Pet's Choice Animal Hospital

What Pet's Choice Animal Hospital does

Pet's Choice Animal Hospital is a privately held, single-location companion animal hospital founded in April 2019 by Dr. Kristen DeCola in Seguin, Texas. The practice delivers general wellness, diagnostics, surgery, and end-of-life care for dogs, cats, and exotic pets (birds, lizards, rabbits), supplemented by boarding, grooming, telehealth consultations for established patients with a valid VCPR, and an online pharmacy/retail store. Clinical technology includes digital radiography, diagnostic ultrasound, an in-house laboratory, laser therapy, and regenerative medicine modalities such as Canine Amniotic Tissue Allograft Injections and Platelet-Rich Plasma (PRP) therapy, while specialty orthopedic surgery is performed by traveling board-certified surgeons.

The practice is differentiated by its Fear-Free Certified methodology (the area's first since 2017), a tranquil rural "home-like" setting, and an explicit family-oriented care philosophy. Operating capacity has scaled from one to three veterinarians, supported by 12-15 total staff including senior technicians with 13-20+ years of tenure. Distribution is entirely direct-to-consumer: services are booked by phone/message, delivered at the single Seguin clinic, or accessed remotely through telehealth and the online store, with no third-party distribution or B2B channels.

Revenue is generated on a fee-for-service basis across clinical care, boarding, grooming, retail/pharmacy sales, and ancillary services; specific pricing is not publicly disclosed, but the practice accepts cash, major credit cards, CareCredit, and Cherry buy-now-pay-later financing (0% APR options, plans up to $20,000). No external funding, M&A, or parent-company involvement is disclosed; the business remains founder-owned and operated, with Dr. DeCola recognized as a 2025 Trupanion Veterinarian of the Year nominee.

Name

Pet's Choice Animal Hospital

Legal name

Pet's Choice Animal Hospital

Website

https://petschoiceanimalhosp.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Pet's Choice Animal Hospital is a privately held, single-location companion animal hospital in Seguin, Texas, founded in 2019 by Dr. Kristen DeCola. It offers wellness, diagnostics, surgery, regenerative medicine, boarding, grooming, telehealth, and exotic pet care to local pet owners under a Fear-Free Certified, family-oriented model.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (54194), Pet Care (except Veterinary) Services (81291)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYAFAEANAA

Companion Animal Veterinary Clinics & Hospitals

Agriculture & Food Production/Animal Production & Aquaculture/Animal Health & Veterinary Services

SECONDARYHLAMAAAH

Exotic Companion Animal Veterinary Clinics (Birds/Reptiles/Small Mammals)

Healthcare & Life Sciences/Veterinary & Animal Health/Veterinary Clinical Services (Companion Animal)

SECONDARYHSANADAC

Mixed-Species Boarding Kennel (Dogs & Cats)

Home & Personal Services/Pet Grooming & Boarding Services/Pet Boarding (Kennel/Cattery)

Keywords

• Veterinary services
• Pet wellness care
• Veterinary diagnostics
• Pet boarding grooming
• Regenerative veterinary medicine

Headquarters

HQ city

Seguin, Texas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Veterinary Services: Core revenue from comprehensive veterinary services including wellness exams, diagnostics, surgery, special health services, and end-of-life care. Services provided on a fee-for-service basis.
2. Boarding Services: Comfortable, supervised overnight and multi-day boarding for cats and dogs in their rural facility.
3. Grooming Services: Professional pet grooming services tailored to coat and skin needs, performed by certified groomers including AKC S.A.F.E. certified groomer.
4. Online Store/Retail: Online pharmacy and retail store for pet supplies and medications.
5. Payment Plans (Cherry): Third-party buy-now-pay-later financing partner offering payment plans to customers, enabling higher ticket services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pet's Choice Animal Hospital is a single-location veterinary practice in Seguin, Texas that delivers comprehensive medical, surgical, and wellness care for dogs, cats, and exotic pets. Its core offering includes general wellness (exams, vaccinations, parasite control, nutrition, microchipping), diagnostics (digital radiography, ultrasound, in-house lab), surgery (spay/neuter, soft tissue, specialty orthopedic via traveling surgeons), special health services (dermatology, cardiology, oncology, regenerative medicine), laser therapy, boarding and grooming, telehealth, travel certificates, and end-of-life care.

Product overview

Pet's Choice Animal Hospital is a veterinary practice offering a unified suite of comprehensive animal care services centered around general wellness, diagnostics, surgery, and specialty health care. The core offering spans preventive care (wellness exams, vaccinations, parasite control, nutrition, microchipping), diagnostic imaging (digital X-rays, ultrasounds, in-house lab), surgical procedures (spay/neuter, soft tissue, specialty), and special health services (dermatology, cardiology, oncology). The practice differentiates through Fear Free-certified approach and advanced regenerative medicine offerings including Canine Amniotic Tissue Allograft Injections and Platelet-Rich Plasma (PRP) Therapy. Additional services include laser therapy, veterinary telehealth consultations, boarding/grooming hospitality, travel certificates, and end-of-life care including hospice, euthanasia, and cremation. All services are delivered in a rural, family-oriented clinic environment.

Differentiator

Problem solved

Functional benefit

Products and services

• General Wellness Services Comprehensive preventive veterinary care for dogs, cats, and exotic pets, including wellness exams, vaccinations, parasite control, nutrition counseling, and microchipping across all life stages.
• Diagnostic Services In-clinic diagnostic imaging and laboratory testing including digital radiography, diagnostic ultrasound, in-house bloodwork and urinalysis, and allergy identification and management.
• Surgery Services Surgical procedures including spay and neuter, soft tissue surgery, and specialty orthopedic surgeries performed by traveling board-certified surgeons.
• Special Health Services Specialized medical care in dermatology, cardiology, and oncology, including regenerative medicine offerings such as canine amniotic tissue allograft injections and platelet-rich plasma therapy.
• Laser Therapy Non-invasive therapeutic laser treatment to reduce pain, decrease inflammation, and accelerate healing for pets recovering from surgery or managing chronic conditions.
• Boarding and Grooming Services Hospitality services including supervised overnight and multi-day boarding for cats and dogs, plus professional grooming performed by certified groomers (including an AKC S.A.F.E. certified groomer).
• Veterinary Telehealth Remote consultations via phone, video, and secure messaging for established patients with a valid Veterinarian-Client-Patient Relationship (VCPR), covering follow-ups, behavior consultations, and chronic condition monitoring.
• Travel Certificate Services Domestic health certificates for interstate pet travel, ensuring compliance with health requirements across U.S. states.
• End of Life Care Compassionate hospice, euthanasia, and cremation services supporting families through end-of-life care with pain management and comfort-focused planning.
• Online Pet Pharmacy and Retail Store E-commerce storefront for pet supplies and medications accessible through the practice website.

Quantifiable outcome

• Area's first Fear-Free Certified veterinary practice
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Regional players

• CityVet: CityVet is a Texas-based companion animal veterinary group with multiple clinics across the Dallas–Fort Worth and Austin metros. It is a strong regional peer given Pet's Choice's Texas base and its full-service GP-plus-boarding-and-grooming model.

Direct peers

• VetCor: VetCor is a veterinary consolidator with hundreds of companion animal hospitals across the U.S., focused on preserving community practice character post-acquisition. Its model is directly comparable to Pet's Choice as an independent, community-rooted GP and boarding/grooming operator.
• PetVet Care Centers: PetVet Care Centers is a veterinary consolidator with more than 450 general practice and specialty hospitals across the U.S. Its companion animal service mix and acquisition-led growth make it a directly comparable operator to a high-performing single-site practice like Pet's Choice.
• Southern Veterinary Partners: Southern Veterinary Partners operates companion animal GP and specialty hospitals across the southern U.S. (now affiliated with NVA). It is a directly relevant regional consolidator peer, especially given Pet's Choice's Texas footprint and growth geography.
• National Veterinary Associates (NVA): NVA is a large veterinary consolidator (backed by JAB Holding) that acquires and operates companion animal general practices, specialty hospitals and ERs across the U.S. It is a directly comparable consolidator peer to Pet's Choice's service mix and a likely acquirer profile.
• Heartland Veterinary Partners: Heartland is a veterinary consolidator (backed by KKR) operating companion animal GP and specialty hospitals across the U.S. Midwest and South. It is a directly comparable consolidator peer and a realistic acquirer of mid-market independent practices like Pet's Choice.
• Thrive Pet Healthcare: Thrive is a multi-specialty veterinary care network offering general practice, surgery, ER and urgent care across hundreds of locations, backed by TSG Consumer Partners. Its full-service hospital model mirrors Pet's Choice's wellness-plus-specialty positioning at network scale.

Broad incumbents

• Banfield Pet Hospital: Banfield is the largest U.S. companion animal general practice network (inside Petco stores; part of Mars Veterinary Health) delivering wellness plans, vaccinations, surgery and diagnostics. It competes in the same companion animal GP space as Pet's Choice but as a national, plan-driven model.
• BluePearl Pet Hospital: BluePearl (part of Mars Veterinary Health) operates specialty and emergency veterinary hospitals across the U.S. It is comparable to Pet's Choice as a reference point for the regenerative medicine and specialty orthopedic services the practice has begun to offer.
• VCA Animal Hospitals: VCA is the largest U.S. general and specialty veterinary hospital network (part of Mars Veterinary Health), offering wellness, surgery, diagnostics, boarding and specialty care across more than 1,000 locations. It is comparable to Pet's Choice as a multi-service companion animal hospital operating at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PetsChoiceAnimalHospital
• Instagraminstagram.com/petschoiceanimalhosp
• LinkedInlinkedin.com/company/pet-s-choice-animal-hospital

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pet's Choice Animal Hospital