Peugeot Bernier

What Peugeot Bernier does

Peugeot Bernier Orléans is a privately held, authorized Peugeot automobile dealership operated by Groupe Bernier (a French GIE registered in Nanterre under SIRET 343 941 340 00048, represented by administrator Denis Bernier). It runs a single retail showroom and workshop at 30 rue André Dessaux, Fleury-les-Aubrais, in the Orléans metropolitan area, with approximately 11 employees. The dealership sells the full new Peugeot range across petrol, diesel, hybrid, plug-in hybrid, and fully electric powertrains (208, 2008, 3008, 308/308 SW, 408, 5008, and the E-series EVs), alongside a 217-unit multi-brand used vehicle inventory covering Peugeot, Opel, BMW, Citroën, Dacia, Ford, Hyundai, KIA, Renault, and SEAT.

The business is built on a multi-revenue-stream model. New and used vehicle sales generate one-time purchase margins, while long-term leasing (Location Longue Durée, or LLD) through captive financier CREDIPAR produces subscription-style recurring revenue at €169-€660/month depending on model, with Prime CEE energy subsidies of up to €6,100 administered via CertiNergy reducing effective customer cost. After-sales revenue is layered through workshop maintenance, bodywork (carrosserie), an e-boutique for original Peugeot parts and accessories, and Free2Move Rent short-term replacement vehicles. Distribution is hybrid: a physical showroom supported by a website (peugeot-fleury.fr) with online configurator, lead capture forms, home delivery service, trade-in estimation, and newsletter-based CRM.

The competitive position derives primarily from the Peugeot franchise and Stellantis brand association, the bundling of financing/subsidy/service around each transaction, and localized physical presence in Centre-Val de Loire. The company is not publicly traded, does not disclose revenue, has no venture or private equity backers, and operates entirely at the dealer level with no stated M&A, geographic expansion, or platform ambitions in the available data. Technology stack is conventional (HTML/CSS/JavaScript plus the OneTap accessibility widget), and there is no evidence of proprietary AI, data, or platform IP.

Name

Peugeot Bernier

Legal name

GROUPE BERNIER, GIE (Groupement d'Intérêt Economique)

Website

https://peugeot-fleury.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Peugeot Bernier Orléans is an authorized Peugeot dealership in Fleury-les-Aubrais, France, selling new and used vehicles (including EVs), offering LLD leasing via CREDIPAR with Prime CEE subsidies, and providing workshop, bodywork, and parts services to retail and SME customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Neuilly-sur-Seine

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Direct sales of new Peugeot vehicles including petrol, hybrid, and electric models. Revenue generated from vehicle purchase price margins.
2. Used Vehicle Sales: Sales of pre-owned vehicles from inventory of 217 used cars across multiple brands (Peugeot, Opel, BMW, Citroën, Dacia, Ford, Hyundai, KIA, Renault, SEAT).
3. Vehicle Leasing (LLD): Long-term leasing arrangements (Location Longue Durée) with financing through CREDIPAR, typically 37-49 months with 30,000-40,000 km annual limits. Revenue from leasing fees and dealer commissions.
4. After-Sales Services: Workshop services for vehicle maintenance and repairs, bodywork (carrosserie), replacement parts and accessories sales.
5. Vehicle Rental: Short-term vehicle rental services through Free2Move Rent partnership.
6. Financing Services: Vehicle financing arrangements facilitated through CREDIPAR partner, including loans and leasing options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Authorized Peugeot car dealership (concessionnaire) operating under Groupe Bernier, selling new Peugeot vehicles (petrol, hybrid, plug-in hybrid, and electric) and pre-owned vehicles across multiple brands. The dealership also provides integrated after-sales services including workshop maintenance and repairs, bodywork (carrosserie), original parts and accessories, vehicle financing and long-term leasing (LLD) via CREDIPAR, short-term rental via Free2Move Rent, vehicle trade-in valuation, and home delivery.

Product overview

Peugeot Bernier Orléans is an authorized Peugeot car dealership (concessionnaire) operated by Groupe Bernier, offering a comprehensive automotive retail experience. The core offering centers on new and used Peugeot vehicles across all powertrain types: petrol, diesel, hybrid, plug-in hybrid, and fully electric. The dealership's product portfolio includes the complete Peugeot model range spanning compact hatchbacks (208, 308), SUVs (2008, 3008, 5008, E-2008, E-3008, E-5008), family estates (308 SW, E-308 SW), fastback SUVs (408, E-408), and commercial vans (Rifter, Traveller, E-Rifter, E-Traveller). Supporting the vehicle sales, the dealership provides integrated services including vehicle financing and leasing partnerships (through CREDIPAR), workshop maintenance and repair services, original parts and accessories (via e-boutique), replacement vehicle rental (Free2Move Rent), bodywork repairs, vehicle trade-in assessments, and home delivery options. The multi-channel offering combines physical dealership operations with digital tools including online vehicle configuration, appointment booking, and quote requests.

Differentiator

Problem solved

Functional benefit

Products and services

• New Peugeot Vehicles

Quantifiable outcome

• 217 used vehicles in inventory
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• Free2Move RentminorChannel Partner/ Reseller/ DistributorVehicle rental partner operated through Peugeot Bernier Orléans. Provides short-term vehicle rental services including utility vans. Available for customers needing temporary replacement vehicles or short-term mobility solutions.
• Peugeot/StellantiscoreOthersVehicle manufacturer and brand owner. Peugeot is now part of Stellantis N.V., the fourth-largest automotive manufacturer globally. Supplies new vehicles to the dealership network and sets manufacturer suggested retail prices.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lithia Motors (Lithia & Driveway): US-headquartered, now global automotive retail group that acquired Pendragon. Comparable as a large franchised dealer pursuing roll-up strategies of smaller dealer groups, relevant consolidation benchmark.
• Pendragon plc: UK-based automotive retailer previously listed on the LSE, with multi-brand franchised dealerships and after-sales. Comparable broad automotive retailer in adjacent geography that has been involved in sector consolidation.
• Inchcape plc: Global automotive distributor and retailer operating multi-brand dealerships across Europe, Asia and Africa. Comparable as a multi-brand dealer with OEM partnerships and after-sales operations, but operating at much larger scale.

Direct peers

• Stellantis &You: Stellantis-owned retail network across Europe (formerly PSA Retail) operating Peugeot, Citroën, DS, Opel and Fiat dealerships. Directly comparable as a manufacturer-affiliated multi-brand French retailer with embedded financing and after-sales.
• Eden Auto: French multi-brand dealer group (Renault, Dacia, Peugeot, Citroën, etc.) with regional showrooms and after-sales services. Comparable franchise retail model with similar revenue mix.
• Mary Group: Independent French automotive dealer group with locations across Normandy and Île-de-France. Directly comparable family-controlled franchised retailer with similar customer segments.
• Groupe Parot: French multi-brand automotive retail group with showrooms across France offering new/used sales, after-sales and financing — directly comparable dealer model with similar OEM dependence.
• Emil Frey France: French arm of the Swiss-based Emil Frey Group, one of Europe's largest automotive retailers. Comparable as a multi-brand franchised dealer with full after-sales and financing services in France.
• Groupe Bernard: Major French family-controlled automotive dealer group (multi-brand new/used, after-sales, financing). Closely comparable mid-market French franchised dealer operating similar geographies and revenue mix.
• Renault Retail Group: OEM-owned Renault retail network in France and Europe. Closely comparable as an authorised franchise dealer of a French volume brand with integrated financing (Mobilize Financial Services) and after-sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/peugeot-bernier

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peugeot Bernier