Peterson Farm

What Peterson Farm does

Peterson Family Farm is a multi-generational, family-owned pick-your-own (PYO) farm operating in Flemington, New Jersey since 1955. The farm cultivates a diversified seasonal crop portfolio — strawberries, peaches, apples, pumpkins, and Christmas trees — and applies Integrated Pest Management (IPM) practices to manage pest pressure across its orchards and fields. It operates as a partnership/DBA with between 1 and 10 employees, reflecting its small, family-operated scale.

The business serves three primary customer segments: (1) direct-to-consumer families visiting the farm for PYO experiences and farm-stand purchases, (2) CSA subscribers purchasing prepaid seasonal shares delivered within a 7-mile radius or picked up at the Montgomery Farmers Market and on-site, and (3) wholesale buyers including small local farm stands, schools, and bakeries. Revenue mechanics combine per-unit retail pricing (e.g., $5.50/lb for strawberries, $10/quart pre-picked), tiered CSA subscriptions (Full $860, Half $580, Personal $420, Fruit $240), and wholesale produce contracts.

The farm's asset base is anchored by New Jersey farmland preservation enrollment initiated in 1991, which legally restricts the property to agricultural use. The 2021 transition to a fourth-generation partner (Jake Peterson) coincided with expansion into commercial apple and peach production, extending the crop calendar and the PYO offering. Distribution channels include on-farm retail, PYO fields, CSA subscriptions, wholesale accounts, and farmers-market pickup, yielding a diversified but locally concentrated revenue base within Hunterdon County.

Name

Peterson Farm

Legal name

Peterson Family Farm

Website

https://petersonfarm.net

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1–10 employees

Short description

Peterson Family Farm is a multi-generational pick-your-own farm in Flemington, NJ, established in 1955. It offers seasonal strawberries, peaches, apples, pumpkins, and Christmas trees via PYO, a tiered CSA program, farm-stand sales, and local wholesale distribution.

Ownership category

akta.pro rank

Product category

U-Pick Farm and Fresh Produce

NAICS

Strawberry Farming (111333), Fruit and Tree Nut Farming (1113)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

akta.pro secondary industry

Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)

Keywords

• Pick-your-own farm
• Christmas tree farm
• CSA farm shares
• Farm stand produce
• Strawberry picking

Headquarters

HQ city

Flemington, New Jersey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. U-Pick Sales: Customers visit the farm to pick their own strawberries, peaches, apples, and pumpkins. Pricing is per pound for pick-your-own produce. Seasonal crops rotate throughout the year.
2. Farm Stand Retail: On-site farm stand sells pre-picked produce including sweet corn, peaches, vegetables, and other seasonal crops. Also includes end-of-lane self-service stand.
3. CSA Farm Shares: Community Supported Agriculture program offering Full Share ($860), Half Share ($580), Personal Share ($420), and Fruit Share ($240) for seasonal produce. 20-week season with weekly pickups or delivery.
4. Wholesale: Wholesale fruit and farm products to local farm stands, schools, bakeries, and families. Contact Jake for pricing and orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Peterson Farm is a multi-generational family-owned farm in Flemington, NJ, operating since 1955, offering seasonal U-Pick experiences for strawberries, peaches, apples, pumpkins, and Christmas trees. The farm sells fresh produce through an on-site Farm Stand and CSA Farm Share subscriptions, and also supplies wholesale produce to local buyers.

Product overview

Peterson Family Farm is a multi-generational family farm in Flemington, NJ (est. 1955) offering a diversified portfolio of pick-your-own experiences and farm products. The core offering centers on seasonal U-Pick operations: strawberries (May-June at $5.50/lb), peaches (July-August), apples and pumpkins (September-October), and cut-your-own Christmas trees (November-December). Supporting operations include an end-of-lane self-service farm stand for seasonal produce and sweet corn, a CSA farm share program with vegetable and fruit share options, and wholesale hay and straw products. The farm operates as a working agricultural business rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• U-Pick Strawberries

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves9 records

Expansion highlights3 records

Direct peers

• Wightman Farms: Morristown, NJ farm offering pick-your-own produce, a farm market, and bakery items; comparable NJ U-pick and farm stand operator within the same regional market.
• Beemerville Orchards: Sussex, NJ orchard offering pick-your-own apples, peaches, and pumpkins plus a farm store; comparable NJ orchard operation with overlapping crop mix and direct-to-consumer farm stand channel.
• Stony Hill Farms: Chester, NJ farm providing pick-your-own fruits, a farm market, and seasonal activities including fall festivals; directly comparable NJ U-pick and farm stand competitor.
• Secor Farms: Mahwah, NJ family-owned farm offering seasonal produce, baked goods, and farm market items; directly comparable NJ farm market competitor with overlapping direct-to-consumer channels.
• Terhune Orchards: Princeton, NJ family-owned farm offering pick-your-own fruits, a farm store, CSA shares, and seasonal events; the most directly comparable Central NJ U-pick + CSA + farm stand competitor to Peterson Family Farm.
• Battleview Orchards: Freehold, NJ family orchard offering pick-your-own peaches and apples, a farm market, and seasonal agritourism; comparable NJ orchard with overlapping U-pick and farm stand operations.
• Demarest Farm: Hillsdale, NJ family farm with pick-your-own orchards, a farm market, and seasonal events; comparable NJ family-owned U-pick farm targeting similar consumer segments.
• Donaldson Farms: Hackettstown, NJ multi-generation farm operating U-pick fields, a farm market, and seasonal events; directly comparable NJ family farm with similar diversified crop profile.
• Alstede Farms: Chester, NJ farm combining CSA, pick-your-own produce, an on-site farm market, and agritourism activities; closely comparable multi-channel direct-to-consumer model in the same NJ market.
• Phillips Farms: Milford, NJ multi-generational farm offering seasonal U-pick produce, farm market sales, and on-site farm experiences; directly comparable family-owned NJ U-pick operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/petersonfarmupick
• LinkedInlinkedin.com/company/peterson-farm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peterson Farm