Pěšky městem, z. s.

What Pěšky městem, z. s. does

Pěšky městem, z. s. is a Czech non-profit civic organization (registered association, zapsaný spolek) headquartered in Prague 6, focused on pedestrian advocacy and the promotion of walking as a primary mode of urban transport. Founded in 1989 as Pražské matky (Prague Mothers) and rebranded to its current name in October 2020, the organization operates a portfolio of interconnected programs: Pěšky do školy (annual nationwide walking-to-school challenge reaching 585 schools and ~72,800 children in 2025), Bezpečné cesty do školy (school mobility planning with traffic engineers), the Chodci sobě citizen reporting portal (3,193+ submissions with 1,679 resolved since 2012), and Školní ulice (school street advocacy with 30 implementations across the Czech Republic as of spring 2026).

The technology layer is modest and civic-tech oriented — a self-service web portal for citizen reports, a school registration/tracking application for the walking challenge, and an interactive GIS-based school streets map. Programs are delivered directly to schools, municipalities, and citizens at no cost by a lean ~7-person team. Revenue is primarily derived from institutional grants (Prague City Hall, Ministry of Environment, Ministry of Education, State Environmental Fund, EU programs), supplemented by individual donations and a small charitable e-commerce shop (BRAASI backpacks, reflective t-shirts, traffic safety mock-up figures).

Distribution and outreach rely on earned media, government partnerships, a biennial international conference held at CAMP Prague, and coalition memberships in Clean Cities Campaign, Zelený kruh, Klimatická koalice, and Institut for Pedestrians. The organization holds a 2025 European Commission Mobility Action Award and prior European Road Safety Awards (2009, 2010).

Name

Pěšky městem, z. s.

Legal name

Pěšky městem, z. s.

Website

https://peskymestem.cz

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Pěšky městem, z. s. is a Prague-based Czech nonprofit that advocates for pedestrian-friendly cities through the Pěšky do školy challenge, the Chodci sobě citizen reporting portal, school street advocacy, and partnerships with schools and municipalities.

Ownership category

akta.pro rank

Product category

Pedestrian Advocacy and School Mobility Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Transportation Services (4700)

akta.pro primary industry

Pedestrian Safety Infrastructure (Crosswalks, Refuge Islands, Ped Signals, Sidewalk Safety Treatments) (TLAJAGAE)

akta.pro secondary industry

Traffic Engineering, Wayfinding & Curb/Loading Zone Management (EDALAKAK)

Keywords

• Pedestrian advocacy
• Safe routes to school
• Walk to school
• School street programs
• Tactical urbanism

Headquarters

HQ city

Praha 6, Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Foundation and Government Grants: Primary funding source. Grants from Czech national institutions including the Ministry of the Environment (MŽP), the Czech Ecological Fund/State Environmental Fund (SFŽP/Fond zábrany škod ČKP), the Ministry of Education, Youth and Sports (MŠMT), the City of Prague, and EU-funded programs. These grants support specific project activities such as school mobility programs, tactical urbanism, research, and advocacy.
2. Donations: Individual and corporate donations from supporters. The organization runs a donation campaign on its website and likely through darujme.cz platform. Donations support operational costs and program delivery.
3. Beneficiary E-commerce (Charitable Shop): Sale of branded merchandise including BRAASI backpacks (CZK 5,750), reflective 'BACHA DU!' t-shirts (CZK 500), and traffic safety mock-up figures (maket(y) for schools (CZK 4,500/pair). Revenue supports organizational activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Pěšky městem, z. s. is a Czech non-profit civic association that advocates for walking as the primary mode of short-distance transport and delivers programs to improve pedestrian and school mobility. Its core offerings include the annual Pěšky do školy (Walk to School) nationwide challenge, the Bezpečné cesty do školy (Safe Routes to School) program that maps and redesigns school surroundings, the Chodci sobě citizen reporting portal for pedestrian infrastructure issues, and the Školní ulice (school streets) advocacy initiative supporting temporary street closures near schools.

Product overview

Pěšky městem, z. s. is a Czech non-profit organization (formerly Pražské matky, renamed in October 2020) that advocates for walking as the best mode of transport for short distances. The organization operates a portfolio of interconnected programs including: Pěšky do školy (Walk to School challenge) as the flagship annual campaign; Bezpečné cesty do školy (Safe Routes to School) for mapping and infrastructure improvement; Chodci sobě citizen reporting portal for pedestrian infrastructure issues; Školní ulice advocacy for school street closures; Konference Pěšky městem international conferences; Taktický urbanismus tactical urbanism methodology; Udržitelně do škol research; Město očima chodce educational program; plus a practical Průvodce guidebook and Benefiční obchod charity merchandise shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Pěšky do školy (Walk to School Challenge) Annual nationwide school-based walking challenge that invites Czech primary schools and kindergartens to organize walk-to-school days, weeks, or months. Schools register via a web application, log participation data (kilometers walked, attendance), and access educational resources. The 2025 challenge engaged 585 schools from 371 municipalities and approximately 72,800 children.
• Bezpečné cesty do školy (Safe Routes to School) Multi-year school mobility program that maps school surroundings with children and parents, then collaborates with traffic experts and city districts to redesign streets, crossings, and school zones for pedestrian safety. Includes a published methodology (2024), practical traffic-calming guide, and is delivered to primary schools and municipalities at no cost.
• Chodci sobě (Pedestrians Together Portal) Free online citizen reporting portal (chodcisobe.cz) that enables Prague residents to submit, track, and discuss pedestrian infrastructure issues (broken sidewalks, missing crosswalks, obstructive parking). Each submission can be tracked through to resolution in collaboration with city districts; the portal has recorded 3,193 reports with 1,679 resolved and 1,518 registered submitters.
• Školní ulice (School Streets) Advocacy and implementation program that helps Czech schools, parents, municipalities, and traffic engineers establish temporary street closures (school streets) in front of schools during morning arrival times. Combines parent engagement, municipal coordination, and international experience-sharing to expand the school-streets model across the Czech Republic.
• Taktický urbanismus (Tactical Urbanism) Methodology and project-delivery service using short-term, low-cost, measurable urban interventions (asphalt art, tactical installations, temporary street changes) to test and advocate for long-term inclusive public-space improvements. Delivered in cooperation with municipalities, parents, and children at school sites across the Czech Republic.
• Benefiční obchod (Charity Shop) Charitable e-commerce shop selling branded merchandise to support the organization's programs. Products include BRAASI backpacks (CZK 5,750, made in Czech Republic), 'BACHA DU!' reflective safety awareness t-shirts (CZK 500, unisex cotton), and durable traffic-safety mock-up figure pairs for schools (CZK 4,500 per pair, custom designs with school involvement).

Quantifiable outcome

• 1,676 pedestrian infrastructure locations improved in Prague through the Chodci sobě portal
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered core, major and minor.

• Magistrát hl. m. Prahy (Prague City Hall)coreStrategic or Co-development PartnerPrimary institutional partner providing ongoing financial and political support. Co-funds the Bezpečné cesty do školy program and Chodci sobě portal. Represents the main municipal counterpart for pedestrian policy advocacy and implementation.
• Institut plánování a rozvoje hl. m. Prahy (IPR Praha)coreStrategic or Co-development PartnerKey institutional partner for urban planning expertise and collaboration on pedestrian infrastructure projects. IPR is Prague's urban planning institute and a co-organizer of the Konference Pěšky městom. Active in the city's pedestrian policy development.
• Ministerstvo školství, mládeže a tělovýchovy ČR (MŠMT)majorStrategic or Co-development PartnerSupports the Pěšky do školy campaign and aligns the initiative with the national concept for supporting physical activity among children and youth, which was approved by the Czech government.
• Sdružení místních samospráv ČR (SMO ČR)minorStrategic or Co-development PartnerPartner in the Pěšky do školy campaign, helping to involve Czech municipalities in the walking challenge.
• BESIP (Road Safety Section of the Czech Ministry of Transport)minorStrategic or Co-development PartnerGovernmental road safety body partnering on the Pěšky do školy campaign, contributing to educational materials about safe mobility.
• Zelený kruh (Green Circle)minorStrategic or Co-development PartnerMember organization. Zelený kruh is the Czech environmental advisory body bringing together environmental NGOs. Pěšky městom participates in the coalition's activities and advocacy.
• Klimatická koalice (Climate Alliance)minorStrategic or Co-development PartnerMember organization. Czech climate coalition bringing together NGOs working on climate action and sustainable mobility. Pěšky městom is an active member.
• Clean Cities CampaignminorStrategic or Co-development PartnerInternational network advocating for clean, healthy streets and sustainable urban transport in European cities. Pěšky městom is the Czech member organization.
• Institut for Pedestrians (IFP)minorStrategic or Co-development PartnerInternational pedestrian advocacy organization. Pěšky městom holds membership and participates in international pedestrian policy exchange.
• Česká televize (Czech Television)minorGTM or Marketing PartnerMedia partner providing broadcasting coverage for organizational events and campaigns, amplifying reach to national audiences.
• Český rozhlas Radio JuniorminorGTM or Marketing PartnerMedia partner providing radio coverage for organizational events and campaigns, targeting family audiences.
• Nextbike CzechminorStrategic or Co-development PartnerBike-sharing operator listed as a supporter of the organization on the About page, suggesting collaboration on active mobility promotion.
• YedoominorStrategic or Co-development PartnerCzech scooter and bicycle manufacturer, partner of the Pěšky do školy campaign and supporter of organizational activities.
• SmartEmailingminorGTM or Marketing PartnerEmail marketing platform listed as supporter; likely provides discounted or pro-bono email marketing services for newsletters and campaigns.
• SocionautminorStrategic or Co-development PartnerSocial research organization that collaborated on qualitative research for the Udržitelně do škol program in 2024.
• Sociologické nakladatelství (SOCIOweb)minorStrategic or Co-development PartnerSociology publishing house; collaborated on the Udržitelně do škol research program.
• Český statistický úřad (ČSÚ)minorStrategic or Co-development PartnerCzech Statistical Office; collaborated on data and analysis for the Udržitelně do škol research program.
• Česká komora architektů (ČKA)minorStrategic or Co-development PartnerHost venue for the November 2024 seminar on traffic calming around schools; partner in professional education events.
• CAMP (Centrum architektury a městského plánování)coreStrategic or Co-development PartnerPrague's Centre for Architecture and Urban Planning; primary venue for the organization's biennial conferences (2021, 2023, 2025) and other professional events.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• AutoMat: Czech nonprofit focused on sustainable urban mobility, primarily cycling advocacy. Direct domestic peer operating in the same Czech market with overlapping goals around modal shift, safe school routes, and tactical urbanism, and competing for similar municipal partnerships.
• Living Streets: UK-based pedestrian advocacy charity working to create streets that put people first. Highly comparable mission and program mix — campaigns for safer school routes, community street closures, and pedestrian infrastructure improvements, with similar government advocacy and community-led engagement model.
• Walk21 Foundation: International pedestrian advocacy organization running global Walk21 conferences on walkable cities. Highly comparable in advocacy scope, conference programming, and policy engagement, with Pěšky městem already connected through IFP membership.
• Clean Cities Campaign: European coalition advocating for clean, healthy streets and zero-emission urban transport. Pěšky městem is the Czech member organization; they are directly comparable in advocacy focus and share EU-level grant funding pools.

Others

• Institut pro plánování a rozvoj hl. m. Prahy (IPR Praha): Prague's official urban planning institute. Direct institutional partner of Pěšky městem on pedestrian policy; comparable as a Czech entity shaping city-level pedestrian and mobility planning.
• Zelený kruh: Czech coalition of environmental NGOs of which Pěšky městem is a member. Comparable as an adjacent ecosystem organization enabling shared advocacy, funding access, and policy influence for environmental civic groups in the Czech Republic.
• Hnutí DUHA (Friends of the Earth Czech Republic): Czech environmental advocacy NGO operating across multiple environmental issues including transport. Comparable as a Czech nonprofit competing for similar grant funding and coalition partnerships, though broader in mission scope.

Regional players

• Cyklokoalícia: Slovak cycling and active-mobility advocacy coalition. Operates in a neighboring Central European market with similar urban mobility challenges, comparable programmatic structure, and similar reliance on EU and municipal funding.

Broad incumbents

• European Cyclists' Federation: Umbrella federation for national cycling advocacy groups across Europe. Operates in the broader active-mobility space that overlaps with pedestrian advocacy; comparable in EU policy engagement and coalition model.
• Sustrans: UK charity enabling people to travel by foot, bike, or public transport. Broader in scope (cycling + walking + public transport) and larger in scale, but with directly overlapping school route and active mobility programming.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/peskymestem

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Pěšky městem, z. s.