Personal Trainers

What Personal Trainers does

Personal Trainers is a Portugal-based fitness services company headquartered in Faro, Algarve, operating under the domain personaltrainers.com.pt. Founded in 2007, the company has grown to approximately 195 employees, indicating a mid-sized operation serving the Portuguese market — most likely delivering personal training, fitness coaching, or related health-and-wellness services to individual consumers in the Algarve region and possibly broader Portugal. The specific service mix (in-person training, online coaching, gym operations, franchise model) cannot be determined from the available source material, as the company's website renders only a verification/loading page with no substantive content.

The company operates in a service-intensive segment where human trainers (rather than proprietary technology) are the primary deliverable. No products, technology stack, API, integrations, certifications, or AI capabilities are documented in the input data. The business model is also not directly disclosed — pricing, customer segments, GTM motion, and revenue mechanics are all unspecified, though the headcount and longevity are consistent with a labor-heavy, trainer-led service model rather than a technology platform.

Key data gaps: the source page (personaltrainers.com.pt) and all aggregated records provide no information on revenue, customer base, pricing, management team, funding, partnerships, or strategic direction. The analysis above is therefore limited to what can be inferred from the firmographic envelope (country, founding year, headcount, domain) and the explicit absence of technology, product, or AI signals.

Name

Personal Trainers

Website

https://personaltrainers.com.pt

Company type

Private

Headcount range

101–250 employees

Short description

Personal Trainers is a Faro, Portugal-based fitness services company founded in 2007 with approximately 195 employees, operating the personaltrainers.com.pt domain to serve the Portuguese market through personal training and related health-and-wellness services.

Ownership category

akta.pro rank

Product category

Fitness Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Personal training services
• Fitness coaching
• Personal fitness
• Exercise training
• Health and wellness

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

Personal Trainers delivers in-person personal fitness training and coaching services to individual clients, operating from Faro, Portugal. The company employs approximately 195 staff members, suggesting a sizeable roster of trainers and operational personnel supporting consumer fitness engagements. Specific service packages, session formats, or specialty programs are not described in the source data.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Training Services In-person personal fitness training and exercise coaching services delivered to individual consumers in the Faro, Portugal region by a team of approximately 195 staff members.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights1 record

Direct peers

• Holmes Place Portugal: Premium fitness club chain operating in Portugal offering personal training, group classes, and wellness amenities. Directly comparable as a multi-service personal training provider competing in the same Portuguese market.
• Vivafit: Portuguese-founded women's fitness studio chain with express circuit training and personal training services. Comparable as a Portugal-based boutique fitness operator with multiple studios and similar target clientele.
• Solinca Health & Fitness: One of Portugal's largest fitness club chains with personal training and group exercise offerings. Comparable as a Portuguese-headquartered, multi-location fitness provider serving similar middle-to-premium consumer segments.

Others

• Technogym: Global premium fitness equipment and digital training platform supplier. Comparable as an ecosystem enabler whose connected equipment and software are increasingly used by personal training studios to deliver differentiated services.

Emerging players

• Future: Online personal training platform pairing users with remote coaches for 1:1 programming. Comparable as a digital-first personal training model that threatens in-person providers' pricing power.
• Freeletics: AI-driven digital personal training app with a strong European user base. Comparable as an emerging digital-native alternative that competes for the same end consumer via remote coaching and programming.

Broad incumbents

• McFit / RSG Group: Pan-European fitness chain offering budget memberships with personal training upsells. Comparable as a large incumbent defining the price ceiling for personal training services in Europe.
• Basic-Fit: Largest low-cost fitness chain in Europe with operations in Portugal. A broad incumbent offering personal training add-ons within high-volume gyms, providing competitive pressure on price-sensitive segments.

Regional players

• Trainin' (trainin.pt): Portuguese personal trainer marketplace connecting independent coaches with clients. Comparable as a Portugal-based channel that aggregates personal training demand and could disintermediate small studios.
• Clube VII (Fitness Pyramid / Pulse Club): European personal training studio concept with multiple locations. Comparable as a small-group and 1:1 personal training brand operating in adjacent European geographies.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/personaltrainers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Personal Trainers