What Pet Tech Inc does

Pet Tech Inc is a privately held, bootstrapped training and education company founded in 2003 that operates the first International Training Center dedicated to CPR, First Aid & Care for dogs and cats. The company delivers in-person certification courses and online presentations through a decentralized network of independent certified Pet Tech Instructors across the United States, with international footprint in Australia, Canada, Singapore, and Puerto Rico. Its product portfolio includes the flagship PetSaver™ Training (an 8-hour comprehensive class covering CPR, first aid, dental care, senior care, and wellness), the shorter CPR & First Aid For Your Pets class (5+ hours), the 90-minute online Pet Tech® Hiking & Walking presentation, the Pet Tech® Instructor Training program, and Canine and Feline Health Journals sold through an Amazon author storefront.

The underlying technology is a WordPress-based web platform that supports class search and booking, a member/instructor directory, and credential badge display — there is no native mobile application, no public API, and no proprietary software stack beyond standard content management. The proprietary assets are content- and methodology-driven rather than software-driven: registered trademarks on Pet Tech®, PetSaver™, and Snout-To-Tail Assessment™, plus the PetSaver 40-page handbook and structured curriculum. The Snout-To-Tail Assessment methodology underpins both the training and the physical Health Journals, providing some cross-product continuity.

The business model combines per-class fees (~$125 per participant, paid to local independent instructors with Pet Tech capturing a certification/licensing slice), instructor certification fees, and incremental Amazon revenue from Health Journal sales. Two primary customer segments are targeted: pet parents seeking emergency preparedness and pet care professionals (groomers, trainers, walkers, sitters, daycare operators, boarding facilities) seeking certification to differentiate services or reduce liability. Marketing is conducted primarily through the company website (organic/SEO plus a blog), the badge system that surfaces professional credentials, and Amazon marketplace listings — there is no evidence of paid acquisition infrastructure or enterprise sales motion. The company is founder-owned with 26 total employees and no disclosed external funding.

Name

Pet Tech Inc

Legal name

Pet Tech Inc

Website

https://pettech.net

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Pet Tech Inc is a private training company founded in 2003 that delivers pet CPR, first aid, and care certification through a decentralized network of independent instructors, serving pet parents and pet care professionals across the US and select international markets.

Ownership category

akta.pro rank

Product category

Pet Care Training Services

NAICS

Pet Care (except Veterinary) Services (812910), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Pet Services (Grooming, Training, Daycare) (CRALAIAJ)

akta.pro secondary industry

Training-Integrated Dog Daycare (Day Training) (HSANAFAE)

Keywords

• Pet CPR training
• Pet first aid classes
• Animal emergency care education
• Pet care certification
• Pet wellness assessment training

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Training Classes: Revenue from in-person Pet CPR, First Aid & Care training classes taught by certified instructors. Classes include PetSaver (8-hour) and CPR & First Aid (5+ hour) courses. Participants receive a certificate, wallet card and handbook upon completion.
2. Instructor Training: Revenue from training new instructors to become certified Pet Tech Instructors, enabling them to teach classes independently.
3. Health Journals: Sale of Canine and Feline Health Journals through Amazon for pet health tracking, utilizing the Snout-To-Tail Assessment methodology.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Pet Tech Inc delivers in-person and online training classes teaching pet CPR, first aid, and care for dogs and cats, including the 8-hour PetSaver™ Training and the 5+ hour CPR & First Aid class. Courses are led by a network of independent certified Pet Tech Instructors across the US, and graduates receive a 40-page handbook, certificate, and wallet card. The company also certifies new instructors, sells Canine and Feline Health Journals on Amazon, and offers a 90-minute online Hiking & Walking presentation.

Product overview

Pet Tech Inc operates as a training and education platform offering a portfolio of pet emergency care courses. The core offering consists of PetSaver™ Training (8-hour premier class) and CPR & First Aid For Your Pets (5+ hour class), both providing certification and handbook materials. Additional offerings include Pet Tech® Hiking & Walking (90-minute online presentation) and Pet Tech Health Journals (physical health tracking journals sold via Amazon). The company also runs an Instructor Training program for professionals seeking to deliver Pet Tech courses. All courses utilize the proprietary Snout-To-Tail Assessment methodology.

Differentiator

Problem solved

Functional benefit

Products and services

• PetSaver™ Training Premier 8-hour comprehensive class covering CPR techniques, first aid skills, dental care, senior care, and health and wellness information for dogs and cats. Includes a 40-page PetSaver handbook and, upon successful completion, a certificate and wallet card. For pet parents and pet care professionals.
• CPR & First Aid For Your Pets 5+ hour class covering CPR techniques, first aid skills, and wellness information for dogs and cats, excluding the dental care and senior care modules. Includes the PetSaver 40-page handbook and certification upon completion.
• Pet Tech® Hiking & Walking 90-minute online presentation covering safety on and off the trail, the top 6 pet first aid situations, and the Snout-To-Tail Assessment. Designed for pet parents and pet care professionals.
• Pet Tech Health Journals Canine and Feline Health Journals for tracking pets' daily routines and health records, including vet visits, surgeries, and milestones, using the Pet Tech Snout-To-Tail Assessment methodology. Sold through Amazon.
• Pet Tech® Instructor Training Certification program that trains individuals to become Pet Tech Instructors, enabling them to teach Pet CPR, First Aid & Care classes in their local areas.

Quantifiable outcome

• Deca-thousands of pets saved through Pet Tech Training in emergency situations

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Lifeline K9minorChannel Partner/ Reseller/ DistributorLifeline K9, owned and operated by Jessica Carnell (certified Pet Tech Instructor), offers Pet Tech CPR & First Aid classes in Maryland/Pennsylvania area. Instructor since 2024, with background in grooming, pet resort operations, and multiple pet care certifications including Fear Free Certified and Certified Canine Esthetician.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wag!: Broad incumbent — Wag! operates a dog walking and pet care platform with an emphasis on pet health and safety content. Serves overlapping pet owner and pet professional segments and bundles educational content adjacent to its marketplace.
• Vetster: Broad incumbent — Vetster is an online veterinary telemedicine marketplace that also publishes pet health and first aid educational content. Competes for the pet parent's emergency-preparedness attention and credibility through licensed veterinarian expertise rather than curriculum-based training.
• American Red Cross (Pet First Aid): Broad incumbent — The American Red Cross offers a Cat and Dog First Aid online course and previously offered in-person training. Massive brand recognition and free/low pricing make it the dominant "default" pet first aid training option; overlaps directly with Pet Tech's curriculum but as part of a much broader humanitarian portfolio.
• Rover: Broad incumbent — Rover is a large pet care marketplace connecting owners with sitters, walkers, and boarders. While not a CPR training provider, Rover addresses the same pet care professional segment (sitters, walkers) that Pet Tech certifies, and competes for the pet parent's overall education and services wallet.
• Petco (Pet Coach / Training Services): Broad incumbent — Petco operates in-store dog training programs and an online Pet Coach resource library at massive retail scale. While not a CPR specialty provider, it competes broadly for pet parent training dollars and could expand into pet safety/first aid as a category extension.
• Dogtopia: Broad incumbent — Dogtopia is a national dog daycare and spa franchise that has invested heavily in canine safety, behavior, and staff training programs. Targets the same pet care professional certification market and offers internal training that competes with Pet Tech's instructor network value proposition.

Direct peers

• Preventive Vet: Direct peer — Preventive Vet is a digital pet wellness and safety education platform offering courses, articles, and resources on pet first aid, CPR, and health. Targets the same pet parent and pet professional segments with similar curriculum-style content.
• ProTrainings (Pet First Aid division): Direct peer — ProTrainings offers a Pet First Aid and CPR certification course aimed at pet professionals and pet owners, including blended online/in-person delivery. Competes head-on in the same pet CPR/first aid certification category.

Emerging players

• Pawp: Emerging player — Pawp is a digital pet health platform offering 24/7 vet chat, an emergency fund, and pet wellness content. Competes for pet parent attention on emergency preparedness and wellness — Pet Tech's core topic — through a tech-first subscription model.

Others

• PetMD: Others — PetMD is one of the largest online pet health information libraries, covering emergencies, first aid, and wellness. Not a training provider, but it competes for pet parent emergency-readiness attention through free content and may cannibalize demand for paid courses.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pet-tech-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pet Tech Inc