Phago

What Phago does

Phago is a Copenhagen-based Mediterranean fast-casual restaurant chain founded in 2019, operating four physical locations across the city's Nørrebro, Østerbro, Copenhagen K, and Broens Gadekøkken neighborhoods. The chain serves wraps (chicken, lamb, falafel, halloumi), build-your-own salads, Mediterranean sides (roasted cauliflower, caprese, flatbread, fries), and beverages, with all condiments, dressings, and sauces made from scratch daily. The name "Phago" derives from the Greek word phagein, meaning "to eat," and the brand emphasizes real ingredients and bold Mediterranean flavors.

The company's revenue is generated through per-transaction dine-in and takeaway sales at its walk-in locations, online ordering through its website and dedicated iOS/Android mobile apps (powered by the third-party HeapsGo e-commerce platform), and a B2B catering service for private gatherings, office lunches, and corporate events capable of accommodating up to 9,750 guests. Pricing is not publicly disclosed and there is no subscription or contract-based revenue model. The customer base is split across individual consumers, corporate/office clients, and private event hosts, with no named enterprise logos in the source data.

Phago is privately held with no disclosed funding rounds, parent company, or external investors, and operates with a lean team of 13 employees across four storefronts. Geographic presence is entirely within Copenhagen, Denmark, with the Broens Gadekøkken site operating on a summer-only seasonal basis. The technology stack is minimal and entirely dependent on third-party platforms (HeapsGo, Squarespace, App Store/Google Play distribution), with no proprietary software, APIs, or AI/ML capabilities in evidence.

Name

Phago

Legal name

Phago

Website

https://phago.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Phago is a Copenhagen-based Mediterranean fast-casual restaurant chain operating four locations, serving homemade wraps, salads, and sides to walk-in consumers, online/app customers, and corporate/private catering clients across the city.

Ownership category

akta.pro rank

Product category

Fast-Casual Mediterranean Restaurant

NAICS

Limited-Service Restaurants (722513), Caterers (722320), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Mediterranean & Middle Eastern Fast Casual (THAFABAD)

akta.pro secondary industry

Sandwiches & Wraps Fast Casual (THAFABAG)

Keywords

• Mediterranean fast-casual
• Homemade wraps salads
• Restaurant catering services
• Online food ordering
• Copenhagen casual dining

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant dine-in and takeaway sales: Revenue from walk-in customers at four Copenhagen locations purchasing wraps, salads, and sides. Includes online orders placed through their website and mobile apps for takeaway and delivery.
2. Catering services: Catering for private gatherings, office lunches, and corporate events. Can accommodate events from small intimate gatherings to large conferences with thousands of guests. Offers standardized menu items or custom menu options.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Phago operates a Mediterranean-inspired fast-casual restaurant chain in Copenhagen, Denmark, selling homemade wraps, build-your-own salads, sides, and beverages across four physical locations. The company complements dine-in and takeaway service with online ordering through its website and iOS/Android apps, and offers a scalable catering service for private gatherings, office lunches, and corporate events of up to 9,750 guests.

Product overview

Phago is a Mediterranean fast-casual restaurant chain operating as a single unified brand with multiple physical locations. The core product offering consists of wraps (chicken, lamb, falafel, halloumi), build-your-own salads, and sides (roasted cauliflower, caprese, flatbread, fries), complemented by a beverage selection. The company operates a catering service for events of all sizes and provides a mobile app for ordering. All food is made fresh daily with Mediterranean-inspired ingredients including homemade condiments, dressings, and sauces.

Differentiator

Problem solved

Functional benefit

Products and services

• Wraps Fresh wraps served in soft flatbread with homemade hummus, crisp salad and lemon dressing, with protein options including chicken (with red pesto, romaine, and herb cream), lamb, falafel, and halloumi (with tzatziki, romaine, cucumber, chimichurri and spring onion). Sold to individual consumers at all four Phago locations and online for takeaway and delivery.
• Salads Mix-your-own salads with seasonal base options (cucumber, pasta, broccolini, tomatoes, or beetroot with feta) tossed in lemon vinaigrette, topped with hummus and lemon, plus add-on proteins (chicken thigh, falafel, halloumi, or lamb). Also includes a Caesar salad with fried chicken, romaine, caesar dressing, croutons and parmesan. Available to individual consumers across all Phago locations and online.
• Sides Mediterranean sides including roasted cauliflower with tahini creme and pomegranate syrup, caprese salad (tomatoes, mozzarella, basil, olive oil), homemade flatbread with tzatziki or tomato hummus, sweet potato fries, and pommes frites. Sold alongside wraps and salads at Phago locations and online.
• Drinks Beverage selection including Coca Cola, Cola Zero, San Pellegrino Pompancio, Lemonade, San Pellegrino Limonata, San Pellegrino Aranciata, Acqua Panna, and San Pellegrino. Sold as accompaniments to wraps, salads, and sides at Phago locations and via online ordering.
• Catering Services Catering for events ranging from intimate private gatherings to large conferences (up to 9,750 guests). Services include private gatherings, office lunches, and custom menu options featuring Mediterranean-inspired dishes with Italian chef customization available. Targeted at corporate offices and private event hosts.
• Phago Mobile App Mobile application available on iOS and Android for ordering Phago wraps, salads, and sides, with exclusive access to special discounts. Available to individual consumers for takeaway and delivery orders.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Wolt: Nordic food and retail delivery platform that operates across Denmark and carries Phago among its restaurant partners. Comparable as part of the broader Danish foodservice ecosystem and competing indirectly for delivery/takeaway occasions, though operating as a platform rather than a restaurant brand.
• Too Good To Go: Denmark-founded surplus food marketplace connecting consumers with restaurants and food retailers. Comparable as a Danish-headquartered food-tech platform sitting in Phago's broader category, but operating as a marketplace rather than as a competing restaurant brand.

Direct peers

• Meyers Deli: Copenhagen-based casual deli/restaurant concept under Claus Meyer with multiple locations. Comparable on Copenhagen multi-unit casual dining, scratch-made positioning, and Mediterranean/seasonal ingredient-driven menu, though with a broader deli format than Phago's wraps/salads focus.
• Joe & The Juice: Danish-origin fast-casual chain offering juices, sandwiches, and salads with a strong mobile/app-driven DTC model. Highly comparable to Phago on fast-casual format, Danish roots, Mediterranean-adjacent menu (sandwiches, salads), and emphasis on branded app ordering and lifestyle positioning.
• Dalle Valle: Italian-inspired casual dining chain operating multiple locations in Copenhagen and Denmark. Comparable multi-unit Danish casual dining operator competing for similar lunch and casual dinner occasions, with a different cuisine focus (Italian) but overlapping customer base.
• Gorm's Pizza: Copenhagen-based casual restaurant chain with multiple locations. Comparable as a multi-unit Copenhagen casual-dining operator targeting similar lunch and casual dinner occasions, though focused on pizza rather than Mediterranean wraps/salads.
• Sticks'n'Sushi: Danish-founded premium casual dining chain with deep presence in Copenhagen and other Nordic markets. Comparable multi-unit Copenhagen operator competing for similar casual dining occasions and Mediterranean-adjacent cuisine, but at a higher price point and broader sushi/Asian menu.
• Leon Restaurants: Mediterranean-inspired fast-casual chain operating multiple locations, founded on the principle of 'naturally fast food' with wraps, salads, and bowls. Highly comparable on Mediterranean fast-casual positioning, wraps/salads-led menu, and counter-service format, though operating primarily in the UK.

Emerging players

• Halloumi (Levantine/Mediterranean fast-casual chains globally): UK-based Mediterranean fast-casual brand centered on halloumi-led menu. Comparable on Mediterranean fast-casual positioning, halloumi-centric menu, and counter-service format, though operating in a different geography.
• Falafel Inc. Multi-unit Mediterranean fast-casual brand with locations across several markets. Comparable on Mediterranean (specifically falafel/hummus-led) fast-casual positioning and counter-service format, though operating internationally rather than in Copenhagen.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/phago

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phago