People and Places

What People and Places does

People & Places (also styled People & Places or P&P) is an Egyptian privately-held real estate developer founded in June 2022 and headquartered at Cairo Business Park, New Cairo. The company designs, markets and sells master-planned luxury residential communities in Egypt, organized around two flagship projects: The Med, a coastal community in Ras el Hekma on the North Coast, and Hills of One, an inland community in Sphinx City west of Cairo. Each flagship is segmented into multiple branded villages (e.g., GEO, LA7 Homes, LUMA, The Mediterranean, The Gray Laguna, Pine Lanes, Beige Residence, The Gray Residences), collectively offering roughly 70 unit designs spanning villas, chalets, beach houses, lofts, penthouses and serviced apartments, plus clubhouses and amenities.

The company's offer bundles one-off property sales with a recurring hospitality layer built through exclusive operating partnerships — Campbell Gray Hospitality for luxury serviced residences and boutique hotels, and LA7 for a fitness and wellness hotel. Construction execution is delivered through signed partnerships with Arabtec and El Amar, with infrastructure (lagoons, water features) supplied via Fluidra and design-led masterplanning supported by Alchemy Architecture. No proprietary technology platform, app, API or AI system is disclosed; the core technology stack is conventional real estate development, sales and property management.

Go-to-market is direct-to-consumer via showrooms in New Cairo, North Coast (Hacienda White) and Sheikh Zayed (Park St.), augmented by a sales-representative presence across Egypt, UAE, Saudi Arabia, Kuwait, Qatar, the UK and the USA to capture HNW and diaspora demand. Pricing is not publicly disclosed and follows a contact-based sales motion. The company is founder- and family-controlled (El Assal family as majority shareholders), with Nabil Amasha as Co-founder & CEO, Ahmed Seoudy as Co-CEO, and a full CXO bench assembled across marketing, development, sales, facilities and projects. No external funding rounds, M&A, or institutional investment are disclosed.

Name

People and Places

Website

https://peopleandplacesint.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

People & Places is a privately-held Egyptian real estate developer founded in 2022 that designs, markets and sells luxury master-planned residential communities — primarily The Med in Ras el Hekma and Hills of One in Sphinx City — to affluent Egyptian and diaspora buyers, with hospitality services delivered through Campbell Gray and LA7 partnerships.

Ownership category

akta.pro rank

Product category

Luxury Residential Real Estate Development

NAICS

Other Traveler Accommodation (72119), Accommodation (721)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Villas & Luxury Estates (THAMAAAC)

akta.pro secondary industries

Luxury & Estate Rentals (THAGANAF), Luxury Vacation Homes & Residences (THAMAEAB), Large Group & Event-Friendly Homes (THAMAAAM)

Keywords

• Luxury real estate development
• Master-planned residential communities
• Coastal property development
• Hospitality residential projects
• Wellness lifestyle communities

Headquarters

HQ city

New Cairo

HQ country

Egypt

HQ region

Africa

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Residential Property Sales: Sale of luxury residential properties including villas, apartments, townhouses, penthouses, lofts, and beach houses across multiple projects in Egypt.
2. Hospitality Services: Fully serviced residences and hotel properties managed by hospitality partners including Campbell Gray and LA7.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

People & Places is an Egyptian real estate development company that designs, builds, and sells luxury master-planned residential communities. Its core offerings are two flagship projects — The Med Ras el Hekma (a coastal community on the North Coast with five distinct villages and 70 unique unit designs including villas, chalets, apartments, lofts and beach houses) and Hills of One Sphinx City (a luxury residential project west of Cairo). The company also delivers hospitality services through partnerships with Campbell Gray Hospitality and LA7, offering fully serviced residences, boutique hotels, and the region's first fitness and wellness hotel.

Product overview

People & Places is a real estate development company in Egypt offering a portfolio of master-planned communities and luxury residential developments. The company operates two main projects: The Med Ras el Hekma (North Coast coastal community) and Hills of One Sphinx City (west of Cairo), each comprising multiple distinct villages with varied housing types including villas, chalets, apartments, lofts, and beach houses. Hospitality services are delivered through partnerships with Campbell Gray Hospitality (luxury hotel services) and LA7 (fitness and wellness hospitality).

Differentiator

Problem solved

Functional benefit

Brands

• The Med: Luxury coastal living community in Ras el Hekma, North Coast, Egypt. Features multiple villages including Geo, LA7 Homes, LUMA, The Mediterranean, The Gray Beach Hotel & Residences, The Gray Laguna, and The Waterfall Village.
• Hills of One
• LA7 Hotel & Spa
• The Gray Beach Hotel

Products and services

• The Med Ras el Hekma Flagship master-planned coastal community in Ras el Hekma, North Coast Egypt, featuring five distinctive villages with 70 unique unit designs including villas, chalets, apartments, lofts, and beach houses for families seeking Mediterranean luxury coastal living.
• Hills of One Sphinx City Luxury residential community in Sphinx City, west of Cairo, featuring elegant one-storey villas, lakefront homes, serviced apartments, and innovatively designed homes across multiple villages for premium Cairo-region living.
• The Gray Beach Hotel Luxury boutique hotel at The Med Ras El Hekma, operated under partnership with Campbell Gray Hospitality, offering luxury coastal living experience and hotel stays for guests and residents.
• LA7 Hotel & Spa Middle East's first fitness and wellness hotel at The Med, Ras El Hekma, featuring state-of-the-art fitness facilities, wellness retreats, and transformational sports programs delivered through the LA7 partnership.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• El AmarcoreImplementation/ SI/ Consulting Partner · 22 September 2025Construction partnership for Phase One at Hills of One in Sphinx City, officially beginning construction in September 2025.
• ArabteccoreImplementation/ SI/ Consulting Partner · 1 August 2024Construction partnership signed in August 2024 for Phase One construction at Hills of One in Sphinx City, including Boulevard Hills and North Villas.
• IeventsminorGTM or Marketing Partner · 1 August 2024Event collaboration partnership for the Awaken wellness experience event, featuring transformational wellness activities.
• LA7coreTechnology or Integration · 1 July 2023International fitness hub partnership introducing the Middle East's first fitness and wellness hotel at The Med, Ras El Hekma. This partnership led to LA7 wellness homes fully serviced by LA7 Hotel & Spa, featuring integrated fitness walls within homes and neighborhood outdoor amenities.
• Campbell Gray HospitalitycoreTechnology or Integration · 1 October 2022British hospitality chain partnership signed in October 2022, launching the first luxury boutique hotel The Gray Beach Hotel & Residences at The Med. This partnership extended to The Gray Beach Residences and The Gray Laguna at The Med, providing fully serviced residences and hospitality management.
• Alchemy ArchitectureminorStrategic or Co-development PartnerArchitecture partner collaborating on design and crafting of spaces beyond aesthetics, creating timeless homes that blend innovation, functionality, and emotional connection.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Palm Hills Developments: Major Egyptian developer of integrated residential, commercial, and resort communities (e.g., Hacienda Bay, Palm Hills New Cairo). Comparable scale and segment overlap in premium Egyptian residential and North Coast product.
• Emaar Misr: Egyptian arm of Emaar Properties (UAE), developer of Marassi, Uptown Cairo, and Cairo Gate. Comparable as a luxury master-planned community developer with branded hospitality elements and strong international sales channels.
• Mountain View (DMG): Egyptian developer known for premium master-planned communities such as Mountain View North Coast (Ras El Hekma) and iCity. Direct competitor in the same Egyptian luxury coastal segment with overlapping target customers and similar amenity-rich community design.
• Amer Group (Marassi): Egyptian conglomerate that developed Marassi North Coast and other master-planned resort communities with international hotel partners. Comparable as an integrated coastal developer with hospitality components.
• SODIC: Leading Egyptian real estate developer behind projects such as Villette, SODIC East, and Caesar. Comparable as a premium residential developer in greater Cairo and coastal Egypt serving affluent Egyptian and GCC buyers.
• Ora Developers: Egyptian luxury real estate developer founded by Naguib Sawiris, focused on high-end residential and resort communities on the North Coast (e.g., Silver Sands, Hacienda Bay). Directly comparable as a premium Egyptian coastal developer targeting HNW buyers with branded hospitality partnerships.
• Hyde Park Developments: Egyptian developer of large integrated communities including Hyde Park New Cairo and coastal projects. Comparable in product type (luxury villas, apartments, townhouses) and buyer demographic (HNW families).
• Orascom Development Egypt: Operator of El Gouna, a fully integrated town on the Red Sea coast of Egypt with luxury residences, hotels, and marinas. Comparable as a master-planned coastal community combining branded residences with managed hospitality services.
• Tatweer Misr: One of Egypt's largest privately-held developers with master-planned communities on the North Coast (e.g., Fouka Bay, Bloomfields) and in Cairo. Closely comparable product mix of luxury villas, chalets, and apartments with resort-style amenities and partnerships with international hotel brands.
• Al Ahly Sabbour Developments: Egyptian developer of large-scale residential and coastal projects such as Mostakbal City and North Coast communities. Comparable in scale, product type, and focus on integrated community amenities targeting affluent families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/peopleand-places

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about People and Places