Petals & Company

What Petals & Company does

Petals & Company is an independent local florist founded in 1999 and headquartered at 104 A Miller Rd, Mauldin, South Carolina, serving the Greenville metropolitan area. The business designs and hand-delivers fresh floral arrangements, potted plants, sympathy and funeral tributes, gift baskets, and wine pairings to individual consumers, families, and corporate customers across eight Greenville-area communities (Greenville, Greer, Mauldin, Simpsonville, Duncan, Reidville, Taylors, and Conestee). Pricing follows a three-tier unit model—Standard, Deluxe, and Premium—ranging from roughly $55 for basic arrangements to over $400 for premium sympathy standing wreaths.

The company operates a direct-to-consumer e-commerce storefront powered by the Lovingly Florists platform, which provides website infrastructure, point-of-sale, payment processing, and floral shop management. Petals & Co. layers proprietary service features on top of this platform, including a "Gift Now, Deliver Later" two-step gifting experience, same-day local delivery with published cutoff times, in-store pickup, and phone-order support. Payment options span Visa, Mastercard, American Express, Discover, Apple Pay, Google Pay, and Klarna buy-now-pay-later. Marketing reach is concentrated through the company website, Google Business Profile, Instagram, Facebook, Pinterest, and Yelp.

The revenue model is purely transactional and one-time, with five primary product streams: floral arrangements and cut flowers, potted plants, sympathy/funeral arrangements, gift baskets, and wine add-ons. The customer base is highly fragmented across multiple use cases—individual personal occasions, sympathy/funeral, holiday gift-giving (Valentine's Day, Mother's Day, Easter), business gifting, and weddings—with no subscription or recurring layer. The company employs approximately 10 people and operates a single physical retail location supplemented by its own delivery fleet.

Name

Petals & Company

Legal name

Petals & Co.

Website

https://petalsandco.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Petals & Company is an independent local florist in Mauldin, South Carolina, that designs and hand-delivers floral arrangements, plants, sympathy tributes, and gift baskets to consumers and businesses across eight Greenville-area communities via its Lovingly-powered e-commerce store and same-day local delivery.

Ownership category

akta.pro rank

Product category

Retail Florist

NAICS

Florists (4593)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industries

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Floral & Event Installations (HSACAAAC)

Keywords

• Fresh flower delivery
• Floral arrangements
• Local florist services
• Sympathy funeral flowers
• Same-day delivery

Headquarters

HQ city

Mauldin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Floral Arrangements and Cut Flowers: Primary revenue stream from designing and selling fresh floral arrangements including bouquets, rose arrangements, tulips, mixed flowers, and seasonal selections. Products are sold at various price points from $55 to $200+ depending on arrangement type and size tier.
2. Potted Plants and Green Plants: Sale of living plants including peace lilies, dracaena varieties, and other greenery. Plants provide lasting appreciation beyond single-day cut flower celebrations.
3. Sympathy and Funeral Arrangements: Specialized arrangements including standing wreaths, crosses, and tribute designs for funeral and memorial services. Premium products range from $140 to $400.
4. Gift Baskets and Food Items: Sale of fruit baskets and candy/gift baskets as complementary gift options, typically ranging from $65 to $100.
5. Premium Wine Pairing: Optional wine add-on available with floral gifts, with age verification requirements for delivery (21+).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Petals & Company is an independent retail florist that designs, sells, and hand-delivers fresh floral arrangements, potted plants, sympathy tributes, and gift baskets to consumers in the Greenville, SC metropolitan area. The company operates an e-commerce storefront powered by the Lovingly platform, supplemented by one retail location in Mauldin, SC, with same-day local delivery across eight surrounding communities.

Product overview

Petals & Co. is a local florist e-commerce platform operating since 1999, providing same-day flower delivery in the Greenville, SC area. The company offers a portfolio of florist-designed, hand-delivered flower arrangements and plants through its Lovingly-powered online store. The core product portfolio consists of: (1) Florist's Choice arrangements where designers select fresh seasonal blooms; (2) Signature named bouquets and arrangements including rose collections (DELUXE and PREMIUM tiers), romantic arrangements (Hot Pink Valentine, Sweet Pink Romance, Romance Medley), and seasonal special occasion flowers; (3) Potted plants including peace lilies, dracaena, and dish gardens in various sizes; (4) Sympathy and funeral products including standing wreaths and tribute arrangements; (5) Gift add-ons including candy baskets, fruit baskets, and balloon bunches. Products are categorized by occasion (Birthday, Valentine's Day, Mother's Day, Sympathy, Easter, Spring), flower type (Roses, Tulips, Lilies, Orchids), and price point. The company operates a single physical retail location in Mauldin, SC and serves multiple surrounding communities with hand-delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Florist's Choice Daily Deal Arrangement A florist-designed arrangement featuring the freshest seasonal blooms selected by the shop's designers, offered at a daily deal price starting from $65. Sold as a one-of-a-kind design that cannot be exactly replicated.
• Florist's Choice Daily Deal (Premium) An upgraded version of the Florist's Choice arrangement featuring premium seasonal blooms starting from $150.
• Premium Rose Collections Premium rose arrangements featuring 2 dozen roses in various colors (lavender, yellow, white, orange, pink, hot pink) priced at $200, offering luxury rose displays.
• Deluxe Rose Collections Deluxe rose arrangements in various colors (red, lavender, hot pink, pink, orange, yellow, white) featuring 6-18 premium roses priced from $85-$170.
• Sweetest Roses A lavish arrangement featuring 2 dozen premium roses with delicate pink spray roses, priced at $180.
• Hot Pink Valentine Arrangement A romantic arrangement featuring fuchsia roses, pink stock, and Kermit poms in a leaf-lined glass vase, measuring 12" W x 12" H, priced from $175.
• Sweet Pink Romance Bouquet A romantic bouquet featuring fuchsia roses, pink Asiatic lilies, snapdragons, and bells of Ireland in a tall glass vase, measuring 19" W x 25" H, priced from $100-$125.
• Romance Medley Arrangement A romantic arrangement with purple Peruvian lilies, stunning red spray roses, and stock, with upgrade options to add luxurious red roses, measuring 19" W x 16" H, priced from $65-$90.
• Alluring Roses and Lilies An enchanting arrangement featuring pink lilies and roses arranged in a glass cylinder vase, measuring 15" W x 22" H, priced at $100.
• Radiant Rainbow Bouquet A colorful bouquet featuring daisies, alstroemeria, carnations, and more arranged in every shade of the rainbow, measuring 12" W x 16" H, priced from $95-$145.
• Autumn Blooms Bouquet An autumn-inspired bouquet featuring classic sunflowers with woody curly willow and maple vine, measuring 14" W x 22" H, priced at $130.
• Inspired Blooms Arrangement A spring-inspired arrangement featuring white lilies, white hydrangea, and white spray roses accented with green dianthus, aspidistra, and Israeli ruscus, measuring 11" W x 16" H, starting from $95.
• Smile a Mile Daisy Vase A cheerful arrangement featuring yellow lilies and daisies with cream roses topped with a bright ribbon, measuring 12" W x 17" H, starting from $65.
• Peace Lily in a Basket A peace lily plant in a decorative basket available in three sizes: 6-inch standard ($55), 8-inch deluxe ($75), or 10-inch premium ($115).
• Premium Peace Lily A premium peace lily in decorative terracotta or ceramic pot starting from $75.
• Designer Dish Garden A dish garden arrangement in a 6"W x 4"H container featuring potted plants starting from $70 (standard) or $110 (premium).
• Designer Dish Garden XL & XXL Large-format dish garden in an 11"W x 5"H container for larger displays, starting from $150 (standard) or $175 (premium).
• 6" Dracaena / Snake Plant A potted dracaena or snake plant in a 6-inch size, starting from $55.
• 6" Lemon Lime Dracaena A potted lemon lime dracaena plant in a 6-inch size, priced at $55.
• Sympathy Standing Wreaths Standing wreaths for funeral and memorial services, including Radiant Remembrance Standing Wreath ($230), priced from $140-$400.
• Sympathy Tributes Funeral tribute arrangements including Shining Light Tribute ($140-$210), From the Heart ($140), Enduring Faith ($250), and Passionate Faith Sympathy Wreath ($325-$400).
• Birthday Flower Arrangements Flower arrangements designed for birthday celebrations, including Birthday Cheer Bouquet and various themed birthday bouquets starting from $65.
• Sympathy and Funeral Flowers Collection Flower arrangements for sympathy and funeral occasions including standing wreaths, sprays, and tribute arrangements.
• Tulip Arrangements Fresh tulip arrangements in various forms from classic single-color bouquets to vibrant mixed designs, available seasonally.
• Orchid Arrangements Premium orchid arrangements featuring phalaenopsis, cymbidiums, and dendrobiums for lasting botanical sophistication.
• Valentine's Day Special Bouquet A romantic one-of-a-kind bouquet designed with the shop's most beautiful blooms, starting from $65.
• Florist's Choice for Romance A romantic surprise arrangement with florist's choice of seasonal blooms designed with the sweetheart in mind, priced at $65.
• Mother's Day Designer Bouquet A specially designed Mother's Day arrangement starting from $65.
• Grapevine Wreath Collection

Quantifiable outcome

• 4.9-star average rating from 16,032+ customers
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

One partnership is on record.

• Lovingly FloristscoreTechnology or IntegrationPetals & Co. operates on the Lovingly e-commerce platform, which provides their website infrastructure, point-of-sale system, floral shop management, and cloud services. The partnership enables online ordering, payment processing, and digital storefront operations while Petals & Co. handles in-store design, fulfillment, and local delivery.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Teleflora: A national floral wire-service network connecting consumers to local florists for delivery. Comparable because Petals & Co. effectively competes on the same local-delivery use cases that Teleflora orders fulfill, and represents a key channel for reaching national customers seeking local florists.
• 1-800-Flowers.com: The largest US floral and gift aggregator operating multiple brands (1-800-Flowers, FruitBouquets, Harry & David). Comparable as a national incumbent that competes for the same occasion-based floral orders as Petals & Co., particularly in sympathy and holiday segments.
• ProFlowers: An online floral retailer (subsidiary of FTD) shipping cut-flower arrangements nationwide. Comparable to Petals & Co. across the online occasion-gifting use case, with a national distribution footprint that competes for digitally-originated orders in the Greenville market.

Emerging players

• BloomNation: An online marketplace that powers e-commerce for independent local florists, analogous to Petals & Co.'s use of the Lovingly platform. Direct comparable on business model (independent florist + shared platform technology) and target use cases (local same-day delivery, occasion gifting).
• Farmgirl Flowers: A DTC floral brand known for hand-arranged bouquets delivered nationally from a centralized studio. Comparable to Petals & Co.'s 'hand-designed not box-shipped' positioning, premium pricing, and designer-driven product story targeting gift-givers.
• The Bouqs Co. A direct-to-consumer florist delivering farm-sourced arrangements online, comparable to Petals & Co. for online ordering, occasion-based navigation, and same-day/local delivery logistics. Both compete for the same DTC floral gift occasion use case nationally and locally.
• FlowerShopping.com: A multi-florist network directory connecting consumers to local floral shops for delivery. Operates as a peer channel to Lovingly, placing partner local florists in front of consumers searching for same-day, occasion-based deliveries in their city.
• UrbanStems: A DTC online florist with curated bouquets and same-day delivery in select metros. Operates with a similar e-commerce + designer-curated + same-day delivery model targeting the same occasion-based consumer gifting occasions as Petals & Co.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/petalsandco
• Instagraminstagram.com/petalsandcompany
• Pinterestpinterest.com/petalsandco
• LinkedInlinkedin.com/company/petals-company

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petals & Company