Personal Best Education

What Personal Best Education does

Personal Best Education is a UK-based service provider operating from The Mountbatten School campus in Romsey, Hampshire, delivering sports, leisure, and educational programmes to schools, families, and community groups across Hampshire and Dorset. Founded in 2012 under the legal entity MOUNTBATTEN SCHOOL SERVICES LIMITED, the company operates four physical locations (Romsey headquarters, plus Andover, Eastleigh, and Egham sites) and delivers on-site services at multiple partner schools. Its portfolio spans multi-activity holiday camps for children aged 5-16, after-school clubs and wraparound care, PPA cover and CPD for schools, adult fitness (gym memberships, classes, yoga, Spanish), conference and meeting room hire, residential accommodation for youth groups, football coaching, and birthday parties.

The business is fundamentally service-based with no proprietary technology platform - it relies on standard third-party booking infrastructure (schoolhire.co.uk, bookpebble.co.uk, eequ.org) and payment gateways (Worldpay, Klarna). Core technology is described as standard facilities management and booking systems. No AI/ML capabilities, APIs, SDKs, or proprietary software products are evidenced. Operational integration with The Mountbatten School campus provides access to purpose-built facilities (fitness suite, 3G pitch, dance studio, conference centre, 35-bed residential accommodation) that constitute the underlying asset base.

Revenue is generated through a hybrid of recurring and transactional streams: monthly rolling gym memberships (from £14.95/month), subscription fitness classes, per-session class fees, daily camp rates (£30/day with weekly discounts), hourly/daily conference hire (£30-£45/hour), school services contracts (wraparound care, PPA cover, CPD), and residential accommodation bookings. Distribution combines self-serve online booking for consumer services with direct sales outreach to schools. Ofsted registration supports HAF (Holiday Activities and Food) programme participation with Hampshire County Council, providing funded places for eligible children. The company is privately held with no external investment, no disclosed revenue figures, and a growing but unspecified headcount.

Name

Personal Best Education

Legal name

MOUNTBATTEN SCHOOL SERVICES LIMITED

Website

https://personalbesteducation.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Personal Best Education is a Hampshire-based service provider operating holiday camps, school sports coaching, adult fitness programmes, conference facilities, and residential accommodation from The Mountbatten School campus, serving schools, families, and community groups across southern England since 2012.

Ownership category

akta.pro rank

Product category

Education and Leisure Services

NAICS

Sports and Recreation Instruction (611620), Educational Services (61), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351)

akta.pro primary industry

Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE)

akta.pro secondary industry

Sports Performance Personal Training (HSADAAAF)

Keywords

• Holiday activity camps
• School sports provision
• After-school clubs
• Adult fitness classes
• Facility hire services

Headquarters

HQ city

Romsey

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Holiday Camps and Activities: Multi-activity holiday camps for children aged 5-16, including sports, arts, crafts, cooking, and adventure activities. Daily rates with weekly booking discounts.
2. Fitness Suite Memberships: Monthly rolling memberships for gym access including cardio equipment, free weights, and strength training. Personal training sessions available at additional cost.
3. Fitness Classes: Pay-per-session fitness classes including Zumba, Legs Bums & Tums, Pilates, and Yoga. Members receive 10% discount.
4. Conference Centre Hire: Hourly, half-day, and full-day room hire for meetings, conferences, and events. Includes tea/coffee, WiFi, and AV equipment.
5. School Services: After-school clubs, wraparound care, PPA cover, CPD for teachers, and sports coaching services provided directly to schools.
6. Residential Accommodation: Dormitory-style accommodation for youth groups, school trips, and sports teams. Approximately 35 capacity with catering options.
7. Sports Facilities Hire: 3G pitch, classrooms, dance studio, drama room, and music facilities available for hire to individuals and organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Personal Best Education is a Hampshire-based service provider delivering sports, leisure, and educational programmes for children, teens, schools, and adults. Core offerings include multi-activity holiday camps, teen residential experiences, school sports provision and wraparound care, adult fitness (gym membership and classes), adult education courses, children's birthday parties, football coaching, conference centre hire, and dormitory-style residential accommodation. Operations are anchored at The Mountbatten School in Romsey with additional venues in Andover and Eastleigh.

Product overview

Personal Best Education is a unified service portfolio providing sports, leisure, and educational programmes for children, teens, and adults in Hampshire and Dorset. The core offering combines holiday activity camps and teen projects with school services (after-school clubs, wraparound care, PPA cover), alongside adult fitness (gym membership, fitness classes, yoga) and education (Spanish, first aid). Supporting services include residential accommodation, conference facilities, party entertainment, football coaching, and facilities hire. The company operates primarily from The Mountbatten School in Romsey, with additional venues in Andover, Eastleigh, and Egham.

Differentiator

Problem solved

Functional benefit

Products and services

• Holiday Camps Multi-activity holiday camps for children aged 5-12 (Year 1 to Year 7) during school holidays, including inflatables, laser tag, sports, arts, crafts, cooking, and baking activities at £30 per day.
• Teen Projects Programmes for teenagers aged 10-16, including summer residential experiences and activities designed for older youth.
• School Services (After School Clubs, Wraparound, PPA & CPD) On-site school provision including after-school sports clubs, breakfast and after-school wraparound care, PPA cover, and CPD training for teachers.
• Adult Education Adult learning and fitness programmes including Zumba, Pilates, Legs Bums & Tums, yoga, arts and crafts, and first aid courses.
• Personal Best Fitness Suite Fully equipped gym at The Mountbatten School offering cardio equipment, strength training, free weights, and personal training with membership packages from £14.95/month.
• Birthday Parties Children's birthday party packages featuring inflatable obstacle courses, laser tag, football, and other activities at The Mountbatten School.
• Summer Residential Programme 3-night residential experience at Broadlands Residence for students in Years 7-11, featuring adventure activities, life skills workshops, and full-board accommodation at £220 per participant.
• Personal Best Residence Dormitory-style accommodation facility sleeping approximately 35 people in 9 rooms, with breakout spaces, games facilities, and catering options for youth groups and sports teams.
• Conference Centre Meeting rooms and conference facilities available for hire, including small (1-10 people), medium (8-15), large (8-25), and exclusive conference centre options with WiFi, projectors, and catering.
• Facilities Hire Hire of sports, conference, teaching, and education facilities including 3G pitch, classrooms, dance studio, drama room, and meeting rooms.
• Football Coaching Football coaching services for children and young people, including casual coaching and provision for schools and clubs.
• Bushcraft Camp Outdoor skills camp teaching shelter building, fire lighting, and nature exploration for children aged 6-12.
• Little Cooks Camp Cooking camp where children aged 6-12 learn kitchen skills, prepare daily meals, and take home homemade dinners.
• Fitness Classes (Zumba, Legs Bums & Tums, Pilates) Weekly fitness class programme featuring Zumba, Legs Bums & Tums, and Pilates sessions held at The Mountbatten School, Romsey, with members receiving a 10% discount.
• Spanish Classes for Beginners Weekly evening Spanish language classes for adults covering practical conversation and grammar, priced at £70 per half-term (7 sessions).
• Yoga Classes with Anita Perry Weekly Hatha yoga sessions on Mondays at 6:30pm, suitable for all levels, priced at £7 per session.

Quantifiable outcome

• Established since 2012 with growing team every year
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Mountbatten SchoolcoreStrategic or Co-development PartnerPrimary host venue partner. Personal Best Education operates from The Mountbatten School campus, utilizing their facilities for fitness suite, conference centre, residential accommodation, dance studio, and holiday camps. Deep operational integration.
• Hampshire County CouncilcoreStrategic or Co-development PartnerPrimary public sector partner. Provides HAF (Holiday Activities and Food) programme funding for children eligible for benefit-related free school meals. Connect4Communities initiative partner for community support.
• Saints FoundationminorStrategic or Co-development PartnerCommunity partner affiliated with Southampton FC. Collaboration on sports and community development programmes.
• Active SurreyminorStrategic or Co-development PartnerCounty sports partnership organization. Collaboration on community sports initiatives and Club4 programme.
• Football FoundationminorStrategic or Co-development PartnerNational sports charity providing funding and support for football facilities and participation. Partnership for football coaching and pitch hire services.
• OfstedcoreOthersRegulatory body for registered educational and childcare services. Personal Best Education is Ofsted registered.
• Disability ConfidentminorOthersGovernment scheme recognizing employers who have made commitments to employ, develop, and retain disabled employees. Personal Best Education is Disability Confident committed.
• Connect4CommunitiescoreStrategic or Co-development PartnerHampshire County Council initiative to support communities. Partnership for HAF funded places and community wellbeing programmes.
• Club4minorStrategic or Co-development PartnerActive Surrey youth sports programme. Partnership for delivering sports activities to young people.
• Braishfield Bees FCminorChannel Partner/ Reseller/ DistributorLocal youth football club. Partnership for football coaching and pitch hire services.
• Romsey Town Youth FCminorChannel Partner/ Reseller/ DistributorLocal youth football club. Partnership for football coaching and pitch hire services.
• NCS (National Citizen Service Trust)minorStrategic or Co-development PartnerFormer programme partner for National Citizen Service youth development programme. Partnership ended as NCS programme concluded in 2025.
• BikeabilityminorStrategic or Co-development PartnerNational cycle training programme. Partnership for delivering cycling safety and skills training.
• 1st 4sportminorOthersSports coaching qualification provider. Partnership for staff training and certification.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Barracudas Activity Day Camps: Established UK multi-activity day camp operator with Ofsted registration, school-venue delivery, and age-banded programming. Directly competes with Personal Best Education's holiday camps in overlapping Hampshire/Wiltshire catchment.
• FitForSport: UK provider of multi-activity sports holiday camps and breakfast/after-school clubs, with HAF programme participation. Closely mirrors Personal Best's combination of holiday camps, school services, and HAF funding dependence.
• SuperCamps: UK multi-activity holiday camp provider for children aged 4-14, delivering sports, arts, and adventure programming through school venues. Closely comparable to Personal Best's holiday camp and teen projects product line.
• Top Marks Sports Coaching: UK primary school sport coaching and PPA cover provider, plus multi-sport holiday camps. Closely comparable in service mix, customer base (primary schools), and delivery model to Personal Best Education's school services line.
• Kingswood Camps & Activity Centres: UK residential activity centre operator running school residentials, summer camps, and youth programmes with full-board accommodation. Comparable to Personal Best's Summer Residential Programme and Personal Best Residence.
• Premier Education Group: UK-based provider of school sport coaching, PPA cover, and wraparound care — directly comparable to Personal Best Education's school services offering. Operates across hundreds of primary schools and runs holiday camps, the same combination of verticals as Personal Best.

Broad incumbents

• Better (GLL): UK's largest public-leisure social enterprise, operating 270+ facilities on behalf of local authorities. Overlaps with Personal Best's fitness suite, classes, and school-hire business in adult fitness and facilities hire.
• Everyone Active: UK-wide leisure facilities operator managing council-owned gyms, pools, and fitness classes. Comparable to Personal Best Fitness Suite's adult fitness offering, but operates at much larger scale across multiple council contracts.
• Junior Adventures Group (JAG): Large Australian-based OSHC and holiday camp operator with growing UK presence. Operates wraparound care, holiday programmes, and school sport services at a national scale — broader geographic and capital footprint than Personal Best, but identical core offering.

Emerging players

• Stagecoach Performing Arts: UK children's performing arts and confidence-building programmes delivered through after-school clubs and holiday workshops. Overlaps with Personal Best's wraparound and creative activities offering for primary-age children, but more narrowly focused on the arts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/P_B_Education
• Facebookfacebook.com/personalbesteducation
• Instagraminstagram.com/personalbesteducation
• LinkedInlinkedin.com/company/personal-best-education

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Personal Best Education