Pharma Plus
Pharma Plus Drug Store LLC is a 100% Emirati-owned, UAE-based pharmaceutical and nutraceutical distributor founded in 1995, distributing 14 international brands across hospitals, government entities, pharmacy chains, hypermarkets, and convenience stores with 88% UAE market coverage.
- Company typePrivate
- Founded1995
- HeadquartersUAE, United Arab Emirates
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Pharma Plus does
Pharma Plus Drug Store LLC is a UAE-based pharmaceutical and nutraceutical distributor founded in 1995 and 100% Emirati-owned. The company distributes health, beauty, and supplement products from 14 international brands (including Puritan's Pride, Health Aid, Swedish Nutra, Osteo Bi-Flex, Paxas, Airphysio, Osartis, Multizan, Durukan, Pharmasyr, Nutrigen, and Immunofem) to both private and governmental sectors across the UAE, claiming 88% market coverage and over 800 active accounts across hospitals, government entities, clinics, pharmacy chains, hypermarkets, petrol stations, convenience stores, and healthcare professionals.
The company operates a lean distribution infrastructure consisting of 38 employees, a single 2,775 sq. ft. warehouse, and 4 delivery vans. Its technology stack is best characterized as traditional distribution and supply chain management, with no disclosed digital platform beyond a WordPress-based e-commerce storefront at pharmaplus.ae. Marketing is conducted primarily through healthcare industry conferences and events (ORTHO Conference, ICPM Sharjah, Emirates Pharmacy Society, Scientific Training 2025) plus B2B field sales relationships.
Pharma Plus monetizes through one-time wholesale distribution of branded health and nutraceutical products across multiple UAE customer segments (government healthcare, private healthcare, retail pharmacy chains, and individual consumers via e-commerce). The company positions itself as a science-based, regulatory-compliant distributor with full local ownership, targeting institutional and retail buyers who need reliable access to international supplement brands. No pricing tiers, financial disclosures, or revenue figures are publicly available.
Pharma Plus firmographics
Firmographics- Name
- Pharma Plus
- Legal name
- Pharma Plus Drug Store LLC
- Website
- https://pharmaplus.ae
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pharma Plus Drug Store LLC is a 100% Emirati-owned, UAE-based pharmaceutical and nutraceutical distributor founded in 1995, distributing 14 international brands across hospitals, government entities, pharmacy chains, hypermarkets, and convenience stores with 88% UAE market coverage.
- Ownership category
- akta.pro rank
Pharma Plus industry classification
Industry- Product category
- Pharmaceutical and Nutraceutical Distribution
- NAICS
- Drugs and Druggists' Sundries Merchant Wholesalers (424210)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Pharmacy Benefit/Channel Services (PSAO, 340B Admin, Chargebacks/Rebates Ops) (CRAOAHAK)
- akta.pro secondary industries
- Retail & Community Pharmacies (Chain/Independent) (HLAFALAA), Health, Wellness & Pharmacy Online Retailers (CRAFADAG)
Keywords
Where Pharma Plus is headquartered
LocationHeadquarters
- HQ city
- UAE
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices2 records
Markets served
Pharma Plus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Distribution and Sales: Revenue generated through distribution and sale of health, beauty, and nutraceutical products from international brands to various customers across the UAE, serving both private and governmental sectors.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Pharma Plus product offering
Product offeringCore offering
Pharma Plus Drug Store LLC distributes health, beauty, and nutraceutical products from 14 international brands to hospitals, government entities, clinics, pharmacy chains, hypermarkets, convenience stores, and healthcare professionals across the UAE. The company operates an e-commerce storefront at https://www.pharmaplus.ae/shop/ and supports its distribution with 1 warehouse (2,775 sq. ft.) and 4 delivery vans, achieving 88% UAE market coverage across 800+ accounts.
Product overview
Pharma Plus Drug Store LLC operates as a UAE-based pharmaceutical and nutraceutical distributor, founded in 1995 and 100% Emirati-owned. The company distributes high-quality Health, Beauty, and Supplement products (Nutraceuticals) from well-known international brands to both private and governmental sectors across the UAE. Pharma Plus's portfolio includes 14 international brands — Puritan's Pride (vitamins and supplements), HealthAid (UK vitamin brand with 560+ products), Paxas (men's and women's health), Airphysio (respiratory OPEP therapy device), Osteo Bi-Flex (joint care supplements), Swedish Nutra (premium Swedish supplements), Osartis (orthopaedic biomaterials), Snooz (sleep wellness), Multizan (therapeutic drugs and nutraceuticals via Lamyra), Durukan (Turkish dietary supplements), Immunofem (women's health), Pharmasyr (Syrian pharmaceuticals), and Nutrigen (personalised children's nutritional supplements) — all accessible through the company's e-commerce shop. With 88% coverage and over 800 active accounts across hospitals, clinics, pharmacy chains, hypermarkets, and healthcare professionals, the company also offers online purchasing for end consumers.
Differentiator
Problem solved
Functional benefit
Products and services
- Puritan's Pride An American supplement brand established since 1973, offering scientifically formulated and rigorously tested nutritional supplements for health and wellness. Distributed exclusively in UAE by Pharma Plus.
- HealthAid A premium UK vitamin brand with a comprehensive portfolio of over 560 health-related products, distributed to over 60 countries worldwide. Distributed across UAE by Pharma Plus.
- Paxas A health supplement brand focused on Men and Women's Health, covering Fertility, Beauty, Weight Management, and Sexual health. Distributed in UAE by Pharma Plus.
- Airphysio An Australian respiratory device company that started in 2016, developing OPEP (Oscillating Positive Expiratory Pressure) devices for people with respiratory conditions. Distributed in UAE by Pharma Plus.
- Osteo Bi-Flex Original US brand in the joint care supplements category, providing high-quality nutritional supplements to support joint comfort, mobility and flexibility. Distributed in UAE by Pharma Plus.
- Swedish Nutra A Swedish family business founded in 2013, creating premium health supplements from natural earth-derived nutrients. Distributed in UAE by Pharma Plus.
- Osartis A German company with 30 years of experience specializing in PMMA bone cements and medical biomaterials for orthopaedics, trauma, spinal surgery, and oral and maxillofacial surgery. Distributed in UAE by Pharma Plus.
- Multizan (Lamyra) A brand under Lamyra (established 2011), offering therapeutic drugs, vitamins, nutraceuticals, and medical devices manufactured in facilities in Great Britain, UAE, Poland, and Belarus. Distributed in UAE by Pharma Plus.
- Durukan A Turkish confectionery and dietary supplement manufacturer established in 1976, producing lollipops, chewing gum, dragee, hard candy, and dietary supplements, exporting to 70 nations. Distributed in UAE by Pharma Plus.
- Pharmasyr A Syrian pharmaceutical company established in 1990, licensed by Syrian Ministry of Health, with 174 products and 6 production lines, offering pharmaceutical products including Zildensyr, Tan, and Lotid. Distributed in UAE by Pharma Plus.
- Nutrigen A personalized nutritional supplement brand for children (Nutrigen Kids Nutrigenomics), offering vitamins, minerals, and nutrigenomics in syrups, sprinkles, and beverages tailored to individual child needs. Distributed in UAE by Pharma Plus.
- Snooz A sleep-related wellness brand distributed by Pharma Plus in the UAE.
- Immunofem A women's health supplement brand distributed by Pharma Plus, focused on female health products.
- Pharma Plus Online Shop E-commerce storefront at https://www.pharmaplus.ae/shop/ offering direct consumer access to the full portfolio of distributed health, beauty, and supplement products.
Quantifiable outcome
- 88% market coverage across UAE
- +2 more outcomes
Companies that use Pharma Plus
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Pharma Plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pharma Plus partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Puritan's PridecoreAmerican supplement brand established since 1973, distributed exclusively in UAE by Pharma Plus. Puritan's Pride provides scientifically formulated and rigorously tested high-quality supplements, serving as a flagship brand in Pharma Plus's portfolio of 14 international brands.
- Health AidcorePremium UK vitamin brand with over 560 health-related products and 40+ years of experience. Distributed to over 60 countries worldwide, available in more than 4,000 independent pharmacies and health food shops in the UK. Pharma Plus distributes Health Aid products throughout UAE.
- Swedish NutracoreSwedish family business founded in 2013 with heritage in Malmö, Sweden. Creates premium health supplements leveraging family knowledge in medicines and nutrition. Pharma Plus distributes Swedish Nutra products in UAE.
- PharmasyrminorSyrian pharmaceutical company established in 1990, licensed by Syrian Ministry of Health, beginning production in 1994. Offers range of pharmaceutical products including Zildensyr, Tan, and Lotid with 174 products and 6 production lines.
- OsartisminorGerman biomaterials company with 30 years of experience focusing on development, registration, production and distribution of medical biomaterials and PMMA bone cements for orthopaedics, trauma, spinal surgery, and oral/maxillofacial surgery.
- AirphysiominorAustralian respiratory device company started in 2016, developing OPEP devices for people with respiratory conditions. Appeared on US and international TV shows including Modern Living with Kathy Ireland and 7 News. Distributed in UAE by Pharma Plus.
- Multizan (Lamyra)minorMultizan is a brand of Lamyra, established in 2011, an international company with global vision dedicated to advancing healthcare solutions. Specializes in research, development, manufacturing, and distribution of therapeutic medications, supplements, medical devices, and cosmetics. Manufacturing facilities in Great Britain, UAE, Poland, and Belarus.
- DurukanminorTurkish company since 1976, expanding into dietary supplements in 2021. Known for confectionery products including lollipops and hard candies. Sole producer of Rocco lollipops under Pepsico agreement since 2004. Achieved 60% export turnover with exports to 70 nations. Distributed in UAE by Pharma Plus.
- Osteo Bi-FlexcoreOriginal US brand in joint care supplements category, providing high-quality nutritional supplements to support joint comfort, mobility and flexibility. Pharma Plus distributes Osteo Bi-Flex products in UAE.
- PaxasminorHealth supplement company focusing on Men and Women's Health, covering Fertility, Beauty, Weight Management, and Sexual health. Provides high quality supplements within affordable prices. Distributed in UAE by Pharma Plus.
- NutrigenminorPersonalized nutritional supplements brand for children, offering Nutrigenomics products in different forms such as syrups, sprinkles and beverages. Products formulated according to scientific results with flexible formulations. Distributed in UAE by Pharma Plus.
Scale indicators8 records
Recent moves6 records
Expansion highlights3 records
Pharma Plus competitors and assessment
Company assessmentDirect peers
- LIFE Pharmacy: UAE pharmacy retailer with broad health and wellness assortment. Comparable to Pharma Plus through its UAE-wide retail footprint and overlap in nutraceuticals and personal care distribution.
- Aster Pharmacy: Large UAE pharmacy chain with integrated wholesale and retail operations. Comparable to Pharma Plus in distributing health, beauty, and supplement products to UAE consumers through both retail and B2B channels.
- Gulf Drug Establishment: UAE pharmaceutical wholesaler and distributor serving retail pharmacies and healthcare institutions. Direct competitor to Pharma Plus in distributing pharmaceuticals and health products across the Emirates.
- Bin Sina Pharmacy: Major UAE pharmacy chain and pharmaceutical distributor. Comparable to Pharma Plus in serving UAE retail and institutional customers with pharmaceutical and health products, overlapping in both B2B distribution and pharmacy retail formats.
- City Pharmacy Co LLC: UAE pharmacy retailer and distributor operating across the Emirates. Comparable to Pharma Plus through its mix of pharmacy retail and wholesale distribution of health, beauty, and supplement products.
- Modern Pharmaceutical Co: UAE pharmaceutical distribution company supplying pharmacies, hospitals, and clinics. Comparable to Pharma Plus as a UAE-based pharmaceutical wholesaler with multi-channel B2B distribution.
- Al Ittihad Drug Store: UAE-based pharmaceutical and consumer health distributor serving retail pharmacies and institutions. Closely comparable business model to Pharma Plus as a UAE-based wholesaler/distributor of health and personal care products.
Broad incumbents
- Julphar (Gulf Pharmaceutical Industries): UAE-based pharmaceutical manufacturer with regional distribution. Comparable to Pharma Plus as a UAE-headquartered industry player operating in the same pharmaceutical and consumer health value chain, though Julphar is a manufacturer with a wider portfolio.
Regional players
- Tabuk Pharmaceuticals: Saudi-based pharmaceutical company with branded generics and consumer health distribution across MENA. Comparable to Pharma Plus through its regional pharmaceutical distribution and consumer health positioning, though operating primarily in Saudi Arabia.
- Saudi Pharmaceutical Industries & Medical Appliances Corporation (SPIMACO): Leading Saudi pharmaceutical manufacturer and distributor. Comparable to Pharma Plus in the regional pharmaceutical and supplement distribution space, though focused on the Saudi market rather than the UAE.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pharma Plus social profiles
Digital presencePharma Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pharma Plus leadership team
Management profileNumber of profiles
Pharma Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pharma Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pharma Plus
What does Pharma Plus do?
Pharma Plus Drug Store LLC distributes health, beauty, and nutraceutical products from 14 international brands to hospitals, government entities, clinics, pharmacy chains, hypermarkets, convenience stores, and healthcare professionals across the UAE. The company operates an e-commerce storefront at https://www.pharmaplus.ae/shop/ and supports its distribution with 1 warehouse (2,775 sq. ft.) and 4 delivery vans, achieving 88% UAE market coverage across 800+ accounts.
Is Pharma Plus a public or private company?
Pharma Plus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pharma Plus founded?
Pharma Plus was founded in 1995. It employs 101 to 250 people.
Where is Pharma Plus based?
Pharma Plus is headquartered in UAE, United Arab Emirates, in the Middle East region.
How does Pharma Plus make money?
One revenue line is on record: product Distribution and Sales.
Who are Pharma Plus's main competitors?
Direct peers on record are LIFE Pharmacy, Aster Pharmacy, Gulf Drug Establishment, Bin Sina Pharmacy, City Pharmacy Co LLC, Modern Pharmaceutical Co and Al Ittihad Drug Store. Julphar (Gulf Pharmaceutical Industries) is listed as a broad incumbent. Regional players are Tabuk Pharmaceuticals and Saudi Pharmaceutical Industries & Medical Appliances Corporation (SPIMACO).
Does Pharma Plus have an API?
No public API is recorded for Pharma Plus.
What industry is Pharma Plus in?
Pharma Plus's product category is Pharmaceutical and Nutraceutical Distribution. Its primary akta.pro industry code is CRAOAHAK, Pharmacy Benefit/Channel Services (PSAO, 340B Admin, Chargebacks/Rebates Ops), with a secondary code of HLAFALAA, Retail & Community Pharmacies (Chain/Independent). Its NAICS code is 424210 and its SIC code is 5122.