PLANET'PIZZA

What PLANET'PIZZA does

Planet Pizza is a family-owned independent pizzeria group operating 9 locations across Fairfield County, Connecticut (Greenwich, Stamford, Norwalk, Fairfield, Ridgefield, Westport, Shelton, Danbury) and a single Westchester, New York location (White Plains). The company was founded by brothers Joe, Mike, and Frank Rocco, who continue recipes and craftsmanship learned at their father's Bronx pizzeria in the 1970s, and combines four family-owned stores with licensee-operated units under family guidance. Core products are traditional pizza and Italian specialties (pasta, salads, subs, wraps, desserts) made with proprietary recipes including a generational dough recipe using Kansas spring wheat flour, a proprietary Wisconsin mozzarella recipe aged minimum 28 days, and a fresh California tomato-based sauce.

The business operates a direct-to-consumer model with three revenue streams: dine-in and carryout at physical locations, home and office delivery, and a catering service for events of 6 to 60 guests including corporate meetings and private parties. Digital ordering is enabled through the company's website, dedicated iOS and Android mobile apps, and a third-party ChowNow integration across all locations. Technology stack is non-proprietary and consists of standard restaurant digital infrastructure (online ordering, mobile apps, digital in-store signage) with no disclosed AI, proprietary platform, or data flywheel. Pricing is transaction-based, pay-as-you-go, with individual location menus published as PDFs rather than centralized public pricing.

Planet Pizza serves individual local consumers in affluent suburban markets as the primary customer segment, with a secondary B2B catering segment for businesses and event hosts. Marketing is localized through physical storefront presence, website SEO, and digital ordering channels; there is no evidence of paid acquisition, social media marketing operations, or external institutional investment. The company is privately held, family-controlled, with no disclosed funding rounds, M&A activity, or executive changes outside the founding brothers.

Name

PLANET'PIZZA

Legal name

Planet Pizza

Website

https://planetpizza.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Planet Pizza is a family-owned independent pizzeria group operating 9 locations across Fairfield County, CT and Westchester, NY, serving local consumers via dine-in, carryout, delivery, and catering under recipes from founders Joe, Mike, and Frank Rocco.

Ownership category

akta.pro rank

Product category

Pizza Restaurants

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Pizza QSR (THAFAAAB)

Keywords

• Pizza restaurants
• Pizzeria chain
• Pizza delivery
• Pizza catering
• Take-out food

Headquarters

HQ city

White Plains

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in and Carryout Sales: Revenue from customers dining in at 9 Planet Pizza locations or ordering for carryout. Standard pizza and Italian food transactions.
2. Delivery Service: Revenue from home and office delivery orders, with delivery fees likely included or minimum order requirements.
3. Catering Services: Catering for events including platters of pasta, entrees, salads, party subs, wraps, fruit, cheese, and dessert. Accompanied by plasticware, serving utensils, and bread for pasta and entrées. Suitable for 6 to 60 guests.
4. Digital Ordering Platform: Online ordering through ChowNow platform and mobile iOS/Android apps, generating transaction-based revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Planet'Pizza is a family-owned pizzeria group operating 9 storefronts across Fairfield County, CT and Westchester County, NY, comprising 4 family-owned stores and 7 licensee-operated stores. The company sells pizzas and related food items for dine-in, carryout, delivery, and catering, prepared from generational family recipes using premium regionally sourced ingredients including Kansas spring wheat flour, California tomatoes, and Wisconsin mozzarella.

Product overview

Planet Pizza is a family-owned pizzeria group offering a unified set of restaurant and digital services. The core product is their pizzeria operations across 9 locations, supplemented by online ordering functionality, mobile apps for iOS and Android, catering services for events, and digital in-store signage. The company was founded by three brothers (Joe, Mike & Frank Rocco) with over 100 years of combined pizza experience, operating a combination of four family-owned stores and seven licensees.

Differentiator

Problem solved

Functional benefit

Products and services

• Planet'Pizza dine-in restaurant service In-person restaurant dining at Planet'Pizza's brick-and-mortar locations across Fairfield County, CT and Westchester County, NY, featuring pizzas made from generational family recipes with premium regionally sourced ingredients.
• Planet'Pizza carryout and home delivery Takeout and home delivery of pizzas and related menu items from each of the 9 Planet'Pizza storefronts, supported by ChowNow online ordering, native iOS and Android mobile applications, and late-night service.
• Planet'Pizza catering service Group and event catering of pizzas and related menu items from Planet'Pizza for parties, gatherings, and group meals across the Fairfield County, CT and Westchester County, NY service area.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ChowNowcoreTechnology or IntegrationThird-party online ordering platform used across all 9 Planet Pizza locations. Enables digital ordering, delivery, and pre-order carryout capabilities.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MOD Pizza: Fast-casual pizza chain offering customized pies in a counter-service dine-in format. Comparable as a pizza-focused multi-unit operator, though operating in the fast-casual rather than QSR segment.
• Pizza Hut: Iconic national pizza QSR with dine-in, carryout and delivery. Operates as a broad incumbent in the same pizza category Planet Pizza competes in, offering overlapping capabilities across all of Planet's service channels.
• Jet's Pizza: Regional pizza chain specializing in deep-dish and Detroit-style pizza with strong delivery/carryout model. Comparable as a multi-unit pizza operator focused on delivery and carryout rather than dine-in, similar to Planet Pizza's positioning.
• Domino's Pizza: Largest US pizza QSR chain with nationwide delivery, digital ordering and a strong app/loyalty ecosystem. Directly comparable as a pizza-focused limited-service operator with carryout and delivery, though at vastly greater scale and owned technology infrastructure.
• Marco's Pizza: Fast-growing US pizza franchise with a quality/recipe-led positioning similar to Planet Pizza's 'family recipe' story. Closely comparable as a multi-unit pizza operator emphasizing fresh ingredients and franchise-led regional expansion.
• Papa John's: National pizza QSR/franchise focused on carryout and delivery with proprietary dough and sauce recipes. Comparable product positioning (recipe-driven pizza) and similar dine-in/carryout/delivery channel mix, though national in scope.

Broad incumbents

• California Pizza Kitchen: Casual dining chain with pizza as a flagship offering alongside a broader Italian-inspired menu. Overlaps with Planet Pizza's pizza-Italian menu and dine-in positioning, but operates as a broader full-service casual concept rather than a delivery-led pizzeria.

Emerging players

• Pieology Pizzeria: Fast-casual build-your-own pizza franchise. Comparable as a pizza-focused multi-unit operator, though more focused on the custom-pizza dining experience than Planet Pizza's traditional delivery/carryout model.
• Anthony's Coal Fired Pizza: Premium coal-oven pizza concept with a quality-led, recipe-driven brand similar to Planet Pizza's family heritage story. Comparable as a smaller-scale, premium-positioned pizza operator rather than a commodity chain.

Others

• DoorDash: Third-party delivery aggregator that competes with ChowNow for control of the digital ordering channel Planet Pizza depends on. Relevant as a competitive platform/ecosystem threat rather than a direct menu competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/planet'pizza

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLANET'PIZZA