perplay.io

What perplay.io does

Perplay is a blockchain-based mobile Game and Earn platform operated by Blockbusterlab Inc., a private company founded in 2022 and headquartered in Seoul, South Korea, with global service availability via the Apple App Store and Google Play. The platform's core proposition is that users can play any game, blockchain or non-blockchain, and earn $XPER (utility) and $PER (governance) tokens based on gameplay time measured by a proprietary, patent-pending system called Proof of Play, which includes anti-cheat detection. The product surface consists of the Perplay mobile app, equippable NFTs with leveling, repair, breeding (two NFTs), and evolution (five NFTs) mechanics, an in-app wallet for token storage, transfer, and exchange, and an in-app marketplace for NFT trading. Underlying infrastructure is provided by HAVAH blockchain interchain technology, enabling integration across multiple blockchain networks.

The company's revenue model is freemium: users can earn $XPER tokens without NFT ownership, while premium earning and $PER governance tokens are unlocked through NFT purchases and partnerships with gaming companies offering premium games. Monetization is sourced from in-app marketplace transaction fees, NFT primary and secondary sales, and token-burning mechanisms applied to $XPER (daily on Spending Accounts) and $PER (until total supply falls below 1,000,000,000). Go-to-market is product-led and community-led, combining self-serve mobile app distribution with Discord, Telegram, Twitter/X, YouTube, and Medium community channels, plus a Boosting Program aimed at gaming companies seeking user acquisition and retention for new game launches.

Perplay targets two primary customer segments: individual gamers seeking rewards for playtime, and gaming companies/developers seeking direct access to engaged users without large marketing spend. Secondary segments include premium game providers supplying $PER-eligible titles. Operating geographies span globally with cryptocurrency-restricted countries (e.g., China) excluded. The company was founded in 2022 by veterans of NCSoft, Softmax, Wemade, EA, and Bandai Namco with blockchain mainnet development experience; the NFT product officially launched in Q4 2023; no funding rounds, revenue figures, or management team bios are disclosed in the available source material.

Name

perplay.io

Legal name

Blockbusterlab Inc.

Website

https://perplay.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Perplay is a blockchain-based mobile Game and Earn platform operated by Blockbusterlab Inc. that rewards individual gamers with $XPER and $PER tokens for playtime across any game and serves gaming companies seeking low-cost user acquisition.

Ownership category

akta.pro rank

Product category

Play-to-Earn Gaming Platform (GameFi)

NAICS

Other Gambling Industries (713290), Other Gambling Industries (71329)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

GameFi Economies & Token Systems (tokens, staking, sinks/sources, inflation control) (FSAPAGAG)

akta.pro secondary industries

Web3 Game Publishing & Distribution Platforms (FSAPAGAA), Gaming NFTs & In-Game Asset Marketplaces (FSADANAF), Digital Game Marketplaces & Item Economies (NFT/Skins/Trading) (BPAMAKAJ), Player-to-Player Marketplaces & Trading Platforms (MPAFAJAE), Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI)

Keywords

• Play-to-earn gaming
• NFT marketplace
• Blockchain gaming rewards
• GameFi platform
• Mobile gaming tokens

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. In-App Marketplace Transaction Fees: Perplay charges transaction fees on all trades conducted through the in-app marketplace. Users set the value of items they list, and Perplay takes a predetermined fee on transactions.
2. Token Burning Mechanism: $XPER tokens are burned daily from Spending Accounts when users utilize them. $PER tokens face spending restrictions until total supply drops below 1,000,000,000, creating deflationary pressure.
3. NFT Sales: Revenue generated from the initial sale and subsequent trading of NFTs with unique designs and abilities in the platform ecosystem.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Perplay operates a mobile Game and Earn platform that rewards gamers with $XPER utility tokens and $PER governance tokens for their gameplay time across any mobile game (both blockchain and non-blockchain). The platform features a patent-pending Proof of Play system to measure playtime and distribute rewards, an NFT system with breeding and evolution mechanics, and an integrated in-app wallet and marketplace where users can trade NFTs and convert tokens to external coins or cash.

Product overview

PERPLAY is a unified Game and Earn platform consisting of the Perplay mobile app (available on Google Play and App Store), Perplay NFT digital assets, an in-app wallet, and an in-app marketplace. The platform operates on the HAVAH blockchain using inter-chain technology and rewards gamers with $XPER (utility token for in-app activities) and $PER (governance token for premium games) tokens based on their gameplay time measured through the Proof of Play system.

Differentiator

Problem solved

Functional benefit

Products and services

• Perplay Mobile App A mobile Game and Earn application available on Google Play and Apple App Store that rewards users with $XPER and $PER tokens for their gameplay time using the proprietary Proof of Play system. Users can play any mobile game while earning tokens; free users get basic rewards and NFT purchasers unlock enhanced earning mechanics.
• Perplay NFT NFT digital assets with unique designs, levels, and classes that gamers equip to play games. NFTs can be leveled up, repaired, bred (combining two NFTs to mint a new one), and evolved (combining five NFTs to mint a new one) to increase earning potential.

Quantifiable outcome

• Users can earn tokens ($XPER, $PER) by playing any game they want

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• HAVAHcoreTechnology or IntegrationHAVAH blockchain provides interchain technology enabling Perplay to integrate multiple blockchain networks in one unified platform. This is the core blockchain infrastructure supporting Perplay's operations.
• BlockbusterlabcoreStrategic or Co-development PartnerParent company and operator of Perplay platform. Develops and maintains the Perplay ecosystem.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• OliveX (GeniusX): Fitness metaverse and move-to-earn platform with token rewards tied to physical activity. Shares Perplay's mobile-first PLG distribution and tokenized reward model, but focused on fitness rather than gaming.
• Dotmoovs: Move-to-earn platform that rewards users with tokens for sports and physical activity via mobile. Comparable to Perplay as a smaller-scale activity-to-earn mobile platform with its own token economy.
• Genopets: Move-to-earn game where users raise and evolve NFT creatures while earning tokens through physical activity. Shares Perplay's NFT evolution/breeding mechanics and token reward structure, though the activity input differs.

Direct peers

• STEPN (Find Satoshi Lab): Move-to-earn platform that rewards users with tokens for physical activity. While STEPN rewards walking/running rather than gaming, it shares Perplay's core mechanic of converting real-world activity into tokenized economic rewards via a mobile app.
• Axie Infinity (Sky Mavis): Pioneering play-to-earn blockchain game ecosystem where users earn tokens through gameplay. Axie Infinity is the most direct comparable as both platforms reward users with tokens for gaming activity, though Perplay distinguishes itself by working with any game rather than a single title.
• WEMIX Play (Wemade): WEMIX Play is a GameFi platform operated by Wemade, one of Perplay's team-member former employers. It operates a comparable tokenized gaming reward system integrated with multiple game publishers, making it a structurally similar GameFi hub.
• Sweat Economy (Sweatcoin): Activity-to-earn platform that rewards users for physical movement via a mobile app with its own token economy. Shares Perplay's product-led growth distribution and consumer reward token model, though the underlying activity differs.

Broad incumbents

• Gala Games: Blockchain gaming ecosystem with a portfolio of playable games and its own GALA token. Operates at broader scale than Perplay with multiple owned game studios, but shares the thesis of tokenized game economies and NFT-based play-to-earn.
• Decentraland: Blockchain-based virtual world with its own MANA token and NFT marketplace. Comparable to Perplay in combining a token economy, NFT trading, and gaming activity, but at a much larger and more established scale.
• The Sandbox: Decentralized virtual world with NFT-based assets and a SAND token economy. Comparable as a tokenized gaming/metaverse ecosystem with NFT marketplaces and interchain ambitions, though focused on user-created content rather than play-time rewards.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PERPLAYofficial
• YouTubeyoutube.com/@perplay
• Facebookfacebook.com/PERPLAYofficial
• LinkedInlinkedin.com/company/perplay

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about perplay.io