Communicado
- Company typePrivate
- Founded1988
- HeadquartersPrahran, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
Communicado firmographics
Firmographics- Name
- Communicado
- Legal name
- Communicado
- Website
- https://communicado.com.au
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Communicado industry classification
Industry- Product category
- Creative Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH), Digital PR & Social Media Communications (MPAAADAJ), Social Media Creative Agencies (Content & Community) (MPAAAAAE)
Keywords
Where Communicado is headquartered
LocationHeadquarters
- HQ city
- Prahran
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Communicado business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Creative Agency Services: Project-based and retainer-based creative agency services including Brand, PR, Shopper, Digital, and Social marketing services. Revenue generated through client engagements for integrated campaigns, brand identity work, digital transformation, and social content creation.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Communicado product offering
Product offeringCore offering
Communicado is an integrated creative agency headquartered in Melbourne, Australia, offering five core service disciplines: Brand (strategic branding), PR (public relations), Shopper (shopper marketing), Digital (digital marketing campaigns), and Social & Content (social media marketing). The agency delivers project-based and retainer-based creative services including integrated campaigns, brand identity work, digital transformation, and social content creation for consumer goods, retail, fashion, and lifestyle brands.
Product overview
Communicado is an integrated creative agency offering a unified suite of marketing services rather than a software product. The core offerings span five interconnected disciplines: Brand (strategic branding), PR (public relations), Shopper (shopper marketing), Digital (digital campaigns), and Social & Content (social media marketing). These services work together as an integrated offering under the agency's 'CommuniCANdo' philosophy, providing PR and shopper marketing through to fully integrated campaigns for clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand
Quantifiable outcome
- Helped over 850 pets find forever homes for The Petstock Foundation
Companies that use Communicado
Customer profileNamed customers23 records
Segments4 records
Ideal customer profiles3 records
Communicado technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Communicado partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Communicado competitors and assessment
Company assessmentOthers
Direct peers
- Thinkerbell: Australian independent creative agency offering integrated brand, PR, and shopper work to consumer brands. Comparable as an independent Australian full-service shop.
- DDB Australia: Network creative agency in Australia offering integrated brand and digital services across CPG, retail, and lifestyle clients. Comparable as a multi-discipline creative agency serving enterprise consumer brands.
- Howatson+Co: Independent Australian creative agency offering integrated brand, digital, and content work for major CPG and retail clients. Comparable as an independent full-service creative shop targeting Australian consumer brands.
- Leo Burnett Australia: Global network creative agency with a strong Melbourne presence, delivering brand, digital, and shopper campaigns for CPG and retail brands. Comparable in service offering and category focus.
- Clemenger BBDO Melbourne: Long-standing Melbourne-based creative agency under the Clemenger network, producing integrated campaigns for major Australian CPG and retail clients. Directly comparable in geography, service mix, and enterprise CPG roster.
- BMF Australia: One of Australia's largest independent creative agencies, offering integrated brand, PR, and shopper work to CPG clients. Directly comparable as an Australian full-service creative shop serving enterprise consumer brands.
Broad incumbents
- The Monkeys (Accenture Song): Highly awarded Australian creative agency, now part of Accenture Song, offering integrated brand and digital work to consumer brands. Comparable in craft but with broader network backing.
- TBWA Australia: Network creative agency in Australia producing integrated brand and shopper campaigns for consumer brands. Comparable in service mix but operates as part of a global holding group.
- Ogilvy Australia: Global network agency with deep brand, PR, and shopper capabilities serving major CPG clients in Australia. Comparable in services but operates as part of a much larger global holding group.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Communicado social profiles
Digital presenceCommunicado compliance and trust
Trust signalCompliance2 records
Communicado financial estimates
Financial estimateRevenue estimate
Valuation estimate
Communicado leadership team
Management profileNumber of profiles
Communicado funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Communicado M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Communicado
What does Communicado do?
Communicado is an integrated creative agency headquartered in Melbourne, Australia, offering five core service disciplines: Brand (strategic branding), PR (public relations), Shopper (shopper marketing), Digital (digital marketing campaigns), and Social & Content (social media marketing). The agency delivers project-based and retainer-based creative services including integrated campaigns, brand identity work, digital transformation, and social content creation for consumer goods, retail, fashion, and lifestyle brands.
Is Communicado a public or private company?
Communicado is a private company. It is classified as unknown and is currently operating.
When was Communicado founded?
Communicado was founded in 1988. It employs 11 to 50 people.
Where is Communicado based?
Communicado is headquartered in Prahran, Australia, in the Oceania region.
How does Communicado make money?
One revenue line is on record: creative Agency Services.
Who are Communicado's main competitors?
M&C Saatchi Australia is listed as an others. Direct peers are Thinkerbell, DDB Australia, Howatson+Co, Leo Burnett Australia, Clemenger BBDO Melbourne and BMF Australia. Broad incumbents are The Monkeys (Accenture Song), TBWA Australia and Ogilvy Australia.
Does Communicado have an API?
No public API is recorded for Communicado.
What industry is Communicado in?
Communicado's product category is Creative Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAH, Shopper/Commerce Creative Agencies (Retail & Marketplace Creative). Its NAICS code is 54181 and its SIC code is 7311.