Alkaline Care

What Alkaline Care does

Alkaline Care is a Barcelona-area, direct-to-consumer e-commerce retailer founded in 2011 that sells alkaline diet supplements, superfoods, natural cosmetics, books, and online masterclasses to health-conscious Spanish-speaking (and to a lesser extent English-speaking) consumers. Its catalogue spans mineral and nutritional supplements (OlympHia menopause support, pHour Salts alkaline salts, Magnesium Care + B6, Zinc Care + Cobre, HepHatic Care, Chlorophyll Liquid, Alkaline 16 Greens, PuripHy water-alkalizing drops, plus various packs such as Detox 30 and Renuévate), natural cosmetics from partner brand Dulkamara Bamboo (Leche Virginal, Savias de Bambú, Emulsión Reafirmante, Crema Facial Hidro-Nutriente, Crema Bioactiva FP6), Robert O. Young-authored books on the pH diet, and €19.95 digital masterclasses on immunity, intermittent fasting, and weight management. Pricing is unit-based with no subscriptions; high-value packs and cosmetics (€52–€105) are paired with Sequra installment financing and free shipping over €35 within the Iberian Peninsula, where the company explicitly does not distribute to Latin America, Mexico, or the United States.

The business operates with a 1–10 employee team across three commercial surfaces: the main alkalinecare.com storefront, the BIOHERBARIUM cosmetics storefront, and a recruited network of physical points of sale in Spanish wellness centers and SPAL facilities. GTM is content-led — an extensive bilingual blog, free webinars with lead magnets (e.g., "El mapa de tu digestión"), an Instagram/Facebook/LinkedIn/YouTube/Telegram presence, and an email newsletter — designed to convert organic traffic into one-time purchases of supplements and cosmetics tied to the alkaline lifestyle narrative. Credibility is anchored by the founder Pepón Jover and by Gogo Bela MacQuillan, a naturopath serving as Technical Advisor in Alkalinity. No proprietary technology platform, AI/ML capability, patents, awards, or disclosed revenue, funding, or headcount growth signals were identified in the available sources.

Name

Alkaline Care

Legal name

Alkaline Care

Website

https://alkalinecare.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Alkaline Care is a Barcelona-based direct-to-consumer e-commerce retailer founded in 2011 that sells alkaline diet supplements, superfoods, natural cosmetics (Dulkamara Bamboo line), books, and online masterclasses to health-conscious Spanish-speaking and English-speaking consumers within the Iberian Peninsula.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

akta.pro primary industry

Health, Wellness & Pharmacy Online Retailers (CRAFADAG)

akta.pro secondary industries

Health Food & Supplement Stores (CRAHAEAC), Probiotics & Digestive Health Supplements (CRADAGAF)

Keywords

• Dietary supplements
• Natural cosmetics
• Alkaline nutrition
• Nutritional superfoods
• Wellness e-commerce

Headquarters

HQ city

Badalona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales (Supplements & Superfoods): Direct e-commerce sales of alkaline diet supplements including OlympHia (menopause support), pHour Salts (alkaline salts), Magnesium Care + B6, Zinc Care + Cobre, chlorophyll liquid, alkaline greens powders, and PuripHy water alkalizing drops. Products range from €8 to €105 for bundles.
2. Books: Sale of books on alkaline diet including 'La milagrosa dieta del pH' (The pH Miracle Diet) by Robert O. Young and related titles priced at €16.95-19.95.
3. Masterclasses (Online Courses): Sale of digital masterclasses on topics like immune system strengthening, intermittent fasting, and weight loss according to body constitution, priced at €19.95 each.
4. Natural Cosmetics: Sale of natural cosmetics including Dulkamara Bamboo skincare line featuring Virgin Milk, Bamboo Saps, Firming Emulsion, Hydro-Nutrient Facial Cream, and Bioactive Cream FP6, priced from €59 to €97.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Alkaline Care sells its own branded alkaline diet supplements, superfoods, and water-alkalizing drops (including the PuripHy formula) through an e-commerce platform targeting Spanish-speaking and English-speaking consumers in Spain. The portfolio also includes natural cosmetics from partner brand Dulkamara Bamboo, plus books authored by Dr. Robert O. Young and standalone online masterclasses on alkaline nutrition and wellness. Customers order directly through alkalinecare.com (or bioherbarium.com for cosmetics), with home delivery on the Iberian Peninsula and a network of physical points of sale in Spain.

Product overview

Alkaline Care es una plataforma de comercio electrónico especializada en productos para la dieta alcalina y el bienestar natural. El portafolio incluye suplementos nutricionales (OlympHia, Magnesium Care, Zinc Care, HepHatic Care), superalimentos (Ashwagandha, Cúrcuma, Chlorophyll, Alkaline 16 Greens, Hungus 7 Mix, Psyllium Husk), productos para alcalinizar el agua (PuripHy, pHour Salts), cosmética natural de la marca Dulkamara Bamboo (Leche Virginal, Savias de Bambú, Emulsión Reafirmante, Crema Bioactiva), packs de productos (Detox 30, Renuévate, Semi Ayuno), formación (masterclasses) y libros especializados en dieta alcalina del Dr. Robert O. Young. La empresa ofrece financiación con Sequra y servicio de entrega en 48-72 horas.

Differentiator

Problem solved

Functional benefit

Brands

• Dulkamara Bamboo: Natural cosmetics brand featuring bamboo-based products including virgin milk, bamboo sap serum, firming emulsion, and facial creams.
• Organica Superfoods

Products and services

• OlympHia Menopause Supplement Line

Quantifiable outcome

• PuripHy effectiveness: 6 drops per liter elevates water pH to 9.5
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• BIOHERBARIUMcoreStrategic or Co-development PartnerSeparate e-commerce store (bioherbarium.com) dedicated to natural cosmetics, operated as part of the Alkaline Care ecosystem. Products include the Dulkamara Bamboo skincare line and other natural cosmetics.
• Dulkamara BamboocoreTechnology or IntegrationNatural cosmetics brand featuring Virgin Milk, Bamboo Saps, Firming Emulsion, Hydro-Nutrient Facial Cream, and Bioactive Cream FP6. Products are sold through Alkaline Care and BIOHERBARIUM platforms. Described as 'trío maravilla' (wonder trio) for skincare.
• Centres SPALminorChannel Partner/ Reseller/ DistributorWellness center partners (SPAL) that serve as physical points of sale for Alkaline Care products.
• ISMETminorStrategic or Co-development PartnerPartner organization listed under collaboration section, nature of partnership not fully specified.
• Proyecto MariposaminorStrategic or Co-development PartnerPartner project listed under collaboration section, nature of partnership not fully specified.
• Gogo Bela MacQuillancoreStrategic or Co-development PartnerNaturópata (naturopath) and integral therapist with 20 years of experience, specialist in Preventive Medicine and Alkalinity. Technical advisor for Alkaline Care, provides private consultations in Barcelona, and is a regular speaker. Formed in Naturopathy, Traditional Chinese Medicine, Acupuncture, Moxibustion, Homeopathy, and Flower Therapies (Bach and California systems). More information at www.gogobela.com

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Naturitas: Spain- and Europe-focused online retailer of natural supplements, superfoods, and wellness products. Directly comparable as a Spanish-language DTC e-commerce platform selling dietary supplements and health foods to wellness-oriented consumers.
• Iswari: Portuguese/Iberian-origin DTC brand selling superfoods, plant-based proteins, and wellness products online across Europe. Closely matches Alkaline Care's DTC supplements-plus-superfoods model and Iberian market presence.
• Equivalenza: Spanish natural cosmetics brand with its own retail network and DTC channel selling plant-based personal care products. Directly comparable as a Spanish natural cosmetics retailer with multi-channel DTC and POS distribution, mirroring Alkaline Care's BIOHERBARIUM cosmetics side.
• Alkalife: Australia-based brand specializing in alkaline water drops and pH-balancing products. Direct product-overlap peer for Alkaline Care's PuripHy alkalizing drops, sharing a category defined by alkaline water supplementation.
• Vital Proteins: US-based DTC wellness brand selling collagen, supplements, and lifestyle nutrition products via owned e-commerce. Comparable as a digitally native supplements brand with a content-driven, education-heavy marketing model.

Broad incumbents

• Herbolario Navarro: Established Spanish chain of physical herbal and natural product stores with online sales. Operates a much wider assortment across natural health and supplements; comparable as a Spanish incumbent in the same natural wellness category.
• El Granero Integral: Spanish brand specializing in organic, vegetarian, and natural food products including supplements, superfoods, and plant-based ingredients. Comparable as a Spain-based CPG brand in natural and organic nutrition.
• Soria Natural: Long-standing Spanish manufacturer and brand of natural supplements, herbal extracts, and ecological foods. Comparable as a Spain-based supplements brand with broader category reach than Alkaline Care's alkaline-focused portfolio.
• Solgar: Global premium vitamins and supplements brand with broad distribution through pharmacies, health stores, and DTC. Comparable as an established supplements brand operating across similar product categories (minerals, vitamins, specialty nutrition).
• NOW Foods: Large US-based supplements, vitamins, and natural products brand with global distribution. Comparable as a broad incumbent in the dietary supplements and natural health category where Alkaline Care competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/alkalinecare
• Facebookfacebook.com/AlkalineCare
• LinkedInlinkedin.com/company/alkalinecare
• Instagraminstagram.com/alkalinecare
• Xx.com/alkalinecare

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alkaline Care