PH Digital
PH Digital is a boutique, Auckland-based performance marketing agency serving fashion, retail, beauty, and commercial services brands across New Zealand and Australia with paid social, Google, SEO, and CRO services under its proprietary Digital Chemistry methodology.
- Company typePrivate
- Founded2015
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PH Digital does
PH Digital (legal entity: Powerhouse Agency Ltd) is a privately held boutique performance marketing agency headquartered in Auckland, New Zealand, with a regional office in Sydney, Australia. Founded in 2015 and rebranded from Powerhouse Agency to PH Digital in February 2024, the firm operates a 19-person team led by CEO/Partner Christine Kearney and Partner Toss Grumley. The agency serves clients across Fashion & Retail, Beauty & Wellness, Commercial Services, FMCG, Hospitality & F&B, and Media & Entertainment, with a notable client roster that includes Under Armour, Heartland Bank, Stanley NZ, Canterbury of NZ, RUBY, Deadly Ponies, and OHEN.
The company's core offering is the proprietary "Digital Chemistry" four-step methodology, which combines a complimentary initial digital audit, expert analysis, strategy formulation, and seamless execution. Service lines span social advertising (Meta/Facebook/Instagram, TikTok, LinkedIn), paid Google Search, SEO, conversion rate optimization, UX auditing, and digital brand strategy. The agency is a Shopify Expert partner, with integrations across Klaviyo, Mailchimp, Google Analytics, Meta Business Agent, and Reddit Pro Trends, and reported $61.3M in Shopify-attributed revenue and 7.8x average ROAS across managed clients in 2024 alongside $7.5M in total agency-managed ad spend.
PH Digital operates a sales-led, direct-to-client go-to-market with senior team consultation and a free audit as the entry point. Revenue is generated through management fees, percentage of ad spend, and strategic consulting retainers, with pricing not publicly disclosed. The agency is self-funded with no disclosed institutional investment, organic growth signaled by active hiring, a new purpose-built Auckland studio (November 2024), and recent product extension into AI Strategy Consulting.
PH Digital firmographics
Firmographics- Name
- PH Digital
- Legal name
- Powerhouse Agency Ltd
- Website
- https://ph.digital
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PH Digital is a boutique, Auckland-based performance marketing agency serving fashion, retail, beauty, and commercial services brands across New Zealand and Australia with paid social, Google, SEO, and CRO services under its proprietary Digital Chemistry methodology.
- Ownership category
- akta.pro rank
PH Digital industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital PR & Social Media Communications (MPAAADAJ)
Keywords
Where PH Digital is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
PH Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Performance Marketing Services: Full-service digital marketing agency providing performance marketing, social advertising, Google search ads, SEO, conversion rate optimization, and digital brand strategy. Revenue generated through management fees, ad spend percentages, and strategic consulting retainers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Complimentary initial digital audit offered to prospective clients before onboarding. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels11 records
PH Digital product offering
Product offeringCore offering
PH Digital is a boutique performance marketing agency that delivers paid social advertising (Facebook/Instagram), paid Google Search, SEO, conversion rate optimization, UX auditing, and digital brand strategy under a proprietary 'Digital Chemistry' four-step methodology. The agency manages over $7.5 million in annual ad spend and partners with brands across fashion & retail, beauty & wellness, FMCG, and commercial services sectors primarily in New Zealand and Australia.
Product overview
PH Digital is a New Zealand and Australia-based performance marketing agency offering a unified suite of digital marketing services rather than a software platform. Their core offering is the 'Digital Chemistry' methodology—a four-phase approach combining complimentary digital audits, expert analysis, strategy formulation, and seamless execution. The service portfolio spans social advertising (Facebook/Instagram), paid Google Search, SEO, UX auditing, and conversion rate optimization. Value-added offerings include monthly market reports, PH Lab Reports for platform updates, and AI strategy consulting. PH Digital positions itself as a strategic partner rather than a technology vendor, delivering managed services with director-level expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Advertising Facebook and Instagram advertising management for e-commerce and consumer brands, leveraging algorithm knowledge for ad spend optimization, ROAS maximization, and comprehensive reporting with advanced eCommerce tracking.
- Paid Google Search Search Engine Marketing (SEM) targeting high-intent audiences actively searching for products and services, delivering quality campaigns with intelligent targeting to improve conversions and leads at lowest cost.
- Search Engine Optimisation (SEO) Organic ranking elevation through website optimization focusing on load times, query-related searches, and strategic evergreen content, delivering improved user engagement, content and link building, and 24/7 promotion.
- Conversion Rate Optimisation (CRO) Analysis of customer journey across ads and website to resolve barriers to conducting business, resulting in smoother sales funnels, improved customer experience, and reduced customer acquisition costs.
- User Experience (UX) Auditing Thorough assessment of digital product or service usability, accessibility, and overall quality using methodologies including heuristic evaluations, user testing, and expert reviews to identify improvement opportunities.
- Digital Brand Strategy & Consulting End-to-end omni-channel planning with a 12-step framework providing concrete action plans for digital growth journey, including omnichannel methodology, clarity and accountability, and education and alignment.
- AI Strategy Consulting Advisory services helping brands prepare for and leverage AI-driven search, including ChatGPT and Google AI optimization, structured data implementation, and AI agent accessibility.
- Complimentary Digital Audit Free digital strategy audit examining campaign structure, targeting, conversion tracking, creative performance, and customer experience with real-time data analysis to identify inefficiencies and barriers to conversion.
Quantifiable outcome
- 7.8x average return on ad spend across PH managed clients
- +7 more outcomes
Companies that use PH Digital
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles3 records
PH Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability23 records
Feature1 record
PH Digital partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycorePH Digital operates as a Shopify Expert partner, managing e-commerce advertising and delivering revenue through Shopify-powered online stores. Their platform expertise enables them to drive $61.3 million in Shopify revenue delivered from managed ads in 2024.
Scale indicators11 records
Recent moves14 records
Expansion highlights20 records
PH Digital competitors and assessment
Company assessmentDirect peers
- Hallam: Hallam is a multi-award-winning digital marketing agency offering paid media, SEO, and CRO services. Comparable to PH Digital through its boutique-mid-tier scale, integrated digital marketing services, and mid-market client focus.
- Wpromote: Wpromote is a performance marketing agency delivering paid media, SEO, and analytics services to enterprise and mid-market brands. Comparable to PH Digital through its emphasis on measurable performance outcomes across Meta, Google, and retail/e-commerce verticals.
- Disruptive Advertising: Disruptive Advertising is a performance marketing agency focused on paid media, SEO, and lifecycle marketing. Comparable to PH Digital in its boutique scale, Meta/Google Ads specialization, and ROAS-focused reporting for e-commerce and consumer brands.
- Wolfgang Digital: Wolfgang Digital is an award-winning digital marketing agency with strong e-commerce and retail focus across UK/Ireland and globally. Comparable to PH Digital through its boutique positioning, multi-channel performance marketing services, and award-winning case-study-driven marketing approach.
- KlientBoost: KlientBoost is a performance marketing agency specializing in paid acquisition, CRO, and SEO for SaaS and e-commerce clients. Comparable to PH Digital through its core focus on Meta/Google Ads, ROAS-driven client outcomes, and mid-market positioning.
- Croud: Croud is a global performance marketing agency delivering paid media, SEO, content, and digital PR across multiple markets. Closely comparable to PH Digital in its boutique-to-mid-tier positioning, multi-channel paid social/search expertise, and emphasis on data-driven performance outcomes for retail and consumer brands.
Regional players
- Frank Digital: Frank Digital is an Australian digital marketing agency specializing in performance marketing, e-commerce, and Shopify services. Comparable to PH Digital through its APAC regional focus, Shopify expertise, and similar boutique-mid-tier positioning serving fashion/retail and lifestyle brands.
- BCM: BCM is a New Zealand-based digital and creative agency. Comparable to PH Digital through its NZ market presence, multi-channel digital marketing services, and mid-market client focus across consumer brands in the same Trans-Tasman ecosystem.
Broad incumbents
- Jellyfish: Jellyfish is a global digital marketing agency within the Brandtech Group, offering paid media, SEO, content, and creative at enterprise scale. Comparable as a broader incumbent offering overlapping services (paid social/search, SEO, content) but at significantly larger scale than PH Digital.
- Incubeta: Incubeta is a global digital marketing agency with strong performance marketing, paid media, and analytics capabilities. Comparable as a larger established player offering overlapping performance marketing services to retail and consumer brands across multiple geographies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
PH Digital social profiles
Digital presencePH Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
PH Digital leadership team
Management profileNumber of profiles
Profiles11 records
PH Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PH Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PH Digital
What does PH Digital do?
PH Digital is a boutique performance marketing agency that delivers paid social advertising (Facebook/Instagram), paid Google Search, SEO, conversion rate optimization, UX auditing, and digital brand strategy under a proprietary 'Digital Chemistry' four-step methodology. The agency manages over $7.5 million in annual ad spend and partners with brands across fashion & retail, beauty & wellness, FMCG, and commercial services sectors primarily in New Zealand and Australia.
Is PH Digital a public or private company?
PH Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PH Digital founded?
PH Digital was founded in 2015. It employs 11 to 50 people.
Where is PH Digital based?
PH Digital is headquartered in Auckland, New Zealand, in the Oceania region.
How does PH Digital make money?
One revenue line is on record: performance Marketing Services.
Who are PH Digital's main competitors?
Direct peers on record are Hallam, Wpromote, Disruptive Advertising, Wolfgang Digital, KlientBoost and Croud. Regional players are Frank Digital and BCM. Broad incumbents are Jellyfish and Incubeta.
Does PH Digital have an API?
No public API is recorded for PH Digital.
What industry is PH Digital in?
PH Digital's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAADAJ, Digital PR & Social Media Communications. Its NAICS code is 541810 and its SIC code is 7311.