Perfectly Planned Events

What Perfectly Planned Events does

Perfectly Planned Events is a privately held, founder-owned boutique event planning firm founded in 2008 by Mindy Loughead. Operating with a small team of approximately 9 employees, the company provides full-service event planning from conception to completion across four primary service lines: not-for-profit galas and fundraisers, corporate functions, weddings, and holiday parties. The firm's geographic footprint centers on the Chicago and Chicagoland area, with an additional base in Noblesville, Indiana serving the Indianapolis market. The company is bootstrapped with no disclosed external funding, subsidiaries, or institutional ownership.

The firm's core differentiator is its specialization in the healthcare and nonprofit sectors, a positioning rooted in the founder's prior career as a certified nurse executive and healthcare management consultant. This domain expertise has produced a client roster concentrated in Northwestern Medicine hospitals and affiliated foundations, Catholic Charities Archdiocese of Chicago, Chicago Public Media, and other nonprofit organizations. Service delivery is project-based, with quote-based pricing tailored to each engagement's scope and no publicly disclosed rates.

Revenue is generated through professional services fees for event conception, planning, coordination, and execution. The go-to-market is direct sales via the company website, supplemented by organic social (Facebook, Pinterest, Instagram) and a strong word-of-mouth referral engine evidenced by testimonials from executives at Mayo Clinic, Community Foundation of the Fox River Valley, and Vassar Brothers Medical Center. The firm has accumulated a multi-year industry recognition track record, including NICE Awards (2017-2020), a 2022 ILEA Chicago Spark Award win, and 2026 Spark Award nominations across two categories. There are no technology products, AI/ML capabilities, or platform offerings; the business is purely service-based.

Name

Perfectly Planned Events

Legal name

Perfectly Planned Events

Website

https://perfectlyplannedevents.biz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Perfectly Planned Events is a privately held boutique event planning firm founded in 2008 by Mindy Loughead, specializing in not-for-profit galas and fundraisers with a healthcare focus, serving clients across the Chicago and Indianapolis metros with a team of approximately 9 employees.

Ownership category

akta.pro rank

Product category

Event Planning Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

akta.pro secondary industries

Full-Service Wedding Planning (HSACABAA), Corporate Event Program Management (Annual Planning, Calendaring & Budgeting) (THAHAIAJ)

Keywords

• Corporate event planning
• Wedding planning services
• Nonprofit event coordination
• Holiday party planning
• Full-service event management

Headquarters

HQ city

Noblesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Event Planning Services: Professional event planning and coordination services for corporate functions, nonprofit fundraisers, weddings, and holiday events. Revenue generated through service fees for event conception, planning, coordination, and execution from start to finish.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Perfectly Planned Events is a full-service event planning company that designs, coordinates, and executes corporate events, nonprofit fundraisers, weddings, and holiday parties for clients in Indiana and the Chicago metropolitan area. Founded in 2008, the firm handles end-to-end planning including concept development, vendor sourcing, logistics management, and on-site event execution for organizations and individual clients.

Product overview

Perfectly Planned Events is a service-based event planning company offering a unified suite of event planning and coordination services. The core offering encompasses full-service event planning from conception to completion, with specialized expertise in not-for-profit galas and fundraisers, corporate events, weddings, and holiday parties. Services include event theming and design, vendor coordination, project management, and on-site execution. The company, led by Mindy Loughead, operates primarily in the Chicago and Indianapolis areas and has received multiple industry awards including NICE Awards and Spark Awards for their event work with healthcare and nonprofit clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Event Planning End-to-end planning and execution of corporate events including conferences, meetings, recognition events, and team gatherings for business clients in Indiana and the Chicago metropolitan area.
• Nonprofit Event Planning Planning and execution of nonprofit fundraisers, galas, donor appreciation events, and signature annual events for nonprofit organizations in Indiana and Chicagoland.
• Wedding Planning Full-service wedding planning and day-of coordination for engaged couples in Indiana and the Chicago metropolitan area.
• Holiday Party Planning Planning and execution of corporate and private holiday parties, including venue sourcing, décor, entertainment, catering coordination, and on-site management.

Quantifiable outcome

• Living Well 80s Throwback event raised over $200,000
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Toast Events: Boutique corporate and nonprofit event planning firm producing galas, fundraisers, and conferences end-to-end. Comparable in client segment (foundations, associations), service model, and award-driven positioning.
• Taylor'd Events Group: Mid-sized full-service event planning company producing weddings, corporate events, and galas. Comparable in end-to-end service model and multi-segment client mix, but with a larger team and broader regional presence.
• Marcy Blum Associates: Established boutique event planning company specializing in luxury weddings, corporate galas, and nonprofit fundraisers. Closely comparable in offering breadth, principal-led creative model, and award-winning positioning, but with a New York base and premium-price positioning.
• Sterling Social: Corporate and nonprofit event planning agency offering full-service design, production, and fundraising event support. Comparable in service depth and nonprofit/corporate client mix, though with a larger team and broader geographic reach.
• Liven It Up Events: Boutique event planning firm producing corporate events, fundraisers, and private celebrations. Comparable in service mix and small-team operating model, though with different geographic focus.
• Rafanelli Events: Boutique, full-service event planning firm producing high-end corporate, nonprofit, and private events. Comparable in service scope (concept-to-execution), target client mix (foundations, corporate), and reliance on a named principal for creative direction, though geographically focused on the Northeast.

Broad incumbents

• Cvent: Large-scale event management platform and agency serving enterprise meetings, conferences, and corporate events. Comparable in target customer base (corporate event buyers) but operates via technology-led platform plus agency services at a vastly larger scale.
• Social Tables: Event diagramming, seating, and planning software for corporate and association event professionals. Comparable in customer base but competes by enabling planners and end clients to self-produce, potentially compressing demand for boutique agencies.
• Eventbrite: Self-service ticketing and event management platform widely used by nonprofits and small organizations. Not a direct service competitor but a structural threat: it enables in-house teams to run galas and fundraisers without hiring planners like PPE.

Regional players

• Bella Vista Events: Midwest-based event planning firm serving Chicago and surrounding markets with corporate, nonprofit, and wedding work. Comparable in service mix and regional client base, making it the most direct competitive overlap in PPE's home territory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/perfectlyplannedevents
• Pinterestpinterest.com/perfectlyplannedevents
• Instagraminstagram.com/perfectlyplannedevents
• LinkedInlinkedin.com/company/perfectly-planned-events-chicagoland

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perfectly Planned Events