Gianluca Mech
Gianluca Mech is a privately-held Italian nutraceutical company that produces and sells patented phyto-ketogenic diet products, protein beverages, herbal extracts, and dietary supplements under the Tisanoreica and Decottopia brands, serving weight-conscious consumers, nutritionists, and aesthetics professionals in Italy and Spain via B2C and B2B e-commerce.
- Company typePrivate
- Founded1911
- HeadquartersVicenza, Italy
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Gianluca Mech does
Gianluca Mech S.r.l. is a privately-held Italian nutritional supplement company headquartered in Asigliano Veneto (Vicenza), operating since 1911 under the leadership of founder Gianluca Mech. The company produces and markets a portfolio of herbal and protein-based dietary products built around a patented phyto-ketogenic diet system, with the core Tisanoreica® brand comprising protein beverages, bars, croissants, muffins, pasta, rice substitutes, soups, biscuits, snacks, and spreads — all formulated with the proprietary Tisanoreica® Activator, a blend of 10 water-soluble plant phytoextracts protected by international patent. The Decottopia® sub-brand extends the offering with liquid herbal extracts produced via a proprietary extraction method that preserves active plant principles without alcohol, sugar, preservatives, or gluten. Clinical positioning is reinforced by 52 scientific studies cited in company materials.
The business operates a hybrid go-to-market combining direct-to-consumer e-commerce (gianlucamech-tisanoreica.com, with Italian and Spanish language storefronts), a dedicated B2B portal (b2b.gianlucamech-tisanoreica.com) serving nutritionists, dietitians, and aesthetics/wellness professionals, and a medical-scientific collaborator network that recruits professional partners for the Tisanoreica Professional® and Tisanoreica Metabolic® sub-brands. The Metabolic line addresses advanced needs including polycystic ovary syndrome management, cholesterol, and glycemic control with dedicated medical support. Products are priced individually (typically €4-€70 per SKU) with volume discounts and free shipping above €60, and the company is present across Facebook, Instagram, YouTube, X, and TikTok. Operations are currently confined to Italy and Spain, with 51-100 employees, no disclosed funding rounds, no institutional investors, and a governance framework formalized under Italian Legislative Decree 231/2001 since March 2018.
Gianluca Mech firmographics
Firmographics- Name
- Gianluca Mech
- Legal name
- Gianluca Mech S.r.l.
- Website
- https://gianlucamech-tisanoreica.com
- Company type
- Private
- Founded year
- 1911
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Gianluca Mech is a privately-held Italian nutraceutical company that produces and sells patented phyto-ketogenic diet products, protein beverages, herbal extracts, and dietary supplements under the Tisanoreica and Decottopia brands, serving weight-conscious consumers, nutritionists, and aesthetics professionals in Italy and Spain via B2C and B2B e-commerce.
- Ownership category
- akta.pro rank
Gianluca Mech industry classification
Industry- Product category
- Weight Management Foods and Dietary Supplements
- NAICS
- Food Manufacturing (311), Cookie, Cracker, and Pasta Manufacturing (31182)
- SIC
- Food And Kindred Products (2000), Cookies & Crackers (2052)
- akta.pro primary industry
- Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN)
- akta.pro secondary industries
- Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG), Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks) (AFAKAJAG)
Keywords
Where Gianluca Mech is headquartered
LocationHeadquarters
- HQ city
- Vicenza
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Gianluca Mech business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales (B2C): Consumer direct purchases through www.gianlucamech-tisanoreica.com website. Products include protein drinks, bars, snacks, pasta alternatives, cookies, and dietary supplements. One-time purchases with volume discounts available.
- B2B Professional Store: Separate B2B storefront at b2b.gianlucamech-tisanoreica.com serving nutrition professionals and dietitians with professional product lines.
- Professional Collaboration Network: Recruitment and collaboration with nutrition professionals who recommend and sell Tisanoreica products through their practice, including professional product lines (Tisanoreica Professional, Tisanoreica Metabolic).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Volume discount pricing |
| Unit Pricing | Pay-as-you-go | Standard retail pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Gianluca Mech product offering
Product offeringCore offering
Gianluca Mech manufactures and sells a phyto-ketogenic diet system comprising protein-based meal replacements (drinks, bars, croissants, muffins, pasta/rice substitutes, soups, biscuits, snacks, spreads, sweeteners) and Decottopia® liquid herbal extracts, all formulated with its patented Tisanoreica® Activator blend of 10 plant phytoextracts. The portfolio is sold through a B2C e-commerce site (Italian and Spanish) and a separate B2B portal serving nutrition, aesthetic, and medical professionals.
Product overview
Gianluca Mech is an Italian nutritional and dietary supplement company offering a multi-brand product portfolio centered on the patented Tisanoreica® phyto-ketogenic diet system. The core offering combines meal replacement products (protein beverages, bars, croissants, muffins, pasta, soups, biscuits, snacks) with herbal liquid extracts (Decottopia®), all formulated with the proprietary Tisanoreica® Activator comprising 10 plant phytoextracts. The portfolio includes specialized sub-brands: Tisanoreica Professional® (for aesthetics and wellness professionals), Tisanoreica Metabolic® (for advanced metabolic and cholesterol management with medical support), and Extraforte/Keto Extraforte (for intensive weight control protocols). Additional offerings include the Nature Fashion Line, La Trappola di Venere, and an Outlet section. The company also operates a B2B e-commerce platform for professional customers. Products are distributed in Italy and Spain with 52 scientific studies supporting efficacy.
Differentiator
Problem solved
Functional benefit
Brands
- Tisanoreica®: Core phytoketogenic diet product line featuring nutritional preparations, protein drinks, bars, biscuits, and dietary supplements with patented Tisanoreica® Activator.
- Decottopia®
- Tisanoreica Professional®
- Tisanoreica Metabolic®
- Keto Extraforte
- La Trappola di Venere
- Nature Fashion
Products and services
- Tisanoreica® Phyto-ketogenic diet system of protein-based meal replacements, beverages, snacks, pasta and biscuits formulated with the proprietary Tisanoreica® Activator (10 plant phytoextracts) protected by international patent. Designed for weight loss and body rebalancing during slimming phases for individual consumers.
- Decottopia® Liquid herbal extracts produced via the proprietary Decottopia® extraction method, preserving active principles of at least ten plants without alcohol, sugar, preservatives, or gluten. Marketed as food supplements that improve nutritional status, support body purification, and rebalance general well-being.
- Tisanoreica Professional® Professional-grade product line for aesthetics, wellness and nutrition professionals, including Professional beverages, Decottopia Professional, Professional snacks and Professional supplements. Features a patented activator for advanced weight control, metabolic support and polycystic ovary syndrome management.
- Tisanoreica Metabolic® Advanced metabolic support line for metabolism, weight control, cholesterol and blood glucose management. Includes the patented Tisanoreica® Activator, exclusive protocols, Metabolic Decottopia extracts and dedicated medical support, available only at selected points of sale via the Mech & Collect method.
- Extraforte (Keto Extraforte) Intensive weight control protocol based on phytoketosis, branded P.A.T. Original Tisanoreica. Includes protein bars, wafers, croissants, muffins, pasta, rice substitutes, soups and protein beverages in multiple flavors, combining the ketogenic approach with herbal extracts.
- Nature Fashion Line Fashion-oriented product line within the Esigenze (needs) category of the Gianluca Mech website, offering products positioned for both dietary and everyday lifestyle use.
- La Trappola di Venere Specialty product line featured in the navigation menu under special offerings on the Gianluca Mech website, positioned within the broader Tisanoreica ecosystem.
- B2B Professional Store Dedicated business-to-business e-commerce platform (b2b.gianlucamech-tisanoreica.com) that allows professional customers, nutritionists, dietitians and aesthetic/wellness centers to purchase Gianluca Mech products at professional terms.
Quantifiable outcome
- Lose up to 10kg in 40 days with Tisanoreica protocol
Companies that use Gianluca Mech
Customer profileSegments4 records
Ideal customer profiles3 records
Gianluca Mech technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Gianluca Mech partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Gianluca Mech competitors and assessment
Company assessmentRegional players
- Yamamoto Nutrition: Italian sports nutrition brand offering protein products, supplements, and functional foods across Europe. Comparable to Gianluca Mech on Italian heritage, protein/snack product format, and weight-management positioning.
- Prozis: Portuguese sports nutrition, supplements, and functional food brand selling direct-to-consumer across Europe. Comparable to Gianluca Mech on European D2C motion, broad sports/weight-management product range, and multi-country European footprint.
- Enervit: Italian sports nutrition and functional food company selling protein bars, shakes, and supplements through retail and pharmacy channels. Comparable to Gianluca Mech on Italian origin, protein/functional food focus, and category overlap in bars and supplements.
Emerging players
- Dr. Schär: South-Tyrolean specialty food company specializing in gluten-free and medical nutrition products (low-FODMAP, low-protein, ketogenic medical foods). Comparable to Gianluca Mech on medical/special-diet positioning and Italian/Alpine heritage, with overlap in keto medical-food and gluten-free product categories.
- Prüvit: US-based company built around ketogenic exogenous ketone products, marketed through a promoter network. Comparable to Gianluca Mech on keto-centric positioning and use of a professional/practitioner network to drive recommendation, though Prüvit focuses more on supplements than meal replacements.
Direct peers
- Huel: UK-based direct-to-consumer meal-replacement brand offering shakes, powders, bars, and complete nutrition products. Comparable to Gianluca Mech on D2C-only motion, scientific claims, and broad product line spanning meal replacement to snacks.
- Foodspring: Berlin-based sports nutrition and functional food brand selling protein shakes, bars, and supplements directly to consumers. Comparable to Gianluca Mech on European footprint, D2C e-commerce focus, and breadth of protein/snack SKUs with weight-management positioning.
- Almased: German-founded meal-replacement powder brand targeting weight loss with a proprietary protein blend and clinical positioning. Directly comparable to Gianluca Mech on keto/weight-management meal replacement format, B2C e-commerce model, and clinical-claims marketing.
Broad incumbents
- Herbalife: Global meal-replacement, protein shake, and dietary supplement company with a multi-level distribution model. Overlaps with Gianluca Mech on meal-replacement shakes, protein bars, and weight-management positioning but operates at much larger global scale with an MLM channel rather than a professional-nutritionist channel.
- WW International (Weight Watchers): Global weight-management program with branded food products and digital coaching. Comparable to Gianluca Mech on the weight-loss use case and branded food product line, though much larger scale and program-centric rather than keto-specific.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Gianluca Mech social profiles
Digital presenceGianluca Mech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gianluca Mech leadership team
Management profileNumber of profiles
Profiles1 record
Gianluca Mech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gianluca Mech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gianluca Mech
What does Gianluca Mech do?
Gianluca Mech manufactures and sells a phyto-ketogenic diet system comprising protein-based meal replacements (drinks, bars, croissants, muffins, pasta/rice substitutes, soups, biscuits, snacks, spreads, sweeteners) and Decottopia® liquid herbal extracts, all formulated with its patented Tisanoreica® Activator blend of 10 plant phytoextracts. The portfolio is sold through a B2C e-commerce site (Italian and Spanish) and a separate B2B portal serving nutrition, aesthetic, and medical professionals.
Is Gianluca Mech a public or private company?
Gianluca Mech is a private company. It is classified as family owned and is currently operating.
When was Gianluca Mech founded?
Gianluca Mech was founded in 1911. It employs 51 to 100 people.
Where is Gianluca Mech based?
Gianluca Mech is headquartered in Vicenza, Italy, in the Europe region.
How does Gianluca Mech make money?
Three revenue lines are on record. Direct E-commerce Sales (B2C) is the primary driver. The others are B2B Professional Store and professional Collaboration Network.
Who are Gianluca Mech's main competitors?
Regional players on record are Yamamoto Nutrition, Prozis and Enervit. Emerging players are Dr. Schär and Prüvit. Direct peers are Huel, Foodspring and Almased. Broad incumbents are Herbalife and WW International (Weight Watchers).
Does Gianluca Mech have an API?
No public API is recorded for Gianluca Mech.
What industry is Gianluca Mech in?
Gianluca Mech's product category is Weight Management Foods and Dietary Supplements. Its primary akta.pro industry code is CRADAGAN, Medical Nutrition & Meal Replacement (RTD, Bars, Powders), with a secondary code of AFAKAJAE, Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars). Its NAICS code is 311 and its SIC code is 2000.