Performia CZ

What Performia CZ does

Performia CZ (legal entity: PERFORMIA, spol. s r.o.) is a Czech Republic-based HR consulting and assessment firm founded in 2003 by Lucie Spáčilová as the local franchise of Swedish-headquartered Performia International (founded by Mårten Runow). The company helps Czech business owners, managers, and HR professionals build and retain productive teams through a proprietary online assessment platform built around two core instruments: the U-test osobnosti (a 200-215 question personality potential test) and Ověření produktivity (a productivity verification questionnaire), complemented by supplementary IQ and Duplication tests. The integrated Performia online system delivers these assessments and underpins the company's flagship recurring-revenue stream, the Licence Performia VIP program, which bundles unlimited test usage, phone/WhatsApp support, the Performapka educational app, webinars, VIP brunches, networking events, and an HR administrative system on multi-year contracts.

The company monetizes through five parallel streams: (1) unit-priced standalone assessment tests (U-test 6,700 CZK, Productivity Verification 4,700 CZK, plus supplementary tests with volume discounts); (2) the multi-year VIP licensing subscription; (3) recurring two-day and multi-day public seminars and workshops held in Prague and Brno, supplemented by private in-company training; (4) HR consulting including personnel audits, ad creation, and reference verification; and (5) free content marketing (podcast, newsletter with 8,000+ subscribers, e-books, webinars) that funnels prospects into paid offerings. Operationally, Performia CZ serves 600+ active clients with 130 VIP licenses (36 of which exceed 10 years), runs approximately 91 seminars annually with a 97.85% satisfaction rating, and supports 9,500 cumulative seminar graduates. The firm has been recognized as the best-performing branch in the 29-country Performia network for 8 consecutive years (2014-2021).

The company positions itself explicitly as a knowledge-transfer business rather than a staffing agency — its stated value proposition is to teach clients to independently select productive employees rather than outsource recruitment. Distribution is hybrid: omnichannel content marketing (own media on Spotify, Apple Podcasts, YouTube, LinkedIn, Instagram, plus the Dobrodružství personalistiky magazine) drives top-of-funnel awareness, while direct consultative sales (free consultation meetings, paid seminars, in-company training, VIP licensing) closes mid- and bottom-of-funnel deals. Headcount is 28 employees per firmographic records across Prague (HQ, Türkova 2332/1, Praha 4 - Chodov) and Brno (Purkyňova 71/99, Královo Pole) offices. Performia CZ also provides operational and marketing support to Performia franchisees in 10 countries spanning Europe, Latin America, and Oceania, functioning as a reference branch within the broader network.

Name

Performia CZ

Legal name

PERFORMIA, spol. s r.o.

Website

https://performia.cz

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Performia CZ is a Prague-based HR consulting and assessment firm, Czech franchise of Performia International, helping Czech business owners and HR managers select and develop productive employees through proprietary online assessments (U-test, Productivity Verification), seminars, and a VIP licensing subscription program serving 600+ active clients.

Ownership category

akta.pro rank

Product category

HR Consulting Services

NAICS

Professional, Scientific, and Technical Services (54)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Psychometric Test Publishing & Norming / Validation Services (BPACAMAG)

akta.pro secondary industry

Compensation, Benefits & Rewards Consulting (BPAHAGAF)

Keywords

• HR consulting services
• Personality assessment
• Employee selection
• Team building
• Recruitment training

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Seminars and Workshops: Two-day and multi-day seminars on team building, understanding people, personal potential, coaching, reference verification, and recruitment. Priced per participant with multiple sessions annually in Prague and Brno.
2. HR Consulting Services: Advisory services for hiring, personnel audits, and team development. Includes assessment of existing employees and new candidates.
3. VIP Licensing Program: Premium subscription model offering unlimited access to 9 assessment tests/questionnaires, phone/whatsapp support, educational app, webinars, VIP brunches, networking events, and administrative HR system. Includes subscription to magazine Dobrodružství personalistiky.
4. Individual Assessment Tools: Per-test pricing: U-test at 6,700 CZK without VAT, Productivity Verification at 4,700 CZK without VAT, IQ test at 2,250 CZK, Duplication test at 2,400 CZK. Volume discounts available.
5. Free Webinars and Lead Generation: Free online webinars as customer acquisition channel, converting participants to paid seminar attendees and VIP licensing clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Performia CZ operates an HR consulting and assessment practice focused on helping Czech companies select productive employees and build high-performing teams. It delivers proprietary online assessment tools — U-test osobnosti (personality potential) and Ověření produktivity (productivity verification) — alongside IQ and duplication tests, a personnel audit service, an administrative online platform, and the trademarked PPM methodology. Revenue is generated through public seminars (Prague/Brno), private in-company training, HR consulting, per-test unit pricing, and a recurring VIP Licensing subscription that bundles unlimited test usage with phone/WhatsApp support, the Performapka app, webinars, VIP brunches, networking events, and a magazine subscription.

Product overview

Performia CZ offers a comprehensive HR ecosystem centered around their online assessment platform. The core offerings include the U-test osobnosti (personality potential assessment with 200-215 questions) and Ověření produktivity (productivity verification questionnaire) as the foundational tools for employee selection and team development. These are complemented by Doplňkové testy (supplementary tests including IQ and duplication ability tests) and Personální audit (personnel audit service). The Online systém Performia serves as the unified platform delivering these assessments. VIP clients access the full ecosystem through the Licence Performia program, which includes unlimited test usage, educational app (Performapka), webinars, VIP brunches, and HR administrative tools. Educational services include seminars/workshops on team building and HR topics, while content offerings feature the 'O lidech' podcast and 'Dobrodružství personalistiky' magazine. The PPM (Personnel Productivity Manager) concept represents their modern HR framework for comprehensive personnel management.

Differentiator

Problem solved

Functional benefit

Brands

• Performapka: Educational app exclusively for VIP clients, containing webinar recordings, podcasts, guides, tips, and other professional information.
• PPM™ (Personnel Productivity Manager)
• U-test osobnosti
• Ověření produktivity
• Podcast O lidech
• Dobrodružství personalistiky

Products and services

• U-test osobnosti (Personality Potential Test) Online personality potential assessment with 200-215 questions that maps how individuals approach problems and work situations. Used by Performia CZ and its clients for employee selection, team composition, and HR development. Priced at 6,700 CZK per test without VAT with volume discounts available. Approximately 4 million U-tests have been completed globally.
• Ověření produktivity (Productivity Verification) Online questionnaire of approximately 20 questions (15-25 minutes) that verifies a candidate's productivity and performance in previous employment from all perspectives. Priced at 4,700 CZK per test without VAT. Over 7,450,000 people have been verified globally through this tool.
• Doplňkové testy (Supplementary Tests) - IQ test and Duplication Capability Test Additional tests including an 80-question IQ test (30 minutes, measuring problem-solving ability) and a duplication capability test assessing quick comprehension and cognitive sharpness. IQ test priced at 2,250 CZK per test; Duplication test at 2,400 CZK per test, both without VAT.
• Personální audit (Personnel Audit) External, objective assessment of existing employees combining Ověření produktivity and U-test personality assessment, delivered with recommendations for promotions, development, or personnel changes. Client reports cite approximately 85-90% accuracy.
• Licence Performia (VIP Licensing Program) Premium subscription model offering unlimited access to 9 assessment tests and questionnaires, phone/WhatsApp consulting, the Performapka educational app, webinars, VIP brunches, networking events, an administrative HR system, and a Dobrodružství personalistiky magazine subscription. Multi-year contracts; 130 VIP licensed clients, including 36 with 10+ year relationships.
• Performapka (Educational Mobile App) Exclusive mobile application for Performia VIP clients that consolidates webinar recordings, podcast episodes, guides, tips, and other professional HR content for ongoing learning and reference.
• Semináře a workshopy (Seminars and Workshops) Two-day and multi-day educational seminars on team building, understanding people, personal potential, coaching, reference verification, and recruitment, delivered in Prague and Brno. Average 91 seminars per year, 97.85% average satisfaction, 9,500+ graduates to date. Titles include 'Jak vytvořit a udržet skvělý tým', 'Jak se vyznat v lidech', 'Poznej svůj skutečný potenciál', and 'Personální strategie'.
• Podcast O lidech (About People) Bi-weekly podcast helping listeners understand people and themselves, featuring Barbora Boháčková and Lucie Spáčilová. Won 2nd place at EP Corporate Podcast of the Year 2024 in the Long-term Contribution category.
• HR Consulting Services (one-on-one advisory) Consulting engagements for clients on hiring, personnel audits, ad creation, reference verification, and team development, including assessment of existing employees and new candidates. Individual consultation meetings are offered without charge as a sales-led entry point.
• Private In-Company Training Customized on-site delivery of Performia seminars and workshops at client company locations, tailored to company-specific needs and challenges. Available as an alternative to public Prague/Brno sessions.
• PPM™ (Personnel Productivity Manager) Certification Program Trademarked modern HR methodology and certification framework defining 21 key competencies for personnel managers beyond traditional HR, focused on productivity and team building. Cover 20+ competency areas for building productive teams.
• Online systém Performia (Performia Online System) Web platform providing clients access to U-test, Ověření produktivity, supplementary tests, and administrative HR tools for selecting productive employees and understanding team potential. Used for 695,400 tests by clients and ~940 tests weekly by VIP clients.

Quantifiable outcome

• Client production increased by 100% within 3-4 months through improved recruitment
• +5 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Valíček & Valíčková, advokátní kancelář, s.r.o.minorStrategic or Co-development PartnerLegal partnership for developing labor law content. Collaborated on articles about vacation policies, employment of minors, equal pay (Gender Pay Gap), and probation periods. Provides legal expertise for HR content without direct product integration.

Scale indicators17 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Gallup: Research and consulting firm best known for CliftonStrengths assessment and engagement analytics. Comparable to Performia on personality assessment IP and HR consulting services, but at much larger scale and global brand recognition.
• Korn Ferry: Global organizational consulting firm offering talent management, executive search, and assessment solutions including KF4D and other proprietary psychometric tools. A broader incumbent that competes for the same enterprise HR budget as Performia's VIP licensing clients.
• Aon Assessment Solutions: Aon's assessment solutions division delivers psychometric testing, talent analytics, and selection process design as part of a broader HR consulting portfolio. Overlaps with Performia's offerings but operates at enterprise scale with global delivery capability.

Regional players

• Hays Czech Republic: Global recruitment firm with strong Czech presence, providing permanent and contract staffing plus HR consulting services to mid-market and enterprise clients. Comparable target customers and Prague/Brno geographic overlap with Performia CZ.
• Grafton Recruitment: One of the largest recruitment and HR services firms operating in the Czech Republic and Central Europe. Regional peer addressing the same Czech mid-market and SMB segments as Performia, though primarily focused on staffing/placement rather than psychometric testing.

Direct peers

• Hogan Assessments: Provider of personality assessments (Hogan Personality Inventory, HDS, MVPI) widely used in hiring and leadership development. Directly comparable to Performia's U-test on methodology, customer profile (HR managers and executives), and per-candidate pricing model.
• Cubiks (PDRI): Specialist psychometric assessment provider (now part of PDRI/Hogan ecosystem) offering personality, ability, and situational judgment tests. Direct peer on assessment product, customer base (HR managers, talent acquisition), and methodology (trait-based scoring).
• Thomas International: UK-based psychometric assessment company offering personality, aptitude, and behavioral tests (PPA, GIA, HPTI) for hiring and team development. Closely aligned with Performia's product portfolio (online personality testing + productivity/suitability scoring + team analytics).
• SHL: Global leader in psychometric and behavioral assessments for recruitment and talent management. SHL competes directly with Performia's U-test and Productivity Verification in the personality/ability assessment category, serving enterprise HR teams with proprietary science-backed tests.

Emerging players

• TestGorilla: Self-serve pre-employment assessment platform offering psychometric and skills tests on a per-candidate SaaS model. A more modern, digitally-native challenger to Performia's per-test pricing and represents the commoditization risk to legacy psychometric providers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC2CZN0b_67w9afjL1KDw27w
• LinkedInlinkedin.com/company/performia-cz
• Instagraminstagram.com/performia_cz

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performia CZ