of Pembroke delivers municipal government services to residents, businesses, and visitors of Pembroke, Ontario. Core offerings include water distribution and wastewater collection, public transit (Ottawa River Transit at $5/ride), recreation programs and aquatic services at Kinsmen Pool, library services, parks and facility rentals, by-law enforcement, building permits, and property tax administration. Community programming—Waterfront Live!, Movie Night in the Park, Multicultural Festival, Canada Day, and 130+ annual events—is delivered through City facilities and digital self-service portals.

Product overview

The City of Pembroke provides municipal government services to residents rather than a commercial product portfolio. Its service offerings include public transit (Ottawa River Transit), recreation programs and facilities (aquatic center, arenas, parks), library services, water/sewer infrastructure, and community events. These services are accessible through an online recreation booking portal, the Blaise Transit app for transit, and an e-billing system for property taxes and utilities. The city organizes seasonal events and festivals including Waterfront Live! concerts, Movie Night in the Park, and annual celebrations.

Differentiator

Problem solved

Functional benefit

Products and services

Ottawa River Transit (ORTC) Public bus transit system operating within Pembroke, Ontario. Riders pay a flat $5 fare per ride and can purchase fares and plan trips via the Blaise Transit mobile application.
Recreation Programs and Activities Year-round recreational programming for Pembroke residents including fitness classes, sports leagues, arts and culture programs, summer camps, and special events. Registration is available through the ActiveNet online portal.
Aquatic Programs (Kinsmen Pool) Swimming lessons, public swims, leadership courses, and aquatic fitness programs offered year-round at Kinsmen Pool (424 Herbert St.) for all ages and skill levels.
Facility Rentals Rental services for City-owned community facilities including arenas, parks, pavilions, Kinsmen Pool, Riverside Campground, and the Pembroke Marina, available to residents and outside groups.
Parks and Playgrounds Public parks network including Riverside Park (with the Sport Equipment Lending Hub), waterfront areas, splash pads, and playgrounds located throughout Pembroke for free public use.
Pembroke Public Library Public library services at 237 Victoria Street including lending, programs, story times, summer reading clubs, and community resources for Pembroke residents.
Community Events and Festivals Annual festivals and events organized by the City, including Multicultural Festival (July 17-18), Canada Day celebrations, Santa Claus Parade, PemBARK dog celebration, and SnoSpree winter festival.
Waterfront Live! Free outdoor live music concert series held at Riverwalk Amphitheatre at Waterfront Park every summer evening (except Tuesdays) at 7 p.m., featuring local artists across various genres.
Water and Sewer Services Municipal water distribution (108 km of pipes, 533 fire hydrants, 4,052 service connections) and wastewater collection (100.4 km sanitary sewer mains, 11 pumping stations) billed to property owners on a recurring basis.
Sport Equipment Lending Hub Free equipment rental service operated with the County of Renfrew and Renfrew County District Health Unit at Riverside Park, offering kayaks, stand-up paddleboards, bicycles, sports equipment, and adventure packs from May long weekend to Labour Day.

Companies that use City of Pembroke

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles3 records

City of Pembroke technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

City of Pembroke partnerships and signals

Strategic signal

Partnerships

Nine partnerships are on record, tiered core and minor.

Dragonfly Family and Learning ServicescoreStrategic or Co-development PartnerThe City partners with Dragonfly Family and Learning Services to deliver the Park Social Club program, providing inclusive social opportunities for neurodivergent children and their families. Sessions are hosted at Hillcrest Park, creating accessible community programming.
County of RenfrewcoreStrategic or Co-development PartnerThe City partners with the County of Renfrew and Renfrew County District Health Unit to operate the Sport Equipment Lending Hub at Riverside Park, providing free sports and outdoor equipment rentals to community members.
Bogie's BarminorGTM or Marketing PartnerBogie's Bar provides cash-only beverage service during Trivia Nights events at the Pembroke Memorial Centre, enhancing the event experience for participants.
Downtown Pembroke Business Improvement AreacoreGTM or Marketing PartnerThe City collaborates with Downtown Pembroke BIA and Kitchissippi Productions to host the annual Pembroke Community Expo, bringing together 130+ vendors and organizations for community engagement.
Invest Renfrew CountyminorGTM or Marketing PartnerPartner for the Tastes + Talks business networking event at Festival Hall, combining local business connections with food and beverage experiences.
104.9 myFMminorGTM or Marketing PartnerLocal radio partner supporting community events including the Pembroke Community Expo, helping promote local events and tourism to the broader Ottawa Valley region.
Valley Eats, DoorDash, Skip The Dishes, Uber EatsminorGTM or Marketing PartnerFood delivery platforms supported by Pembroke restaurants, making local dining accessible to residents and visitors through third-party delivery services.
Pembroke Horticultural SocietyminorGTM or Marketing PartnerCo-sponsors the City Garden Award Competition with the City, promoting beautification and community gardening through monthly photo competitions.
Blaise TransitcoreTechnology or IntegrationTechnology partner providing the transit app for Ottawa River Transit (ORTC), enabling riders to purchase transit passes and plan routes through their mobile application.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

City of Pembroke competitors and assessment

Company assessment

Regional players

Town of Perth: Small Eastern Ontario municipality offering comparable water, sewer, recreation, and heritage tourism services. Useful peer for benchmarking operational efficiency at a similar scale.
City of Petawawa: Adjacent Ontario municipality in Renfrew County serving a similar-sized community with parallel municipal services (water, recreation, transit, property tax). Directly comparable peer given shared regional context and overlapping service portfolio.
Town of Cobourg: Small Ontario lakeside municipality with an active waterfront tourism strategy, marina, and recreation programming—paralleling Pembroke's Riverside Park, Marina, and waterfront events focus.
City of Brockville: Eastern Ontario small city with waterfront positioning, municipal transit, recreation facilities, and water/sewer operations. Comparable service mix and demographic scale to Pembroke.
City of Cornwall: Larger Eastern Ontario city along the St. Lawrence River operating water, sewer, transit (Cornwall Transit), recreation, and tourism services. Comparable municipal service portfolio in a similar Ontario small-city context.
Town of Renfrew: County seat of Renfrew County and partner with Pembroke on the Sport Equipment Lending Hub. Comparable small Ontario municipality offering similar water, sewer, recreation, and administrative services.
Town of Arnprior: Nearby Ottawa Valley municipality of similar population size operating parallel municipal services including water, sewer, parks, recreation, and transit. Direct structural peer for benchmarking service delivery and operating cost.
Town of Smiths Falls: Eastern Ontario town of similar population offering municipal water, sewer, recreation, and community programming services. Direct peer for operating-cost and service-mix comparison.
Municipality of North Grenville: Adjacent Eastern Ontario rural/urban municipality delivering water, sewer, recreation, parks, and community services. Comparable scale and operational structure to Pembroke.

Broad incumbents

City of Belleville: Larger Ontario municipality operating a similar full-service portfolio (water, transit, recreation, by-law enforcement) but at greater scale. Useful for benchmarking scaled-up service delivery and infrastructure management practices.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

City of Pembroke financial estimates

Financial estimate

Revenue estimate

Valuation estimate

City of Pembroke leadership team

Management profile

Number of profiles

Profiles1 record

City of Pembroke funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

City of Pembroke M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City of Pembroke

What does City of Pembroke do?

Is City of Pembroke a public or private company?

City of Pembroke is a private company. It is classified as state government owned and is currently operating.

When was City of Pembroke founded?

City of Pembroke was founded in -1. It employs 51 to 100 people.

Where is City of Pembroke based?

City of Pembroke is headquartered in Pembroke, Canada, in the North America region.

How does City of Pembroke make money?

Five revenue lines are on record. Property Taxes are the primary driver. The others are transit Fares, recreation Program Fees, permits and Licenses and water and Sewer Services.

Who are City of Pembroke's main competitors?

Regional players on record are Town of Perth, City of Petawawa, Town of Cobourg, City of Brockville, City of Cornwall, Town of Renfrew, Town of Arnprior, Town of Smiths Falls and Municipality of North Grenville. City of Belleville is listed as a broad incumbent.

Does City of Pembroke have an API?

No public API is recorded for City of Pembroke.

What industry is City of Pembroke in?

City of Pembroke's product category is Municipal Government Services. Its primary akta.pro industry code is BPAIACAB, City Clerk/Records, Elections & Civic Engagement, with a secondary code of BPAIACAG, Water Supply & Wastewater Utilities Administration. Its NAICS code is 221310 and its SIC code is 4941.