What PER Agency does

PER Agency (P.E.R. Agency GmbH) is a Hamburg-headquartered German communications agency operating within the Faktenkontor-Gruppe, with additional offices in Berlin, Hannover, and München and a group footprint spanning seven German locations. The firm provides corporate communications, brand management, impact marketing, public affairs, events and trade-fair support, and data-driven PR services to enterprise and mid-market clients across verticals including industry and manufacturing, financial services, healthcare and nutrition, technology, associations, and the public sector. Notable long-tenured and active engagements include Volkswagen Nutzfahrzeuge (15+ year relationship), Sopra Steria, Pronova BKK, Postbank, Asklepios Kliniken Hamburg, Maeving, Elopak, the University of Europe, THWS, Die Zimmerei, FKN, and Niedersächsische Landesmedienanstalt. PER employs approximately 34 staff at the standalone agency level and is part of a ~150-person group.

The agency's core intellectual property consists of a proprietary "Brand Logic" brand model, a proprietary suite of "KI-Crew" AI agents used for content creation, planning, monitoring, and communications strategy, and a "Data Driven Services" methodology. Together with news aktuell, PER publishes an annual PR Trend Monitor, and the firm is a member of GPRA, the leading German PR trade association, holding CMS III certification. A public-sector-focused unit, PER Public/Consulting, was created via the acquisition and rebrand of KOMPAKTMEDIEN, and the firm has joined the tribe global international network to enable cross-border delivery across more than 70 cities.

PER monetizes primarily through multi-year enterprise retainers and a Value Based Pricing model tied to client outcomes, rather than hourly or transactional fees. Its go-to-market is organized around vertical practices (Industry & Manufacturing, Financial Services, Healthcare & Nutrition, Technology, Associations, and Public Sector), augmented by event and trade-fair services and an emerging AI offering spanning KI-Crew and GAIO/GEO generative-AI optimization services. Award validation in 2024 and 2025 (DPRG Award 2024 for Akima Media work on EXTEND3D/Atlas Copco; Best Of B2B-Award 2025 for Pronova BKK work) reinforces positioning within the German B2B communications market.

Name

PER Agency

Legal name

P.E.R. Agency GmbH

Website

https://per-agency.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

PER Agency is a Hamburg-headquartered German communications agency offering corporate communications, brand management, public affairs, and data-driven PR services to enterprise clients across manufacturing, financial services, healthcare, technology, and public-sector verticals, operating within the Faktenkontor-Gruppe.

Ownership category

akta.pro rank

Product category

Public Relations & Communications Services

NAICS

Public Relations Agencies (54182), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Public Affairs & Government Relations (MPAAADAE)

akta.pro secondary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Public relations services
• Corporate communications consulting
• Brand management services
• Public affairs consulting
• Data-driven marketing

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Strategic Communications Consulting: Full-service communications agency providing strategic consulting across corporate communications, public affairs, brand management, impact marketing, and data-driven services. Revenue generated through project fees, retainers, and consulting engagements.
2. Campaign and Project Services: Execution of marketing campaigns, social media management, content creation, event management, and media relations. Billed through Value Based Pricing aligned with measurable outcomes.
3. Value Based Pricing: Pricing model oriented not only on individual hours but on the measurable value created for clients. Clients invest in results rather than abstract services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

PER Agency is a full-service communications and PR agency that combines classical PR, Public Affairs, and brand management with data-driven and AI-powered services. It sells strategic consulting, campaign execution, content creation, event management, and brand development to enterprises, mid-market companies, associations, and public-sector clients, using proprietary tools such as the KI-Crew AI agents and the Brand Logic model, and bills through Value Based Pricing tied to measurable client outcomes.

Product overview

PER Agency is a communications and PR agency with a 360-degree approach, combining classical PR, Public Affairs, and brand management with data-driven services and AI-powered solutions. The core offerings are six integrated service pillars: Corporate Communications (PR strategy, crisis communication, reputation management), Impact Marketing (campaigns, social media, events), Brand Management (using the proprietary Brand Logic model), Public Affairs (political communications), PER Public (government and NGO communications via PER Consulting), and Data Driven Services (AI agents, monitoring, analytics). The KI-Crew represents their proprietary AI agent product line. The agency operates as part of the Faktenkontor Group with approximately 150 employees across seven German locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Communications Strategic corporate communications services including PR strategy, internal and external communication, crisis communication, and reputation management. Combines experienced PR strategists and journalists with data analysis and AI.
• Impact Marketing Marketing strategy, creative campaigns, targeted social media management, and events with measurable impact, focused on reach, engagement, and sustainable brand building through a data-driven approach.
• Brand Management Brand development and brand strategy services using PER's proprietary Brand Logic model, covering brand identity, positioning, architecture, and corporate design to create measurable brand impact.
• Public Affairs Political communications and stakeholder engagement services that support companies, associations, and institutions in influencing policy decisions through agenda setting, campaign development, and coalition building.
• PER Public (PER Consulting) Communication services for the public sector and civil society organizations, providing strategic communication, campaigns, PR, social media, content creation, corporate publishing, design, online marketing, and events for government institutions and NGOs.
• Data Driven Services Data-based PR and AI services including KPI tracking, AI agents, analysis, monitoring, and AI-powered communication services, developing strategies based on measurable data with studies that help clients create relevant communication data.
• Events & Trade Fair Support Event planning and execution services including trade show support, conferences, workshops, and corporate events, covering concept development, logistics, location management, moderation, and on-site coordination.

Quantifiable outcome

• 800+ publications with 600+ million reach for Pronova BKK in 2021
• +4 more outcomes

Named customers14 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GPRA (Gesellschaft der führenden PR- und Kommunikationsagenturen)coreStrategic or Co-development PartnerMember of GPRA, Germany's leading association of PR and communication agencies. The association represents 38 agencies with approximately 2,800 employees and fee revenues of around 364 million euros (2018). PER holds CMS III certification through GPRA, an internationally recognized quality standard.
• AG CommTechminorStrategic or Co-development PartnerWorking group of over 400 digital-affine communication professionals. Common goal: advancing digitalization of communication and mutual support. Emerged from findings of European Communications Monitor 2021.
• tribe globalminorStrategic or Co-development PartnerNetwork of independent owner-managed communication agencies in over 70 cities across Europe, North and Latin America, Middle East, and Asia. Promotes strategic and creative independence while connecting international agencies.
• Faktenkontor-GruppecoreStrategic or Co-development PartnerParent company group. Fastest-growing owner-managed agency group in Germany, among top service providers in German PR industry. Seven locations across Germany with approximately 150 employees. Five agencies united by shared motto 'Excellence creates value.'
• news aktuellcoreStrategic or Co-development PartnerJoint research partner for annual PR Trend Monitor study. PER and news aktuell collaborate to produce research on PR industry trends including corporate positioning on societal issues, AI usage in communications, and crisis communication practices.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Faktenkontor: Sister agency within Faktenkontor-Gruppe offering corporate communications, content marketing and digital PR. Most directly comparable peer because it shares parent group infrastructure, client overlaps and the same data-driven positioning.
• HBI Helga Bailey GmbH: Munich-based, mid-sized German PR agency serving technology and B2B clients with similar value-based pricing orientation. Comparable size, vertical mix and DACH regional footprint.
• navos Public Relations: Independent German PR agency focused on B2B technology, financial services and corporate communications. Comparable in size, service scope and enterprise-mid-market client base.
• Akima Media: Another sister agency in Faktenkontor-Gruppe, recently recognized with the DPRG 2024 award for technology and innovation communication. Operates the same group model with overlapping client verticals.

Broad incumbents

• Serviceplan Group: Largest owner-managed German agency group integrating PR, advertising and digital. Comparable on integrated communications offering and DACH headquarters, but operates a broader marketing portfolio.
• Ketchum: Global Omnicom PR network with full-service corporate communications, public affairs and brand offerings. Overlaps with PER on enterprise PR but adds international scale and global media buying.
• Fleishman-Hillard: Global Omnicom PR network with healthcare, corporate and public affairs capabilities. Comparable on services but with broader geographic reach and multinational client roster.
• Weber Shandwick: Interpublic global PR network with strong corporate communications and healthcare practices. Overlaps with PER on enterprise and public affairs clients, with broader international reach.
• Edelman: Largest independent global PR firm with strong corporate communications and public affairs practice. Competes for the same DACH enterprise and association clients but operates worldwide.
• MSL Group: Publicis global strategic communications and engagement network. Comparable on corporate communications, public affairs and influencer marketing, with significantly larger international footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/per-agency-gmbh
• Instagraminstagram.com/per.agency

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PER Agency