Perry Hall Florist Inc.

What Perry Hall Florist Inc. does

Lovingly, LLC — operating under the legal entity Perry Hall Florist Inc. — is a US-based vertical SaaS company that builds e-commerce, point-of-sale, and AI-powered workflow tools for independent local florists. The platform bundles online storefronts, in-store POS, and three generative-AI add-on modules (Lovingly Scribe for product description generation, Lovingly Reply for review response automation, and Card Message Intelligence for sympathy card assistance) into a unified system that the company positions around the concept of 'systems that run' to give owner-operators peace of mind and autonomy from day-to-day operations.

Founded in 2008 and headquartered in Hopewell Junction, New York, the company serves more than 3,000 florist shop partners across the United States through a direct partner-acquisition model supplemented by an 'Online Business Coach' support layer. In 2026, Lovingly executed a strategic pivot away from direct-to-consumer flower sales to focus exclusively on software, rebranding its value proposition from a hybrid retail-and-tech operator to a 100% technology partner for the floral vertical.

The business model is subscription-based recurring SaaS revenue with per-shop pricing that is not publicly disclosed. Go-to-market is sales-led through a partner portal (lovinglyflorists.com/join), personalized onboarding, and ongoing advisory support, rather than self-serve or marketplace distribution. The firm is privately held, bootstrapped, and operates without disclosed institutional investors, acquisitions, or leadership changes in the available source data.

Name

Perry Hall Florist Inc.

Legal name

Lovingly, LLC

Website

https://perryhallflorist.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Lovingly, LLC is a US vertical SaaS company that provides e-commerce, point-of-sale, and AI-powered workflow tools to over 3,000 independent local florists, operating on a subscription-based partner model since 2008.

Ownership category

akta.pro rank

Product category

Florist Vertical SaaS

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Journey Orchestration & Campaign Management (BPAFAFAF)

akta.pro secondary industry

Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA)

Keywords

• Florist e-commerce software
• Florist point-of-sale systems
• AI-powered florist tools
• Vertical SaaS platform
• Local florist technology

Headquarters

HQ city

Hopewell Junction

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscriptions: Lovingly operates as a software-as-a-service company providing solutions to local florists. Revenue is generated through subscription-based software services including e-commerce, point-of-sale, and AI-powered tools. The company serves as a technology partner to florist businesses.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Lovingly provides a SaaS platform for local independent florists that bundles e-commerce storefronts, point-of-sale systems, and AI-powered tools into a single integrated solution. The offering is built around three named AI modules: Lovingly Scribe (automates product description generation for floral collections), Lovingly Reply (automates responses to customer reviews), and Card Message Intelligence (assists customers composing sympathy card messages). The platform is sold to florist businesses on a subscription basis and is supported by an Online Business Coach.

Product overview

Lovingly operates as a unified SaaS platform for local florists, combining e-commerce, point-of-sale, and AI-powered tools into a single integrated system. The core platform is complemented by three named AI modules: Lovingly Scribe (automated product description generation), Lovingly Reply (AI-powered review response generation), and Card Message Intelligence (sympathy card message assistance). The company serves over 3,000 local florist partners, having pivoted from direct consumer flower sales to become a pure-play software technology provider.

Differentiator

Problem solved

Functional benefit

Brands

• Lovingly Scribe: AI-powered tool that generates product descriptions for floral collections, eliminating the need for manual writing of multiple product descriptions.
• Lovingly Reply
• Card Message Intelligence
• Lovingly Florists

Products and services

• Lovingly Platform Comprehensive SaaS platform providing e-commerce, point-of-sale, and AI-powered tools for local florists to manage and grow their businesses autonomously.
• Lovingly Scribe AI-powered product description generator that automates the creation of floral product descriptions for shop collections, freeing florists from manual seasonal copywriting.
• Lovingly Reply AI-powered review response tool that generates personalized responses to customer reviews, handling both positive and negative feedback automatically.
• Card Message Intelligence AI assistant that helps end customers compose appropriate messages for sympathy cards, providing guidance through emotionally difficult writing moments.
• Point-of-Sale (POS) System POS system designed for local florists to manage in-store transactions and operations, accessible to partners via the grow.lovingly.com portal.
• E-commerce Platform Online ordering and storefront capabilities enabling local florists to sell flowers and arrangements through digital channels.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Floranext: Floranext is a florist-specific e-commerce, POS, and website platform serving independent local florists — directly comparable to Lovingly's core product offering and target customer segment.
• BloomNation: BloomNation operates an online florist marketplace and provides SaaS tools (POS, websites) to local florists — directly competing with Lovingly for both florist partners and the consumer flower-order flow.
• BloomNet: BloomNet is a florist wire service and technology provider (owned by 1-800-Flowers) offering POS, website, and wire-order tools to local florist shops — overlapping closely with Lovingly's e-commerce and POS modules.
• Teleflora: Teleflora is a major florist wire service network offering technology, marketing, and order-routing tools to member florists — comparable to Lovingly as a florist-focused technology and partnership platform.
• Storkie: Storkie is a florist wire service and technology provider serving local florists with websites, POS, and order-routing tools — closely comparable to Lovingly's florist-facing technology stack.
• FTD (1-800-Flowers): FTD is a long-established florist wire service and consumer flower-delivery brand offering technology and POS tools to its network florists — comparable to Lovingly in serving local florist operations.

Broad incumbents

• Lightspeed Commerce: Lightspeed provides a retail POS and e-commerce platform serving SMB retailers including specialty shops — comparable to Lovingly on POS and storefront functionality, though not florist-specialized.
• Square (Block): Square offers a widely-used POS and commerce platform for SMB retailers, including florists — directly competing with Lovingly's POS module and adding AI capabilities across its suite.
• Shopify: Shopify is the dominant horizontal e-commerce SaaS platform serving SMB retailers including many local florists — competing broadly with Lovingly's e-commerce module and increasingly adding AI features.
• 1-800-Flowers: 1-800-Flowers is a major consumer floral brand that owns Teleflora, BloomNet, and FTD — a broad incumbent providing both consumer-facing services and B2B technology to local florists.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/perry-hall-florist-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perry Hall Florist Inc.