Penrith Golf Hub

What Penrith Golf Hub does

Penrith Golf Hub Ltd. operates a single-site golf entertainment, practice, and retail facility at Redhills, Penrith, Cumbria, on the edge of the Lake District, with proximity to Junction 40 of the M6. The venue combines a 14-bay Toptracer-equipped covered driving range, a 9-hole par-3 golf course, footgolf, and the Foxy's Adventure Golf woodland course, and serves a mix of local residents, Lake District visitors, families, beginners, and elite amateur and professional golfers. The facility is supported by a 9-person team including 5 PGA Professionals with over 100 years of combined coaching experience.

The core technology stack is third-party and best-in-class: Toptracer ball tracking in all 14 bays for gamified practice and analytics, TrackMan4 launch monitors in a private custom club fitting studio stocked with 8 leading brands, and SAM Puttlab technology (0.1 degree accuracy) in an indoor putting studio with 100+ putter options. The company is a channel partner and brand ambassador for Callaway, TaylorMade, Titleist, Ping Europe, and Galvin Green, and uses Srixon range balls configured for Toptracer.

The business model is multi-stream and consumer-facing. Revenue is generated through one-time pay-as-you-go purchases (range ball baskets at £3.75-£12, course green fees at £10-£12.50, footgolf at £8-£10, individual and packaged lessons at £25-£439, custom fitting vouchers at £60, full-day lessons at £349), recurring memberships (Academy Membership from £6-7/week and Golf Course Membership), retail sales of clubs, apparel and accessories, gift vouchers (£10-£200), and 14 local bay sponsorships. The primary GTM motion is direct-to-consumer via walk-ins, online bookings, the website's online voucher store, and the Michael Newton Golf YouTube channel (100,000+ subscribers, 500,000+ monthly views). The company is privately held, founded in January 2020, and does not publicly disclose revenue.

Name

Penrith Golf Hub

Legal name

Penrith Golf Hub Ltd.

Website

https://penrithgolfhub.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Penrith Golf Hub is a privately-held golf entertainment and coaching facility in the Lake District operating a 14-bay Toptracer driving range, 9-hole par-3 course, custom fitting studios, footgolf, and adventure golf, serving local residents, Lake District visitors, families, and amateur through professional golfers via coaching, fittings, retail, and memberships.

Ownership category

akta.pro rank

Product category

Golf entertainment and practice facilities

NAICS

Golf Courses and Country Clubs (713910), Amusement Parks and Arcades (7131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf driving range
• Golf coaching services
• Custom club fitting
• Foot golf activities
• Adventure golf course

Headquarters

HQ city

Penrith

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Golf Course Green Fees: Revenue from 9-hole par 3 golf course green fees for adults and juniors playing the 28-par course.
2. Driving Range Sessions: Revenue from ball purchases at the 14-bay Toptracer driving range, with pricing tiers for 25, 50, and 100 balls.
3. Golf Store Retail: Sale of golf clubs, clothing, and accessories from world-leading golf brands. Custom fitting service provided free with club purchases.
4. Golf Lessons and Coaching: PGA professional coaching services including half-hour, hour, multi-lesson packages, and full-day intensive lessons with TrackMan technology.
5. Membership Subscriptions: Academy Membership offering unlimited range access for £6-7 per week, and Golf Course Membership providing access to the par-3 course and practice facilities.
6. Custom Club Fitting Services: Custom fitting for clubs and putters using TrackMan4 and SAM Puttlab technology, with vouchers priced at £60 for club fitting and putter fitting.
7. Foot Golf: Family-friendly foot golf activity with separate pricing for adults and juniors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Penrith Golf Hub is a Lake District-based golf entertainment and training facility offering a 14-bay Toptracer driving range, a 9-hole par-3 course, foot golf, Foxy's Adventure Golf, custom club and putter fitting using TrackMan4 and SAM Puttlab, PGA professional lessons, and a multi-brand golf store with online voucher sales. It serves both leisure visitors and serious golfers with membership, coaching, retail, and venue hire offerings.

Product overview

Penrith Golf Hub is a golf entertainment and training facility in the Lake District offering multiple interconnected products and services. The core offerings include a 14-bay Toptracer Driving Range for practice and entertainment, a 9-hole par-3 golf course, Foot Golf, and Foxy's Adventure Golf (18-hole woodland course). The facility also provides professional services including a Custom Golf Club Fitting Studio (powered by TrackMan4), an Indoor Putting Studio (using SAM Puttlab technology), and Golf Lessons with 5 PGA Professionals. The PGH Golf Store sells clubs, clothing, and accessories from world-leading brands. Two membership tiers are available: Academy Membership for unlimited range access at £7 per week, and Golf Course Membership for course access. An Online Voucher Store sells gift vouchers, lesson packages, and fitting vouchers ranging from £10 to £349.

Differentiator

Problem solved

Functional benefit

Products and services

• Toptracer Driving Range 14-bay covered driving range with Toptracer ball tracking in every bay, enabling virtual championship course play, nearest-the-pin and longest-drive challenges, and shot analytics on personal screens. Pay-as-you-go ball packages (25/50/100 Srixon balls) and Academy Membership.
• 9 Hole Par-3 Golf Course 9-hole par-3 course with a par of 28, varied hole lengths, small undulating greens, and views of the Pennines and Lakeland Fells. Open pay-as-you-go play for adults (£12.50) and juniors (£10), plus Golf Course Membership.
• Foot Golf
• Foxy's Adventure Golf 18-hole woodland-themed adventure golf course located at the Penrith Golf Hub venue, suitable for all ages.
• Custom Golf Club Fitting Studio Private fitting studio powered by TrackMan4 launch monitor, offering custom fitting for drivers, fairways, irons, and wedges from eight world-leading golf brands. £60 fitting voucher includes complimentary Nespresso coffee and range balls.
• Indoor Putting Studio (Putter Fitting) Indoor putting studio using SAM Puttlab technology with 0.1 degree accuracy, multi-angle video, and over 100 putters from Scotty Cameron, Odyssey, Ping, TaylorMade, and others. Putter fitting voucher £60; Visio Putting Aids by Phil Kenyon available for practice.
• PGH Golf Store On-site golf store offering clubs, clothing, and accessories from world-leading golf brands, with free custom fitting service included with club purchases and 98% ability to order in non-stocked items.
• Golf Lessons and Coaching PGA professional lessons including 30-minute (£30), 1-hour (£60), 6-lesson courses (6x30min £159, 6x1hr £309, 9x1hr £439), full-day TrackMan and putting-intensive lessons (£349), and junior lessons. Includes TrackMan4 swing analysis and SAM Puttlab putting analysis.
• Academy Membership Weekly membership from £6-£7/week granting unlimited access to the Toptracer Driving Range, 100 Srixon range balls per day (36,000 per year), outdoor short-game area, exclusive store discounts, and Toptracer use throughout practice.
• Golf Course Membership Membership providing unlimited access to the outdoor practice area, putting green, and the par-3 course outside business hours. Pricing on enquiry.
• Online Voucher Store Web-based shop selling gift vouchers in £10, £20, £40, £50, £100, £150, and £200 denominations, plus lesson and custom fitting vouchers, valid for one year across lessons, fittings, and retail.

Quantifiable outcome

• 100 Srixon Range Balls per day for Academy members (36,000 balls per year)
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

23 partnerships are on record, tiered minor and core.

• Autostore (David Hayton)minorGTM or Marketing PartnerSponsor of Bay 1 at the driving range. Used car supermarket serving the Northwest region with Penrith site near junction 40 on M6.
• Billington DesignminorGTM or Marketing PartnerSponsor of Bay 2. Family-run bathroom design, supply and fitting business with over 25 years experience.
• Holland & Oxley Paving & GroundworksminorGTM or Marketing PartnerSponsor of Bay 3. Commercial groundwork services provider based in Penrith operating across the UK.
• Applegarth Villa HotelminorGTM or Marketing PartnerSponsor of Bay 4. Five-star adult-only luxury hotel in Windermere with AV suites and private hot tubs.
• Edwin ThompsonminorGTM or Marketing PartnerSponsor of Bay 5 and Bay 11 (Coach House). Multi-discipline chartered surveyors practice with over 100 years experience operating from offices across the North and Scottish Borders.
• O'Reilly Wealth ManagementminorGTM or Marketing PartnerSponsor of Bay 6. Wealth management firm established 2014, part of St. James's Place Wealth Management.
• O2 PenrithminorGTM or Marketing PartnerSponsor of Bay 7. Mobile network operator and principal commercial brand of Telefónica UK Limited.
• NorthBuild LtdminorGTM or Marketing PartnerSponsor of Bays 8 & 9. Building contractors based in Alston, Cumbria offering high standard workmanship with experience in traditional and modern building methods.
• Key Store (Davidsons Garage)minorGTM or Marketing PartnerSponsor of Bay 10. Convenience store and fuel station offering fresh local produce, chilled food, and locally made products.
• Jopson's JewellersminorGTM or Marketing PartnerSponsor of Bay 12. Family firm established in 1960, third generation watch retailer in Carlisle stocking Oris, Frederique Constant, and other premium brands.
• A.W. JenkinsonminorGTM or Marketing PartnerSponsor of Bay 13. Business details not fully specified in source.
• Mulholland MediacoreStrategic or Co-development PartnerSponsor of Bay 14. Photography and time-lapse video production company established nearly 20 years ago in Lake District by David Mulholland. Captured all imagery on the Penrith Golf Hub website.
• CallawaycoreChannel Partner/ Reseller/ DistributorAndrew Pickering is a long-standing Callaway ambassador. Staffed custom fitting studio offering Callaway clubs for purchase with free fitting service.
• TaylorMadecoreChannel Partner/ Reseller/ DistributorLee Edwards is a TaylorMade ambassador. Fitting studio provides TaylorMade equipment with professional fitting services.
• Galvin GreencoreChannel Partner/ Reseller/ DistributorMike Newton is a Galvin Green ambassador. Emily Ingham supported by Galvin Green for golf apparel.
• Ping EuropecoreChannel Partner/ Reseller/ DistributorJamie Sowerby supported by Ping Europe. Putting studio stocks Ping putters among 100+ options.
• TitleistcoreChannel Partner/ Reseller/ DistributorRory Bushnell plays with Titleist clubs. Fitting studio offers Titleist equipment.
• Golf Travel HubminorGTM or Marketing PartnerMike Newton is a Golf Travel Hub ambassador. Partner for golf travel content and promotions.
• SrixoncoreTechnology or IntegrationPremium range ball supplier. Twice per year receives shipment of 25,000 new Srixon 2-piece range balls configured for Toptracer ball tracking technology.
• TrackMancoreTechnology or IntegrationTrackMan4 launch monitor technology provider powering custom fitting and swing analysis services. Market leader in launch monitors.
• SAM PuttlabcoreTechnology or IntegrationPutting analysis technology partner. World's most accurate putt analysis system analyzing stroke parameters to 0.1 degree accuracy.
• ToptracercoreTechnology or IntegrationInteractive ball tracking technology installed across all 14 driving range bays enabling virtual course play, skill challenges, and shot analytics.
• Foxy's Adventure GolfminorGTM or Marketing PartnerSeparate 18-hole woodland themed adventure golf operation located at the same venue, now open and marketed alongside Penrith Golf Hub activities.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Swingers: UK operator of competitive socialising venues combining crazy golf with cocktails, food, and street food vendors. Comparable to Penrith's entertainment-driven golf offering and family/Lake District tourist day-out positioning, though focused on indoor urban locations.
• Junkyard Golf Club: UK indoor 'crazy golf' venue chain themed around junkyard aesthetics with bars and group bookings. Comparable on the adventure-golf plus food/beverage entertainment model and the focus on group/social occasions versus traditional golf play.

Broad incumbents

• Celtic Manor Resort: Welsh luxury resort with multiple championship golf courses, a golf academy, and extensive practice facilities. Comparable on the premium UK practice/coaching/fitting proposition and event-based golf hospitality, though a destination resort rather than a regional day venue.
• Macdonald Hotels & Resorts (golf): UK hotel and resort operator with multiple golf courses and practice facilities across the country. Comparable on the integrated stay-and-play UK resort golf experience, golf coaching, and course/club membership models — though at hospitality scale and resort setting rather than a standalone range.
• Puttshack: Tech-enabled indoor mini golf and entertainment venue operator with locations in the UK and US. Comparable on digital gamification of golf for a casual, social audience, and on blending golf with food/beverage and group bookings — though Puttshack is indoor mini golf rather than a full practice range.
• TopGolf: Global leader in tech-enabled golf entertainment with venues combining driving range bays, ball-tracking technology, food & beverage, and event hosting. Comparable to Penrith Golf Hub on the Toptracer-enabled range and entertainment-driven business model, but at vastly larger scale and capital base.

Direct peers

• Mr Mulligan's: UK chain of indoor adventure golf venues with integrated bar, restaurant, and event offerings. Directly comparable to Penrith Golf Hub's Foxy's Adventure Golf and Foot Golf operations in terms of family entertainment positioning, group bookings, and the mix of food/beverage with a golf-themed activity.
• Paradise Island Adventure Golf: UK operator of themed adventure golf venues aimed at families and group outings. Directly comparable to Penrith's Foxy's Adventure Golf and Foot Golf on family entertainment pricing, group bookings, and the non-traditional-golfer day-out positioning.

Others

• American Golf: UK's largest golf retailer with multiple superstores stocking all major brands. Comparable on the golf retail and custom fitting arm of Penrith's business, including overlap of brand partnerships (Callaway, TaylorMade, Titleist, Ping) and the equipment advice / fitting service model.
• Direct Golf: UK golf retailer (online plus superstores) stocking apparel, clubs, and accessories from leading brands. Overlaps with Penrith Golf Hub's golf store retail proposition and custom fitting offering, although primarily a retailer rather than a practice facility operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/MichaelNewtonGolf/featured
• LinkedInlinkedin.com/company/penrith-golf-hub

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Penrith Golf Hub