Perrot Image SA
Perrot Image SA is a Swiss wholesale distributor of 35+ premium international imaging and optics brands, serving photo specialists and major retailers across Switzerland as a subsidiary of Leica Camera AG.
- Company typePrivate
- Founded1905
- HeadquartersNidau, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Perrot Image SA does
Perrot Image SA is a Swiss wholesale distribution company headquartered in Nidau, Bern, founded in 1905 by Arnold Perrot (with roots tracing to 1878), and operating as a wholly-owned subsidiary of Leica Camera AG since 2001. The company distributes over 35 premium international brands across the imaging and optics sector to qualified photo and optics specialty retailers (Fachhandel) and selected major retailers with specialist departments (Grossverteiler) throughout Switzerland. Its product portfolio spans lenses (Tamron, Samyang), instant cameras and film (Polaroid, Ilford, Kodak), observation optics (Kite Optics, MINOX, Unistellar), filters (NiSi), professional LED lighting (NANLITE), tripods and support (SIRUI, Cullmann), camera bags (WANDRD, Peak Design, Billingham), wireless audio/video (Hollyland, Saramonic), storage (Angelbird, Delkin, OWC), and accessories (SmallRig, Vallerret, Green Clean). The company also handles Leica Camera AG repair services for the Swiss market through a dedicated service workshop.
The business operates on a B2B wholesale distribution model with no direct-to-consumer sales. Pricing is conducted in CHF with suggested retail prices (UVP) displayed on the website; invoices are payable within 30 days net, with transport costs of CHF 15 per order for orders below CHF 300 ex VAT. Logistics, service, and administration are consolidated at the Nidau headquarters, supported by a German and French language website. The company employs 5 people and maintains a focused go-to-market: winning distribution rights from premium international brands and placing products through the established Swiss dealer network. As a subsidiary of Leica Camera AG, Perrot Image SA combines Swiss distribution competence with the stability and prestige of a globally recognized premium camera brand, while its century-long local market presence provides brand heritage and established supplier relationships across both legacy and emerging content-creation brands.
Perrot Image SA firmographics
Firmographics- Name
- Perrot Image SA
- Legal name
- Perrot Image SA
- Website
- https://perrot-image.ch
- Company type
- Private
- Founded year
- 1905
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Perrot Image SA is a Swiss wholesale distributor of 35+ premium international imaging and optics brands, serving photo specialists and major retailers across Switzerland as a subsidiary of Leica Camera AG.
- Ownership category
- akta.pro rank
Perrot Image SA industry classification
Industry- Product category
- Camera and Optical Equipment Distribution
- NAICS
- Photographic Equipment and Supplies Merchant Wholesalers (423410)
- SIC
- Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Cameras, Imaging & Drones Distribution (CRAOACAH)
- akta.pro secondary industries
- Lenses & Optical Accessories (Lenses, Filters, Adapters, Teleconverters) (CRACAPAF), Camera & Lens Retail (Photo Cameras, Lenses & Optical Accessories) (CRACAHAA)
Keywords
Where Perrot Image SA is headquartered
LocationHeadquarters
- HQ city
- Nidau
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Perrot Image SA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations
Revenue model
- Product Distribution: Wholesale distribution of premium imaging and optical products to qualified photo and optics retailers and selected major distributors in Switzerland. Products sourced from international manufacturers and distributed through dealer networks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | — | Wholesale pricing for qualified trade retailers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Perrot Image SA product offering
Product offeringCore offering
Perrot Image SA is a Swiss wholesale distribution company that supplies premium international camera, lens, optics, lighting, audio, and photography accessory brands to qualified photo and optics specialty retailers (Fachhandel) and selected major retailers with specialist departments (Grossverteiler) throughout Switzerland. The company does not sell directly to end consumers and instead operates a B2B trade distribution model built on long-standing distribution agreements with brands such as Tamron, Samyang, Polaroid, Kite Optics, NiSi, NANLITE, SIRUI, Peak Design, WANDRD, Hollyland, and others. Perrot Image SA also handles Leica Camera AG repair services for the Swiss market via its in-house service workshop.
Product overview
Perrot Image SA is a Swiss distribution company (headquartered in Nidau, Bern) serving as the exclusive or authorized distributor for over 35 international premium brands in the imaging and optics sector. The company operates as a B2B/B2C distribution partner, supplying the qualified photo and optics retail trade as well as selected major distributors throughout Switzerland. The product portfolio consists entirely of distributed third-party brands rather than proprietary products, organized into the following categories: Lenses (Tamron, Samyang/Rokinon), Cameras & Film (Polaroid, Yashica, Ilford Photo, Kodak), Optics & Observation (Kite Optics binoculars and stabilized scopes), Filters (NiSi JetMag Pro MaxMAG magnetic filter system), LED Lighting (NANLITE professional continuous lighting), Support & Tripods (SIRUI, Cullmann), Bags & Carrying (WANDRD, Peak Design, Billingham), Audio/Video Transmission (Hollyland, Saramonic), Time-lapse (Brinno), Memory & Storage (Angelbird, Delkin, OWC), and Accessories (SmallRig cages, Vallerret gloves, Green Clean, etc.). The company also handles Leica Camera AG repair services for the Swiss market. Logistics, service, and administration are consolidated at the Nidau location.
Differentiator
Problem solved
Functional benefit
Products and services
- Tamron Lenses
Companies that use Perrot Image SA
Customer profileSegments2 records
Ideal customer profiles2 records
Perrot Image SA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Perrot Image SA partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, major and minor.
- Leica Camera AGcorePerrot Image SA has been part of Leica Camera AG since 2001. This ownership connects Swiss distribution competence with the stability and prestige of an internationally renowned premium brand. The relationship provides strategic alignment and brand backing while maintaining local market operations.
- TamroncoreDistributor for Tamron lenses in Switzerland. Product portfolio includes various Tamron lenses including 12-20mm F2.8, 17-70mm F2.8, 25-200mm F2.8, and 90mm F2.8 Macro.
- SamyangcoreOfficial Swiss distributor for Samyang/LK Samyang products including autofocus lenses for Sony E, Nikon F, Canon RF, Fuji X, and Leica L-mount systems.
- WANDRDmajorOfficial Swiss distributor for WANDRD camera bags and travel accessories, offering products like PRVKE bags, STRATUS Photo, ROGUE Slings, and organization cases.
- NANLITEmajorOfficial Swiss distributor for NANLITE professional LED continuous lighting equipment including COB lights, panels, tubes, kits, light shapers, stands and accessories.
- SIRUImajorOfficial Swiss distributor for SIRUI products including tripods, monopods, video tripods, fluid heads, and accessories for photo, video, and content creation.
- Peak DesignmajorDistributor for Peak Design camera straps, bags, and accessories in Switzerland.
- PolaroidmajorDistributor for Polaroid instant cameras and films including Polaroid Go Gen 3.0 and various film formats.
- Kite OpticsmajorDistributor for Kite Optics products including APC stabilized binoculars and spotting scopes with ED optics.
- NiSimajorDistributor for NiSi products including JetMag Pro MaxMAG magnetic filter system, ND filters, CPL filters, and accessories.
- HollylandmajorDistributor for Hollyland wireless video transmission systems and wireless microphones including Lark series and Solidcom intercoms.
- IlfordminorDistributor for Ilford photographic products including cameras and photo paper.
- SmallRigmajorDistributor for SmallRig camera cages, rigs, and accessories for videography.
- AgfaPhotominorBrand portfolio partner for AgfaPhoto imaging products.
- AngelbirdminorBrand portfolio partner for Angelbird memory cards and storage solutions.
- BillinghamminorBrand portfolio partner for Billingham premium camera bags.
- DelkinminorBrand portfolio partner for Delkin memory cards and accessories.
- ZhiyunminorBrand portfolio partner for Zhiyun gimbals and stabilizers.
Scale indicators3 records
Recent moves6 records
Expansion highlights8 records
Perrot Image SA competitors and assessment
Company assessmentDirect peers
- Foto Walser: German photo equipment distributor with a similar multi-brand agency model serving specialty photo retailers in the DACH region. Closely comparable wholesale distribution structure and premium imaging brand portfolio.
- CVB: Belgian photo equipment distributor representing multiple international premium brands to Benelux specialty retailers. Comparable B2B agency model distributing third-party imaging brands.
- Calumet Photographic: European multi-brand photo retailer and distributor with strong presence in Germany, Netherlands and the UK. Comparable as a specialty channel for premium camera, lens, and lighting brands to professional and enthusiast customers.
- Wex Photo Video: UK-based multi-brand photo and video retailer serving enthusiast and professional customers. Comparable as a specialty channel for premium cameras, lenses, lighting, and accessories, though UK-focused.
Broad incumbents
- B&H Photo Video: Large US-based multi-brand photo, video, and audio retailer/distributor. Comparable as a premium specialty channel for cameras, lenses, lighting, and audio gear at much greater scale and broader category scope.
- Adorama: Major US photo, video, and electronics retailer with broad multi-brand portfolio. Comparable multi-brand premium imaging channel serving enthusiast and professional customers at much larger scale.
Regional players
- Jessops: Long-established UK high-street photo retailer carrying multiple premium camera and lens brands. Comparable multi-brand specialty retail model but geographically distinct (UK vs. Switzerland).
- Foto Erhardt: German family-owned photo retailer with broad multi-brand portfolio across cameras, lenses, and accessories. Comparable specialty retailer focus but serving German market rather than Swiss.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Perrot Image SA social profiles
Digital presencePerrot Image SA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perrot Image SA leadership team
Management profileNumber of profiles
Perrot Image SA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perrot Image SA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perrot Image SA
What does Perrot Image SA do?
Perrot Image SA is a Swiss wholesale distribution company that supplies premium international camera, lens, optics, lighting, audio, and photography accessory brands to qualified photo and optics specialty retailers (Fachhandel) and selected major retailers with specialist departments (Grossverteiler) throughout Switzerland. The company does not sell directly to end consumers and instead operates a B2B trade distribution model built on long-standing distribution agreements with brands such as Tamron, Samyang, Polaroid, Kite Optics, NiSi, NANLITE, SIRUI, Peak Design, WANDRD, Hollyland, and others. Perrot Image SA also handles Leica Camera AG repair services for the Swiss market via its in-house service workshop.
Is Perrot Image SA a public or private company?
Perrot Image SA is a private company. It is classified as corporate owned and is currently operating.
When was Perrot Image SA founded?
Perrot Image SA was founded in 1905. It employs 1 to 10 people.
Where is Perrot Image SA based?
Perrot Image SA is headquartered in Nidau, Switzerland, in the Europe region.
How does Perrot Image SA make money?
One revenue line is on record: product Distribution.
Who are Perrot Image SA's main competitors?
Direct peers on record are Foto Walser, CVB, Calumet Photographic and Wex Photo Video. Broad incumbents are B&H Photo Video and Adorama. Regional players are Jessops and Foto Erhardt.
Does Perrot Image SA have an API?
No public API is recorded for Perrot Image SA.
What industry is Perrot Image SA in?
Perrot Image SA's product category is Camera and Optical Equipment Distribution. Its primary akta.pro industry code is CRAOACAH, Cameras, Imaging & Drones Distribution, with a secondary code of CRACAPAF, Lenses & Optical Accessories (Lenses, Filters, Adapters, Teleconverters). Its NAICS code is 423410 and its SIC code is 3861.