What Mulligan's Mx does

Mulligan's Mx, operating under legal entity Cadena de Restaurantes Deportivos, runs a chain of indoor golf entertainment venues in Mexico, fusing Golfzon simulator technology with restaurants, cocktail bars, and live-sports viewing. Founded in 2016 in San Pedro Garza García, Monterrey as the country's first indoor golf bar, the concept targets golfers seeking year-round practice, social groups seeking differentiated entertainment, and corporate clients hosting events. The core technology platform is Golfzon's T4-based simulator stack: dual high-speed cameras tracking club and ball trajectory at claimed 98% accuracy, swing plate that adapts to terrain, multi-surface mats (fairway/rough/bunker), auto tee-up, and Vision Plus software providing access to 200+ mapped world courses. The portable Golfzon Wave launch monitor (priced at $119,000 MXN through sister distributor Side Sports) extends the technology outside the venues.

Revenue is generated through multiple streams: hourly simulator bay rentals (usage-based), annual and monthly memberships priced at $4,000-$6,500 MXN (subscription), full F&B service with international cuisine and cocktails (transactional), golf instruction by certified PROs (transactional), corporate and social event hosting via WhatsApp-led quote-based booking (transactional), and franchise sales at $10-20 million MXN investment tiers as part of the SIMCo franchise group. Distribution is via five owned or franchised physical locations — Monterrey, two in CDMX (Masaryk/Polanco and Bosques de las Lomas), Saltillo, Tijuana, and San Luis Potosí — plus the Golf Station sub-concept at Plaza Vía Cordillera. The company sits inside Grupo Vareli, a Mexican conglomerate with adjacent entertainment (Batbox baseball bar), distribution (Side Sports), and learning-technology (Lexium, Potentor) subsidiaries; co-founder José Daniel Vargas is the named founder.

Name

Mulligan's Mx

Legal name

Cadena de Restaurantes Deportivos

Website

https://mulligans.com.mx

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Mulligan's Mx operates indoor golf entertainment venues in Mexico, combining Golfzon simulator technology with restaurants, cocktail bars, and event spaces. The company runs 5+ locations across Monterrey, CDMX, Saltillo, Tijuana, and San Luis Potosí under the Grupo Vareli conglomerate, serving golf enthusiasts, social groups, and corporate clients with memberships, instruction, and event hosting.

Ownership category

akta.pro rank

Product category

Indoor Golf Entertainment

NAICS

Golf Courses and Country Clubs (713910), Fitness and Recreational Sports Centers (71394), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI), Golf & Leisure Full-Service Hotels (THAGAAAH)

Keywords

• Indoor golf entertainment
• Golf simulator rentals
• Sports bar hospitality
• Golf instruction services
• Event venue hosting

Headquarters

HQ city

Garza García

HQ country

Mexico

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Golf Simulator Rentals: Hourly rental of golf simulator bays with game time sold in hours or through membership packages
2. Membership Programs: Annual and monthly memberships offering preferential golf rates, VIP access, complimentary guest hours, and birthday perks
3. Food and Beverage: Restaurant and bar services offering international cuisine, cocktails, beer selection, and premium spirits
4. Event Hosting: Corporate events, private parties, tournaments, and team-building activities with custom catering and space rental
5. Golf Classes: Individual and group golf instruction from certified PRO instructors, including corporate golf clinics
6. Franchise Sales: Franchise opportunities for expansion across Mexico with investment tiers of $10-20 million MXN

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Mulligan's Mx operates Mexico's first indoor golf bar concept, providing hourly golf simulator bay rentals powered by Golfzon technology (T4 sensors, 200+ mapped courses, Vision Plus software) integrated with a full restaurant, bar, and live-sports viewing experience. The chain also sells memberships, certified-PRO golf instruction, tournament and league play, corporate and social event hosting, and franchise rights across multiple Mexican cities.

Product overview

Mulligan's Mx is a golf entertainment center and sports bar chain offering golf simulator experiences powered by Golfzon technology. The portfolio consists of the Golfzon Simulator (core product) featuring T4 sensors, swing plate, and 200+ golf courses; the portable Golfzon Wave launch monitor for indoor/outdoor use; membership tiers (Gold, Birdie, Black); golf instruction classes; tournaments and leagues; and event hosting services. The company also operates Golf Station as a more intimate, customizable variant. Founded in 2016, it is part of Grupo Vareli and operates locations in Monterrey, CDMX (Masaryk and Bosques de las Lomas), and other Mexican cities.

Differentiator

Problem solved

Functional benefit

Brands

• Mulligan's Golf Bar & Restaurant: Concepto principal de la empresa: indoor golf bar que fusiona simuladores de golf, gastronomía, mixología y deportes en vivo.
• Batbox
• Side Sports
• Mulligan's Golf Bar
• Golfzon Wave Launch Monitor
• Golf Station

Products and services

• Golf Simulator Experience Hourly rental of Golfzon-equipped simulator bays with T4 dual-camera sensors, swing plate platform, multi-surface mats (fairway, rough, bunker), auto tee-up, and Vision Plus software offering 200+ world golf courses. Designed for individual recreational play, group entertainment, and skill practice.
• Membership Program Recurring subscription offering for individual consumers providing preferred simulator rates, allocated game hours, VIP cabin access, complimentary guest hours, and birthday perks. Available in annual and monthly billing options.
• Golf Classes Paid golf instruction delivered by certified PRO instructors in individual, group, and corporate clinic formats, suitable for beginners through advanced players.
• Tournaments and Leagues Organized competitive golf events including monthly tournaments, G-Tour leagues with cash prizes, corporate tournaments, and the Golfzon Tour competition, available to members and visitors.
• Event Hosting Services Bookable private event service for corporate events, social gatherings, birthdays, and team-building activities with custom catering, venue rental, and simulator play. Quote-based booking via WhatsApp.
• Golf Station Sub-brand concept by Mulligan's offering an intimate, customizable private golf experience with 200+ playable courses, where guests control TV, temperature, and music in a 160m2 space. Opened at Plaza Vía Cordillera, Monterrey.
• Golfzon Wave Launch Monitor Portable indoor/outdoor launch monitor and simulator tracking 28+ swing metrics (ball speed, club speed, launch angle, spin rate, etc.), with 140+ HD golf courses, sold at $119,000 MXN through authorized distributor Side Sports.

Quantifiable outcome

• Learn to play golf in 10 sessions with PRO instruction
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• GolfzoncoreTechnology or Integration · 1 January 2016South Korean technology company that developed the golf simulators used at all Mulligan's locations. Golfzon has been recognized by Golf Digest for 5 consecutive years (2016-2021) as the world's best premium golf simulator. They provide T4 sensors, Vision Plus software, and access to 200+ golf courses.
• Side SportscoreChannel Partner/ Reseller/ Distributor · 1 January 2016Regiomontana (Monterrey-based) company that serves as the exclusive distributor of Golfzon simulators in Mexico and Latin America. Side Sports established the partnership with Golfzon in 2016 and enabled the launch of Mulligan's as the first indoor golf bar in Mexico.
• Grupo VarelicoreOthers · 1 January 2016Mexican parent company with over 30 years of experience operating multiple divisions including entertainment (Mulligan's, Batbox), sports technology (Side Sports), learning technologies (Lexium), and HR consulting (Potentor). Mulligan's is part of Grupo Vareli's entertainment division.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Regional players

• Sidetracked: UK-based chain of indoor golf and social entertainment venues with simulator bays, food, and drinks. Similar concept and target use cases, but operates in a different geography than Mulligan's.

Direct peers

• Puttshack: Tech-enabled indoor mini-golf entertainment venue with full bar and dining. Comparable sports-bar/entertaination hybrid targeting similar social and corporate group occasions.
• BigShots Golf: Golf entertainment and dining venue with Trackman simulators, full kitchen, and sports bar. Direct format competitor to Mulligan's simulator-and-hospitality offering.
• Five Iron Golf: U.S. urban indoor-golf bar chain offering simulator bays, full bar, lessons, leagues, and corporate events — virtually identical format to Mulligan's but operating in U.S. cities.
• Batbox: Grupo Vareli's sister concept — Mexico's first baseball bar combining sports simulators with gastronomy. Same indoor-sports-bar playbook applied to a different sport, making it the closest internal comparable.
• Topgolf: Global leader in tech-enabled golf entertainment combining high-tech bays, food, beverage, and events. Closest large-scale analog to Mulligan's golf-bar concept, though at far larger venue scale.
• X-Golf: Indoor golf simulator bar franchise with food, beverage, leagues, and events. Direct competitor on the same simulator-plus-hospitality value proposition.
• Swingers: Crazy-golf and cocktail bar concept combining competitive indoor golf with hospitality and events. Highly comparable experience-economy positioning to Mulligan's.

Broad incumbents

• Golfzon: South Korean technology vendor behind Mulligan's simulator stack and a broader global indoor-golf venue operator. Indirect competitor and core technology partner.
• Drive Shack: Publicly-traded owner of golf entertainment venues including Puttery. Operates in the same indoor-golf-plus-F&B category at larger scale and with capital-markets access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MulligansMexico
• Instagraminstagram.com/mulligansmx
• LinkedInlinkedin.com/company/mulligan-s

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mulligan's Mx