Perpetual Veg
Perpetual Vegetable Co. is a family-owned greenhouse operator in Abbotsford, British Columbia, producing Long English cucumbers and Sweet Bell Peppers across 100+ acres of controlled-environment greenhouse space and distributing wholesale through Oppy to grocery retail and food service customers in Canada.
- Company typePrivate
- Founded1978
- HeadquartersAbbotsford, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Perpetual Veg does
Perpetual Vegetable Co. (legal entity Randhawa Farms Ltd.) is a family-owned greenhouse produce operator headquartered at 33677 Hallert Rd, Abbotsford, British Columbia, Canada. The business was started by Kan Randhawa, who immigrated to Canada in 1978, began as a farm worker, and eventually acquired five acres of land to grow raspberries before diversifying into greenhouse horticulture. Today the company operates more than 100 acres of controlled-environment greenhouse growing space, producing Long English cucumbers (in 12 or 16-count bulk boxes and shrink-wrapped packs of 3) and Sweet Bell Peppers (red, orange, and yellow, in bulk, 2 lb mixed bags, and 3-count mixed bags) under the Perpetual Vegetable Co. brand.
The underlying technology is greenhouse growing infrastructure with control systems for the conservation and recycling of water, carbon dioxide, and nutrients, supported by natural pest control. Per the company's own materials, the greenhouses yield approximately 20 times more per acre than outdoor farming while using dramatically less water, enabling year-round production of a narrow commodity-adjacent produce SKU set.
The business model is wholesale fresh produce sales through a single primary distribution partner, Oppy, which routes product into grocery retail and food service channels across North America (primarily Canada). The company supplements the B2B distribution with consumer-facing brand content — Instagram, Facebook, LinkedIn, and a recipe website — to drive pull for the Perpetual Vegetable Co. brand and its 'Life Grows On™' trademark. Pricing is not publicly disclosed, but the unit economics reflect wholesale bulk pack formats sold to distributor partners rather than direct-to-consumer pricing.
Perpetual Veg firmographics
Firmographics- Name
- Perpetual Veg
- Legal name
- Randhawa Farms Ltd.
- Website
- https://perpetualvegetable.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Perpetual Vegetable Co. is a family-owned greenhouse operator in Abbotsford, British Columbia, producing Long English cucumbers and Sweet Bell Peppers across 100+ acres of controlled-environment greenhouse space and distributing wholesale through Oppy to grocery retail and food service customers in Canada.
- Ownership category
- akta.pro rank
Perpetual Veg industry classification
Industry- Product category
- Greenhouse Fresh Produce
- NAICS
- Food Crops Grown Under Cover (11141)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA)
Keywords
Where Perpetual Veg is headquartered
LocationHeadquarters
- HQ city
- Abbotsford
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Perpetual Veg business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Fresh Produce Sales: The company grows and sells fresh greenhouse vegetables (cucumbers and bell peppers) under the Perpetual Vegetable Co. brand. Products are sold in bulk packaging including 12 or 16-count boxes and shrink-wrapped packs. Distribution appears to go through produce distributors such as Oppy.
Distribution channels1 record
Marketing channels4 records
Perpetual Veg product offering
Product offeringCore offering
Perpetual Veg grows and packs greenhouse-grown Long English Cucumbers and Sweet Bell Peppers (red, orange, yellow) under the Perpetual Vegetable Co. brand, sold in 12 or 16-count bulk boxes, shrink-wrapped packs of 3, 2 lb mixed bags, and 3-count mixed bags to wholesale grocery and food-service customers via the produce distributor Oppy. The 100+ acre greenhouse operation in Abbotsford, BC uses controlled-environment systems that recycle water, carbon dioxide, and nutrients to deliver year-round fresh produce at 20 times the yield per acre of outdoor farming.
Product overview
Perpetual Vegetable Co. is a family-owned greenhouse produce company operated by the Randhawa family. The company operates over 100 acres of greenhouse space in Abbotsford, BC, growing fresh produce year-round under the Perpetual Vegetable Co. brand. The product portfolio consists of two core offerings: Long English Cucumbers (available in bulk boxes and shrink-wrapped packs) and Sweet Bell Peppers (in multiple colors including red, orange, and yellow, available in various pack sizes). The company emphasizes sustainable greenhouse growing practices that yield 20 times more per acre than outdoor farming with dramatically less water.
Differentiator
Problem solved
Functional benefit
Products and services
- Long English Cucumbers Premium greenhouse-grown seedless cucumbers sold wholesale in 12 or 16-count bulk boxes and shrink-wrapped packs of 3 to grocery retailers and food-service operators via produce distributors.
- Sweet Bell Peppers Vibrant greenhouse-grown bell peppers in red, orange, and yellow varieties sold wholesale in bulk and mixed bag formats (2 lb mixed bags and 3-count mixed bags) to grocery retailers and food-service operators via produce distributors.
Quantifiable outcome
- 20x higher yield per acre compared to outdoor farming
- +1 more outcomes
Companies that use Perpetual Veg
Customer profileSegments1 record
Ideal customer profiles1 record
Perpetual Veg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Perpetual Veg partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OppyprimaryOppy is referenced as the primary distribution partner bringing Perpetual Vegetable Co. products to market. Oppy is a major produce distribution company that helps connect growers with retail customers.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
Perpetual Veg competitors and assessment
Company assessmentDirect peers
- Pure Flavor: Leamington, Ontario greenhouse produce grower with a portfolio that includes long English cucumbers and snacking peppers. Closely mirrors Perpetual Vegetable's product offering and go-to-market through major North American retailers.
- Windset Farms: Delta, BC-based greenhouse grower producing cucumbers, peppers, tomatoes, and other vegetables. Operates comparable controlled-environment facilities in the same Lower Mainland region, making it one of the closest direct competitors to Perpetual Vegetable.
- NatureFresh Farms: Leamington, Ontario-based greenhouse operator growing bell peppers, cucumbers, tomatoes, and specialty items. Highly comparable in product mix (cucumbers and peppers) and greenhouse CEA model.
- Mucci Farms: Kingsville, Ontario-based greenhouse operator specializing in bell peppers, cucumbers, tomatoes, and specialty greenhouse vegetables. Directly comparable product mix and greenhouse growing model.
- Mastronardi Produce / Sunset Grown: North America's largest greenhouse produce company (Sunset brand), with greenhouse facilities across North America producing tomatoes, peppers, cucumbers, and other vegetables. The dominant scaled greenhouse peer against which Perpetual Vegetable competes.
- Village Farms International: Public greenhouse produce grower operating large-scale facilities producing tomatoes, peppers, and cucumbers across North America. Comparable in greenhouse CEA model and product categories.
- Houweling's Group: Delta, BC-based family-owned greenhouse grower of tomatoes, cucumbers, and peppers. Multi-generational family operator with comparable BC Lower Mainland footprint, similar in heritage and scale to Perpetual Vegetable.
Broad incumbents
- Taylor Farms: One of North America's largest fresh produce companies, supplying a broad portfolio of vegetables and salads to retail and foodservice. Larger and more diversified than Perpetual Vegetable, with overlapping fresh-vegetable retail reach.
- Driscoll's: Largest berry-focused fresh produce company in North America with a broad grower network supplying major retailers. Adjacent rather than directly competing in cucumbers/peppers, but a comparable branded fresh-produce grower-retailer model.
Others
- Oppy (the Oppenheimer Group): Perpetual Vegetable's primary distribution partner — a major North American fresh produce marketer/distributor. Listed because of its central role in Perpetual Vegetable's go-to-market motion, even though it is not a competing grower.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Perpetual Veg social profiles
Digital presencePerpetual Veg compliance and trust
Trust signalCompliance2 records
Perpetual Veg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perpetual Veg leadership team
Management profileNumber of profiles
Profiles4 records
Perpetual Veg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perpetual Veg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perpetual Veg
What does Perpetual Veg do?
Perpetual Veg grows and packs greenhouse-grown Long English Cucumbers and Sweet Bell Peppers (red, orange, yellow) under the Perpetual Vegetable Co. brand, sold in 12 or 16-count bulk boxes, shrink-wrapped packs of 3, 2 lb mixed bags, and 3-count mixed bags to wholesale grocery and food-service customers via the produce distributor Oppy. The 100+ acre greenhouse operation in Abbotsford, BC uses controlled-environment systems that recycle water, carbon dioxide, and nutrients to deliver year-round fresh produce at 20 times the yield per acre of outdoor farming.
Is Perpetual Veg a public or private company?
Perpetual Veg is a private company. It is classified as family owned and is currently operating.
When was Perpetual Veg founded?
Perpetual Veg was founded in 1978. It employs 11 to 50 people.
Where is Perpetual Veg based?
Perpetual Veg is headquartered in Abbotsford, Canada, in the North America region.
How does Perpetual Veg make money?
One revenue line is on record: fresh Produce Sales.
Who are Perpetual Veg's main competitors?
Direct peers on record are Pure Flavor, Windset Farms, NatureFresh Farms, Mucci Farms, Mastronardi Produce / Sunset Grown, Village Farms International and Houweling's Group. Broad incumbents are Taylor Farms and Driscoll's. Oppy (the Oppenheimer Group) is listed as an others.
Does Perpetual Veg have an API?
No public API is recorded for Perpetual Veg.
What industry is Perpetual Veg in?
Perpetual Veg's product category is Greenhouse Fresh Produce. Its primary akta.pro industry code is AFAGAHAA, Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens). Its NAICS code is 11141 and its SIC code is 100.