Petstock Group
Petstock Group is a privately held ANZ pet retail and services company (founded 1990, HQ Ballarat) operating physical stores, eCommerce and mobile app, co-located vet clinics, mobile vet services, grooming, daycare, and a charitable foundation serving pet owners across Australia and New Zealand.
- Company typePrivate
- Founded1990
- HeadquartersBallarat, Australia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Petstock Group does
Petstock Group (legal entity PETstock Pty Ltd, ACN 098 394 588) is an Australian-headquartered, privately held pet retail and services company founded in 1990 in Ballarat, Victoria. The group operates a vertically integrated omnichannel model across Australia and New Zealand, combining physical retail stores, an eCommerce storefront and mobile app (available on Apple Store and Google Play, powered by Shopify Payments with 3D Secure), co-located veterinary clinics under the Petstock Vet and Our Vet sub-brands including mobile veterinary services, and in-store pet services spanning grooming, puppy school, and dog daycare. A distribution centre network supports both store replenishment and direct-to-consumer delivery. Multi-tier supply partnerships with major animal-health and nutrition brands (Elanco, Zoetis, Hill's Science Diet, Real Pet Food) and a customer loyalty/membership program underpin recurring engagement.
The company serves individual pet owners across ANZ as its primary customer segment, with secondary engagement through pet welfare organizations via the Petstock Foundation, the group's charitable sub-brand that has supported re-homing of over 40,000 rescue pets and operates a tiered partner program with 100% of donations passed to charity partners. Revenue is generated through four streams: retail product sales (food, accessories, supplies), veterinary consultations and treatments, transaction-based pet services (grooming, training, daycare), and subscription/recurring loyalty membership. Support office functions span eCommerce, marketing, merchandise, HR, supply chain, customer service, IT, finance, legal, property, L&D, and store development, with offices in Ballarat (HQ), Melbourne Southbank, and New Zealand, and reported headcount of 251–500. Cloud infrastructure is referenced across Australia, New Zealand, the United States, and Singapore. The group expanded into New Zealand through the 2015 acquisition of Four Seasons Pets.
Petstock Group firmographics
Firmographics- Name
- Petstock Group
- Legal name
- PETstock Pty Ltd
- Website
- https://petstockgroup.com.au
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Petstock Group is a privately held ANZ pet retail and services company (founded 1990, HQ Ballarat) operating physical stores, eCommerce and mobile app, co-located vet clinics, mobile vet services, grooming, daycare, and a charitable foundation serving pet owners across Australia and New Zealand.
- Ownership category
- akta.pro rank
Petstock Group industry classification
Industry- Product category
- Pet Retail and Services
- NAICS
- Pet and Pet Supplies Retailers (45991), Veterinary Services (541940), Pet Care (except Veterinary) Services (81291)
- akta.pro primary industry
- Pet Supplies Retail (CRALAIAI)
- akta.pro secondary industries
- Pet Supplies Inventory-led Online Retailers (CRAFADAH), Pet Food & Treats Retail (CRALAHAB)
Keywords
Where Petstock Group is headquartered
LocationHeadquarters
- HQ city
- Ballarat
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Petstock Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Product Sales: Sale of pet food, accessories, and supplies through physical retail stores and eCommerce platform
- Veterinary Services: Veterinary consultations and treatments provided through co-located vet clinics and mobile vet services
- Pet Services: Grooming, puppy school, and daycare services offered at retail locations
- Loyalty/Membership Programs: Customer loyalty programs with member accounts and personalized marketing
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Petstock Group product offering
Product offeringCore offering
Petstock Group operates physical pet retail stores across Australia and New Zealand selling pet food, accessories, toys, and health products. It provides co-located veterinary clinics and mobile veterinary services, and offers in-store pet services including grooming, puppy school training, and dog daycare. Sales are also fulfilled through an own-brand eCommerce website and mobile app, supported by a distribution centre network and a loyalty/membership program.
Product overview
Petstock Group is a pet retail and services company operating across Australia and New Zealand with a portfolio of integrated products and services. The core offering consists of Petstock Retail Stores (pet food, accessories, and health products), Petstock Vet (veterinary clinics including mobile vet services), and Pet Services (Grooming, Puppy School, and Daycare). These are supported by an eCommerce platform and mobile app for online shopping, a loyalty membership program, and a Distribution & Supply Chain network. The Petstock Foundation, a charitable sub-brand, raises and donates funds to partner organisations supporting pets and people in need. Together, this multi-channel model spans physical retail stores, vet clinics, pet services, online commerce, and charitable initiatives.
Differentiator
Problem solved
Functional benefit
Brands
- Petstock Foundation: Charitable arm of Petstock Group that empowers a better future for pets and people through fundraising, support, and advocacy for partner organisations
- Petstock Vet
- Our Vet
Products and services
- Petstock Retail Stores Physical retail stores across Australia and New Zealand offering pet food, accessories, toys, and health products with world-class customer service for pet owners.
- Petstock Vet Veterinary clinics integrated with Petstock retail stores providing consultations, treatments, practice management, and mobile vet services for pets.
- Pet Services (Grooming, Puppy School and Daycare) In-store pet services including professional grooming, puppy school training, and dog daycare delivered by trained specialists at Petstore locations.
- Petstock Online Store and Mobile App E-commerce platform and mobile application enabling customers to browse and purchase pet products online with home delivery across Australia and New Zealand.
- Distribution and Supply Chain Distribution centre network supporting store replenishment and home delivery through picking, packing, dispatch, and road logistics operations.
Quantifiable outcome
- Supported re-homing of over 40,000 rescue pets across Australia and New Zealand
Companies that use Petstock Group
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Petstock Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Petstock Group partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered core, minor, major and moderate.
- Guide Dogs AustraliacoreAustralian organization delivering essential services to Australians living with blindness or low vision. Petstock Foundation supports their mission to assist people who are blind or have low vision gain freedom and independence.
- Assistance Dogs AustraliacoreTrains and places unique dogs with Australians in unique situations, specializing in support for people with physical disability, autism or PTSD.
- Safe Pets Safe FamiliescoreWorks with people and pets in crises to improve outcomes and reduce surrender, animal abuse, neglect and euthanasia. Provides temporary foster care, vet services and outreach programs.
- Pets of the HomelesscoreProvides support to people at risk of or experiencing homelessness by ensuring their companion pets are well looked after through food, veterinary care and other support.
- Riding for the DisabledcoreProvides services to people of all ages with disabilities to enjoy safe, healthy, stimulating, therapeutic, horse-related activities.
- HorsePower AustraliacoreEmpowers people living with diversabilities to develop new skills, discover new abilities and define the life they want to live through equine therapy programs.
- ACT PegasusminorRiding for the Disabled organization enriching lives of people with disability through horse-facilitated therapy in ACT and local NSW region.
- Cowboys 4 KidsminorWorks with children within foster care system through equine-therapy program to help children who have experienced severe trauma.
- Mackillop Family ServicescorePaw Pals Program supports students disengaged or at risk of disengaging from education through animal assisted activities with therapy dogs.
- Smart PupscoreTrains and places autism service dogs, seizure response dogs and multi-purpose assistance dogs for children with special needs.
- Pet Refuge (NZ)coreProvides temporary shelter and care for pets affected by domestic violence, keeping them safe while owners escape abuse.
- Make-A-WishminorCharity partner supported through Petstock Foundation initiatives.
- The ContendersminorCorporate partner providing marketing support to Petstock Foundation.
- CommunicadominorCorporate partner providing marketing support to Petstock Foundation.
- Melbourne Social Co.minorCorporate partner providing marketing support to Petstock Foundation.
- ElancocoreVisionary-level supply partner investing deeply in long-term, transformational community outcomes for Petstock Foundation.
- Hill's Science DietcoreVisionary-level supply partner for Petstock Foundation supporting pet nutrition programs.
- Real Pet FoodcoreVisionary-level supply partner for Petstock Foundation.
- Vanilla SugarcoreVisionary-level supply partner for Petstock Foundation.
- PrimemajorChangemaker-level supply partner driving meaningful impact through strong annual commitment.
- ZoetismajorChangemaker-level supply partner for Petstock Foundation in animal health.
- KongsmoderateAdvocate-level supply partner supporting Petstock Foundation programs.
- AfterpayminorBuy-now-pay-later payment option offered to customers at checkout.
- PayPalminorDigital payment option offered to customers at checkout.
- ZipminorBuy-now-pay-later payment option offered to customers at checkout.
- Shopify PaymentscoreE-commerce platform powering the Petstock online store with 3D Secure payment processing.
- Youth Up FrontcoreCanine Assisted Learning (CAL) Program helping young people build resilience and social connections using dogs.
- ACT Pet Crisis SupportcoreProvides financial support for disadvantaged pet owners to avoid surrender or euthanasia of family pets for economic reasons.
- Paws Pet TherapycoreRecruits, trains and supports volunteers and their dogs to visit hospitals, nursing homes, cancer centres and mental health facilities.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Petstock Group competitors and assessment
Company assessmentEmerging players
- Pet Circle: Australia's largest online-only pet retailer offering autoship subscriptions and home delivery across food, supplies and pharmacy. Competes most directly with Petstock's eCommerce and loyalty platform for digital pet parent share.
Direct peers
- Petbarn: Australia's largest specialty pet retail chain, owned by Greencross. Operates a comparable store-and-services format in pet food, supplies, grooming, and co-located veterinary through its parent — directly competing with Petstock on both retail and integrated vet services.
- Petstock Vet (internal benchmark via Greencross equivalent): Included as the closest Australian standalone veterinary operator (Animal Emergency Australia / VetPartners) for direct comparison on clinic throughput, mobile vet service economics, and prescription food attach rate vs Petstock Vet and Our Vet.
- Animates: New Zealand's leading specialty pet retail chain offering food, supplies, grooming and in-store vet services. Direct competitor in Petstock's NZ market with a similar full-service, multi-channel proposition.
- Greencross Vets: Australia's largest veterinary group with clinic, hospital and mobile vet offerings, vertically integrated with Petbarn retail. Competes head-on with Petstock Vet and Our Vet for clinical capacity, mobile vet services and prescription food capture.
- Pets Domain: Australian specialty pet retailer with a comparable store and online proposition across food, accessories, and pharmacy-adjacent categories. Direct competitor for share of wallet in everyday and premium pet supplies.
Broad incumbents
- Petco: Major US pet retailer with full-service stores, grooming, training and veterinary hospital partner network. Comparable integrated retail-services model to Petstock, with a much larger scale and public-market governance.
- Chewy: Largest pure-play online pet retailer in North America with autoship, pharmacy and advertising platforms. Comparable business model and tech-enabled retail engine; reference benchmark for online pet retail scale and unit economics.
- PetSmart: North America's largest specialty pet retailer combining stores, grooming, training and in-store vet (through Banfield). Closest large-format, vertically integrated peer to Petstock's store + vet + services model.
Others
- Mars Petcare (Royal Canin / Pro Plan): Global pet food and nutrition manufacturer and Petstock brand partner through Hill's Science Diet (Mars). Adjacent because Mars competes for premium food share via selective distribution and D2C subscription, directly influencing Petstock's premium food mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Petstock Group social profiles
Digital presencePetstock Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Petstock Group leadership team
Management profileNumber of profiles
Petstock Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Petstock Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Petstock Group
What does Petstock Group do?
Petstock Group operates physical pet retail stores across Australia and New Zealand selling pet food, accessories, toys, and health products. It provides co-located veterinary clinics and mobile veterinary services, and offers in-store pet services including grooming, puppy school training, and dog daycare. Sales are also fulfilled through an own-brand eCommerce website and mobile app, supported by a distribution centre network and a loyalty/membership program.
Is Petstock Group a public or private company?
Petstock Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Petstock Group founded?
Petstock Group was founded in 1990. It employs 251 to 500 people.
Where is Petstock Group based?
Petstock Group is headquartered in Ballarat, Australia, in the Oceania region.
How does Petstock Group make money?
Four revenue lines are on record. Retail Product Sales are the primary driver. The others are veterinary Services, pet Services and loyalty/Membership Programs.
Who are Petstock Group's main competitors?
Pet Circle is listed as an emerging player. Direct peers are Petbarn, Petstock Vet (internal benchmark via Greencross equivalent), Animates, Greencross Vets and Pets Domain. Broad incumbents are Petco, Chewy and PetSmart. Mars Petcare (Royal Canin / Pro Plan) is listed as an others.
Does Petstock Group have an API?
No public API is recorded for Petstock Group.
What industry is Petstock Group in?
Petstock Group's product category is Pet Retail and Services. Its primary akta.pro industry code is CRALAIAI, Pet Supplies Retail, with a secondary code of CRAFADAH, Pet Supplies Inventory-led Online Retailers. Its NAICS code is 45991.